The document discusses strategic management and its importance for businesses. It describes strategic management as evaluating the external and internal environment to guide the direction of an organization. Additionally, it explains the process of strategic management involves setting objectives, developing strategies, and taking actions to achieve goals. Finally, the document emphasizes strategic management allows companies to adapt to changes and opportunities in the marketplace.
Original Description:
Original Title
Ch 1 Strategic Management External Summaries Which is Very Useful
The document discusses strategic management and its importance for businesses. It describes strategic management as evaluating the external and internal environment to guide the direction of an organization. Additionally, it explains the process of strategic management involves setting objectives, developing strategies, and taking actions to achieve goals. Finally, the document emphasizes strategic management allows companies to adapt to changes and opportunities in the marketplace.
The document discusses strategic management and its importance for businesses. It describes strategic management as evaluating the external and internal environment to guide the direction of an organization. Additionally, it explains the process of strategic management involves setting objectives, developing strategies, and taking actions to achieve goals. Finally, the document emphasizes strategic management allows companies to adapt to changes and opportunities in the marketplace.