SIP Peacocok Solar 1 PDF

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SOLAR BUSINESS EXPANSION
Report Submitted for the Partial Fulfillment of PGDM Programme.
SOIL SCHOOL OF BUSINESS DESIGN, MANESAR, GURGAON
2019-21
Submitted by Submitted To
Name Swati Tiwari Name Dr. Smitha Girija
Roll No 2021PGDM020
Data Analyst Intern

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CERTIFICATE
To whomsoever concerned
This is to certify that Swati Tiwari from Batch of 2019-21 has successfully completed the
Summer Internship Program (SIP) at Peacock Solar in Data Analytics from May to July.
The internship is a partial fulfilment of the PGDM Program requirements of SOIL School of
Business Design, Manesar Campus, Gurugram (HAR)
Signature of Company mentor:

Name: Kamakshee Bhardwaj
Company name: Peacock Solar
Designation: Human Resource & Talent Acquisition
Date: 19-7-2020
Place: Delhi
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DECLARATION
To whomsoever concerned
I, Swati Tiwari having roll no 2021PGDM020 from SOIL School of Business Design Batch of
2019-21, have completed my summer internship project at Peacock Solar from May to July
with the project title Data Analytics towards partial fulfilment for the PGDM program of SOIL
School of Business Design, Manesar Campus, Gurugram (HAR)
I declare that this is my original work guided by my faculty mentor and corporate mentor.
Signature of the student: Swati Tiwari

Full Name: Swati Tiwari
Place: Gurgaon
Date:05/07/2020
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ACKNOWLEDGEMENT
“No Project is ever a work of only one person and this one is no exception”
This project is the product of many hands, and countless hours from many people. My thanks
go out to all those who helped, whether through their comments, feedback, or suggestions,
which also helped me in doing a lot of research and I came to know about so many new things
this project
It gives me immense pleasure to express my deep sense of gratitude to Dr. Smitha Girija
(Faculty mentor for sip) for her valuable guidance, constant supervision and above all her
continuous encouragement & support during the tenure of this project.
Sincere thanks to my project mentor Miss. Kamakshee Bhardwaj (Company HR) who helped
me to work under this project, I am grateful to her for conducting and briefing timely meetings
for assigned tasks.
Lastly, no words could adequately convey my heartfelt thanks to the family members and
friends who indirectly co-operated with me.
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Table of Contents
CERTIFICATE ..................................................................................................................................... 2
DECLARATION................................................................................................................................... 3
ACKNOWLEDGEMENT .................................................................................................................... 4
Executive Summary .............................................................................................................................. 8
CHAPTER 1 – BACKGROUND ....................................................................................................... 10
INDUSTRY OVERVIEW .............................................................................................................. 10
Market Size ...................................................................................................................................... 10
Government initiatives ................................................................................................................... 10
Strategies for Solar Businesses....................................................................................................... 11
Major Players .................................................................................................................................. 11
SOLAR ENERGY INDUSTRY IN INDIA ................................................................................... 11
Robust Demand ............................................................................................................................... 12
Competitive Advantage .................................................................................................................. 12
Increasing Investments ................................................................................................................... 12
Policy Support ................................................................................................................................. 12
PORTER FIVE FORCES .............................................................................................................. 12
PESTEL ANALYSIS ...................................................................................................................... 13
Political Factors............................................................................................................................... 13
Economic Factors ............................................................................................................................ 13
Social Factors .................................................................................................................................. 14
Technological Factors ..................................................................................................................... 14
Environmental Factors ................................................................................................................... 14
Legal Factors ................................................................................................................................... 15
COMPANY OVERVIEW .............................................................................................................. 15
INTRODUCTION TO PEACOCK SOLAR ................................................................................ 15
PEACOCK SOLAR VISION......................................................................................................... 15
ABOUT PEACOCK ....................................................................................................................... 15
MILESTONES ................................................................................................................................ 16
SERVICES PROVIDED BY PEACOCK SOLAR TO ITS CUSTOMERS .............................. 16
THEIR SERVICES: ....................................................................................................................... 17
CLIENTS OF PEACOCK SOLAR ............................................................................................... 17
SUPPORTERS LIST ...................................................................................................................... 18
MANAGEMENT TEAM (CORPORATE) .................................................................................. 18
SWOT ANALYSIS .................................................................................................................... 18
Project Background ........................................................................................................................ 19
CHAPTER 2 – PROJECT OBJECTIVES ....................................................................................... 26
Project Objectives ........................................................................................................................... 26
Projects and its Significance........................................................................................................... 26
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Organization will be benefited with our findings, analysis, and research. ................................ 28
Personal learning goals ................................................................................................................... 29
CHAPTER 3- PROJECT METHODOLOGY ................................................................................. 30
Secondary Research ........................................................................................................................ 30
Task1 ................................................................................................................................................ 30
Approach ......................................................................................................................................... 30
Technical approach......................................................................................................................... 30
Task2 ................................................................................................................................................ 30
Approach ......................................................................................................................................... 31
Task 3 ............................................................................................................................................... 32
Approach ......................................................................................................................................... 32
Task 4 ............................................................................................................................................... 33
Approach ......................................................................................................................................... 33
Task 5 ............................................................................................................................................... 33
Task 6 ............................................................................................................................................... 33
Chapter 4 Findings/Analysis/Conclusion .......................................................................................... 35
TASK WISE ANALYSIS ............................................................................................................... 35
Task1 ................................................................................................................................................ 35
Task2 ................................................................................................................................................ 35
HOW TO INCREASE TELEMARKETING EFFICIENCY? ................................................... 35
HOW TO INCREASE SALES EFFICIENCY ............................................................................ 35
Task3 ................................................................................................................................................ 35
Dependents parameters for the leads and for product advertisement. ...................................... 35
Task4 ................................................................................................................................................ 36
1.NET METERING ........................................................................................................................ 36
Capacity ....................................................................................................................................... 36
Ownership options ...................................................................................................................... 36
Billing Mechanism ...................................................................................................................... 36
Others ........................................................................................................................................... 36
2.SUBSIDY ...................................................................................................................................... 36
3.LOAN AVAILABILITY ............................................................................................................. 36
Task 5 ............................................................................................................................................... 36
Task 6 ............................................................................................................................................... 36
Findings............................................................................................................................................ 37
Task2 ................................................................................................................................................ 37
Telemarketing ............................................................................................................................. 37
Sales .............................................................................................................................................. 37
Task 3 ............................................................................................................................................... 38
Dependents parameters .............................................................................................................. 38
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Task 5 ............................................................................................................................................... 38
Conclusion ....................................................................................................................................... 39
Chapter 5 – Learnings and future scope ........................................................................................... 40
Personal Learning ........................................................................................................................... 40
Personal growth .............................................................................................................................. 40
Additional learning ......................................................................................................................... 41
References ............................................................................................................................................ 42
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Executive Summary
Purposes of the report:

The purpose of this report is to expansion of its business region wise.
Scope of the report:

