Professional Documents
Culture Documents
Business Studies Project: Made By: Rahil Jain
Business Studies Project: Made By: Rahil Jain
Product: Pen
Index.
1. Introduction
2. Reasons For Selecting The Product.
3. Brands That Exist In Market.
4. Permissions And Licenses Required.
5. Competitors' USP.
6. Range.
7. Name, Label, Logo, Tag Line.
8. Features of my product.
9. Selling Price Of Competitors.
10. Packaging.
11. Channels Of Distribution.
12. Warehousing.
13. My Price List.
14. Promotions Programs.
15. Schemes For The Wholesaler And Customer.
16. USP of my Product.
17. Transportation.
18. Social message for the Label.
19. Marketing Mix.
20. Questionnaire.
21. Conclusion.
Introduction
• Pen has been used as an writing instruments since
ages. The history of pen can be crated back to
1380’s when the first patent on the ball pen was
issued to Petrache Poenaru. Our company has
taken inspiration from the feathers that were used
by Rajas and Rishis’. The flow that it gave to them in
writing different manuscripts is found in our
products. Our pen target different groups, including
grown-ups, kids, and the honchos of the corporate
world. The Pen will surely stand beyond the
expectations of users.
Reasons For Selecting The Product.
• As Student, Following are the reasons:-
1. It is a unique topic and none of my friends have
chosen it.
2. As a Student, I am more connected with it. Therefore
it gives me better understanding of this product.
• As a Company, following are the reasons for selecting
the product:-
1. Due to the cut throat competition in education, we
feel it our duty to provide the students with the best
of writing tool.
2. We find a great scope to grow in this field.
3. It is a commonly found tool with person of any field.
So we intend to give all the writers the best way of
writing experience.
Brands That Exist In Market.
Market Share
sales
• Reynolds – 25%
• Classmate – 18%
Reynolds
• Uni-Ball – 13% Classmate
(Pie Chart)
Permissions And Licenses Required.
• Patent Registrations: Patent rights are given by govt
to the employees for having innovative products.
No companies can copy design, technology, etc. if
the product is secured through patents. The
company has to pay fees to the registrar on the
timely basis till the company wants the patent
rights.
• Trade Mark: A part of brand which is given legal
protection is called trade mark. Applying for the
trademark is an easy procedure. The company has
to give the list of brand names for which it needs
trademark. Only one of the name is selected out of
the list.
Competitors' USP.
• Classmate pens: ITC forayed into the pen industry with the launch of classmate pens across market
offering the consumer stylish and attractive designs. Classmate pens delivers unmatched comfort
and neat writing experience. Classmate pens are attractive in design and superior in quality. The pens
offer ergonomical grip; precision engineered tips and controlled ink flow. Mechanism to keep the
writing smudge free and writing experience a pleasure. This first took off in the year 2009. ITC
Classmate becomes the first Indian company to join the Global Forest and Trade Network (GFTN).
• Uni-ball pens: The mitsubishi “uni” pens were able to capture large share in the market through the
following value added features in their pen:- the smooth writing experience, the ability to write super
fast, superior resistance, never fades, vivid long staying colours, low viscosity, low smudging and smooth
intense flow. The company use PRODUCT CONCEPT and concentrates on more quality building.
• Cello: Lauded as one of the world's best and India's largest pen manufacturer's and well known for its
dynamism and spirit of innovation. Cello ceaselessly endeavors to bring in the newest and the best of
technology to set new benchmarks in quality and innovates constantly to blaze new trails in the market
place. At Cello, innovation is not just a guiding philosophy, it is a key business process, dynamism and a
defining attitude. Today Cello offers one of the largest range of pens offered by any manufacturer in
the world.
• Flair: It attributes innovation & commitment to quality as it core competence. It is exporting to more
than 75 countries across the globe. Flair has expertise for OEM business as well, and its clientele
includes most of the major brands from the field of writing instruments. It has tie ups with some of
the pioneers of writing instruments industry. It has a wide range of product in its competence. 3 of its
own brands FLAIR, LANDMARK, and RUDI KELLNER are conquering the whole world.
• Reynolds: A continuous focus on constant quality and constant endeavor to provide quality products at
affordable prices have ensured it to be in the indian writing instruments market. The company
substantially invest on reaching more customers through T.V., press, radio and other mass media
communications. Market revolutionist has always being tagged to key notes which through continuous
efforts has transformed the writing instruments category from a commodity to a brand dominated
segment.
Range