16 pages are Reference

1 NAPC Intro
Each hit shows a target entity's details (Business Name, Address, and Phone number – NAP). You research it online to
judge the Status (Open, Closed, Junk, or Cannot Verify). If Open, you'll score the Name, Address, and Phone correctness.

2 Workflow
2.1 Judgment Process Overview
1. Is the entity Open? (This must follow Matching rules § and use the highest appropriate web Resource(s) §.)
a. Yes. Score as Open, and then score the Name, Address, and Phone Correctness. Submit the hit.
b. No. (Continue)
2. Can you prove the entity existed in the past and does not exist now?
a. Yes. Score as Closed. Submit the hit.
b. No. (Continue)
3. Can you prove the entity does not or cannot exist now?
a. Yes. Score as Junk. Submit the hit.
b. No. Score as Cannot verify. Submit the hit.

2.2 How You Researched

See Research Websites §. If you select [2] CWS (Company Website) or [4] OSS (Official Social Site), you can judge Status,
and score Name §, Address §, and Phone § (only asked when Status is Open). If you select [3] "other approved web
information", you can only judge Status; here if you judge Open, it scores Phone for you as Cannot Verify. If you select
[5] "could not find any", it automatically judges Status as Cannot Verify, whether you supply an aggregator § URL or not.

2.3 Tools
Site: Searches. A site search can turn up content within a website, which saves a lot of time navigating website menus
manually. For example, searching
SITE:WWW.SUBWAY.COM "PETE’S SUPER SUBMARINES"

on Bing ↗ or Google ↗ can help you confirm this Major Rebrand. Try with or without the www, and consider using a
browser extension ↗ to save time.

Google Translate. If you find a website in a language you do not recognize, you can translate it using Google Translate
by pasting in the URL

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(https://translate.google.com/?sl=auto&tl=en&text=https%3A%2F%2Fwww.elimro.com%2Findex.php&op=translate); it
will give you a link to open with the translated page.

Yandex Translate OCR (Optical Character Recognition). If you find an image with words in a language you do not
recognize, try translating it using Yandex Translate's OCR tool (optical character recognition).
• Copy and Paste the image to this URL https://translate.yandex.com/ocr
• Set your "From" and "To" languages (or let it autodetect)
• Click the link in the upper right hand corner "Open in Yandex.Translate"

3 Status

Current Existence

Unconfirmed Does Not Exist Confirmed

Past Existence

Unconfirmed Cannot Verify Junk Open

Confirmed Cannot Verify Closed Open

3.1 Open
Status "Open". The entity is operational and able to do business with users (see §). Also includes:
• seasonal businesses currently closed for offseason but due to reopen within 365 days
• temporarily closed entities scheduled to reopen within 30 days
• businesses temporarily closed due to Covid-19 with any or no reopen date given

Do not mark Open and "fix" the address, when the addresses are more than 100 meters apart § (this would be a non-
Open status, probably Junk or Closed). (This would not apply if Large Entity Matching § applied.)
Do not mark Open based on a user review older than 60 days, another resource older than 365 days, or any other
unreliable resource like pure, unreviewed aggregators (this would probably be Cannot Verify).

The general rule for Open signals is:

• Business activity with 365 days, OR
• User activity within 60 days
…and no sign of Closure.

3.1.1 Open Signals

• From the Owner
o CWS § – any time period, no closed signal
o Government Administrative § – any time period, no closed signal
o OSS § – posts or other owner inputs within 365 days
o Free Domains § – owner inputs within 365 days (blog posts, etc) or user inputs within 60 days
• Membership Sites § – within 365 days
• Government Registry § – within 365 days
• Official Tourism § – undated or within 365 days
• Third Party § – able to perform the service now, up to the payment or submission step
• Articles § – within 60 days

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 • Street Images § – within 60 days
• From Users
o Reviews § – within 60 days
• Aggregators § – not applicable; do not confirm status using an aggregator alone
• No resource found
Note: status confirmation signals that are too old for open can be used to confirm past existence.

3.2 Closed
Status "Closed". The entity has ceased operations permanently but was open in the past (see §). Also includes:
• businesses temporarily closed for an unknown duration with no set reopen date
Do not mark Closed without showing proof of past existence (this would be Junk).

3.2.1 Closed Signals

• CWS is found matching name and address that says the location permanently closed or moved
• OSS is found matching name and address and
o the owner posts saying the location permanently closed
o there is past owner activity and now the page is flagged permanently closed
o the page posts indicating they have moved (and it is more than 100 m away)
• Articles discuss the entity being permanently closed or moved
• Business registration indicates a permanent closure (Dissolved, Merged, Expired, Cancelled, Forfeited,
Terminated, Deceased, Withdrawn, Purged)
• A claimed aggregator confirms past existence while the single space is occupied now by another business (do
not use this if there are multiple units at the given address)
• You confirm the location used to exist, and find the entity has gone through a Major Rebranding (acquisition,
merger, name change, etc) and is not operating with the given Name any longer
• Street images show the entity and later signs are removed/replaced/says "we've moved", or it looks abandoned
• Street images show the entity and so confirm past existence, and the locator which should show the entity does
not list it

3.3 Junk
Status "Junk". We don't know if the entity operated in the past but it's definitely not open now (see §). Also includes:
• an unreviewed aggregator with a permanently closed flag is the only resource found
• name matches on the website but the address is for a differently named business also listed there
• the entity name is a city, state, or neighborhood which is not also a business name at the given location
• the entity named could not exist or have existed at the given address (i.e. zoning is unreasonable)
• the city, state, and postal code are all missing
Do not mark Junk when there are only unreviewed aggregators for the entity (this would be Cannot Verify).

3.3.1 Junk Signals

For all of the below scenarios, assume past existence cannot be proven.
• Chain/Group Locator. The chain or group CWS has a locator or list of locations where the target entity would be
found if it existed, and it's not listed there.
• Single Entity. Another CWS is found matching Name and City, but with a non-matching address.
• Not Listed in Container. The entity would be contained in some other entity like an airport, mall, shopping
center, or train station, the container website listing all their contained entities, and it doesn't list the target
(CWS/OSS overrides this signal).
• Building Occupied by Other Entity. For addresses which would hold one and only one entity, and you can
demonstrate the space is filled by another entity, not the target.
• Unclaimed Aggregator Flags as Permanently Closed. Applies when no other resources are found.

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3.4 Cannot Verify
Status "Cannot Verify". Nothing reliable can be said about past or current existence. Also includes:
• entities that might be open (past existence shown and no closed signal) but the Open signal isn't recent enough
• businesses "Coming soon" or "Opening soon" with no set date, or set to open more than 7 days from now
• when the address line is incomplete/missing and it could match to more than one possible, distinct location
• when the name is a generic category ('ATM', 'Music', etc), or semi-generic category ('London Shoes', 'Paris
Medicine') where no such business of this name exists, while zoning is reasonable

4 Matching
1. An Entity is identified by its Name and its Address. Name and Address both need to match or qualify as
matching. Phone and website are given for reference only and may not be accurate.
2. Interpret the entity identity as Name before Address. Thus if you see an entity with Name "City Creek Center"
↗ (a mall in Salt Lake City) and Address "6191 S State Street, Murray, UT 84107" ↗ (which is for "Fashion Place"
mall), it refers to "City Creek Center" but at the given address. This probably never existed. We call this JUNK.
3. Department information is always considered part of the Name. Department words like Pharmacy, Photo, Gas,
etc, may be presented in a separate field but these are usually shown in the Name field.
4. Address matching is within 100 meters (100 m / 0.1 km / 328 ft / 0.062 mi). This is within 100 M of the
property or within 100 M of a large entity. Measure distance in Bing Maps or Google Maps by searching for one
address, and then use the directions feature to input the second.
5. Target and Candidate cannot be both matching and contained. For example, if "City Creek Center" ↗ contains
a "Costa Vida" ↗, then they do not match. Containment may be Physical or Virtual or both.
6. "Large Entities" impact matching. All addresses within the contiguous property of a large entity are considered
matching. This applies to the large entity itself, as well as to entities contained within the large entity.
7. "Moved" entities do not match. Old and new locations of entities that moved more than 100 M away from the
property or away from the large entity do not match. (Note that entities which move from one point to another
within a large entity do match.)
8. "Major rebrands" do not match. Old and new versions of the name for an entity that went through a major
name change do not match. This can be through merger, rebranding, acquisition, etc, but we refer to all of
these under the umbrella term "Major rebrand".
9. "Minor rebrands" match. When users can readily identify both version of the name, match them. For example,
"Dunkin' Donuts" recently rebranded to "Dunkin' " and most users will know this is the same chain.
10. Generic names probably do not match. Rarely, some generic names do match (such as when the generic name
is really its name, or there is only one of such generic name in the city). If the generic name is a category, it will
probably not match, and if it is a location, interpret it to refer to the location, so it will not match either.
11. If two rules apply to the same Target/Candidate scenario, choose the lower judgment of the two.