The company provided the data to analyze for expanding its business in different states. Also Learned
about the collection of data fetching with the help of web scraping and python including BeautifulSoap
and Scrapy libraries. Prepared an excel of 250 start-up company data set and delivered it to the
management for internal activity. The second task company provided with telemarketing Datasets to
analyze how to increase the efficiency of the telemarketing team. various steps are involved in the above
tasks like Understanding the data set carefully to give an accurate prediction of the exact problems
defined by management. Understanding about dataset by using excel.
Analysis of customer denial reason for their solar product. Understanding of data that after showing
interest, not agreed to purchase. The next part was related to how to increase business sales which
involved the understanding of the sales data. Even interested leads Ask to schedule the final meeting
with a salesperson but did not purchase the product. Below the main concern was from the company’s
point of view. Checked and investigated for the same as follows like, Reason to check for denial by the
customer after the final meeting, done Analysis for city-wise to catch the weakest point for the company
Also, Research about the potential market in urban & semi-urban areas, whether the demand is there or
not or in which city they should go or continue with. Along with Company wanted to identify the
loopholes in the company's existing strategy.
The company wanted to us to identify the right customer of the product for their solar business. Why
Shown interest by a customer but not available on scheduled time and are they target one of they are
checking on price or any other reason.
Big companies have taken on a leading role in the worldwide production of green resources. In the next
two decades or earlier, others have openly vowed to achieve 100 percent clean energy through initiatives
such as RE100 and the Green Energy Buyers' Alliance. Some of these companies have now reached the
half-way point in attaining those targets. Renewable energy is vital to corporations, and corporate
procurement is now competing with politics as a driver of sector growth.
These large companies have pioneered many ways of procurement of renewable energy, and their
methods and objectives have been documented in numerous publications and forums. What is largely
absent from these debates, though, is how mid-cap and small companies handle clean energy
procurement. Have they had the same push as their bigger counterparts? What motivates them or makes
them incentive to avoid? Require new contracts and systems, and options to purchase power from
renewable sources?
Major findings
• Globally, major companies are seeking green energies on a scale that none expected. While several
large US multinationals, especially those in the information technology sector, are at the forefront of
the green power movement, corporate renewables procurement is virtually a universal trend.
• The corporate interest in green power is not limited to big business. Internationally, a range of small
and medium-sized enterprises also procure renewable energy and set ambitious carbon reduction
targets.
• There are several reasons why renewable energy companies of all sizes are taking a keen interest in
procurement. Economics is, as one might expect, a significant driver. Solar power is now economical
in many parts of the world, with electricity produced from fossil fuels.
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• Computer firms with large data centers and big box retailers with hundreds of stores were the early
movers of renewable energy procurement, led by consumer-facing businesses whose products were
closely linked to sustainability.
• Although large corporations are leading the way for successful corporate clean energy procurement,
the next generation of smaller commercial and industrial consumers is closely trailing. Services which
do not tackle this segment may give their rivals a considerable opportunity for growth or probably face
disintermediation
The study begins by discussing the renewable energy scenario. The first chapter tells about the industry
overview market size, government initiative, and about market potential growth. The second chapter
describes in detail the project scenario in which there are details of project tasks and are steps taken
towards business expansion. The third chapter describes in detail about the project methodology
scenario in which it is shown that about the aim and approach of every individual task of the internship
right from the scratch to end which consists of a collection of data, how to increase the efficiency of
telemarking, how to increase sales, collection of data of Rajasthan(School, industry, and hospital), also
parameters of marketing advertising and suggestions over machine algorithms.
The Fourth chapter describes in detail the findings, analysis, and conclusion of the project and the fifth
chapter is having the content of personal learning, growth, and additional learning.
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CHAPTER 1 – BACKGROUND
INDUSTRY OVERVIEW
As of 2018 Indian ranked fifth in solar power and fifth in installed capacity for renewable energy.
India ranked third in the 2019 EY Attractive Country List for Renewable Energies. Built capacity for
renewable energy production has increased steadily over the last few years,
Renewable electricity will constitute 55 per cent of the overall installed power capacity by 2030.India
deployed 7.3 GW of solar power across the country, securing its position as the world's third-largest
solar market.
Under the guidance of the Government of India, the Ministry of New and Renewable Energy has
formulated an action plan to achieve a cumulative capacity of 100 GW from solar power. The
Government intends to build 500 GW of renewable energy capacity by 2030.
This is proving to be the sector 's key thrust as industry leaders have ample motivation to shift to a
clean source. The Government intends to achieve 225 GW of renewable energy potential by 2022,
well ahead of its 175 GW goal as set out in the Paris Agreement.
Through 2030 it is projected that renewable sources will help meet 40 per cent of India's power needs.
Since 2019, India has built a solar power plant in Rajasthan which will be the world's largest with a
capacity of 2.255 MW
India is planning to add 30 GW of renewable energy capacity along the deserts at its Gujarat and
Rajasthan western border. India's renewable energy room has become very competitive from an
investor's perspective, as it earned US$ 9.1 billion in FDI inflows between April 2000 and December
2019.
Market Size
As of February 2020, the installed renewable energy capacity is 86.75 GW, respectively, of which is
renewable. Off-grid renewable power capacity has also increased with a potential capacity of 363
gigawatts (GW) and Northern India is expected to become India's renewable energy hub with policies
focused on the renewable energy sector.
Government initiatives
Some initiatives by the Government of India to boost the Indian renewable energy sector are as
follows:
• India is aiming to install 30 GW of renewable energy resources in its west frontier region,
such as Gujarat and Rajasthan.
• The government of Delhi decided to shut down the Rajghat thermal power plant and develop
it into a solar park of 5,000 KW
• Rajasthan government in Budget 2019-20 exempted solar energy from electricity duty and
focuses on the utilization of solar power in its agriculture and public health sectors.
• A new hydropower policy for 2018-28 has been drafted for the expansion of the country's
hydro projects.
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• The Government of India has announced plans to implement a US$ 238 million National
Mission on advanced ultra-supercritical technologies for cleaner coal utilization.
• The Ministry of New and Renewable Energy (MNRE) has decided to provide custom and
excise duty benefits to the solar rooftop sector, which in turn will lower the cost of setting up
as well as generate power, thus boosting growth.
• Indian railways are increasing their efforts by continuous energy-efficient initiatives and full
usage of renewable fuel to minimize pollution by 33% by 2030.
Strategies for Solar Businesses

With the increasing competition and increasing FDI, players in the solar sector have started bidding at
lower prices with solar tariffs reaching record low of INR 2.44 per unit in May 2017. Power Purchase
Agreements with states have become important part of the project cycle for Indian companies
Electricity to all has become a major thrust area for Government of India. This includes households
and villages and slums which are not currently a part of the grid or centralized distribution. Selco
Solar Pvt Ltd started installing solar panels in slums which were not connected to the grid as a pilot
project in 2008 and has since expanded into other states as well. They have also used standardized
financial packages to get the slum people move from kerosene to solar power.
Major Players
• Avion Power
• Kenbrook Solar
• Suntron Energy
• Solar Panel Installation
• Enfrosun Power
• Ap Greens Solar Inc
• Synergy Wave System Llp
• Loom Solar
SOLAR ENERGY INDUSTRY IN INDIA

India, one of the fastest under developing country, its population is second in world and first in term
of density. In last thirty year, there is boom in power sector with formation of NTPC, NHPC 2003
ACT, allowing private player to invest in generating sector change whole picture 70% of electricity
generation is depend upon coal. Coal is limited and demand of energy generation rising day by day It
is needed to change the electricity generation pattern. Nuclear and Hydro generation may come in
picture in future Need to invest in renewable form of energy for sustainable growth.
In 1981, Government of India (GOI) established a “Commission for Additional Source of Energy”
under the Department of Science and Technology. It objective to make policy and structure to support
R&D in renewable sector In 1982, Commission was re formulated with status of Department called
“Department of Non-Conventional Sources” Again in 1992, it was upgraded and known as “Ministry
of Non-Conventional Energy” Further renamed as Ministry of New and Renewable Energy (MNRE).
India have a huge potential of renewable energy resources and from past few year due to government
involvement there is sudden growth in Renewable sector
Prospect of renewable energy are steadily improving in India with better future
The strategy for achieving these enhanced goals will mainly depend on the active participation of all
players i.e. from government agencies to NGO’s, from manufactures to R&D institutions, from
financial institution to developers and of course a new breed of energy entrepreneurs.
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Robust Demand
India has relatively low per capita energy and electricity consumption. It was one third of the world
average in 2015-16.
As the economy grows the electricity consumption is projected to reach 15,280 TWh in 2040 from the
4926 TWh in 2012. Most of this demand would come from the growth in the buildings, industry, and
transport sectors.
Competitive Advantage
India receives about 300 days of sunshine in a year. This makes it a perfect candidate to harness the
solar power available. India also has a large hydro power potential which is being explored in the
north-eastern states of the country.
Coupled with regular solar auctions and new government mega projects like solar parks, the setup and
financing costs have come down significantly in the past two years.
Increasing Investments
Non-conventional energy received FDI inflow of US$ 5.85 billion between April 2000 and June 2017
with US$ 1.77 billion out of this coming in from April 2014 to September 2016
With government’s ambitious green energy targets, the sector has become quite attractive for both
foreign and domestic investors.
Policy Support
Indian government aims to achieve 175 GW of renewable energy by 2022
Because of the immense support from government, India has ranked 2nd in the ‘Renewable Energy
Country Attractiveness Index 2017’.
The aim of the government to electrify all villages by 2018, also a boon for the power sector. India
also had highest ever capacity addition in renewable energy in 2016-17.
PORTER FIVE FORCES

