Cadbury pestle

Political

Taxation is another another political aspect that will influence how Cadbury handles its investment
and distribution of profits to shareholders. In 2010, for example, the value-added tax increased by
2.5 percent, resulting in higher chocolate costs and lower sales. In 2007, Cadbury Schweppes
opted to outsource a large chunk of its accounting and human resources to an Indian firm in the
face of rising costs.

Economy

Cadbury was able to improve its annual profits by 30%, owing primarily to the sales of Dairy Milk
and Trident. Even yet, the recession played a role, as the company only managed to meet the
lower end of its revenue range of 4% to 6% in 2009, when the recession was at its apex. While
Dairy Milk chocolate and Trident gum did well, other brands such as Halls witnessed an increase
in annual sales as well.

Social

Cadbury was born as a result of social forces in one way. Because the company was controlled
by a Quaker family, their resistance to alcohol served as the foundation for selling tea, coffee,
cocoa, and liquid chocolate. However, while Cadbury's chocolate and other products are widely
accepted around the world, the firm has been the subject of controversy, Cadbury products were
recently ‘Halal Certified' to cater to Muslim markets all over the world. Furthermore, rising obesity
rates, particularly among children, are causing alarm in the Western world. Many nutritionists
advise individuals to cut back on chocolate and candy consumption, which will certainly harm
Cadbury sales in the future.

Technological Factors

New technology used in the making of goods has helped to lower production costs and keep
prices stable by offsetting the effect of increased raw material costs. Cadbury connects and
communicates with its customers using social media platforms such as Facebook. This aids in
the restoration of the organization's relationship with its customers.