See the Name Examples Table § and Address Examples Table § below for more matching scenarios.

4.1 100 Meter Rule

In the below example, the two addresses in the upper circle would be considered matching, but neither matches to the
address in the lower circle. (If you have a match, you'd then go on to score address correctness, and if you do not have a
match, the entity probably won't be scored as Open.)

Measuring address distances

• use Bing Maps and either Google Maps or the alternate designated for your market (use the smaller distance, if
you get different values between map engines)
• using walking directions
• do not include the business name, unless you cannot determine the address otherwise

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 Addresses 21212 Bake Pkwy 24511 Trabuco Rd 24541 Trabuco Rd
21212 Bake Pkwy, 0.1 miles (528 ft,
384 ft (117 m)
Lake Forest, CA Same Address 161 m)
No Match ↗
92630 No Match ↗
24511 Trabuco Rd, 0.1 miles (528 ft,
187 ft (57 m)
Lake Forest, CA 161 m) Same Address
Match ↗
92630 No Match ↗
24541 Trabuco Rd,
384 ft (117 m) 187 ft (57 m)
Lake Forest, CA Same Address
No Match ↗ Match ↗
92630

4.2 Large Entity Matching

The presence of a large entity (including College and University Campuses, Large Hospitals, Headquarters of Large
Corporations, Large Parks, Airports, Malls, and Office Parks) impacts matching.

Matching
• When the entity is a Large Entity, and the address variation points to:
o any area inside of the same property of a contiguous large entity
o a different area within 100 m of the boundary of the correct large entity campus
• When the entity is contained within a Large Entity, there is only one found there currently, and the address
variation points to:
o any area inside of the same property of a contiguous large entity ↗
o a different area within 100 m of the boundary of the correct large entity campus

Not Matching
• Addresses pinning more than 100 m outside the property of a contiguous large entity
• When the entity is contained within a Large Entity, but more than one with that name is found there currently,
and the address variation points to:
o any area inside of the same property of a contiguous large entity
o a different area within 100 m of the boundary of the correct large entity campus

Contiguous means there are no breaks in the area. Imagine walking from one address/pin to another – if you ever have
to cross more than 100 m of property that doesn't belong to the entity, that is not contiguous.

For example, this college indicates their campus area with the color green. The black buildings on the left of the image
are operated by the college, but are too far from the campus area to be considered a part of the large entity.

5 Correctness

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5.1 Name
Name "Equivalent". These are versions of the name which match and would be considered of equal value to the
average user in the market, and which do not have any serious defect. See table below for many examples.

Name "Incorrect". These are versions of the name which match but have some defect:
• part of a word is cut off but it's recognizable ("Forever" for "Forever 21" ↗)
• it's a first and last name alone, lacking a title, category, or business container name ("Ashley Park" instead of
"Ashley Park, DDS")
• it's an acronym the business never uses ("BM" for "Boost Mobile")
• the service level variation we have is too high ("Walmart Supercenter" when it's not really a Supercenter)
• generic name, only one possible match found ("Swimming Pool" for "Berea Swimming Pool" ↗)
• chain name, when there is a local brand ("Ace Hardware" instead of "Whale Point Marine & Hardware" ↗)
• chain name, when they are an authorized retailer ("Verizon" instead of "Victra" ↗)
• it's a URL not used as the business name ("Babcockpresbyterianchurch.com" for "Babcock Presbyterian Church")
• it's the owner's personal name (who is not a contained professional), when the business has a trade name

Name "Cannot Verify". This should not be used very often, since you won't judge Name on a non-Open entity; that
means if you're judging the name, you were able to find a matching resource – that should be used to judge the Name.

5.1.1 Name Examples Table

Market (Mkt) is given to show where the example was found; most en-US examples apply to all markets. All of the
below scenarios with this symbol  also apply with Target and Confirmed values reversed.

# Mkt Type/Issue Example Target Name Example Confirmed Target Name

Match?
Name Correctness
1 en- Nonessential Parent Doubletree by Hilton Doubletree ↗
Match Equivalent
US Name Included  Doubletree by Hilton
2 en- Internationalized Spelling Guero’s Taco Bar Güero’s Taco Bar ↗
Match Equivalent
US 
3 en- Non-Market Language La Michoacana Mercado de La Michoacana Meat
Match Incorrect
US Carne Market ↗
4 en- Article Variation  Home Depot The Home Depot ↗
Match Equivalent
US
5 en- Common Acronym  DSW DSW ↗
Match Equivalent
US
6 en- Common Acronym United States Postal Service ↗ USPS
Match Equivalent
US Extended 
7 en- Never Used Acronym BM Boost Mobile ↗
Match Incorrect
US
8 en- Common Abbreviation  Texas Hwy Patrol ↗ Texas Highway Patrol
Match Equivalent
US ↗
9 en- Space Character Home Depot The Home Depot ↗
US Corruption Match Equivalent
(Recognizable) 
10 en- Nonessential Category Starbucks Coffee Starbucks ↗
Match Equivalent
US Included 
11 en- Missing Nonessential Spring Street Spring Street Bar &
Match Equivalent
US Category  Grill ↗
12 en- Nonessential Location  Hampton Inn Lake Charles Hampton Inn ↗
Match Equivalent
US
13 en- Common Suffix  Kroger Co. Kroger ↗
US or Match Equivalent
Kroger Company

REFERENCE PAGE 6|Page

 # Mkt Type/Issue Example Target Name Example Confirmed Target Name
Match?
Name Correctness
14 en- Legal Name Wingstop Restaurants, Inc. Wingstop
US Approximates Trading As Match Equivalent
Name 
15 en- Nonessential Spelling Boeing Commercial Aeroplanes Boeing Commercial
Match Equivalent
US Variation  ↗ Airplanes ↗
16 en- Nonessential Singular / Alila Hotel Alila Hotels ↗
Match Equivalent
US Plural variation 
17 en- Nonessential Branch Walmart Supercenter #3254 Walmart ↗
US Number or Name Match Equivalent
Included (Accurate) 
18 en- Punctuation Variation  Wal*mart ↗ Walmart ↗
Match Equivalent
US
19 en- Capitalization Variation Mcfee on Main McFee on Main ↗
Match Equivalent
US 
20 en- Spacing Variation  Mc Fee on Main McFee on Main ↗
Match Equivalent
US
21 en- Copyright, Trademark Whataburger® Whataburger ↗
Match Equivalent
US Symbol 
22 en- Service Level Variation Walmart Walmart Supercenter
Match Equivalent
US (Too Low), Same Chain
23 en- Service Level Variation Walmart Supercenter Walmart
Match Incorrect
US (Too High), Same Chain
24 en- Only One "Generic Swimming Pool Berea Swimming Pool
Match Incorrect
US Name" in City ↗
25 en- Chain to Local Brand Ace Hardware ↗ Whale Point Marine &
Match Incorrect
US Hardware ↗
26 en- Truncated Identifiable Forever Forever 21 ↗
Match Incorrect
US
27 en- URL Versions of the Emortgages.com Emortgages.com ↗
Match Equivalent
US Name Used by Entity
28 en- URL Versions of the Babcockpresbyterianchurch.com Babcock Presbyterian
Match Incorrect
US Name, Not Used by Entity Church
29 en- Authorized Retailer Verizon Victra ↗
Match Incorrect
US
30 en- Tagline Included McDonald's I'm Lovin' It ↗ McDonald's ↗
Match Equivalent
US (Accurate) 
31 en- Combination Name Walmart Store & Garden Center Walmart ↗
US Referring to Same Main Match Equivalent
Entity 
32 en- Combination Name Costco Warehouse - Optical Costco Optical ↗
US Referring to Same Match Equivalent
Contained Entity 
33 en- County Names Refer to Yolo County Yolo County
Match Equivalent
US County Government  Administration ↗
34 en- "City of __" Names Refer City of Seattle City of Seattle
Match Equivalent
US to Local Government  Administration ↗
35 en- Third Party ATMs  CVS ATM ↗ Allpoint ATM ↗
Match Equivalent
US
36 en- Minor Rebrands  Restoration Hardware ↗ RH ↗
Match Equivalent
US
37 en- Location + Category Truth Boston Medical Center Boston Medical Center
Match Equivalent
US Names  ↗
38 Ashley Park, Dentist Match Equivalent

