ETHICAL AND LEGAL ISSUES

Instructor: Rajesh Dorbala

LEARNING OUTCOMES
By the end of the session, studenst will ble to:
• Compare and contrast ethics and law
• Discuss the implications of ethical codes and self-regualtion
• Identify some of the main privacy concerns within traditional and digital
contexts
• Expain some of the important patent, copyright, trademark and data
ownership issues related to the internet
• Highlight key ethical and lgal concerns related to online expression
DISCUSSION
1. Who could be the competitor
mentioned here?
2. Is it ethical on part of the
competitor?
3. Is Zomato right in bringing this to
the attention of the authorities?
4. Which would be more effective in
such scenarios: administrative
policies or self-regulation?
OVERVIEW OF ETHICS AND LEGAL ISSUES

• Are ethics and law the same or are they two different concepts?
E-government is:

A. can be defined as 'increasing the participation in

Internet use by socially excluded groups.'
B. can be defined as 'the application of e-commerce
technologies to government and public services.'
C. can be defined as 'controlling the operation and
use of the use.'
D. the same as Internet governance.
E. none of the above.
ETHICS AND ETHICAL CODES
• Do we need a “Hyppocratic Oath” for E-Marketers?
Privacy law is intended to protect the personal
information about:

A. individuals in society.
B. employees.
C. Both
D. none of the above
SELF REGULATION
• What could be the problems of self regulation encountered in a digital realm?

Discussion:

1. Do you think such toolkits will be effective?

2. What is the need of such toolkits?
3. What could be the problems faced by the OTT platforms,
authorities and society at large?
The person who is protected under data
protection law is known as:

A. database administrator.
B. data controller.
C. data subject.
D. information commissioner.
E. none of the above.
PRIVACY
• Is privacy an ethical or a legal issue?
• What could be the privacy concerns in a digital realm?
Privacy law for e-mail suggests that the
following are mandatory:

A. opt-out.
B. profiling of customer interests.
C. definition of a regular contact frequency.
D. opt-in to communications.
E. none of the above.
DIGITAL PROPERT Y
• Patent
• Trademark
• Copyright
A technique for identifying individuals
uniquely is:

A. hacking.
B. RFID (Radio frequency identification).
C. phishing.
D. biometric identification.
E. none of the above.
THANK YOU