ETHICAL AND LEGAL ISSUES

Instructor: Rajesh Dorbala

LEARNING OUTCOMES
By the end of the session, studenst will ble to:
• Compare and contrast ethics and law
• Discuss the implications of ethical codes and self-regualtion
• Identify some of the main privacy concerns within traditional and digital
contexts
• Expain some of the important patent, copyright, trademark and data
ownership issues related to the internet
• Highlight key ethical and lgal concerns related to online expression
DISCUSSION
1. Is this ad tainting Rahul Dravid’s
image?
2. Is it ethical to promote road
clashes?
3. Do advertisers need self-
regulation?
OVERVIEW OF ETHICS AND LEGAL ISSUES

• Are ethics and law the same or are they two different concepts?
ETHICS AND ETHICAL CODES
• Do we need a “Hyppocratic Oath” for E-Marketers?
SELF REGULATION
• What could be the problems of self regulation encountered in a digital realm?
PRIVACY
• Is privacy an ethical or a legal issue?
• What could be the privacy concerns in a digital realm?
DIGITAL PROPERT Y
• Patent
• Trademark
• Copyright
REVIEW QUESTIONS
THANK YOU