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 # Mkt Type/Issue Example Target Name Example Confirmed Target Name
Match?
Name Correctness
en- Professional Names With Ashley Park, DDS Dr. Ashley Park, DDS,
US at Least One Affix (Prefix Dr. Ashley Park Dentist at Anaheim
or Suffix) Ashley Park – Anaheim Hills Hills Dental Group and
Dental Group and Orthodontics Orthodontics ↗
39 en- Professional Names With Ashley Park Ashley Park, Dentist
US No Affix (Prefix or Suffix) Ashley Park, DDS
Dr. Ashley Park
Match Incorrect
Ashley Park – Anaheim
Hills Dental Group and
Orthodontics
40 en- Utility Wrong Service Pend Oreille Public Utility Calispell Powerhouse
No Match
US Category  District
41 en- City Name Alone Refers Seattle City of Seattle
No Match
US to the Locality 
42 en- Generic Category  Bar & Grill St. Louis Bar & Grill ↗
No Match
US
43 en- Generic Location  St. Louis St. Louis Bar & Grill ↗
No Match
US
44 en- Generic Branch Name  South Preston Store AT&T ↗
No Match
US
45 en- Semi-Generic Name Only Austin Florist The Enchanted Florist
No Match
US Describes Entity  ↗
46 en- Truncated Idaho First Bank ↗ Idaho First Bank ATM1
No Match
US Nonidentifiable 
47 en- Product Categories  Walmart Money Services Walmart
No Match
US
48 en- Broad Department  QFC Floral ↗ QFC ↗
No Match
US
49 en- Strict Department  Costco Optical ↗ = Costco ↗
No Match
US
50 en- Contained Place or Macy's Broadway Entrance Macy's
No Match
US Contained Area 
51 en- First Party Kiosk  Idaho First Bank ↗ Idaho First Bank ATM2
No Match
US
52 en- Professional vs Office  Dr. Brad Hester ↗ Bend Family Dentistry
No Match
US ↗
53 en- Merger  MetroPCS ↗ Metro by T-Mobile ↗
No Match
US
54 en- Major Rebrand  Sound of Music ↗ Best Buy ↗
No Match
US
55 en- Franchise Switch  Holiday Inn ↗ Sanibel Island Beach
No Match
US Resort ↗
56 en- Moved Location  Rockland Trust Linden Street ↗ Rockland Trust
No Match
US Robeson Street ↗
57 en- Incorrect Location  Millennium Minneapolis ↗ Millennium St. Paul
No Match
US
58 en- Incorrect Category  BJ's Wholesale Club ↗ BJ's Restaurant and
No Match
US Brewhouse ↗
59 en- Incorrect Branch Name or Walmart Supercenter #3254 ↗ Walmart Supercenter
No Match
US Number  #4239 ↗

1
In this scenario, there is a bank branch with no ATM or an ATM with no bank branch.
2
In this scenario, there is a bank branch and an ATM at the same location.

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 # Mkt Type/Issue Example Target Name Example Confirmed Target Name
Match?
Name Correctness
60 pt- Incorrect Branch Number Banco Itaú - Agência 3378 Banco Itaú - Agência
Match Incorrect
BR (market exception)3 1335 ↗
61 en- Incorrect Chain  Walgreens ↗ Duane Reade ↗
No Match
US
62 en- Service Level Sub-Chain Walmart Walmart
No Match
US  Neighborhood Market
63 en- Parent vs Subsidiary  The Kroger Company ↗ Dillons ↗
No Match
US
64 en- Third Party Product Redbox 7-Eeven Outdoor ↗ 7-Eeven
No Match
US Brand vs Container 
65 en- First Party Restaurant vs Cosmopolitan Hotel And Cosmopolitan Hotel
No Match
US Main Container  Restaurant ↗ Restaurant ↗
66 en- Third Party Restaurant vs Hutto H‑E‑B plus! ↗ Whataburger at Hutto
No Match
US Main Container  H‑E‑B plus! ↗
67 en- Third Party Service vs Western Union Walgreens Walgreens
No Match
US Main Container  #19954 ↗

5.2 Phone Number

Phone "Correct". Target Phone matches the one given on the confirmation resource (or on a different confirmation
resource – often this will be Facebook or other OSS – so be sure to check), the number is well-formatted, it is either a
national or toll-free number, and it reaches the named entity directly or through a main switchboard (If the Target has
an extension, the main number without the extension is also Correct).

Phone "Incorrect".
•
No phone provided, phone can be found • Specific person when the Target Entity is the
•
Wrong branch overall location
•
Wrong department • Other business
•
Department phone, when entity is main, and • Fax number
vice-versa • Missing essential portion (from the perspective
• Different professional of an in-market caller)
Do not mark Phone numbers as Incorrect if they are not given in international format; the phone number that works for
an in-market user is good enough although international format is also Correct.
Do not mark phone numbers Incorrect for punctuation differences, like these: (844) 462-7342, 844.462.7342,
8444627342, +18444627342, etc.
Do not mark phone numbers as Incorrect just because you cannot find it on the CWS or other resource; phone numbers
which cannot be linked to any entity at all score as Cannot Verify.

Suggested phone searches: view contact info on CWS ↗, site: search of phone on target CWS (try out different formats
↗, web search of the provided phone ↗, social page search of the provided phone ↗.

"No Phone". Use this option when all reliable resources found confirm this entity does not give out its phone number or
does not have one. (It does not matter if a phone number is provided in the hit or not.)
Do not mark No Phone for locations just because they are unmanned. ATMs and other kiosks often still have contact
phone numbers, and you may have to search the CWS and other resources to find these numbers.

Phone "Cannot Verify". The Target Phone cannot be found on the confirmation resources or on any other resources, so
it might be a good phone number but we do not know. It is a #CommonError to mark Phone Incorrect in this scenario.

3
Users in this market will associate the old Agency number with the location it was merged into.

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5.3 Address
For Address Correctness, generally our main concern is navigability, that a core address is present which can navigate
to an accurate lat/long where the Target Entity is located (to within 100 m of the property or edge of the large entity
grounds); we call this a "navigable address".

Usually this will mean you have an AddressLine with either:

1. A standard address of Building Number, Street Name, Street Type (and Cardinal Direction ↗, if required)
2. A cross street address, usually written as "This Street & That Avenue"
…along with enough city, state, and postal code information for the address to pin at the entity's true location.

With either of those present, additional AddressLine information may be present or missing, and may be correct or
incorrect, and it will not impact the address correctness (like floor number; suite, apartment, or unit number; additional
building name, number, or letter4; neighborhood names; container names; etc). Details given below and market-specific
considerations override this information if it conflicts.