Competitive Rivalry (Low):
Low – As the sector is relatively new and players are still establishing themselves in the industry; the
sector has still not reached the stage of competition. Therefore, competitive rivalry is quite low
Threat of New Entrants (Low):
Low – Threat of new entrants is low as the cost of generating renewable energy is very high.
for example: the cost of setting up a windmill or a solar panel etc., which makes entry of new players
highly difficult.
Substitute Products (High):
High – Threat of substitutes is going to remain high if other non-renewable sources of energy
remain cost-effective.
Bargaining Power of Suppliers (Medium):
Medium – Bargaining power of suppliers is medium as it is a relatively niche sector and the suppliers
are therefore limited, so they enjoy some bargaining power. But the power is not too high as the order
value is too high.
Bargaining Power of Customers (High):
High – Bargaining power of buyers is high as the cost of switching to a non-renewable energy source
is low, and customers will easily switch if they find another cheaper source of energy.
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PESTEL ANALYSIS
Political Factors
Political factors play a significant role in determining the factors that can impact Solar energy groups
for long term profitability in a certain country or market. Peacock Solar Firm is operating in Solar
installation Services across India in selected states and expose itself to different types of political
environment and political system risks. The achieve success in such a dynamic solar Services industry
across various countries is to diversify the systematic risks of political environment. Peacock Solar
Firm can closely analyses the following factors before entering or investing in a certain market.
• Political stability and importance of Oil & Gas Refining & Marketing sector in the country's
economy.
• Risk of military invasion
• Level of corruption - especially levels of regulation in Basic Materials sector.
• Bureaucracy and interference in Oil & Gas Refining & Marketing industry by government.
• Legal framework for contract enforcement
• Intellectual property protection
• Trade regulations & tariffs related to Basic Materials
• Favored trading partners
• Anti-trust laws related to Oil & Gas Refining & Marketing
• Pricing regulations – Are there any pricing regulatory mechanism for Basic Materials
• Taxation - tax rates and incentives
• Wage legislation - minimum wage and overtime
• Work week regulations in Oil & Gas Refining & Marketing
• Mandatory employee benefits
• Industrial safety regulations in the Basic Materials sector.
• Product labelling and other requirements in Oil & Gas Refining & Marketing
Economic Factors
The Macro environment factors such as – inflation rate, savings rate, interest rate, foreign exchange
rate and economic cycle determine the aggregate demand and aggregate investment in an economy.
While microenvironment factors such as competition norms impact the competitive advantage of the
firm. Peacock Solar Firm can use country’s economic factor such as growth rate, inflation &
industry’s economic indicators such as Oil & Gas Refining & Marketing industry growth rate,
consumer spending etc. to forecast the growth trajectory of not only --sector name -- sector but also
that of the organization. Economic factors that Peacock Solar Firm should consider while conducting
PESTEL analysis are -
• Type of economic system in countries of operation – what type of economic system there is
and how stable it is.
• Government intervention in the free market and related Basic Materials
• Exchange rates & stability of host country currency.
• Efficiency of financial markets – Does Peacock Solar Firm needs to raise capital in local
market?
• Infrastructure quality in Oil & Gas Refining & Marketing industry
• Comparative advantages of host country and Basic Materials sector in the country.
• Skill level of workforce in Oil & Gas Refining & Marketing industry.
• Education level in the economy
• Labor costs and productivity in the economy
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• Business cycle stage (e.g. prosperity, recession, recovery)

• Economic growth rate
• Discretionary income
• Unemployment rate
• Inflation rate
• Interest rates
Social Factors
Society’s culture and way of doing things impact the culture of an organization in an environment.
Shared beliefs and attitudes of the population play a great role in how marketers at Peacock Solar
Firm will understand the customers of a given market and how they design the marketing message Oil
& Gas Refining & Marketing industry consumers. Social factors that leadership of Peacock Solar
Firm should analyze for PESTEL analysis are -
• Demographics and skill level of the population

• Class structure, hierarchy, and power structure in the society.
• Education level as well as education standard in the Peacock Solar Firm ’s industry
• Culture (gender roles, social conventions etc.)
• Entrepreneurial spirit and broader nature of the society. Some societies encourage
entrepreneurship while some do not.
• Attitudes (health, environmental consciousness, etc.)
• Leisure interests
Technological Factors
Technology is fast disrupting various industries across the board. Transportation industry is a good
case to illustrate this point. Over the last 5 years the industry has been transforming fast, not even
giving chance to the established players to cope with the changes. Taxi industry is now dominated by
players like Uber and Lyft. Car industry is fast moving toward automation led by technology firm
such as Google & manufacturing is disrupted by Tesla, which has stated an electronic car revolution.
A firm should not only do technological analysis of the industry but also the speed at which
technology disrupts that industry. Slow speed will give more time while fast speed of technological
disruption may give a firm little time to cope and be profitable. Technology analysis involves
understanding the following impacts –
• Recent technological developments by Peacock Solar Private Firm competitors

• Technology's impact on Service and product offering
• Impact on cost structure in Financial Services industry
• Impact on value chain structure in Financials sector
• Rate of technological diffusion
Environmental Factors
Different markets have different norms or environmental standards which can impact the profitability
of an organization in those markets. Even within a country often states can have different
environmental laws and liability laws.
Before entering new markets or starting a new business in existing market the firm should carefully
evaluate the environmental standards that are required to operate in those markets. Some of the
environmental factors that a firm should consider beforehand are –
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• Weather
• Climate change
• Laws regulating environment pollution
• Air and water pollution regulations in Oil & Gas Refining & Marketing industry
• Recycling
• Waste management in Basic Materials sector
• Attitudes toward “green” or ecological products
• Endangered species
• Attitudes toward and support for renewable energy
Legal Factors
In India, the legal framework and institutions are not robust enough to protect the intellectual property
rights of an organization. A firm should carefully evaluate before entering such markets as it can lead
to theft of organization’s secret sauce thus the overall competitive edge. Some of the legal factors that
Peacock Solar private Firm leadership should consider while entering a new market are –
• Anti-trust law in Oil & Gas Refining & Marketing industry and overall, in the country
Discrimination law
• Copyright, patents / Intellectual property law
• Consumer protection and e-commerce
• Employment law
• Health and safety law
• Data Protection
COMPANY OVERVIEW
INTRODUCTION TO PEACOCK SOLAR

Peacock Solar is an IIT-ISB alumni backed venture which provides high quality, hassle-free solar
installation at lowest cost and highest reliability. To thrive in times of urbanization, we tend to focus
on the instant gratification of our needs. We at Peacock Solar-residential rooftop solar company,
aspire to meet your energy needs sustainably. Peacock Solar a residential rooftop solar company,
aspire to meet your energy needs sustainably.
PEACOCK SOLAR VISION

