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  • Worksheet - Sound and Consumer Behaviour

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    Ranee Bajaj
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    The document discusses how sound and music can influence consumer behavior. It asks 5 questions about studies that have explored the synergistic effects of music on consumers, the method of a study on how music style impacts customers, the practical applications of background noise on food perception, what psychologists have discovered about music in open air markets, and an evaluation of what psychologists have learned about the effect of sound on consumer behavior. The questions range from 2 to 10 points and direct the respondent to outline, discuss, describe, and evaluate findings from research on how auditory elements can shape purchasing and perceptual experiences.

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    Worksheet_Sound and Consumer Behaviour

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    The document discusses how sound and music can influence consumer behavior. It asks 5 questions about studies that have explored the synergistic effects of music on consumers, the method of a study on how music style impacts customers, the practical applications of background noise on food perception, what psychologists have discovered about music in open air markets, and an evaluation of what psychologists have learned about the effect of sound on consumer behavior. The questions range from 2 to 10 points and direct the respondent to outline, discuss, describe, and evaluate findings from research on how auditory elements can shape purchasing and perceptual experiences.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    Worksheet - Sound and Consumer Behaviour

    Uploaded by

    Ranee Bajaj
    The document discusses how sound and music can influence consumer behavior. It asks 5 questions about studies that have explored the synergistic effects of music on consumers, the method of a study on how music style impacts customers, the practical applications of background noise on food perception, what psychologists have discovered about music in open air markets, and an evaluation of what psychologists have learned about the effect of sound on consumer behavior. The questions range from 2 to 10 points and direct the respondent to outline, discuss, describe, and evaluate findings from research on how auditory elements can shape purchasing and perceptual experiences.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Sound and consumer behavior Bangalore International School

    11A Work sheet

    Answer all questions

    1. Explain the synergistic effect of music on consumers. [2]

    2. Outline the method of the study by North et al (2003) on the effect of music style on
    the customer. [4]

    3. Discuss the practical applications of background noise on food perception [6]

    4. Describe what psychologists have discovered about the music in open air markets.

    [8]

    5. Evaluate what psychologists have learnt about the effect of sound of consumer
    behavior. [10]

    ___________________________________________________________________________

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