SMU Academy

Graduate Certificate in Communication Management

Business Brand Storytelling (Credit Bearing)

COMMUNICATION
MANAGEMENT

Overview
Learn very practical hands-on skills on how to craft and deliver stories in ways that create lasting
impressions and build emotional connections and communicate brand values!

Building on your understanding on the ‘Foundations of Brand Storytelling’, you will learn about business
story frameworks, presentation design, and non-verbal communications. These are the essential tools
to help bring your story to life and bring it to the ‘next level’. To build familiarity with the subject matter,
short lectures, engaging examples and lots of in-class exercises will nurture your natural ability for
storytelling.

By drawing your personal experience, prior knowledge and an array of new information, you will be able
to process and formulate the best stories to present. These stories will motivate, simulate and evoke Ashok Miranda
emotions to generate actions friendly to your strategic objectives. You will be able to write and deliver a Former Creative Director/Producer
business speech by the end of this module. (Disney Television Asia)
Learning Objectives Ashok has won 43 international
and regional awards for creative
Through this course, you will learn the following: and marketing excellence. He has
designed and architected several
• To describe and effectively apply key business storytelling frameworks effectively. ‘wow’ customer and affiliate event
• To understand and harness your audience’s point to view and values to tell better stories. experiences regionally with
• To apply the principles of persuasive non-verbal communications to business storytelling. Disney and Sony Pictures that
have set the industry bar in
Who Should Attend excellence. He has deep corporate
brand building experience and
• Entrepreneurs and aspiring entrepreneurs through his extensive storytelling
• Managers/Leaders of stratgeic communication functions in an organization experience, has built strong
• Marketing/corporate communication professionals/executives brands across Asia for leading
• Content strategists multi-national media companies;
• Social media specialists Walt Disney Television Asia and
• Advertising copywriters Sony Pictures. Ashok is currently a
Assessment Business Transformation Architect.
As a consultant, trainer, speaker
An assessment will be conducted at the end of the course. and coach, he helps businesses
transform to reach their full
Fees and Funding potential and successfully
Fees navigate in today’s complex and
S$1,712 (after GST) for non-Singapore Citizens and non-Permanent Residents. challenging environment. He has
created several proprietary
SkillsFuture Singapore (SSG) Funding: products and processes for
S$513.60 (after GST) for Singaporeans below 40 and Permanent Residents. startups and SME’s in the areas of
company culture, branding, digital
S$193.60 (after GST) for Singaporeans age 40 and above. inbound marketing and customer
experience.
Funding
SkillsFuture Series
Course fee grant at 70% of course fees (excluding GST) for participants who are successfully
enrolled by SMU into approved courses under rhe Programme. Participants must be Singapore
Citizens or Singaporean Permanent Residents.

SkillsFuture Mid-Career Enhanced Subsidy ("MCES")

Up to 90% of course fees for Singapore Citizens aged 40 years and above

Enhanced Training Support for SMEs ("ETSS")

Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local
employees of SMEs. Registration
For enquiries and customer
SkillsFuture Credit
support, please email
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to academy@smu.edu.sg
$500) to defray part of the course fee.
or contact us at 6828 9688