E-Marketing Plan

INSTRUCTOR: RAJESH DORBALA

Learning Outcomes

 By the end of this lecture, students will be able to:

 Outline the 7 steps of e-marketing plan
 Describe the Tier 1 and Tier 2 tasks as the creating e-marketing strategies
 Budgeting process in e-marketing plans
 Discuss about the
 Segmenting
 Targeting
 Differentiation
 Positioning
Of Junio
Common Types of E-Marketing Plans

 The Napkin Plan

 The venture capital e-marketing plan

Guess what is in the adjacent picture?

The ________ is a blueprint that links the firm’s e-
business strategy with technology driven marketing
strategies and details the plan for implementation.

a. e-marketing plan

b. business model

c. situation analysis

d. strategic plan
A Seven Step Marketing Plan

 Situation analysis
 E-Marketing strategic planning
 Objectives
 E-Marketing strategy
 Implementation plan
 Budget
 Evaluation plan
The two most common types of e-marketing plans
are known as the venture capital plan and the
________.

a. Nike plan

b. tablecloth plan

c. strategic plan

d. napkin plan
Tier-1 Strategies

 Segmenting
 Targeting
 Differentiation
 Positioning
Venture capitalists expect to ________.

a. get their money out of an investment immediately

b. get their money out of an investment within a few

years

c. take over ownership of their investments

d. see a return on every investment they make

 Tier-2 Strategies

 The basic offer

 Value
 Distribution
 Communication
 Relationship strategies

Brainstorming
Which Pricing Strategy would be more
useful for hotel rooms on slow days?
A. Dynamic Pricing
B. Bidding
WHY?
The strategy of applying different price levels for
different customers or situations is known as
________.

a.dynamic pricing

b.online bidding

c. direct marketing

d.agent e-business models

Budgeting

 Revenue forecast
 Intangiable benefits
 Cost Savings
 E-marketing costs