Peacock Solar aims to get every Indian household access to clean energy via residential solar through
effective financing and installation.
ABOUT PEACOCK
Peacock Solar was born out of the vision to empower India’s 50 million households with access to clean
energy. Peacock solar leverages data analytics and innovative finance to make solar affordable and
reliable for homeowners across the country. We offer the highest quality of technical expertise in our
end-to-end suite of solar panel installation services. They are proud to be recognized by Climate Finance
Lab as one of the top 9 global ideas for sustainable development in 2018 cycles and funded by UNICEF
to further our vision of getting solar at every home.
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It offers services to the interested leads; it works as a mediator between solar manufacturing plant. This
is a distributor of solar panels and helps own houses leads for solar installation, financial services and
gives subsidies to the interested leads.
It is now operating in the NCR region and few areas of Rajasthan state. They are serving the customers
and helping for financial support like providing loans and EMI support for unaffordable people and
giving subsidies to the lead customers.
MILESTONES
Founders Name Aniketm Baheti, founded in 2017, deals in giving services to the customers with size
of 10-20 employees.
SERVICES PROVIDED BY PEACOCK SOLAR TO ITS CUSTOMERS
PROJECTS INSTALLATION
Solar systems are made up of solar panels (modules), a mounting system, and a solar inverter with
a computerized controller. Solar panels produce DC electricity from sunlight. Then the inverter
converts the generated electricity into AC so that it can be used in the household
COMMERCIAL EQUIPMENT
The equipment (machinery, automatic apparatus, flow lines) used in enterprises of retail trade,
wholesale trade, and the foodservice industry and warehouses and supply depots. Commercial
equipment is classified according to the type of products handled; there is general-purpose
equipment, equipment used with foodstuffs, and equipment used with industrial goods. Another
classification depends on whether the equipment is used in conventional or progressive (self-
service, credit sales) types of commerce. The functions of commercial equipment include the
transport, loading, unloading, storage, display, sale, processing, and weighing of commodities, as
well as the registration of sales and the keeping of accounts. Vending machines constitute a special
group.
HOME APPLIANCE PRODUCTS

The home appliances include coffee makers, washing machines, and refrigerators.
INNOVATIONS AND RESEARCH

Innovative research is a search for new business and strategic techniques and methods. They
develop and optimize well-known methodologies, enabling the implementation of new and better
solutions. Innovative research focuses on creating new ideas, analyzing problems, diagnosing
them, and identifying their causes.
DEVELOPMENT IDEAS
Problem-focused questions are a good start for idea generation. These can relate to quite general
considerations or be specific to problems. In this section, we present some questions related to the
four previously introduced examples of food trends.
TECHNICAL DEVELOPMENT
Whether it's practical (like washing machines, tumble dryers, refrigerators, cars, flooring materials,
windows, or door handles) or for leisure (like televisions, Blu-ray players, games consoles,
reclining chairs, or toys), all these things are examples of technology.
REALIZATION OF PROJECTS
The tasks of project realization are the scheduling of the implementation, the construction and
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manufacturing of the system elements, the build-up of the whole system, and finally the start-up
and tests.
PROJECTS ADVERTISING
These types of advertisements are:
Print Advertising: Newspaper, magazines, & brochure advertisements, etc.
Broadcast Advertising: Television and radio advertisements.
Outdoor Advertising: Hoardings, banners, flags, wraps, etc.
Digital Advertising: Advertisements displayed over the internet and digital devices.
TECHNICAL SUPPORT
Below is a list of direct technical support contact telephone numbers of the solar panel, inverter,
charge controller, battery, and racking. It does provide solar services for free of cost for starting
one year.
THEIR SERVICES:
• Hassle-free solar loans for Commercial, Industrial & Retail customers(describe)
• Collateral free & customized loan options available with minimal down payment
• Solar loans available through Peacock Solar & our financing partners
• Solar Installation
• Financial support to the customers
• Provide Services to the customers
• It does provide you with all the tools and knowledge that you need, to understand what Solar
can do for you, decide how and with whom, to begin your solar journey. Not only do we tell
you when the right time for you is to go solar, we also take you on a free solar energy test
drive through our solar advisors and our site assessment services.
• Peacock Solar Calculator along with a personalized Solar Scorecard, Advanced Solar
Calculator with a Financial Calculator
• Online listing of your rooftop/ property and receive Multiple Quotes from Solar installers
• It does provide multiple financing/ buying options in partnership with our financing partners
• It helps the customer to shortlist a couple of installers with whom you would like to go ahead
and close the purchase contract.
• It also supports in selecting and finalizing the installer/ vendor ordering and contract
• Help you in reviewing contract terms
• Key commercial and warranty/ performance terms and Payment terms
• Online support during installation and commissioning
• Peacock solar advisors will provide you online support during the project execution period
• Online documentation control once you order your solar system through us, you get a host of
benefits including a lifetime free message center and storage of all your documents safely on
our servers
• Assistance in claiming warranties from EPC and manufacturers
• Support to the consumer in claiming warranty from installer or equipment manufacturer, if
required.
CLIENTS OF PEACOCK SOLAR

• DR. VIVEK RATHORE Retired Professor
• MRS. VIJETA BAJPAI Grocery storekeeper
• MR. SHAMBHUSATYANARAYAN PWD Officer

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SUPPORTERS LIST
• Sangam Ventures
• Climate Finance Lab
• US-India Clean Energy Finance
MANAGEMENT TEAM (CORPORATE)

Peacock solar set up in 2017 Peacock Solar was born out of the vision to empower India’s 50 million
households with access to clean energy. Peacock solar leverages data analytics and innovative finance
to make solar affordable and reliable for homeowners across the country. They offer highest quality of
technical expertise in our end-to-end suite of solar panel installation services. They are proud to be
recognized by Climate Finance Lab as one of the top 9 global ideas for sustainable development in
2018 cycles and funded by UNICEF to further our vision of getting solar at every home.
Mr. Aniket Baheti- IIT-M, ISB, Ex-Sangam Ventures, Amazon, Aha Foods
Aniket, founder of Peacock solar, he is a solar professional since 2010 and brings in experience
managing diverse operations. He is an alumnus of IIT Madras and ISB.
Mr. Hardik IIT K(CS), IIMB

Hardik brings in technical expertise in managing digital interfaces and handling data. He is an
alumnus of IIT Kanpur and IIM Bangalore.
Mr. Karthik Chandrasekar CHICAGO BOOTH (’08), IITB (’98)

He spends a lot of time advising us and is an integral part of the clean technology eco-system in India
& globally.
SWOT ANALYSIS
Strengths:
➢ Infinite source of energy

➢ Impact on the environment
➢ Providing end services
➢ Growth through renewable, clean green energy
➢ Efficient technologies, investments in energy startups
➢ Carbon footprint reduction
Weaknesses:
➢ High Initial Investment

➢ Storage is a constraint
➢ Insufficient awareness about of social and environmental benefit of Panels
➢ Dependence on external sources for coal
➢ Lack of skilled manpower for Renewable energy initiatives.
19
Opportunities:
➢ Awareness of green technology amongst the public

➢ Creation of more jobs
➢ Low carbon growth trajectory
➢ Renewable energy is the future of power generation
➢ With improving technology, sources such as solar energy could be economically feasible.
Threats:
➢ Oil and Coal industry

➢ Other well-established brands
➢ Entry of new players such as my sun
➢ Pricing wars.
Project Background
Objective
The main objective of the project is to find out in which state they could expand their business.
Project Modules
Module
Task 1: Collection of 250 start-up companies’ datasets from multiple resources with the help of web
scraping or Python.
Module
Task 2: How to increase telemarketing efficiency with the help given dataset by the company
To analyse on sales data, how to increase the sales reason wise or demand wise for the targeted
customers.
Module
Task 3: To collect 50 schools, 50 hospitals, and 50 industry data or suggest ML algorithm for them to
predict their sales in the selected city along with marketing advertisement parameters which help to
attract leads.
Module
Task 4: The fourth task is to collect solar policy data from the site https://www.itsmysun.com/ and do
a comparison using given states and to give insight and make a presentation on it.
Module
Task 5: The fifth task is to prepare a questionnaire for the hiring of data scientist.
Module
Task 6: The sixth task is to do data visualization and run a regression model on the given dataset to
check which city they need to expand their business product.
20
Proposed solutions:
Module
Task1: Collection of 250 start-up companies’ datasets from multiple resources with the help of web
scraping or Python.
Approach
We are given very short descriptions about how to fetch datasets from multiple resources which
consist of company name, CEO, contact numbers, addresses, and email id.
First, we have to search on given websites and check for the 250 start-up companies’ data available
with complete information on start-up India and zauba Corp.
We have to collect every data by a particular website and some manual task was involved to get
phone no by check the company profile through LinkedIn, Facebook and company websites itself.
Then we have daily completed and formatted the raw data into the given format by the company. The
standard framework of a dataset is designed by our mentor.
Module
Task 2(1): How to increase telemarketing efficiency with the help given dataset by the company.
Approach
After getting a clear understanding of the telemarking data set and its type, we were given a clue to go
through and give your opinion to increase the efficiency of the company’s telemarketing team.
Then we made an analysis report on how to increase the efficiency of telemarking covering the
following information via analysing the provided dataset.
Chosen customers are not our target customers.
Calls picked by customers are random.
Few of the customers are out real customers who asked to reschedule the call on a given date.
Few of them are the rental basis, this is the main concern for them.
Already using another solar brand.
Want to reduce their electricity bill.

