SnoBiz..!!!

Ice Gola

Presented By:-
Kena Vashi
Parth Malhotra
Richa Jalan
Roma Jhala
Vikram Sukhlani
 Introduction
Gola is a kind of slush made up of grated ice and
various flavors poured on it.

WHY ICE GOLA….!!!!

 Age old GOLA …. Indian
dessert ruling millions of taste
buds
 Lost its popularity due to
following reasonsDirty water

Dirty Handling

Synthetic Syrups
Gola Takes a
healthy
turn….!!!!!
 SnoBiz..!!!
• Tagline:-Soft and Fluffy like Snow

Which means that we will be offering a

product which signifies natural and Purity
like a “SnowFall”

Our Logo…..
Why Try this Product….
• Quality
• Safety
• Key Ingredients
Competitors
 Segmentation
Demographic segmentation
kids i.e. 6- 11 years, teenagers 12- 19 years and
youth 20 – 25 years

Psychographic segmentation
Lifestyle
Personality
Attitudes
Values
Socioeconomic Segmentation
Contd….
 Brand Mantra
Brand name :- SnoBiz..!!!
Gives impression of something snowy &
fluffy.
Reflects attributes like purity and natural like
“Snowfall”.
 Packaging
We will be using plastic cups which highlights
hygiene factor, so that it differentiates from the
local players. Which is one of our Core
Competencies
 Marketing Objective
Create awareness about SNOBIZ..!!!
Create curiosity among consumers
Arouse interest in the Product.
Visibility and promotion of Point Of sales.
 Advertising objective
• The objective is to inform consumers about the
features of the product, the emotional Value
that we are selling in order to create primary
demand of our product.
 Action
The agency will communicate the message
through print and outdoor. The agency intends
to change the habit of the customer and
consume our product on every occasion.
 Brand Reward and
Support
Reward:- Freshness

Support:-Good health as the product is made

with mineral water ice and under hygienic
conditions.
Customization
 Personality
Cool
Funky
Trendy
Attractive
Delicious
Colorful
Tempting
Refreshing.
 Media
“OUTDOOR”
WHY???
Outdoor Advertising assuredly reaches its
audience
It's messages work on the advertising principle
of "frequency."
Most effective when compared with other
media
 Teasers
To create curiosity of the product among consumers, we
designed teasers with three different themes but all
focusing on “SNOBIZ..!!!” which is the brand name.
This will create a lot of excitement and hype about
the product with everyone thinking-“what is this?”
.The teasers will launched two days ahead of the
actual promo flyer. They will say stuff like
“BEAT THE HEAT”
“LICENSED TO CHILL!!”
“MAKES WATER MORE INTERESTING”
 Target ShareCensus Data
S.No District Total / No. of Persons Males Females
Rural / Household
Urban

1 Ahmadabad Total 1,150,588 5,816,519 3,074,556 2,741,963

2 Ahmedabad Rural 222,662 1,152,986 601,125 551,861

3 Ahmadabad Urban 927,926 4,663,533 2,473,431 2,190,102

For our first year we will be targeting 30% of the Urban Population of
Ahmedabad i.e. from the total population of 4,663,533 we will be targeting at
least 3,45,896.
Menu Card
 Key Insight
To create great awareness of the product in the
market and make this product reaches to our
targeted consumer. The Gola which our client
is offering is best quality and it has a great
potential to capture the market.
 Marketing Strategy
We will be putting up teaser ads in form of
hoardings in order to increase the curiosity of
the consumers.
After putting the teaser adds we will be finally
revealing our product in form of hoardings
after the launch of the Product
We will be going to schools and colleges to
distribute discount coupons to the students
 Contd…
For Sales promotion, we will be offering those
free offers, such as if you buy 4 ice Gola we
will give you one free ice Gola.

For the loyal customers we will be giving

token of love in the form of SnoBiz..!!!
We will also inform our customers of the
nutrition value present in the GOLA

Indiadiet.com
 Contd…
The location that would be left unreached by
our stores/parlours, SnoBiz..!!! On
Wheelzz..!!! would cover those areas.
 Contd…
We will also place our banners on buses as a
part of our promotion activity.
 Semi Customization
• SnoBiz..!!! Ice Gola would be introducing to its
consumers in semi-customized form also. The flavors
will be available in front of the customers, they can
choose among those.