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ational Broadband Initiative

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The National Broadband Implementation Strategy or better known as National Broadband


Initiative (NBI) puts in place a national strategy that will bring broadband to the whole nation. In
2007 the Government of Malaysia set its target to achieve 50% household broadband
penetration by the end of 2010.

To this end, the Government of Malaysia introduced 5 initiatives on the 24th of March 2010.

1. Rakyat Internet Centers (Pusat Internet Rakyat) and Mini Community Broadband Centers 
2. 1 Million Netbook Initiative to distribute notebooks to poor students nationwide
3. Setting up of E-Kiosks
4. CBC to the Home
5. Expansion of Cellular Coverage

Related Contents

Request for Quotation (RFQ) for the participation in SKMM National Broadband Initiative
(NBI) 1Million Netbook Initiative (Only for Netbook Manufacturers & Antivirus Direct
Principals)
National Broadband Initiative: SKMM allocates One Million 1Malaysia Netbooks for
Distribution

Implementation
A strategy was identified that would encompass both the supply and demand aspects of
broadband.

On the supply aspect, broadband infrastructure and services will be rolled out throughout the
country. The delivery of services will be through wired and wireless connectivity, while the
existing broadband and cellular coverage expanded under the Universal Service Provision (USP)
initiative.

For the high economic impact areas, the current broadband services will be upgraded to
provide higher speed of more than 10Mbps. The Government signed a Public Private Partnership
(PPP) agreement with Telekom Malaysia Berhad (TM) to roll out high-speed broadband
infrastructure at selected areas. The project is called the High Speed Broadband (HSBB) Project.

Understanding that supply alone is insufficient, an effective strategy was implemented to


encourage demand with the emphasis on Awareness, Attractiveness and Affordability.

The approach for creating awareness will be through continuous government and private
sector involvement in the awareness programs and capacity building initiatives. In order to
improve the attractiveness of online content, efforts will be focused to enhance and promote e-
Government, e-Education and e-Commerce.

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‫ م‬8:13 2021/‫‏‬10/‫‏‬21 Malaysian Communications And Multimedia Commission (MCMC) | Suruhanjaya Komunikasi dan Multimedia Malaysia (SKMM) - National Broadband Initiative

HOME ABOUT US SECTOR LEGAL MEDIA & EVENTS CAREER CONTACT COVID-19 Inte

HISTORY
Did you know? LEGISLATION
PRESS RELEASES CAREER WITH
HEADQUARTERS
US
BROADCASTING POSTAL MOBILE FIXED BROADBAND DIGITAL STRATEGIC
AND
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INSTRUMENT SERVICES
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OPPORTUNITIES
OFFICES TRADE
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Efforts are also underway to digitize the traditional information resources such as libraries and
archives, etc. and have them available online. Various incentives to reduce broadband access
costs and widen community access are being developed to bridge the digital divide.

Benefits
The implementation of broadband will create a tangible impact on Gross Domestic
Product (GDP) contribution of the country. Based on the statistics for year 2008, the
communications and multimedia industry contributed 6.1% in terms of revenue to the
country’s GDP.
The use of broadband will increase the national competitiveness and attract Foreign
Direct Investment (FDI) to the country.
Broadband is one of the enabler for knowledge-based economy and will create 135,000
new high value jobs in the ICT sector.
The implementation of broadband services will create a spin-off effect in other sectors
such as engineering, local content development and broadcasting.

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