They want to purchase and want to contact the salesperson for further deals.
Any other relevant information.
For analysing customer validation check for the specified reason.

For preparing Our analysis we were first explained what loopholes are needed to understand about the
customer, explained report, which is in the form ppt.
Secondly, we learned what data to consider predicting from dataset excel and given on the report.
Then we were explained about the format, the concept of representation in ppt form would be crisp
and pacify along with word limit.
21
Task 2(2): To analyse on sales data, how to increase the sales reason wise or demand wise for the
targeted customers.
Approach
Analyzing on sales data, predict the sales reason wise or demand wise for the targeted customers.
From the starting till now, we have learned everything steps by step.
Steps followed defined the process and criteria to prepare a report. after the given dataset to us in
excel format, asked us to predict the sales and look for the scheduled meeting of the customers who
do not make any profit of the product.
And then check for the loopholes and find out the major loopholes according to city wise.
And then by using a pivot table in excel, given the main analysis about the existing loopholes.
So, the process followed is to increase sales by looking at and analysing the five sales data and finding
the right customers area wise.
Module
Task 3(1): To collect 50 schools, 50 hospitals, and 50 industry data for Rajasthan.
Approach
We have to collect every data by a particular website and some manual task was involved to get
phone no by check the company profile through LinkedIn, Facebook and company websites itself.
Then we have daily completed and formatted the raw data into the given format by the company. The
standard framework of a dataset is designed by our mentor.
Task 3(2): Suggest ML algorithm for them to predict their sales in the selected city along with
marketing advertisement parameters which help to attract leads.
Approach
We have been given data from that we had to develop an ML model.

Need to identify for the parameter to target the customers.
Wanted to know the dependents parameters that can be used for the advertisement.
Also, after the above we had to tell a suitable machine learning algorithm that they can use it for
better response.
Module
Task 4: To collect solar policy data from the site https://www.itsmysun.com/ and do a comparison
using given states and to give insight and make a presentation on it.
Approach
The website was already given by the company to the interns and we need to do only analysis and
comparison for the given 7 states only for residential policy.
22
Residential solar policy states for Uttar Pradesh, Madhya Pradesh, Rajasthan, Maharashtra, Andhra
Pradesh, Karnataka, and Gujarat.
Module
Task 5: We need a set of questionnaires with multiple choice questions from data analyst to data
scientist domain for hiring process so each intern needs to design the questionnaire of at least 50
multiple questions make sure it should be basics to high level hiring questions.
Approach
Collected the multiple-choice questions from data analyst to data scientist domain for hiring process
online and then prepared a complete document and attached the same to the company.
Task 6: To do data visualization and run a regression model on the given dataset to check which city
they need to expand their business product.
The main objective of the task is to find out in which city we need to expand
Approach.
First started with Data Cleaning and formatting to run the regression model and for data visualization.
Data Visualization
The city which we can chose for the expansion would be U.P followed by A.P and MH as it has
maximum respondents as compared to other states.
Maximum response received from U.P., A.P and Karnataka.
The city which we can chose for the expansion would be U.P as compared to other states.
From the observation we can comment that customers income are very low.
Lead family’s average monthly earnings range is high between 20000-70000.
Around 21-30% people who wants to save their average electricity with the help of a solar panel grid
Representations of lead occupations
Logistics Regression Model
Import the necessary libraries
Transforming the data with the help of label encoder.

23
Values of x after transformation
Dependent variable after labelling
Splitting the dataset into two parts i.e. test and train
24
The accuracy of logistics Regression model is 30%
Conclusion
With the help of data visualization, we can expand in u.p because maximum no of leads are interested to invest
in solar to save the electricity
Alternative KNN Regression Model
KNN Model
Import the required libraries
Transforming the data with the help of LabelEncoder().
Values after transformation

25
Dependent variable after labelling
testing and training of Dataset
KNN model accuracy is 60 per cent
Conclusion
Using graphical analysis, we could extend in U.P as largest amount of leads are involved in investing i
n solar to preserve electricity
26
CHAPTER 2 – PROJECT OBJECTIVES

Project Objectives
The main objective of the project is to find out in which city they need to expand their business.
Projects and its Significance
1. The first task is all about data collection of 250 startup companies in India and then enter the
entries in excel. I did that through web scrapping. In this through web scrapping I collect
information of 250 start-up companies like Name of the company, Contact number, their email-
ids etc.
2. The second task is all about analyzing data and mentor provides us data to analyze it and finally
we must give idea to increase company sales and then make PowerPoint ppt on that
Telemarketing: Telemarketing is a method of selling products and services over the telephone. It
has both advantages and disadvantages.
The advantages are it is easy to reach out to customers and it is cost effective if done successfully.
The disadvantages are that it has a bad reputation and some of the startup costs are expensive.
There are the following types of telemarketing:
Inbound Telemarketing.
Outbound Telemarketing.
B2B Telemarketing.
B2C Telemarketing
HOW TO INCREASE TELEMARKETING EFFICIENCY?
The one who calls should remember that he/she should not call during office hours i.e; from 9 to
5.
The one who calls customer should come up with such policy so that customer listen to him with
interest without ignoring a call
The call should not be done with same the number every time because true caller app is active on
customer mobile and they ignore the call by seeing number and name on true caller
27
To create customer interest company should come up with some innovative scheme like avail the
solar panels on leasing
Company should make some innovation in their product like make foldable solar panels to target
innovators
Company should create awareness among their customer by organising different campaigns.
Aware customers about the financial options available for them in their local market.
Educate homeowners and commercial customers by using social media platform by the company.
Company can also use digital marketing which is very much reliable and famous these days.
Convey and assure them product will be easily available and affordable to them.
Organise the solar financing events and workshops to create interest among the customers.
Reduce the complexities and make it flexible for the customers
HOW TO INCREASE SALES EFFICIENCY
• Get the Pulse of Customers in the Local Market.

• Identify Your USP to Make Your Brand Stand Out.
• Get More Ad Clicks with Ad Extensions.
• Target Lookalike Audiences on Facebook.
• Stop Being ‘Salesy’ and Help Customers Make their Buying Decision.
• Offer a Money-Back Guarantee.
• Optimize Your Landing Pages for Call-only Ads.
• Add an Opt-In Pop-Up Offer to Push Them Over the Edge.
• Use Remarketing to Close More Deals.
3. The third ask is to collect 50 school, 50 hospital and 50 industry data from the multiple resources
using any method.
28
3 (2) Suggest ML algorithm for them to predict their sales in the selected city along with marketing
advertisement parameters which help to attract leads
4. The fourth task is to collect solar policies data from the site https://www.itsmysun.com/ and make
presentation on it.
• Min capacity is same for almost every state.

