Actividad de aprendizaje 3

Evidencia 6: Segmentation “Describing Potential Clients”

1. Resuelva en inglés las preguntas que se le presentan a continuación:

- Where do you usually buy your cleaning products?

I usually buy them in supermarkets

- Do you consider yourself as a neat person? Why?

I consider myself a good person because I do not hurt anyone, I help people and I love my life!

- Do you feel satisfied with the cleaning products you buy? Why?

I feel satisfied because they perform their function perfectly

- What kind of cleaning product would you like it to be improved? Why?

I would like to improve the freshener, which has a longer duration

- Mention 5 cleaning product brands you consider as the best ones

Colgate
Pantene
Gillete
Pro
Rindex

- Which are the most important aspects to be taken into account to choose a cleaning
product brand?

The price, the quality, the duration of the product

- Imagine you are promoting a new product. Describe it and write in ten lines the reasons
to convince your potential clients to buy your product.

What do you like the quality right?

Do you like that when you do the toilet you stay smelling rich?

that everything is shiny?

Well we know and we have for you this excellent liquid where you will not have problems with the
washings, you will not have lumps, and you will have a pleasant aroma all day long by the odor
capsules of 20 hours

Also for your white clothes we have the innovation in cleaning, only with the drops of liquid
that you will forget about those difficult spots

What do you like, right?

Because today you can take it to the screen and as I know you will like it if you bring another
person as a referral I will give you a 5% discount for your next purchase

2. Describa en inglés el tipo de población a la que pretende proyectar el producto o

servicio, de acuerdo con el país ya seleccionado.

The selected product is coffee, the type of population is varied among adults, adults,
children and children in the levels below the level of coffee, the country was selected in
Switzerland and Zurich attention in which we see a great potential to exhibit our product

3. En base a la población descrita con anterioridad elabore una encuesta en inglés para ser
aplicada a esta población.

1. Are you a habitual consumer of coffee?

a. Yes
b. no

2. What type of coffee do you prefer?

a. Granulated
b. Instant
b. Cappuccino
d. Others

3. How many do you take per day?

a. 0 - 2
b. 3 - 6
c. More than 6 times

4. What benefits do you expect to have coffee?

a. For taste, I like its flavor
b. Keep alert
c. To share a time with another person
d. Routinely
e. To relax myself

5. Have you used coffee-based products?

a. Yes
b. Do not

6. Would you buy some type of Colombian coffee?

a. Yes
b. Do not

7. How much would you be willing to pay for a coffee?

a. € 3 - € 6
b. € 10 - € 20
c. € 20 - € 25

8. When you consume coffee, do you drink it alone or accompanied by some kind of bread or
biscuit?
a. alone
b. accompanied

9. In which situations do you drink coffee (you can select more than one):

a. In the morning to wake up

b. Before sleep

c. During office hours and / or school

d. When I am with my friends

10. What is your favorite place to drink coffee?

a. A cafe

b. Home

c. The office

d. In the path

e. Other (specify)