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  • Week 001-Presentation Marketing Principles and Strategies

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    Joana Marie
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    This document provides an overview of marketing principles and strategies covered in Week 001. It discusses the history of marketing and traditional marketing approaches like print, broadcast, direct mail, and telemarketing. It also outlines traditional marketing strategies using the 4Ps framework and how a traditional marketing plan is developed. Additionally, it lists some common marketing careers and provides information on developing SMART marketing objectives and goals.

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    Week 001-Presentation Marketing Principles and Strategies

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    This document provides an overview of marketing principles and strategies covered in Week 001. It discusses the history of marketing and traditional marketing approaches like print, broadcast, direct mail, and telemarketing. It also outlines traditional marketing strategies using the 4Ps framework and how a traditional marketing plan is developed. Additionally, it lists some common marketing careers and provides information on developing SMART marketing objectives and goals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views6 pages

    Week 001-Presentation Marketing Principles and Strategies

    Uploaded by

    Joana Marie
    This document provides an overview of marketing principles and strategies covered in Week 001. It discusses the history of marketing and traditional marketing approaches like print, broadcast, direct mail, and telemarketing. It also outlines traditional marketing strategies using the 4Ps framework and how a traditional marketing plan is developed. Additionally, it lists some common marketing careers and provides information on developing SMART marketing objectives and goals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Week 001

    Marketing Principles and


    Strategies
    Week 001: Marketing Principles and Strategies

    History of Marketing
    - Marketing – Process

    - History of Marketing

    - Earlier Theories Relevant to Marketing Thought


    - Market
    - Value Theory
    - Production
    - Consumer
    - Enlargement of the Market

    https://strategypeak.com/7-key-marketing-principles/
    Week 001: Marketing Principles and Strategies

    Traditional Approaches of Marketing


    - Traditional Marketing

    - Print Marketing

    - Broadcast Marketing

    - Direct Mail Marketing

    - Telemarketing

    https://www.linkedin.com/pulse/20141019133333-176937618-
    traditional-and-modern-marketing-approaches
    Week 001: Marketing Principles and Strategies

    Traditional Marketing Strategies


    - Traditional Marketing and the 4Ps

    - Advantages of Traditional Marketing

    - Strategic Marketing Solutions

    - How is a Traditional Marketing Plan Developed &


    Employed?
    Week 001: Marketing Principles and Strategies

    Career in Marketing
    - Brand Manager

    - Advertising Sales Director

    - Media Director

    https://www.virtualvocations.com/blog/telecommuting-job-search-
    help/5-favorite-marketing-telecommute-jobs-this-week/
    Week 001: Marketing Principles and Strategies

    Marketing Goals and Objectives


    - Developing SMART Marketing Objectives

    https://http://www.smartinsights.com/goal-setting-evaluation/goals-
    kpis/define-smart-marketing-objectives//

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