• Only max capacity of U.P is high.
• Ownership option is same for every state except Gujarat
• Subsidy is same for every state except Uttar Pradesh
• Loan Availability is same for almost every state
5. We need a set of questionnaires with multiple choice questions from data analyst to data scientist
domain for hiring process so each intern needs to design the questionnaire of at least 50 multiple
questions make sure it should be basics to high level hiring questions
6. To do data visualization and run a regression model on the given dataset to check which city they
need to expand their business product. The main objective of the task is to find out in which city
we need to expand.
Organization will be benefited with our findings, analysis, and research.

• With the help analysis they get to know about the growth and potential market
• They can open their branch in the predicted states for the better result.
• To increase efficiency of telemarketing and sales increment can consider the main parameter
to focuses on.
• They get to know about what parameters will benefits to the organization in terms of the
marketing.
• They can work on suitable subsidy to the customers to pull their interest towards them.
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Personal learning goals
1. Collection of different datasets in less than 5 min with the help of web scraping or Python.
2. Analysing on the expansion of the existing business product with the help of the Data set which
would be given by the company.
3. How to increase telemarketing efficiency with the help given dataset by the company
4. Analysing on sales data, predict the sales reason wise or demand wise.
5. Understanding the about the company domain.
6. Gained practical experience in the constantly growing field of Analytics
7. Gained more clarity on the workings of Peacock as a company and gained hands-on
experience while dealing with different dataset and their business and Analytics strategy
8. Understood how the responsibilities are distributed among the employees.
9. Gained knowledge on day to day task assigned and its execution process.
10. Understood what the compliance, laws, and rules are to be followed by an employee.
11. Understood what the steps are to be followed to join a Solar powerplant industry.
12. Developed personal skill sets required future job selection, job hunt, and career growth.
13. Learned to be professional, responsible, and accomplish the assigned tasks.
14. Acquired skills that built my confidence, independence, adaptability, ability to communicate
and teamwork.
15. Became expertise in data gathering.
16. Learned how to use, and where to use statistical analytical tool.
30
CHAPTER 3- PROJECT METHODOLOGY

Secondary Research
Project Modules
Task1
Objective- Collection of 250 start-up companies of last ten years tenure.
Approach
The first task is all about data collection of 250 startup companies in India and then enter the entries in
excel. I did that through web scrapping. In this through web scrapping I collect information of 250
start-up companies like Name of the company, Contact number, their email-ids etc.
Collection of the different dataset in less than 5 min with the help of web scraping or Python.
• We are given very short descriptions about how to fetch datasets from multiple resources
which consist of company name, CEO, contact numbers, addresses, and email id.
• First, we have to search on given websites and check for the 250 start-up companies data
available with complete information on start-up India and zauba Corp. we have to collect
every data by a particular website and some manual task was involved to get phone no by
check the company profile through LinkedIn, Facebook and company websites itself.
• Then we have daily completed and formatted the raw data into the given format by the
company.
• The standard of a dataset is designed by our mentor.
Below the methods used to scrap data from multiple resources
Technical approach
• Used web scrapping method to scrap data in larger number.
• Beautiful soap and scrappy the two library I have used by using python.
• Also used google scrapping method to scrap the data in larger amount.
Resources
1. https://www.crunchbase.com/organization/peacock-solar#section-related-hubs
2. https://www.startupindia.gov.in/
3. https://angel.co/
4. https://www.fundoodata.com/companies-in/list-of-information-technology-(it)-companies-in-
india-i19
Task2
Objective: The second task is all about analyzing data and mentor provides us data to analyze it
and finally we must give idea to increase company sales and then make PowerPoint ppt on that.
Two Datasets given by the company to do analysis on how to increase telemarketing efficiency
and sales increment in excel format.
1. Telemarketing Dataset
2. Sales Dataset
31
Approach
• Used pivot table to check for the dependency of the customer and which will help to improve
the telemarketing efficiency.
• Used various statistics method to check for actual parameter who has a strong dependency for
the customer.
• Maths formula also used to perform analysis.
• With the help of Data Interpretation explained about their dependency on consumer
purchasing behaviour and telemarketing efficiency.
Below the two processes used to explain it clearly
Telemarketing Dataset
1. How to increase telemarketing efficiency with the help given dataset by the company.
• After getting a clear understanding of the telemarking data set and its type, we were
given a clue to go through and give your opinion to increase the efficiency of the
company’s telemarketing team.
• Then we made an analysis report on how to increase the efficiency of telemarking
covering the following information via analysing the provided dataset.
❖ Chosen customers are not our target customers.
❖ Calls picked by customers are random.
❖ Few of the customers are out real customers who asked to reschedule the call on a
given date.
❖ Few of them are the rental basis, this is the main concern for them.
❖ Already using another solar brand.
❖ Want to reduce their electricity bill.
❖ They want to purchase and want to contact the salesperson for further deals.
Any other relevant information.
• For analysing customer validation check for the specified reason.
• For preparing Our analysis we were first explained what loopholes are needed to
understand about the customer, explained report, which is in the form ppt.
• Secondly, we learned what data to consider to predict from dataset excel and given on the
report.
• Then we were explained about the format, the concept of representation in ppt form
would be crisp and pacify along with word limit.
Sales Dataset
2. Analysing on sales data, predict the sales reason wise or demand wise for the targeted
customers.
• From the starting till now, we have learned everything steps by step.
• Steps followed defined the process and criteria to prepare a report. after the given dataset
to us in excel format, asked us to predict the sales and look for the scheduled meeting of
the customers who do not make any profit of the product.
• And then check for the loopholes and find out the major loopholes according to city wise.
• And then by using a pivot table in excel, given the main analysis about the existing
loopholes.
32
• So, the process followed is to increase sales by looking at and analysing the five sales
data and finding the right customers area wise.
Task 3
Objective: We wish to build a machine learning algorithm to accelerate our marketing efforts. The
target customer is anyone who has their own house and access to rooftop. Given that, what would
be the ?
Approach
1. We have been given data from that we had to develop an ML model.
2. Need to identify for the parameter to target the customers.
3. Wanted to know the dependents parameters that can be used for the advertisement.
4. Also, after the above we had to tell a suitable machine learning algorithm that they can use
it for better response.
What algorithm would best serve in predicting the customer conversion? Given that it is
unsupervised learning model, how would you determine the weightages of the model?
Below the two algorithms would best serve in predicting the customer conversion
1- KNN Algorithm
2- SVM Algorithm
Predicting the customer conversion
K-nearest neighbours KNN algorithm
• The K-nearest neighbours (KNN) algorithm is a type of supervised machine learning

