MARKETING AND BRAND

STRATEGY PROPOSAL
For Chasi and Magutsa Law Chambers
To Honourable Fortune Chasi

Thank you very much for the meeting we had and for entrusting us with handling the brand for
Chasi and Magudza Law Chambers. We are ecxited for having the opportunity to work with such a
forward thinking team and we hope to exceed your expectations.

Following the meeting we had, we have drafted up this proposal for the services we are going to be
rendering to your esteemed organization based on the presentation we did as well as some of the
pointers you highlighted in the meeting.

We are eager to get moving with the project and I hope the proposal speaks directly to your needs,
in case it doesn’t, my team and I will be more than happy to clarify on any of the proposed services
highlighted in the proposal.

To your success.

Jerry More Nyazungu

For M&J
Executive Summary
Based on the meeting we had and presentation done, this proposal is centered on the services to
be rendered to Chasi & Magutsa Law Chambers by M&J Media to help build the Law Firm into a
recognizable and impactful Legal Services Provider through innovative brand communication and
content sharing to leave an impact to last.

Implementation
The implementation plan is centered around a brand development and visibility enhancement
strategy to make the Chasi and Magutsa Law Chamber’s brand visible, impactful and outstanding.
We want to leverage on innovative brand communication and content sharing to leave a lasting
impact.

Goals for the Proposal

Brand and Brand Identity Development
Chasi & Magutsa Law Chambers is a service focused brand that aims to be one of the leading legal
services provider. Through our branding and brand elements, we want to communicate that to the
market to bring out a unique brand image for the organization.

‘Establish a Content Marketing Machine

Through our Inbound and Content Marketing Strategy, we want to leverage on the available
platforms we have namely the blog, social platforms and publishing platform to create and
distribute content that is valuable to our core audiences.

Drive Lead Generation

We want to build our platforms to be easy for the organization to drive lead generation and
acquisition by giving people a unique Customer and User Experience that fits seamlessly into our
platforms.
 Plan of Action/Proposed Strategies
Focus Area
Brand Identity
Development.
Build and Execute a Content
Marketing Strategy
Assist in New Business
Development and Client
Retention
Proposed Plan of Action
• Design a Brand Guide for the Organization(Includes Logo Design,
Letterheads, Color Suggestion, Font Suggestion, Presentation
Template, Business Cards Template, Email Signature Template)
• Design a Corporate Profile for the organization speaking to our Ethos,
Vision, Mission and Values as an organization.
• Design and Develop a Website for the Organization in line with our overall
brand identity and to speak to the Market on what we do and the value
we deliver as an organization.
• Do Microblogs(up to 250 Words) covering topical legal and parliamentary
issues of concern to our client base.
• Shoot and product Video Content by doing video testimonials for our
Clients to boost client confidence in our service.
• Run an Email Newsletter for Promoting Ourselves and engaging our
clients through Email.
• Regularly publish articles through our organization’s blog platform and
social media platforms.
• Host regular Online Events and Webinars
• Set up Key metric tracking platforms for the organization covering KPIs
such as the Net Promoter Score.
• Cross Market and effectively communicate all our services to make sure
that every client who engages us is familiar with all our product and
service offerings.
• Develop effective proposal templates and sales collateral.
• Create Email Templates
Pricing
Based on the Proposal below, here are the pricing terms for the proposed services. Specific terms
of payment can be agreed upon signing and acknowledging the terms.

Service Price($)

Brand Identity Development $150-00

Designing a Brand Guide for the Organization(Includes Logo Design, Letterheads,

Color Suggestion, Font Suggestion, Presentation Template, Business Cards
Template, Email Signature Template)

Website and Corporate Profile Design $450-00

Design of Organization’s Website and Corporate Profile

Content Marketing Strategy and Execution $250-00/Month

Strategizing and Implementing a Content Marketing Strategy for the

Organization with Management of Social Media Platforms.

Next Steps
1. Sign Proposal if in Agreement
2. Come up with MOA/COA and Sign
3. Begin plan implementation

Agreement
If you agree with the terms listed above, you can sign below then we can get started with the
implementation process.

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For M&J Media For Chasi and Magutsa Law Chambers