Analysis The SPSS 20 version was used to diagnose the result.

It is a descriptive study for a respondent

profile. It makes a comparative discussion on the relationship among various independent and one
dependent variable and analyze the correlation between them. A linear regression analysis was
conducted to identify the factor that has a major impact on choosing taxi services. Table 1. Respondent
demographic profile Variable Category Frequency Percentage Gender Male Female 46 54 46% 54% Age
25-30 yrs 31-35 yrs 36-40 yrs Above 40 29 60 6 5 29% 60% 6% 5% Income < Tk 15000 /Monthly Tk 15000
to < Tk 500000 /Monthly Tk 50000 to < Tk 100,000 /Monthly Tk 100,000 to < Tk 500,0000 /Monthly > Tk
500000 / Monthly 5 79 16 0 0 5% 79% 16% 0% 0% Total 100 100% Source: Author‟s Calculation based
on sample The total respondent was 100 and both genders had participated in the research, where a
male was 46% and the rest 54% was female respondents. However, we can see that the percentage of
female of respondents are higher than male respondents. These shows females are much more satisfied
with the taxi services compared to males. In the age section, the majority of the age respondents are
between 31-35 years old (60%), the second major age group is 25-30 years old (29%), and the third &
fourth age groups are respectively 36-40 years (6%) & above 40 years old (5%). This shows that the
highest age range for highest taxi services user is from 31-35 years old. Income analysis shows there are
five kinds of different income levels, such as < Tk 15000 /Month Tk 15000 to < Tk 500000/Month, Tk
50000 to < Tk 100,000 /Month, Tk 100,000 to < Tk 500, 0000 /Month, > Tk 500000 / Month. The table
indicates that the highest taxi services users‟ income is between 15000 tk to < 500000 tk /Month. 5.1
Reliability Tests Cronbach's alpha is a measure of internal consistency, that is, how closely related a set
of items are as a group. A composite score for each section of the questionnaire was