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Iocls rivalry among existing competitors:

IOCL is a public sector undertaking 57% of its shares are hold by Indian government.
It comes under ministry of petroleum and gas and produces wide range of products
mostly downstream products.

1. Number of competitors: As Iocl is fortune 500 company and one of the


maharatna. It does not have much competitors you can count them on fingers.
HPCL and BPCL etc. So, less rivalry.
2. Diversity among competitors: Iocl is largest refinery with 32% market share.
So there is not much diversity among competitors. There is diversity in iocl
itself as it is in wide range of products.
3. Concentration ratio: As large part of market share is divided between very
less companies we can say that industry is highly concentrated. Hence there
is intense rivalry.
4. Industry growth: During corona period iocl was not making much sells.
Otherwise the industry in which iocl is it is continuously making positive
growth. Hence rivalry is not much intense.
5. Quality differences: There is not much difference in the quality across the
industry. Hence rivalry across industry is intense.
6. Brand loyalty: As cost difference in basic products is not much it is quiet easy
that customer shift to competitors because in competitors industry growth is
less thy can adopt aggressive strategy to attract customer. It results in intense
rivalry
7. Barriers to exit: Exit barriers are quiet high because there is a lot of
investment. Other than that there are rules and regulations of government.
Hence, there is intense rivalry.
8. Switching cost: The fixed cost within industry is high. Companies adopt push
strategy so when demand reduces they have to reduce prices. Rivalry is
intense.

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