Address "Correct".
• Complete AddressLine, City, State, and Postal Code – no required portion is missing, and if there is additional
information it is accurate or it does not impact navigability
o includes where the AddressLine uses a navigable cross streets address ("La Veta Dr & Prospect Ave NE")
• Incomplete Address which is still navigable, including but not limited to:
o Postal Code missing but not required (applies to most markets)
o missing Suite Number
o Street Type missing but not required (confirmed by CWS/OSS or postal lookup)
o Cardinal Direction missing but not required (confirmed by CWS/OSS or postal lookup)
o Building Number missing but the street name given
▪ matches the address or a cross street, and
▪ it is less than or equal to two blocks (200 M) long

Address "Incorrect".
• Street Name is misspelled
• Cardinal Direction is Incorrect
• Street Type is Incorrect
• Street Type missing and required (confirmed by CWS/OSS or postal lookup)
• Cardinal Direction missing and required (confirmed by CWS/OSS or postal lookup)
• Postal code:
o missing leading 0 (en-US market)
o incomplete, where a complete postal code is required for the market
o missing, where the postal code is required for the market
o incorrect and not navigable (pt-BR)
o incorrect and does not pertain to the same city
• Incomplete Address which is not navigable, including:
o building number missing but the street name given
▪ matches the address or a cross street, and
▪ it is more than two blocks (200 m) long
• Large Entity Match § but confirmed address is more than 100 m from the hit address

"No Physical Address".

• The entity is a Service Area Business (SAB) ↗
• No AddressLine is provided in the HitApp and no physical address is confirmed on the CWS/OSS

4
Sometimes buildings are given names ↗, letters ↗, or numbers ↗ within a large grounds or building cluster and these are not the
same as the "building number" used in the address used alongside the street name and found in postal address locators.

10 | P a g e
 • No AddressLine is provided in the HitApp while the CWS/OSS uses a PO Box (Locked Bag, Private Mail Bag, etc)
• A PO Box (Locked Bag, Private Mail Bag, etc) is provided in the HitApp and no physical address is confirmed on
the CWS/OSS

Address "Cannot Verify". This will not be used very often. For instance, if the business presented the same address in
two ways, and one was Correct and the other was Incorrect, you could use this option.

5.3.1 Address Examples Table

All of the below scenarios with this symbol  also apply with Target and Confirmed values reversed. If an Entity Name is
included in the below table, it is in italics. Where City, State, and Postal Code values are not provided, assume they are
Matching and Correct. Market is given to identify Target/Candidate location. Rules for most en-US examples will apply
across markets. Non-en-US examples apply to the market given and others where the rule applies (Var = Various).

# Mkt Type/Issue Example Target Address Example Confirmed Target Address

Match?
Address Correctness
1 en- Exactly Matching 804 N Cape Rock Dr 804 N Cape Rock Dr
Match Correct
US
2 en- Capitalization Variation  804 N CAPE ROCK DR 804 N Cape Rock Dr
Match Correct
US
3 en- Spacing Variation  2627 Calder Ave Ste 200B 2627 Calder Ave Ste
Match Correct
US 200 B
4 en- Misspelling or Typo 2627 Ccalder Ave Ste 200B 2627 Calder Ave Ste
Match Incorrect
US (Recognizable Match) 200B
5 en- CWS Misspelling or Typo 2627 Calder Ave Ste 200B 2627 Ccalder Ave Ste
Match Correct
US (Recognizable Match) 200B
6 en- Punctuation Variation  100 Hunters Ln Ste 100 100 Hunters Ln, Ste.
Match Correct
US 100
7 en- Punctuation Variation – 81-13 Northern Blvd, 8113 Northern Blvd,
US Extra Dash Present or Jackson Heights, NY 11372 Jackson Heights, NY
Match Correct
Absent (Common in NY 11372
and HI Addresses) 
8 en- Common Abbreviation  78 E Grand Ave 78 E Grand Avenue
Match Correct
US
9 en- Space Character 18 Anderson St 18 Anderson Street
US Corruption Match Correct
(Recognizable) 
10 en- International Character Swift Title Loans Swift Title Loans
US Corruption � 10143 Ponderosa Rd 10143 Ponderosa Rd Match Incorrect
(Recognizable)  Pi�on Hills, CA 92372 Pinon Hills, CA 92372
11 en- Internationalized Spelling Swift Title Loans Swift Title Loans ↗
US  10143 Ponderosa Rd 10143 Ponderosa Rd Match Correct
Piñon Hills, CA 92372 Pinon Hills, CA 92372
12 en- Suite, Unit, # Synonyms 470 Lewis Ave # 38 470 Lewis Ave Ste 38
Match Correct
US 
13 en- Building Number, # 4751 Oberlin Ave # C2 4751 Oberlin Ave Bldg.
Match Correct
US Synonyms  C2
14 en- Additional Street 41 Harvard Ave #67 (Cnr 41 Harvard Ave #67
Match Correct
US Instructions (Accurate)  Broad St)
15 en- Additional Street 41 Harvard Ave #67 (Cnr 41 Harvard Ave #67
US Instructions (Inaccurate) Prairie Ave) Match Correct

16 en- Cross Streets in Place of Broad St & Willard Ave ↗ 620 Broad St ↗
US Standard AddressLine Match Correct
(Accurate w/in 100 M) 

REFERENCE PAGE 11 | P a g e
 # Mkt Type/Issue Example Target Address Example Confirmed Target Address
Match?
Address Correctness
17 en- Target Lacks Required 188 Randolph St 188 W Randolph St
US Cardinal Direction (CWS
Match Incorrect
and Postal Lookup Both
Use It)
18 en- CWS Lacks Postal Lookup 188 W Randolph St 188 Randolph St
US Verifiable Cardinal Match Correct
Direction
19 en- Incorrect Cardinal 188 W Randolph St 188 E Randolph St
Match Incorrect
US Direction
20 en- Verifiable Suite Missing 701 Route 25A 701 Route 25A Ste A1
Match Correct
US
21 en- Unverifiable Suite 20701 N Scottsdale Rd Ste 20701 N Scottsdale Rd
Match Correct
US Included 107
22 en- Incorrect Suite Included 20701 N Scottsdale Rd Ste 20701 N Scottsdale Rd
Match Correct
US 244 Ste 107
23 en- Verifiable Floor Missing or 93 Bowery 93 Bowery-18th Floor
Match Correct
US Included 
24 en- Unverifiable Floor 3916 College Point Blvd 10th 3916 College Point Blvd
Match Correct
US Included Floor
25 en- Incorrect Floor Included 93 Bowery-18th Floor 93 Bowery-19th Floor
US (Only One Entity in the Match Correct
Building)
26 en- Suite Number Displaced 539 Cool Springs Blvd Suite 539 115 Cool Springs
Match Correct
US (Recognizable) #115 Blvd
27 en- Suite Number Before 100 University Ave #103 103-100 University Ave
CA AddressLine Separated by
Match Correct
a Dash (Where Normal
for Market)
28 en- Building Number Range 3637 South Carrollton Ave 3637-39 South
US Confirmed (Uses a Dash), Carrollton Ave
Match Correct
Single Building Number
Within Range
29 en- Building Number Range 2525-2529 S Michigan Ave 2525 S Michigan Ave
US Unconfirmed, Single
Building Number Match Correct
Confirmed w/in That
Range
30 en- Building Number 1338 Picacho Hills Dr 1340 Picacho Hills Dr
US Variation (Less than 1000
Match Correct
over or under & Accurate,
w/in 100 M)
31 Var Building Number S/N, 0, Avenida Visconde do Rio Avenida Visconde do
(pt- 1, or Missing Variations Branco Rio Branco S/N
Match Correct
BR) (Where Normal for
Market) 
32 Var No Building Number Sandall Road Sandall Road
(en- Exists (Where Normal for Match Correct
GB) Market)
33 All Building Number Missing, Jujuy ↗ Santa Rosa 501
(es- Street or Cross Street > Córdoba 5000 Córdoba 5000 ↗
AR) 200 M long (CWS
Match Incorrect
confirms only one
possible match, or no
CWS found)
34 en- Alternate Street Name for 840 N US-89, Harrisville, UT 840 N Harrisville Rd,
Match Correct
US Same Street (Accurate)  84404 Harrisville, UT 84404

