Manajemen

Chapter 1

Strategik
SDM
Persaingan
Smart phone
DI INDONESIA
pasar retail
mulai tumbang
jika anda seorang CEO pada perusahan tersebut,
bagaimana anda beraksi atas kondisi saat ini ?
Definisi
Management
Strategi
 02

Strategic management can be defined as the

art and science of formulating, implementing,
and evaluating cross-functional decisions that
enable an organization to achieve its objectives
Fred R David .

Strategic management is about judgment and poise. It has to

do with looking far enough ahead into a complex, changing
environment to make an accurate judgment about what is
valuable and feasible for an organization to achieve. And it
has to do with positioning the organization in that environment
in a way that allows it to pursue and exploit opportunities
through sustained effort, but also to adapt and respond
quickly when environmental conditions change in unexpected
ways.
Moore .
Strategy of a corporation forms a comprehensive master
plan that states how the corporation will achieve its
mission and objectives. It maximizes competitive
advantage and minimizes competitive disadvantage.
Wheelen Hunger.
 Comprehensive Strategic-Management Model

Source :
F. R . David
Strategic
Management
Model

Source :
Wheelen
mengapa strategi
diperlukan ?
09
Berpikir
Strategis
"DON'T AFRAID TO
START OVER,
BECAUSE YOU'LL
START NOT FROM
SCRATCH, YOU'LL
START FROM
EXPERIENCE"