OBJECTIVE:

1. To increase awareness of brand in the targeted audience

-Relevance of an advertisement
-Creativeness in advertisements that how it is impacted customers

2. To understand and analyse the importance of other factors contributed to selling of a

product.
-Price
-Packaging
-Degree of quality
-Brand image
-How quickly company is capturing the moments

3. To emphasize the significance of the relationship between moment marketing and

consumers buying behaviour.
-Increase in sales
-Rate of conversion of one-time buyers of a particular product into repeat buyers

4. To increase customer value

-Through real time connection between consumers and company

5. To tap the unserved areas and make the product/Company reach there.
-Capturing the moments through online and offline medium for (ex; Netflix)
-By understanding the customers needs.