REFERENCE PAGE 12 | P a g e
 # Mkt Type/Issue Example Target Address Example Confirmed Target Address
Match?
Address Correctness
35 en- Verifiable Street Type 266 White Plains 266 White Plains Road
Match Incorrect
US Missing
36 en- Inaccurate Street Type 9501 Quivira Drive 9501 Quivira Road
Match Incorrect
US
37 en- Alternate Entrance Macy's ↗ Macy's ↗
US Address for the Same 151 West 34th Street, New 1313 Broadway, New Match Correct
Building (Accurate) York, NY 10001 York, NY 10001
38 Var Landmark, No Street Caerlaverock Castle ↗ Caerlaverock Castle
(en- Given (Where Normal for Caerlaverock Glencaple
GB) Market) – may be Dumfries Dumfries
supplemented by DG1 4RU DG1 4RU Match Correct
Additional or Alternate
Place Details to aid in
Navigation
39 Var Institution, No Street Buckingham Palace ↗ Buckingham Palace
(en- Given (Where Normal for London Westminster
GB) Market) – may be SW1A 1AA London
supplemented by SW1A 1AA Match Correct
Additional or Alternate
Place Details to aid in
Navigation
40 en- Locality Below City 2301 Orleans Ave – Treme 2301 Orleans Ave
US Included: Neighborhood Match Correct
(Accurate) 
41 en- Locality Below City 2301 Orleans Ave – Bywater 2301 Orleans Ave
US Included: Neighborhood (correct neighborhood Match Correct
(Inaccurate)  is Treme)
42 Var Locality Below City R. Conceição, 233 – Centro R. Conceição, 233
(pt- Included: Bairro Match Correct
BR) (Accurate) 
43 Var Locality Below City R. Conceição, 233 – Vila R. Conceição, 233
(pt- Included: Bairro Discola Match Correct
BR) (Inaccurate) 
44 en- City Given, Where Suburb 201 Queen Victoria St, Perth 201 Queen Victoria St,
AU is Market Standard WA 6159 ↗ North Fremantle WA Match Incorrect
6159
45 en- Container Name Included The Shops at the Bravern, 11111 NE 8th St
Match Correct
US (Accurate)  11111 NE 8th St
46 en- Container Name Included Warm Springs Plaza, 11111 11111 NE 8th St
Match Correct
US (Inaccurate) NE 8th St
47 en- Airport Name and 4200 NW 21 St Concourse E, 4200 NW 21 St
US Location Details Included Miami International Airport Match Correct
(Accurate)
48 en- Nearby Attractions 337 W 47th St – Flamingo 337 W 47th St
Match Correct
US Included (Accurate) Waterway
49 en- Container Name in Place Asheville Mall 3 South Tunnel Road
US of Standard AddressLine Match Correct
(Accurate) 
50 en- PO Box Given Along With 920 Franklin Rd (PO Box 920 Franklin Rd
Match Correct
US AddressLine (Accurate)  443)
51 en- PO Box Given Along With 400 W Washington Blvd, 400 W Washington
US AddressLine (Unverifiable P.O. Box 419029 Blvd Match Correct
or Inaccurate) 

REFERENCE PAGE 13 | P a g e
 # Mkt Type/Issue Example Target Address Example Confirmed Target Address
Match?
Address Correctness
52 en- PO Box With No Physical Lawn Doctor of Longmont ↗ Lawn Doctor of
US Address Given (Where PO Box 1511 Longmont
Match Correct
Normal for Market) Longmont, CO 80502 P.O. Box 1511
Longmont, CO 80502
53 en- Postal Code Missing 12 Old Orchard St, Old 12 Old Orchard St, Old
US Leading 0 (Common in en- Orchard Beach, ME 4064 Orchard Beach, ME Match Incorrect
US market) 04064
54 en- Building Number 1344 Picacho Hills Dr 1300 Picacho Hills Dr
US Variation (Less than 1000
over or under & No Match
Inaccurate, not w/in
100 M)
55 en- Building Number 110110 W Picacho Ave 110 W Picacho Ave
US Variation (More than No Match
1000 over or under)
56 en- Suite Number Displaced 539115 Cool Springs Blvd 539 Cool Springs Blvd
US (Misleading, Makes Suite #115
Building Number No Match
Variation More than 1000
over or under)

6 Research Websites
Company Website (CWS). A Company Website (CWS) uses a dedicated URL to communicate to the public about and to
promote its products and services to potential and existing customers. These can be for a Chain ↗, a single business ↗,
a Service Area Business ↗ (SAB – one which gives a service area where they will visit, and does not supply a physical
location), or a Free Hosting website with a paid URL ↗ (note the "Powered by GoDaddy GoCentral Website Builder" in
the footer), among others.

Official Social Site (OSS). An Official Social Site (OSS) serves the same purpose as a CWS only it will be hosted on a social
media platform (like Facebook5) and allows for interaction between the entity and platform users. If you find one that
has no owner input (which may not have been created by the business) and only reviews, treat it like a Review Site §. If
you find one with neither owner nor user input (which was probably created by the social media platform), treat it like
an Aggregator §.

Free Domains. A Free Hosting Domain does what a CWS does, only the business does not have to pay for the website
(or they only pay for the URL, but paid URLs usually indicate the content has been updated within a year so you can treat
them like a CWS). Some common ones include GoDaddy, Petfinder.com, Shopify (Tucows), Single Platform ↗, Weebly
↗, Wix ↗, and WordPress – watch for "Powered By" and a link to a free website builder in the page footer.

Unpaid versions tend to go stale, so to use them as a sole resource, you have to find owner activity within 365 days
(such as a blog post) or user activity within 60 days (such as in an embedded review), and in this case the page can be
used to judge Open and all attributes. Also if you can confirm Open elsewhere (such as if there's a user review within 60
days on another website), you can combine that with a Free Hosting Site and use the Free Hosting Site to judge
attributes.

Membership Sites. Some businesses join professional organizations and will have listings there. Unless a date is given,
we assume the data is a year or more old, so these cannot be used for Open status; however if Open status is
determined elsewhere and the name and address match, you can use these to confirm attributes (Name, Address,
Phone). See "State Bar of Georgia" in the example above §.

5
If you find a mobile Facebook page like https://m.facebook.com/Landersolicitors/ remove the "m." to view the desktop version.

REFERENCE PAGE 14 | P a g e
Wikipedia. Do not use Wikipedia as a judgment resource directly. However, it can help for some entity segments,
especially geographic features and manmade structures which are public attractions. Often these will not have their
own dedicated domain, and when we say they are Open it means they exist. They can be very hard to research and
Wikipedia can help with this.

For example, if we are given Name "The General Sherman Tree" and Address: "Giant Forest, Sequoia National Park,
California", we can find this page https://en.wikipedia.org/wiki/General_Sherman_(tree) indicating this is a famous tree
in Sequoia National Park ↗ and can find the page about this tree ↗ (treat that as the CWS) to confirm it as Open and
judge the attributes.

Wikipedia is also great to help clarify rebrands, mergers, acquisitions, and defunct businesses, if they are prominent
enough entities.

Container Website. Container Websites come into play when you have one entity located inside another. Usage varies
depending on if it is:
▪ first party (one enterprise runs both container and contained) – can judge Open/Closed and attributes, or
▪ third party (one enterprise runs the container and another enterprise runs the contained) – only used for non-
Open statuses.

For a first party example, this https://www.oldtowncosmopolitan.com/restaurant/ is the Container Website for the
"Cosmopolitan Restaurant", which is contained by the "Cosmopolitan Hotel and Restaurant". With matching address,
you can consider the "Cosmopolitan Restaurant" as Open based on this website and judge the attributes.