algorithms. KNN is extremely easy to implement in its most basic form, and yet performs
quite complex classification tasks. KNN is a non-parametric learning algorithm, which means
that it does not assume anything about the underlying data.
• It will give an accurate result which will help in predicting customer conversion.
• It has 90% plus accuracy in achieving the target output.
• Help in finding the target customers, based on their buying behavior along with the given
discount or subsidy will help to target right and actual customer which will help in saving
time, effort, and money.
• KNN works by finding the distances between a query and all the examples in the data,
selecting the specified number examples (K) closest to the query, then votes for the most
frequent label (in the case of classification) or averages the labels (in the case of regression).
• KNN is a non-parametric, lazy learning algorithm. Its purpose is to use a database in which
the data points are separated into several classes to predict the classification of a new sample
point. Just for reference, this is “where” KNN is positioned in the algorithm list of scikit
learn.
33
Support Vector Machine algorithm
• It helps in clustering of similar data in their related group with the help of hyperplane.
• Keep similar type of data in one group(homogeneous).
• Support Vector Machine” (SVM) is a supervised machine learning algorithm which can be
used for both classification and regression challenges. However, it is mostly used in
classification problems. ... Support Vectors are simply the co-ordinates of individual
observation.
• SVM is a supervised machine learning algorithm which can be used for classification or
regression problems. It uses a technique called the kernel trick to transform your data and
then based on these transformations it finds an optimal boundary between the possible
outputs.
Task 4
Objective: The fourth task is to collect solar policies data from the site https://www.itsmysun.com/
and make presentation on it.
Approach
The website was already given by the company to the interns and we need to do only analysis and
comparison for the given 7 states only for residential policy.
Residential solar policy states for Uttar Pradesh, Madhya Pradesh, Rajasthan, Maharashtra, Andhra
Pradesh, Karnataka, and Gujarat.
Task 5
Objective: We need a set of questionnaires with multiple choice questions from data analyst to
data scientist domain for hiring process so each intern needs to design the questionnaire of at least
50 multiple questions make sure it should be basics to high level hiring questions
Approach
Task 6
Objective: To do data visualization and run a regression model on the given dataset to check which
city they need to expand their business product.
The main objective of the task is to find out in which city we need to expand
Approach
First started with Data Cleaning and formatting to run the regression model and for data visualization.
Data Visualization
With the help of Data Visualization below the observations have come out.
34
The city which we can chose for the expansion would be U.P followed by A.P and MH as t has
Lead family’s average monthly earnings range is high between 20000-70000.
Around 21-30% people who wants to save their average electricity with the help of a solar panel
grid
Regression model
Logistics and KNN Regression Model
Firstly, formatted 4000 observations of the dataset with the help of excel.
refined the given data in which reduced to 1700 after that applied a logistics and KNN regression
model to check the accuracy, to know our who are the potential customers also find out the 2 states
amongst seven States where the company could expand their business using the seven States policy.
Then applied the regression model in which it has come out for the U.P where the company can
extend their product business followed by Andhra and Maharashtra based on interested potential
leads now it has resulted that company can extend their business in a UP and Maharashtra states to
increase their revenue.
35
Chapter 4 Findings/Analysis/Conclusion
TASK WISE ANALYSIS
Task1
Collection of 250 startup companies’ data for last 10 years from multiple resources like
CrunchBase, AngelList and startup India.
Task2
HOW TO INCREASE TELEMARKETING EFFICIENCY?

The one who calls should remember that he/she should not call during office hours i.e., from 9-5
The one who calls customer should come up with such policy so that customer listen to him with
interest without ignoring a call.
The call should not be done with same the number every time because true caller app is active on
customer mobile and they ignore the call by seeing number and name on true caller.
To create customer interest company should come up with some innovative scheme like avail the
solar panels on leasing.
Company should make some innovation in their product like make foldable solar panels to target
innovators
Company should create awareness among their customer by organising different campaigns.
Aware customers about the financial options available for them in their local market.
Educate homeowners and commercial customers by using social media platform by the company.
Company can also use digital marketing which is very much reliable and famous these days.
Convey and assure them product will be easily available and affordable to them.
Organise the solar financing events and workshops to create interest among the customers.
Reduce the complexities and make it flexible for the customers.
HOW TO INCREASE SALES EFFICIENCY

Firstly, Get the Pulse of Customers in the Local Market. It was much needed to Identify Your USP
to Make Your Brand Stand Out in the competitors’ market, the suggestion was to Get More Ad
Clicks with Ad Extensions, check for Target customer who Lookalike Audiences on Facebook and
other social media platform. It was also recommended to Stop Being ‘Sales’ and try to Help
Customers Make their Buying Decision it will increase the sales. Work on giving a discount and
special offer a Money-Back Guarantee. Impose to Optimize Your Landing Pages for Call-only Ads.
Try to follow different approaches like Add an Opt-In Pop-Up Offer to Push Them Over the Edge.
Adopt a reach to contacted customers and Use Remarketing to Close More Deals.
Task3
Dependents parameters for the leads and for product advertisement.

Firstly, for own house target audience check for their monthly Usage, No of Electrical Machines,
monthly Power Bill, inquiry for No of machines, ask for No of Room, enquire for the Occupation.
Most important factor Space also ask about their salary Compensation, check for Electricity
36
consumption like many of the look to reduce their bill tell about benefits of Environment pleasant,
Eco-pleasing and standing up to give like power unsettling influences. Provide the Tax special cases
and discounts make the aware about Annual Electricity Usage (kWh) along with government
subsidy.
Secondly for housetop target audience check by being empathetic like see for space, their rental
premise, whether they have the open-top house and installation will easy for them or not see zero
emanations, promote for low-upkeep cost, spread about the lower cost of the transmission network
Task4
State-wise solar policy for given 7 states are as follows, it also differs as per state, but the parameters
are same for each state.
1.NET METERING
Capacity- it consists of max and min capacity in kWp or up to 1000 kWp.

Ownership options
• It tells about the self-ownership (CAPEX model)

• Third party ownership (RESCO model)
Billing Mechanism
• Annual (April to March)

• Any unadjusted electricity credits shall be paid as per the rates notified by MPERC.
Others
Exempted from banking, wheeling, cross-subsidy surcharges & electricity duty, no liability of
property tax.
2.SUBSIDY
Applicable as per SECI guidelines
3.LOAN AVAILABILITY
•Loan for solar as a part of home loan/home improvement loan

•Loan up to Rs. 10 lacs available for individuals under Priority sector lending
Task 5
We need a set of questionnaires with multiple choice questions from data analyst to data scientist
domain for hiring process so each intern needs to design the questionnaire of at least 50 multiple
questions make sure it should be basics to high level hiring question
Task 6
To do data visualization and run a regression model on the given dataset to check which city they
37
need to expand their business product. The main objective of the task is to find out in which city we
need to expand
First started with Data Cleaning and formatting to run the regression model and for data
visualization.
Data Visualization
The city which we can chose for the expansion would be U.P followed by A.P and MH as t has
Lead family’s average monthly earnings range is high between 20000-70000
Around 21-30% people who wants to save their average electricity with the help of a solar panel
grid
Regression model
Firstly, formatted 4000 observations of the dataset with the help of excel.
refined the given data in which reduced to 1700 after that applied a logistics and KNN regression
model to check the accuracy, to know our who are the potential customers also find out the 2 states
amongst seven States where the company could expand their business using the seven States
policy.
Then applied the regression model in which it has come out for the U.P where the company can
extend their product business followed by Andhra and Maharashtra based on interested potential
leads now it has resulted that company can extend their business in a UP and Maharashtra states to
increase their revenue.
Findings
Task wise Findings
Task2
Telemarketing
96% of the calls belong to Morning Time, 89% of the calls belong to Afternoon Time, and 96% of
the call have been made during evening Time is not a major concern for any reason given by the
customers. As per our findings, timeslots are independents to each other also 92% of the call has
been picked by customers during evening time It mainly describes the region-wise call not picked
up by the customers. High chances are for not picked the call and Not reachable at that moment will
likely happen in the future as well. If we consider city wise like, In Indore, 47 % of the call not
picked by the customer is during the morning, In Kota,50% of the call not picked by the customer is
during the morning and, In Jaipur,55% of the call not picked by the customer is during the morning.
Each city has the same probability of call not picked up by the customer at any timeslots.
Sales
38
The percentage for Lead is interested in Solar Installation or not are likely to be the same for all the
categories i.e. the average of all three is around 50%, so there is nothing to with the customer interest
for the product. From the analysis, we can conclude that chosen data for Lead is interested in Solar
Installation is not dependent on sales increment.46% of the customers, who have not given the reason
for denial, 24% of the customers, who have given the reason that solar installation is very much high
for them, As a now remaining 30%, are already using the solar or looking for the government-
subsidized solar installation and With the help of data, we can conclude that few customers are not
preferring the company's product due to the high cost of solar installations and in most cases, the
reason is not specified by customers, and rest are similar to each other with equal probability
Task 3
Dependents parameters
➢ Firstly, for own house target audience check for their monthly Usage, No of Electrical
Machines, monthly Power Bill, inquiry for No of machines, ask for No of Room, enquire for
the Occupation. Most important factor Space also ask about their salary Compensation, check
for Electricity consumption like many of the look to reduce their bill tell about benefits of
Environment pleasant, Eco-pleasing and standing up to give like power unsettling influences.
Provide the Tax special cases and discounts make the aware about Annual Electricity Usage
(kWh) along with government subsidy.
➢ Secondly for housetop target audience check by being empathetic like see for space, their
rental premises, whether they have the open-top house and installation will be easy for them or
not see zero emanations, promote for low-upkeep cost, spread about the lower cost of the
transmission network
Task 5
The main objective of the task is to find out in which city we need to expand.
After Data Cleaning and formatting and ran the regression model and did data visualization.
Data Visualization
The city which we can chose for the expansion would be U.P followed by A.P and MH
as it has maximum respondents as compared to other states. Maximum response
received from U.P., A.P and Karnataka.The city which we can chose for the expansion
would be U.P as compared to other states. From the observation we can comment that
customers income are very low. The city which we can chose for the expansion would
be U.P as compared to other states. Lead family’s average monthly earnings range is
high between 20000-70000. Around 21-30% people who wants to save their average
electricity with the help of a solar panel grid.
Regression model

