SWOT ANALYSIS:

strengths:

1.Coca-Cola brand name 

2. Supply chains and channels that already exist
3. backed up by a strong marketing campaign

Weaknesses: -

1. A product line that already exists

2. Revenues are decreasing

Opportunities: -

1. Increased revenue
2. Asserting researchers’ credibility on the concerns of overweight and obesity

Threats: -
1. Competitors such as PepsiCo Inc.
2. Ongoing criticism over the health risks associated with soft drink
3. Tax interventions and policies issued by government