For a third party example, this mall "Brentwood Town Centre" has a directory
https://brentwoodtowncentre.com/directory/ which could be used to confirm that a store was there and/or is not
located there now. We can see they used to have an American Eagle Outfitters ↗ but they don't now, so we'd measure
that store as Closed.

Government Administrative. Entities run by some level of government will often have a page on a government run
Administrative Site (but watch out when they do courtesy listings of local businesses – those cannot be used).

Examples (with attributes match, can judge Open/Closed and all attributes):
• Mackworth Island https://www.maine.gov/cgi-bin/online/doc/parksearch/details.pl?park_id=57
• New Mexico State Police https://www.sp.nm.gov/
• City of Mackinac Island http://www.cityofmi.org/
Not usable (courtesy listing):
• Mackinaw Pastie & Cookie Co. https://www.mackinawchamber.com/member-directory/listing/mackinaw-
pastie-cookie-co-at-the-bridge/

Government Registry. Businesses not run by government may still have to register with the government, and these
registries are often online. Government business registrations help verify entities that often don't have much web
presence. Search for <country name/state name> and "government business registration" to find these. (Note that if
you find one that says "Is this your business?" it's probably just an aggregator.)

Judge Closed if their status is listed as:

• Dissolved • Cancelled • Deceased
• Merged • Forfeited • Withdrawn
• Expired • Terminated • Purged

If their status is listed as any of the below, take these as evidence of past existence, and continue looking for an Open
signal elsewhere (if the renewal is within 365 days, this is considered an Open signal):
• Active • Inactive • Good Standing • Bad Standing

15 | P a g e
For example, we're judging A&G Barber, Purleigh, Chelmsford CM3 6RH, United Kingdom, but we find it's "Dissolved"
https://find-and-update.company-information.service.gov.uk/company/01366200. That can be marked Closed.

Official Tourism. Some entity segments, attractions like geographic features and manmade structures, won't have a lot
of web presence but get written up on Official Tourist Sites. Use them like you would Wikipedia – treat them like a CWS
only when you cannot find any other resource.
Examples:
• Skull Cave, Sugar Loaf, Crack-in-the-Island, etc https://www.mackinacisland.org/
(but CWS would be, respectively:
o https://www.mackinacparks.com/more-info/mackinac-island-state-park-historic-sites-and-monuments/
o https://www.mackinacparks.com/attractions/sugar-loaf/
o https://www.mackinacparks.com/more-info/mackinac-island-state-park-natural-wonders/ etc)

Third Party. A Third Party Site enables a third party to perform some service – make a reservation, make an airline
booking, send out for food delivery, etc – at an entity on behalf of the customer. If attributes match and your request
prompts a request for payment or to submit your request, that is a current Open signal (although just because a place is
not offering the third party service, that does not mean they are closed).

Review Sites. A Review Site is a website that publishes online directories of businesses, similar to Aggregators, only they
also provide a place for users to review the business (such as Yelp). Written user reviews (not star-only) on a matching
entity made within the last 60 days are an Open signal. A claimed review page is at least evidence of past existence. The
age of the reviews will determine usage for open/closed status. A Bing or Google entity with reviews is a Review Site.

Articles. News articles often tell of local or chain-wide closures and announce moves as well as new businesses. The
information has to be within 60 days for an Open signal. Keep in mind that old articles may themselves be outdated, but
they can help confirm Closures by demonstrating past existence.
Example: ↗ "Ronsons – which sold affordable shoes for many years – will not reopen its retail store in Burnaby’s
Amazing Brentwood."

Aggregators. An Aggregator is a website that publishes online directories of businesses (such as Whitepages ↗). As a
standalone resource, they are not reliable for confirming Status, Name, Address, or Phone. A claimed page with no
reviews is at least evidence of past existence. A Bing or Google entity is considered an Aggregator unless it has reviews.

Street Images. Street Images require a 60 days or less signal for Open status, older than 60 day images can demonstrate
past existence, and they can demonstrate closures when store signs are taken down or new businesses replace them.

7 Examples
Open (Status), Equivalent (Name), Correct (Phone), Correct (Address); (1111). On the CWS ↗ all attributes match and
web search has no closed signal.

Open (Status), Equivalent (Name), Incorrect (Phone), Correct (Address); (1121). CWS ↗ Name and Address match
exactly but Phone doesn't. Web search (985) 502-0991 to see this number is for Walmart Grocery Pickup ↗ which is not
apt for the store overall (#CommonError to miss this web search); mark Phone Incorrect – supply 985-467-8046.

REFERENCE PAGE 16 | P a g e
Open (Status), Equivalent (Name), Cannot Verify (Phone), Correct (Address); (1141). The CWS ↗ has exactly matching
Name and Address so those are Equivalent and Correct. We can find references to the provided Phone (719) 591-5516
but they are from 2012 ↗ and 2013 ↗ so we do not know if this is still a good number. It might be, so don't mark it
Incorrect (that is a #CommonError). Mark it as Cannot Verify.

Open (Status), Equivalent (Name), No Phone (Phone), Correct (Address); (1131). CWS ↗ has exactly matching Name
and Address, but no phone can be found on CWS, OSS ↗, or in web search.

Open (Status), Incorrect (Name), Incorrect (Phone), Incorrect (Address); (1223). We have an incomplete address, but
web search for this Name and Address turns up only one possible matching candidate (OSS ↗), so we consider it a
match. Owner posts are within 365 days, and there is no closed signal, so score as Open. Name matches but is missing
"Baptist" so mark Incorrect and supply Bethel Baptist Church. Phone isn't provided and there is one, so that's Incorrect –
supply (618) 520-7179. Mark the Address as Incorrect and fill in the missing Address Line information 11942 E CR 320 N.

Closed (3000). The provided CWS ↗ fails to load this location URL, searching the locator now doesn't return this
location (only a nearby one ↗ further than 100 meters away), and this branch is seen in 2016 street images ↗ with no
images are available after 2019. If this were still Open, it would be in the CWS locator, but it's not. Since we have
evidence of past existence and confirmation it isn't operating now, this is Closed.

REFERENCE PAGE 17 | P a g e
Cannot Verify (4000). The CWS ↗ matching name and state lists only a location in Marietta which is a different city 10
miles away. The State Bar of Georgia page for this lawyer ↗ also lists only Marietta (this is an example of a Membership
Site §). Do not mark Open with Incorrect Address (this is a #CommonError). There really is a Roswell, GA 30075 ↗, and
we do not know if this lawyer ever kept an office there or not. This is Cannot Verify.

Junk (6000). A CWS ↗ can be found for a Wells Fargo ATM, while the provided Name is for a Wells Fargo branch. These
names don't match (this is a #CommonError). We find no past evidence of a Wells Fargo branch location at the provided
Address, and since the Chain CWS branch locator lists current locations, we know it is not Open now so it's Junk.

REFERENCE PAGE 18 | P a g e
8 Market Specific Information
Country Business License Postal Lookup Name Additional Address Rules Correct Sample Address Correct Sample Phone
Lookup (BLL) Resources
(Language- Incorrect Incorrect
Market)
Egypt none none  Correct District/Neighborhood (‫ )الح‬required 6 Pyramids Road, Giza (+2) 02 29203076
 State/Subdivision optional Cairo 12556 (+202) 252 80 800
(ar-EG)  Postal Code optional 02 2528 0800
 Rural (‫ )قرية‬addresses may lack building number
2 2528 0800

country code: +20

trunk code: 0
Saudi none ‫العنوان الوطن‬  Building number optional* Takhassusi St, An Nakheel +966-12-5567000
Arabia National Address  Correct District/Neighborhood (‫ )الح‬optional* Riyadh 11564 012 556 7000
 City required
(ar-SA)  State/Subdivision optional ‫شارع التخصص‬ 12 556 7000
 Postal Code optional* 11564 ‫ الرياض‬،‫النخيل‬
 If all 3* are missing, Address is Incorrect
Austria Firmenmonitor Post AG  Where Street and Village are the same in small Garmanns 15 +43 3842 42074
villages, it is still Correct to name it only once 3542 Garmanns +43/3842-42074
(de-AT)  State/Subdivision (Bundesland) optional +43 (0) 3842/42074
03842 42074

