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good product, meeting customer expectations, and using proper cost controls.
There are two areas of control on which managers must focus: sales
and cost. Sales is the amount of money brought into the foodservice
operation by customers paying for goods and services. Cost is the
amount of money paid out by the foodservice operation to
produce food and to serve its customers. Each is important
to the profitability of a foodservice operation.
Cost Controls
KEY TERMS
food cost
beverage cost
cost of sales
There are four major areas of cost that foodservice operations must manage:food,beverage,
labor cost
overhead cost labor,and overhead.Well-run foodservice operations that use cost-saving tools and techniques
operating expenses to control these costs are often profitable and have high customer satisfaction.
standardized recipe
edible portion
standard yield
Types of Costs
standard portion Food cost is the total dollar amount spent by the foodservice operation to purchase food and bev-
formula
baker’s percentage
erages needed to prepare menu items intended for sale. Food cost includes all produce, meats,
poultry, seafood, grocery, and baking goods needed to prepare a recipe. Beverage items may also
53
be included in food cost when the beverage is an ingredient in the recipe, such as wine used for
recipe conversion
cooking. The amount of money spent to purchase these products may vary from one type of food-
conversion factor
service operation to the next, depending on the characteristics of the market segment being
trim
served. Food cost typically ranges from 20%–35% of the money earned through food sales.
shrinkage
Beverage cost is the total dollar amount spent by the foodservice operation to purchase all the
edible yield percentage ingredients needed to produce a beverage item. Beverage cost may include alcoholic beverages,
yield test nonalcoholic beverages, and food items needed to produce the beverage recipe. Beverage costs
AP weight typically represent 15%–20% of money earned through beverage sales. When food cost and bev-
trim loss erage costs are combined, they are called the cost of sales. Cost of sales is the total amount spent
edible yield to purchase all food and beverage products needed to produce total sales.
invoice Labor cost is the cost of paying employees wages, salaries, and benefits. Labor cost normally
invoice cost per unit represents 25%–35% of the total sales earned by the foodservice operation. Overhead costs
recipe cost per unit include all other expenses needed to operate a foodservice operation. Examples of overhead costs
Q factor include utilities, linens, mortgage, paper goods, glassware, and many others. Overhead costs often
represent about 15%–25% of the total sales. The combination of labor and overhead costs are
recipe cost
operating expenses.
portion cost
A foodservice operation must serve enough customers and bring in enough sales to pay these
plate cost
major areas of costs. If sales are greater than costs, the foodservice operation has a profit. If sales
preliminary selling price
are less than costs, the foodservice operation sees a loss.
economies of scale
product specification Managing Food Costs
open market
The most important cost-control tool used in a commercial kitchen is a standardized recipe. A
single-source buying
standardized recipe is a written formula customized to meet the needs of a foodservice operation.
purchase order
The standardized recipe describes the quality and quantity of ingredients, as well as the method of
receiving preparation, cooking techniques, and temperatures required to make a menu item. See Figure 5-1
parstock on page 54. Using the standardized recipe as a tool allows a foodservice operation to create a
periodic ordering method consistent product. Before standardized recipes are used, they are tested repeatedly for consis-
perpetual inventory tency and quantity. They are also tested to ensure that directions are easy to follow and that the
requisition ingredients are listed accurately.
daily production report
For the sake of clarity, recipe conversion examples are in U.S. Standard
measurements. These examples also apply to metric measurements. See
the appendix for metric conversions.
F i g u r e 5 - 1 key is to maintain consistent quality so that
The standardized recipe is an the customers get what they expect.
important cost-control tool.
Truth in menu Properly informing
customers of the ingredients used, prepa-
ration and cooking methods, and portion
size is important to customer satisfaction
and operational success. The National
Restaurant Associations (NRA) Accuracy
in Menu paper identifies guidelines that
foodservice operators may use in menu
planning and preparation.
Recipe Cost
The recipe cost is the total cost to prepare the recipe, after having calculated the measurable
ingredients and estimated the cost of the immeasurable ingredients by using a Q factor. The Q
factor amount is added to the total ingredient cost to determine the recipe cost as follows:
Portion Cost
The portion cost is the cost of one portion of the standardized recipe.The recipe cost is divided
by the standard yield (number of portions) to determine the cost per portion as follows:
Plate Cost
Often the portion costs of several recipes need to be determined so that they may be added
together to determine the plate cost of a menu item. If a portion of lamb is served with
5 ounces of roasted red potatoes ($0.42 per portion) and 4 ounces of green beans ($0.65 per
portion), the two additional portion costs would be added to the entrée to determine the cost
of the plate as follows: