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PREDICTIVE
SHOPPING
Expemo code:
15M3-H46B-J2AR
1 Warm-up
2 Key words
3. a shopping cart c. a webpage showing a list of items that a user has chosen to buy
5. far-fetched e. unrealistic
3 Reading
You are going to read an article about a type of predictive shopping developed by Amazon called
‘anticipatory shipping’. Think about the questions below and read the text to find the answers.
1. How can Amazon decide what you want to buy before you buy it?
2. How can they deliver a package to you without knowing your address before shipping the item?
3. What possible problems could there be with this system?
4. How does Amazon propose to deal with these problems?
5. Is this approach unique among technology companies?
6. Give an example of another Internet company using data to predict users’ behaviour.
PREDICTIVE SHOPPING
PREDICTIVE SHOPPING
5 Collocations
Match the verbs with the nouns to form phrases from the text.
1. announce a. a patent
3. file c. goodwill
4. build d. packages
5. predict e. plans
6 Talking point
PREDICTIVE SHOPPING
Key
1. Warm-up
2. Key words
3. Reading
1. by analysing user data, shopping cart contents, previous orders, how long your mouse pointer pauses over an
item
2. They can get the exact location during transit.
3. Customers could receive items that they decided not to order.
4. They might offer the items at a discount or for free.
5. No
6. Google completes users’ searches.
1. child’s play
2. slim down
3. figure out
4. in transit
5. acknowledges
6. in tune with
5. Collocations
1. e 2. d 3. a 4. c 5. b
1. ships packages
2. predict customer behaviour
3. announced plans
4. file a patent
5. build goodwill
FOOOOTERAPPENDIXRIGHT
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