3842 42074
43 3842 42074
Switzerland Zefix Die Post  State/Subdivision (Canton or Bundesland) Beret 814 +41 31 311 47 80
optional and even if it's Incorrect the Address 3766 Boltigen 031 311 47 80
(de-CH) SOGC overall can be Correct
31 311 47 80
Germany Handelsregister Deutsche Post  State/Subdivision (Canton or Bundesland) Adalbertstraße 97 0841/56161
optional and even if it's Incorrect the Address 10999 Berlin 05524 89327
(de-DE) overall can be Correct +49 (0) 39 204 | 611 55

84156161
4984156161
Australia ABN Lookup Australia Post  Locked Bag is treated like a PO Box 125 Rokeby Road (02) 6276 2100
 Suburb is used in the City field Subiaco WA 6008 1300 882 187
(en-AU) ASIC Register  Where Street/Postal Code are Correct, Alternate 1800 812 535
Suburb (same Postal Code) is considered Correct 132 444
ACNC register +61 1900 955 360

2 6276 2100
612 6276 2100

19 | P a g e REFERENCE PAGE
 Country Business License Postal Lookup Name Additional Address Rules Correct Sample Address Correct Sample Phone
Lookup (BLL) Resources
(Language- Incorrect Incorrect
Market)
Canada Canada's Business Canada Post Roads in  County or Greater Metro Area may be given in 3423 Rue Saint-Denis, Suite +1 604-526-4281
Registries Canada place of City 33 1 604-522-7020
(en-CA) Postes Canada Montréal, Québec, H2X 3L2 604-522-7020
Alberta (AB)
522-7020
British Columbia (BC)

New Brunswick (NB)

Newfoundland and
Labrador (NL)

Prince Edward Island

(PEI)

Quebec (QC)
United Companies House Royal Mail  Suburb, Village, Neighborhood optional 360 Ealing Road +44 20 8965 6494
Kingdom  City is Postal Town as given in Royal Mail Wembley HA0 1PF 020 8965 6494
 State/Subdivision optional
(en-GB) 44 20 8965 6494
20 8965 6494
India Ministry of Corporate India Post  Either Building or lot number can be used No: 27, Rest House Road, Off 079809 05657
Affairs  City subdivisions (suburb, neighborhood) optional Brigade Road +91-7980905657
(en-IN)  If City missing, then Street + State/Subdivision + Bangalore 560001 1800-209-4324
Check Company Name Postal Code required to be Correct Address (0) 80 6762 9000
 If State/Subdivision missing (always optional in
New Delhi) then Street + City + Postal Code 79809 05657
required to be Correct Address 91 79809 05657
 If State and Postal Code both missing, Address
Incorrect
Indonesia DITJEN AHU POS Indonesia  State/Subdivision optional Jl. M.H. Thamrin No.1 +62 857-2500-8909
 Postal Code optional, if it is for the wrong city this Jakarta 10310 057-2500-8909
(en-ID) (only confirms past Kode POS makes the Address Incorrect
existence since current 62 857-2500-8909
reports are not free) 57-2500-8909
Ireland Companies An Post (15 search a List of Dublin  City required Taylors Hill House +353 91 501 964
Registration Office day limit) postal  State/Subdivision optional where City and County 2 Taylors Hill Road 091 501 964
(en-IE) districts are the same Galway H91 YV5Y County (091) 501 964
Eircode  Dublin may have City with a Postal District Galway
Number 353 91 501 964
 Postal Code optional 91 501 964

Malaysia CCM e-search POS Malaysia  Building Name optional Lot 3870, Jalan USJ 4/1 +60 3-7782 4151
 Floor number optional 46000 Subang Jaya Selangor 03-7782 4151

REFERENCE PAGE 20 | P a g e
 Country Business License Postal Lookup Name Additional Address Rules Correct Sample Address Correct Sample Phone
Lookup (BLL) Resources
(Language- Incorrect Incorrect
Market)
(en-MY) (find the Company Poskod  Either Building or lot number can be used
Registration Number  Postal Code optional Bandar Kinrara 6 60 3-7782 4151
elsewhere to search 47100 Puchong Selangor 3-7782 4151
here – will only tell you
Business Name and
existence)
New Companies Register New Zealand Post  Locked Bag is treated like a PO Box 10 Bridle Path Rd +64 3-384 0310
Zealand  State/Subdivision optional Christchurch 8022 03-384 0310

(en-NZ) 64 3-384 0310

3-384 0310
384 0310
Singapore Bizfile ACRA Register Singapore Post  Building Names optional 80 Mandai Lake Road +65 6269 3411
 Estate Names optional Singapore 729826
(en-SG)  May use Section Identifier (like Blocks) in place of 65 6269 3411
Building Numbers 6269 3411
 Numbered Streets required where used (for
example, "Eunos Road 5" is a different Road than
"Eunos Road 2")
 State/Subdivision optional
 Postal Code only addresses are considered
Correct
United By state, see below USPS  Two of Three must be present and Correct: 301 Falls Blvd (202) 555-0121
States  City Quincy, MA 02169 +1-202-555-0121
 State/Subdivision 1-800-6287437
(en-US)  Postal Code
5550121
628-7437
AL AK AZ AR CA CO CT DE FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY
Argentina Registro Nacional de Correo Argentino  Where building number does not exist, "S/N" is Belgrano Dr Manuel 372 +54 (0343) 4235 444
Sociedades required U9120JOH Puerto Madryn, 0343 423-5444
(es-AR)  Rural addresses may use highway and Km Chubut +54 343 423-5444
number 0345 – 4228670
 Neighborhoods or suburbs (dept, barrio) optional
 State/Subdivision optional where: 4235444
 address has new postal code, OR 54 343 423-5444
 address in Buenos Aires City, OR
 City and Province same name
 Postal code optional, can be old (1832) or new
format (B1832BQV)

REFERENCE PAGE 21 | P a g e
 Country Business License Postal Lookup Name Additional Address Rules Correct Sample Address Correct Sample Phone
Lookup (BLL) Resources
(Language- Incorrect Incorrect
Market)
Spain Infoempresa Correos  Region optional Calle Blason 8 948 21 02 02
 State/Subdivision optional where: Madrid Madrid 28025 +34 948 21 02 02
(es-ES)  City and Province same name, OR 93 261 60 60
 Region supplied instead and rest of Address is +34 93 261 60 60
Correct
 Where Building Number does not exist, "S/N" is 34 948 21 02 02
required (may have "0" or "1" instead) 34 93 261 60 60
Mexico Marcanet Correos de Mexico Municipalitie  Settlements, neighborhoods (asentamiento, Vasco de Quiroga 162, Sta Fé 744 480 1450
(clases) s of Mexico colonia, barrio, fraccionamiento) optional Álvaro Obregón, 01210 +52 744 480 1450
(es-MX) City  In Mexico City, the municipal subdivision is the Ciudad de México
City field, while State/Subdivision will be either 52 744 480 1450
D.F. (Distrito Federal) or Ciudad de México
 Out of Mexico City, municipal subdivision
optional
 Where Building Number does not exist, "S/N" is
required
France Infogreffe La Poste Cadastre  Lieu-dit may replace street address 11 rue du Chapitre +33 2 99 38 87 04
Societe  State/Subdivision optional 35000 Rennes 02 99 38 87 04
(fr-FR) Address Particulier
33 2 99 38 87 04
2 99 38 87 04
Italy Registro Imprese Poste Italiane  Frazione (City subdivision) optional Viale Romagna 12 0385250042
 State/Subdivision optional Milano, 20133 +39 0385 250042
(it-IT) Make sure to uncheck  Region optional 800 22 89 29 00
the box "Solo imprese  Postal Code that is old, not used any longer but 393.8038328
registrate" so you can matches the City is still Correct +39 393.8038328
also view closed  Where Building Number does not exist, "S/N" is
businesses. required (may have "0" or "1" instead) +39 385 250042
Japan National Tax Agency 日本郵政公社 Japan gnavi  Address must be shown in Japanese (if in another 〒664-0898 兵庫県伊丹市千 (072) 771-0110
Corporate Number Post tabelog language, translate to determine matching but 僧１丁目 51-2 +81727710110
(ja-JP) Publication Site ekiten score as Incorrect Address)
hotpepper  Address elements may be in English format 727710110
(building number + street + city + postal code) or 81727710110
Japanese format (postal code + city + street +
building number)
 Do not mark down for half or full width
characters

