Mary Jannica A.

Pili
ACOT104-AC33Ar

List 5 to 10 marketing shifts/changes due to pandemic.

1. Most of the businesses are delivery-based options to eliminate the spread of the virus. 
2. Selling products online instead of focusing on a physical store where marketing
campaign is also observed.
3. Before thousands of people are working in their offices but in today's situation, it is
suggested that employees should work in their home. Where marketing professionals
can use the time, they work from home to reflect on the purpose of their brand and
define a new set of messages.
4. Spending across social platforms to increase with consumer brands leveraging social
media to engage with their audience especially when company brands used social
media influencer to introduce a product.
5. Using trends social sentiment and google query volume on relevant keywords as
indicators to inform marketing actions.
6. E-sports is another rising trend among marketers in today’s situation

7. Private schools and universities shifts from face to face to online class while public
schools shifts to modular distance learning.
8. Since the consumers need to be wiser in buying a product so they first need to know
the value of a product during the lockdown due to pandemic. Consumers tend to buy
essential needs such as foods, medication and etc. instead of buying luxury goods,
accessories, apparel that are not necessarily needed in today's pandemic.
9. Online concerts
10. Home baseed options
11. Since marming competitores- mas mura sa iba
12.

After knowing those marketing shifts, what do you think its effect on marketing
cost and sales revenue. What financial shifts it will cause the company?
1. Since businesses are delivery-based options, it is an advantage for a brand company
since consumers are staying at home which is less risky for them. Hence, customers are
most likely to order where sales revenue increases. However, there will be an additional
cost that will be added from the delivery.
2. Through the help of marketing campaign there are possibilities of having a maintained
steady stream of income.
3. Online stores are experiencing enormous increases in turnover.
4. Once popular social media influencers are used for marketing, it will have a great impact
on sales revenue of a company. 
5. Brands will be able to consistently reach the consumers who want to engage with them.
By adopting a flexible media planning strategy that provides enough flexibility to change
plans based on quality consumer insights, marketers can quickly respond to marketplace
changes, properly capitalizing on opportunities for marketing ROI optimization, while
addressing any factors that might hinder marketing efforts.
6. Luxury brands, apparels and accessories brand may experience a decrease in their
sales revenue since their product is not necessarily needed in today’s pandemic.