The document appears to be a collection of exam answers for a marketing course at Universiti Teknologi MARA. It includes multiple choice and short answer questions covering various topics in marketing including the marketing concept, marketing research, consumer behavior, and the marketing mix. The answers provided are brief explanations for each question.
The document appears to be a collection of exam answers for a marketing course at Universiti Teknologi MARA. It includes multiple choice and short answer questions covering various topics in marketing including the marketing concept, marketing research, consumer behavior, and the marketing mix. The answers provided are brief explanations for each question.
The document appears to be a collection of exam answers for a marketing course at Universiti Teknologi MARA. It includes multiple choice and short answer questions covering various topics in marketing including the marketing concept, marketing research, consumer behavior, and the marketing mix. The answers provided are brief explanations for each question.