3. What role does information technology play in these strategies?

Amazon:
- Amazon Go; Amazon Fresh: a combination of artificial intelligence, computer
vision, and data pulled from multiple sensors to ensure customers are only
charged for the stuff they pick up. Cameras, smart shopping carts, Dash carts
are used to track items as they're taken from shelves. => Customers scan, pick
the items they want, and go. No lines and no checkout.
- Sensors and software to let shoppers pay for purchases without waiting in line to
check out.
- the app that permits users to scan the product and get them organized via
Amazon
- The app gives caretaker service and 24-hour client support for patrons, and
simple accessibility with one-tap access to talk to a service agent who’ll assist
customers
- Amazon Prime, E-commerce are soaring and food-delivery businesses are taking
off because people are too busy or otherwise occupied to leave their homes to
go out and shop, 2 hours delivery => the upscale market should grow, even as it
offers discounts to lower-income Americans.
Walmart:
- AN app, website => Customers order things online from Walmart.com => to
bridge the gap between in-store pickup and wait time so customers will place an
order and devour in-store while not having to face in line.
- Click-and-collect programs -> customers stand-alone grocery pick-up sites, and
scanning and paying for items with smartphones => No need to queue and wait a
long time.
- Online grocery sales were a key part of Walmart’s, home delivery, e-commerce
sales growth => expand the market
- Deliveries are handled by Uber Technologies and other providers with fast
delivery.
- Create highly efficient transportation routes, and manage customer relationships
and service response logistics.

In conclusion, the role of information technology playing in these strategies is

improving customer services, developing business, expand the market, reduce human
resources, competing with other companies in the market.