1.

International business refers to the trade of goods, services, technology, capital and/or
knowledge across international borders and at a global or transnational scale

2. Business operations refer to activities that businesses engage in on a daily basis to increase the
value of the enterprise and earn a profit

Reactive reasons :
1. Globalization of competitors
2. Trade Barriers
3. Regulations and restrictions
4. Customer Demands

-Proactive reasons :
1. Economies of scale
2. Growth opportunities
3. Resources access and cost saving
4. Incentives

3. For example Samsung they have partnership with Indonesia to create or make their phone spare
part and also sell Samsung product in Indonesia. For local partnering is like tokopedia
partnering with OVO so we can shopping on tokopedia using OVO as payment method.

4. 1. Set Goals or Objective Mission for Your International Strategy.

2. Identify Your Product/ Service. Identify our strength and weaknesses

3. Research New Markets.

4. Understand Your Competition.

5. Plan Your Marketing Strategy.

6. Plan Your International Organizational Structure.

7. Determine Your Distribution Strategy.

8. Assemble a Strategy Document.

Olivia Sandy / 3303018011 / IBM