Then applied the regression model on investments, city and average family income in
which it has come out for the U.P where the company can extend their product
business followed by Andhra and Maharashtra based on interested potential leads now
it has resulted that company can extend their business in a UP and Maharashtra states
to increase their revenue
39
Using graphical analysis, we could extend in U.P as largest amount of leads are involved in in
vesting in solar to preserve electricity
Conclusion
➢ Solar panels can be expensive to install resulting in a time-lag of many years for savings on
energy bills to match initial investments.
➢ Electricity generation depends entirely on a country’s exposure to sunlight; this could be limited
by a country’s climate.
➢ Solar power stations do not match the power output of similar sized conventional power
stations; they can also be very expensive to build.
➢ Solar power is used to charge batteries so that solar powered devices can be used at night. The
batteries can often be large and heavy, taking up space and needing to be replaced from time to
time.
➢ The great thing about solar power is that it is a technology and not a fuel.
➢ It is unlimited and the more it is deployed the cheaper it would be.
40
Chapter 5 – Learnings and future scope
Personal Learning
• Gained practical experience in the constantly growing field of Analytics

• Gained more clarity on the workings of Peacock as a company and gained hands-on
experience while dealing with different dataset and their business and Analytics strategy
• Understood how the responsibilities are distributed among the employees.
• Gained knowledge on day to day task assigned and its execution process.
• Understood what the compliance, laws, and rules are to be followed by an employee.
• Understood what the steps are to be followed to join a Solar powerplant industry.
• Developed personal skill sets required future job selection, job hunt, and career growth.
• Learned to be professional, responsible, and accomplish the assigned tasks.
• Acquired skills that built my confidence, independence, adaptability, ability to
communicate and teamwork.
• Became expertise in data gathering.
• Became proficient in Python and Machine learning
• Learned how to use, and where to use statistical analytical tool.
Personal growth
It has been a great learning experience throughout. I got hands-on practical experience on the
concepts I have learned till now:
• Got to know what exactly Peacock solar deals with its customers.
• Learned about the solar plant industry in India.
• Got familiarised with the terms being used in the solar plant like apex and CAPEX along
with on-grid.
• Got an understanding of the current market scenario
• Got In-demand knowledge of the Analytics terms while studying Telemarking and sales
dataset.
• Learned about the collection of the different datasets from multiple resources with a shorter
span.
• Learned how to predict any business by reading dataset and comparing with related values.
• Communication with the prospective and asking doubt to POC. This instilled confidence
in me and I realized that success and failure are just a part of the journey and all we need is
to keep working hard to reach the goal.
• Learned how to collect dataset with the help of automation in short span through web
scrapping and python libraries.
• Gaining working knowledge of spreadsheet-based data manipulation, formulas, and basic
modeling techniques.
• Learned how to collect different dataset from the multiple sources within the given time
frame.
41
• I got hands on experience on Data fetching from the websites through web scrapping and
python packages
Additional learning
My areas of development to accomplish the best results from SIP are:
• Gaining new skills: Engaging in a new task that requires new skill will make me work
hard and learn a new skill and knowledge.
• Communication: By communicating more with the teammates has removed my hesitation
and boosted my confidence.
• Collaboration: try to Work in a team and understanding the point of view of the team
members will help me in collaborating. As part of a team, I will understand my strengths
and weaknesses so that I know how I can best contribute, as well as be aware of how I can
bring out the best in others.
• Adaptability: I have learned how to engage myself in a new task and to make myself
adaptable and comfortable in working in every field.
• Critical thinking: I have become more of interrogative and ask more questions to
understand an issue from all possible angles, and to pose creative solutions to challenges.
Instead of thinking 180 degrees, learned to be 360 degree.
• Research and Analysis: it has helped me more with brainstorming and analysing to gain
any specific skill
• Receptiveness: I have started taking the feedbacks and rejections positively.
• Technical proficiency: By gaining a working knowledge of spreadsheet-based data
manipulation, formulas, and logical functions also learning how to build a pacify
presentation.
• I am planning to develop myself by continuously working hard along with smart work and
overcoming all the difficulties and challenges faced during the program will surely help me
to reach the desired goal.
42
References
1. https://www.crunchbase.com/organization/peacock-solar#section-related-hubs
2. https://www.startupindia.gov.in/
3. https://angel.co/
4. https://www.fundoodata.com/companies-in/list-of-information-technology-(it)-
companies-in-india-i19
5. https://www.itsmysun.com/solar-finance-residential-commercial-industrial/
6. https://www.peacock.solar/

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1

SOLAR BUSINESS EXPANSION

Report Submitted for the Partial Fulfillment of PGDM Programme.

SOIL SCHOOL OF BUSINESS DESIGN, MANESAR, GURGAON

Name Swati Tiwari Name Dr. Smitha Girija

Data Analyst Intern

Signature of Company mentor:

Signature of the student: Swati Tiwari

Purposes of the report:

Scope of the report:

Strategies for Solar Businesses

SOLAR ENERGY INDUSTRY IN INDIA

PORTER FIVE FORCES

• Business cycle stage (e.g. prosperity, recession, recovery)

• Demographics and skill level of the population

• Recent technological developments by Peacock Solar Private Firm competitors

INTRODUCTION TO PEACOCK SOLAR

PEACOCK SOLAR VISION

SERVICES PROVIDED BY PEACOCK SOLAR TO ITS CUSTOMERS

HOME APPLIANCE PRODUCTS

INNOVATIONS AND RESEARCH

CLIENTS OF PEACOCK SOLAR

• MRS. VIJETA BAJPAI Grocery storekeeper

• MR. SHAMBHUSATYANARAYAN PWD Officer

MANAGEMENT TEAM (CORPORATE)

Mr. Hardik IIT K(CS), IIMB

Mr. Karthik Chandrasekar CHICAGO BOOTH (’08), IITB (’98)

➢ Infinite source of energy

➢ High Initial Investment

➢ Awareness of green technology amongst the public

➢ Oil and Coal industry

Chosen customers are not our target customers.

Calls picked by customers are random.

Want to reduce their electricity bill.

For analysing customer validation check for the specified reason.

We have been given data from that we had to develop an ML model.

Logistics Regression Model

Import the necessary libraries

Transforming the data with the help of label encoder.

Values of x after transformation

Dependent variable after labelling

The accuracy of logistics Regression model is 30%

Alternative KNN Regression Model

Import the required libraries

Transforming the data with the help of LabelEncoder().

Values after transformation

Dependent variable after labelling

testing and training of Dataset

KNN model accuracy is 60 per cent

CHAPTER 2 – PROJECT OBJECTIVES

HOW TO INCREASE TELEMARKETING EFFICIENCY?

HOW TO INCREASE SALES EFFICIENCY

• Get the Pulse of Customers in the Local Market.

• Min capacity is same for almost every state.

Organization will be benefited with our findings, analysis, and research.

Personal learning goals

CHAPTER 3- PROJECT METHODOLOGY

Below the methods used to scrap data from multiple resources

Below the two processes used to explain it clearly

Predicting the customer conversion

K-nearest neighbours KNN algorithm

• The K-nearest neighbours (KNN) algorithm is a type of supervised machine learning

Support Vector Machine algorithm