REFERENCE PAGE 22 | P a g e
 Country Business License Postal Lookup Name Additional Address Rules Correct Sample Address Correct Sample Phone
Lookup (BLL) Resources
(Language- Incorrect Incorrect
Market)
Norway Brønnøysundregistren Posten  Some rural addresses may have no address line; Karl Johans gate 1, 55558670
e in this case, City and Postal Code are required 0154 Oslo +47 55 55 86 70
(nb-NO)  State/Subdivision optional 475 14 943
 Postal Code may have "N-" prefix Tollbugata 10 +47 47 51 49 43
 Character corruption makes the address Incorrect 9800 Vads? 004747514943

47 55 55 86 70
47 47 51 49 43
Netherland KVK Handelsregister PostNL  State/Subdivision optional Coolsingel 44 0735230881
s 3011 AD Rotterdam +31 73 523 0881
Postcode zoeken 0118614579
(nl-NL) +31 118 614 579
Find a postcode
31 73 523 0881
31 118 614 579
Belgium Banque-Carrefour des bpost  State/Subdivision optional Brusselsesteenweg 406 026880006
Entreprises Public 3090 Overijse +32 2 688 00 06
(nl-BE, fr- Search postal code
BE) 32 2 688 00 06
address

Poland System EKRS Poczta Polska  State/Subdivision optional 661 131 208
+48 66 113 12 08
(pl-PL)
48 66 113 12 08
Brazil Cadastro Nacional da Correios  Rural addresses may use highway and Km Avenida Piracema, 669 11-2845-0000
Pessoa Jurídica (CNPJ) number Tamboré - SP 06460-930 +55-11-2845-0000
(pt-BR)  Where Building Number does not exist, "S/N" is 0800 726 0207
Find the CNPJ on an required (may have "0" or "1" instead) 4003-4848
aggregator and search  Neighborhood (bairro) optional 3004-2222
it here  State/Subdivision optional where:
 City and State/Subdivision same name 55-11-2845-0000
 Where Postal Code is not within navigable 01128450000
distance to confirmed address and entity doesn't 28450000
provide this bad Postal Code, mark address
Incorrect

REFERENCE PAGE 23 | P a g e
 Country Business License Postal Lookup Name Additional Address Rules Correct Sample Address Correct Sample Phone
Lookup (BLL) Resources
(Language- Incorrect Incorrect
Market)
Russia ЕГРЮЛ/ЕГРИП Почта России vk.com  Where there is a Raion (District), Raion + City is Sovetskaya, 1 +7 385 435-62-54
ok.ru permitted for City field, OR the Raion can be Бійськ, 659300 +7 (385) 435 62-54
(ru-RU) not available Political missing 8 385 435-62-54
divisions of  State/Subdivision is only required for Correct 8 (385) 435 6254
Russia address for a non-autonomous oblast
 For federal cities (Moscow, Saint Petersburg, 385 435-62-54
Sevastopol), repeating City and State/Subdivision is 435-62-54
optional but Correct
 Postal Code optional
Sweden Finansinspektionen postnord  Neighborhood optional Winstrupsgatan 3 +46 46 211 73 95
 State/Subdivision optional 222 22 Lund 046 211 73 95
(sv-SE) Företagsregistret  Postal Code optional
 Character corruption makes the address Incorrect 46 211 73 95
Company register

Turkey Posta ve Telgraf Adres Yazım  Exterior Door Number (Dış Kapı) is the Building Cemal Gursel Cad. No:206/A (0242) 212 00 97
Türkiye Ticaret Sicili
Teşkilatı (PTT) Standartları Number; required 35600 Karsiyaka Izmir +90 242 212 00 97
Gazetesi
(tr-TR)  Interior Door Number (İç Kapı) is the Apartment 0090(242) 444 12 96
Number; optional 444 12 96
Türk Standardları
 Mahalle (Neighborhood) or Köy (Village) optional
Enstitüsü Online
 İlçe (District) is considered the City 90 242 212 00 97
Sorgulamalar 0242 444 12 96
 İl (Province) is considered the State/Subdivision
 Where District and Province names are the same,
İstanbul Ticaret Odası
it can be listed once or twice for a Correct Address
 Postal Code optional
 Two of the four are required/Correct:
 Mahalle (Neighborhood) or Köy (Village)
 İlçe (District) - City
 İl (Province) – State
 Postal Code
 (where District and Province are the same,
that counts as 1)
China 国家企业信用信息公 中国邮政 China Post dianping  District optional 100029 北京市朝阳区育慧南 010-5865-5000
示系统 | National  City required, as either: 路 3 号 11 层 +86-10-5865-5000
(zh-CN) Enterprise Credit 按地址查询 Search ctrip  City (市 Shì) 4008 166 757
Information Publicity by Address  Autonomous prefecture (自治州 Zìzhìzhōu) 138-1681-3668
(mobile)
System  Subdivision (盟 Méng)
按邮编查询 Search +86 138-1681-3668
 State/Subdivision required, as either:
by Zip Code  Municipality (直辖市 Zhíxiáshì) 5865-5000
 Province (省 Shěng) 10-5865-5000
 Autonomous Region (自治区 Zìzhìqū) 86-10-5865-5000
 Postal Code optional

REFERENCE PAGE 24 | P a g e
 Country Business License Postal Lookup Name Additional Address Rules Correct Sample Address Correct Sample Phone
Lookup (BLL) Resources
(Language- Incorrect Incorrect
Market)
Hong Kong 證監會 Hong Kong Post Correct  Address may be in English or Chinese 新界荃灣區楊屋道 8 號 +852 2280 2898
Address  if the address is only complete with a mix of 2280 2898
(zh-HK) 搜尋持牌人 书写邮件地址的正 both languages, it's Incorrect New Territories, Tsuen Wan (852) 2339 8888
确格式  Building/Estate name optional District, 楊屋道 8 號
Search for licensees  Floor/Level Number optional 852 2280 2898
Correct Addressing  Unit/Suite optional
 Address is Incorrect if
 Territory is Incorrect
 District is Incorrect
 both Territory and District are missing
 Postal Code does not exist
 Order of elements varies by language:
 Chinese: Territory, District, Street Name,
Building Number, (Building/Estate Name,
Floor/Level Number, Unit/Suite Number)
 English: (Unit/Suite Number, Floor/Level
Number, Building/Estate Name), Building
Number, Street Name, District, Territory

Taiwan 經濟部商業司 中華郵政全球資訊  Floor Numbers optional (and can be Incorrect for 630 雲林縣斗南鎮延平路二 +886 5 597 2477
商工登記公示資料查 網 Correct Address) 段 389 號 05 597 2477
(zh-TW) 詢服務  Village (里, lǐ) or (村, cūn) and Neighborhood (鄰, (05) 597 2477
郵遞區號查詢 lín) optional (and can be Incorrect for Correct
Address) 886 5 597 2477
Zip Code  City may be: +886 05 597 2477
 District (區, qū) 5 597 2477
 County-controlled city(縣轄市, xiànxiáshì)
 Urban Township(鎮, zhèn)
 Rural Township(鄉, xiāng)
 older forms permitted
 State/Subdivision may be:
 Special municipality (直轄市, zhíxiáshì)
 Provincial city (市, shì)
 County (縣, xiàn)
 older forms permitted
 Postal Code (3 or 5 digits) optional
 if first 3 digits are Incorrect, address is
Incorrect

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