Promotion: Push Strategy and Human Resource

Management

1. Discuss “promotion Mix”. What is the objective of promotion mix?

Promotion Mix is a method for delivering an applicable promotional message through
advertising, sales promotion, person selling, direct marketing and public relations. It
improves the communication with the clients This should be prepared very well since
it can build trust between your brand and the consumers. Furthermore, the main
objectives of promotion mix are to increase demand, build awareness and
differentiate product. Choosing a strategy for promotion can increase its demand and
be able to increase the company’s sales. In addition, this helps build awareness
especially to new products or companies and this focuses on reaching out the
consumer to know what the company offers or what they can offer and who they are.
Lastly, differentiating product is really important since there are lot of competitors in
the business world. Using the right and well-prepared promotional mix which can help
the company stand out and be able to attract consumers to buy.

2. How push strategy is done?

Push strategy is done when the company’s sales force to takes the product to the
consumer to create awareness and they will know the product or how it works when
they bought it. An example of this are the following: Direct selling through face to face
in a showroom, trade shows, and creating a great packaging design to attract
buyersto buy.

3. What is the role of management accountant in a “push strategy”?

Their roles are to provide performance measures and its cost information to the
environment. With this, they help the company budget and perform better.

a. In the human resource management areas of controlling field sales

operations
Controlling workflow with carefully planning schedules of senior employees and
underclassmen, character development and conduct training.

b. In evaluating sales force performance

Evaluating of work performance and pinpointing what the employees should improve
in order to contribute more and instill a more stable workflow.