Shruti Somani

MBA – General
(Marketing – IT)
Female, 22 Years

ACADEMIC QUALIFICATION

Percent/
Degree Institute University Year
CGPA
MBA T A Pai Management Institute, Manipal Manipal Academy of 2023 6.5
Higher Education
BCom (Hons) Dr. Bhimrao Ambedkar College, Delhi University of Delhi 2021 8.3
Class XII Lovely Public Sr. Sec. School, Delhi CBSE 2018 80%
Class X Lovely Public Sr. Sec. School, Delhi CBSE 2016 95%

SUMMER INTERNSHIP
Volvo Construction Equipment Ltd. Marketing Intern April 2023 - June,2023
Roles and ▪ Conduct a comprehensive analysis of the company's social media presence and website, as
Responsibilities well as the activities of competitors, to gain valuable insights and inform strategic decision-
making
▪ Ideation and Development of Campaigns for Internal and External Communication
Significant ▪ Played a key role in optimizing digital platforms for Volvo CE India
Contributions/ ▪ Critical insights developed by me was leveraged to formulate the marketing strategy for 2023
Awards/ for Volvo Construction Equipment ltd, India
Outcomes
▪ Took the lead in developing innovative campaign strategies aimed at improving visibility and
prioritizing customer-centricity
▪ Strategizing campaigns to maintain a unified brand image and messaging across various
digital channels
▪ Collaborated with creative teams to develop engaging content, visuals, and multimedia
elements

PROJECTS UNDERTAKEN
Project Name Project Location Skills Acquired Project Details
Customer Success Noida, Uttar Pradesh Problem Solving, ▪ Diligently addressed 4000+ customer and
Intern, Daalchini Conflict Resolution, client concerns through phone calls,
Technologies Communication skills emails and online grievance portals
Private Limited resulting in an average of 90% customer
satisfaction rating
▪ Optimized the operations by bringing
down missed phone calls from 20-25 a
day to 0 a day within 10 days of joining
▪ Trained 2 new employees in how to use
the daalchini customer resolving
dashboard containing customer data and
call logs.
Shruti Somani
MBA – General
(Marketing – IT)
Female, 22 Years

CERTIFICATIONS
Certifications Coursera Certification Details
Data Storytelling University of California, ▪ Exploring the connection between visual aspects and data
Irvine understanding
▪ How to structure your story to effectively communicate the
right insights to your key stakeholders.
Branding – the creative IE Business School ▪ Create a Value Proposition for a brand: How it can be
journey positioned and mapped
▪ Learning to develop a creative pitch and Examine Branding
activities through the lens of Customer Experience

ACHIEVEMENTS
Event Name Location Details
Har Ghar Tiranga, Manipal, Karnataka Secured 1st position from 100 participants in Poster making
EBSB clubof TAPMI competition of Har Ghar Tiranga event organized by Ek
Bharat, Swatch Bharat Club of TAPMI
Waves 2023 Manipal, Karnataka Secured 1st position in TAPMI’s Flagship Cultural Committee
Fest consisting of a whole gamut of events including
Rangmanch, Lazy Lamhe, Food Fest etc.

POSITIONS OF RESPONSIBILITY – IN TAPMI

Committee Name & Date/Period Roles & Responsibilities
Role
ATHARVA, Member of October,2022 - Present ▪ Planning of publicity strategies and campaigns to increase
the Corporate visibility of TAPMI & Atharva and attract sponsors and
Interface Group participants
▪ Lead generation and revenue generation along with
maintaining corporate relations and client servicing

PERSONAL INFORMATION
Skills ▪ Critical thinking
▪ Analytical Skills
▪ Communication Skills
Extra-curricular ▪ Mandala Art Colouring
Activities ▪ Singing
▪ Dancing
Languages Known ▪ English and Hindi