BLOG POST 1

Digital transformation

As market digitalization becomes the new trend in the fashion firm, new challenges appear for

business units in reducing the response time and increasing flexibility, efficiency and quality

while considering security and environment. “The use of innovation is radically improving firm

performance or that of an enterprise” (Westerman, et al., 2014). Digitalization is seriously

shaping firms, work environment and processes, creating new roles leaders have to encounter to

fulfill customers satisfaction. It is a continuous process that will change the way they do

transactions and it requires solid basic investments in skills, projects, infrastructure in order to

meet the market condition. It is important for a business to familiarize itself with Digital

technology concepts developed by its Industry

Fig 1: Digital transformation

Leadership vision in re-invention of business model

It is important to discover how leadership vision is relayed in the digital era. A lot of firms or

organization have always tried to maintain a strong supply chain, it means that the demand

forecasts for any given item were always wrong; either too high or too low. Customers demand

and real time supply chain will be obtained subsequently through the invention of a business

model that uses innovation to enable a faster and real time production. Westerman et al. (2014)

specify that “this is not to be confused with digital tools allowing organisations to access new

markets, but in their definition, means the creation of new business and value”. “Transforming

the customer experience is at the heart of digital transformation” (Westerman et al., 2014). Re-

invention will allow businesses to achieve efficiency advantages against competitor; or creating

new businesses through value-added services, or digitization of components.

Fig 2: Re-innovation model

Opportunuties in Digital Transformation

Digital transformation is a strong source of firm opportunities with vast economic and societal

improvement. “Technological innovations not only open up new opportunities for product and
market development but also shape entire business models and value chains” (Probst et al.,

2018). Today, it is almost impossible for past industries to sustain a competitive advantage

without digitally transforming their business structure.

Customers experience on digital transformation

It is noted by Gentile et al., (2007, p. 397). “the ‘experience’ of customers has been described

as a ‘rational, emotional, sensorial, physical and spiritual’ response which originates from a set

of interactions between a customer and a product or organisation”. Despite the fact that many

researchers forecast a purely digital future, Morgan (2019) argued that “in the future customers

will continue to shop in physical stores”. However, it will remain a challenge for businesses to

cope with the dynamic customer needs and expectations concerning online and offline shopping. 

Fig 3: Experience as the heart of the customer

References

Frontiersin (2019) Full articles. Available from

https://www.frontiersin.org/articles/10.3389/fpsyg.2019.01938/full [Accessed 21 July
2021].

Morgan, J.A. 2019. Will we work in twenty-first century capitalism? A critique of the fourth industrial
revolution literature. Economy and Society. ISSN 0308-5147 DOI:
https://doi.org/10.1080/03085147.2019.1620027

Probst et al. 2018. Unrecorded alcohol use an underestimated global phenomenon.

https://doi.org/10.1111/add.14195

Westerman, G., Bonnet, D., & McAfee, A. 2014. Leading Digital: Turning technology into
business transformation, Harvard Business Review Press