Aim

This research aims to study the emerging dynamics of social media and
analyze its impacts on the evolution of public architecture.
Objective
1. To examine the evolution of social media usage in architecture
2. To analyze the present-day usage of social media in the
architectural realm
3. To analyze first impressions of a space through social media
4. To understand what makes a building iconic with respect to social
media
5. To define ‘Instagrammable’ architecture
6. To explore different ‘Instagrammable’ locations
7. To identify the threads which make the aforementioned locations
popular

8. To analyze the ramifications of exclusivity and inclusivity in

architecture
9. To evaluate post-occupancy analysis through online social
channels
10. To critically evaluate public spaces with respect to social
media

Scope
This research paper will be studying social media in context to
architecture, with a primary focus on Instagram. It will study how the
tactility of a first impression of a built environment is changing to a
form of tactility though a digital screen. The paper will focus on
architectural representation on social media and its effects on offline
spaces. It will thus study the mediatization of architecture in present
day. Furthermore, the research will analyze different ‘Instagrammable’
spaces and aim at correlating the threads which make the locations
popular.
This research paper will be studying social media in the scope of public
architecture. It will study post-occupancy analysis in spaces in the
context of footfall, and engagement.
Limitation
 The social media analysis will primarily focus on Instagram, but
will also include Facebook, Twitter, and Snapchat as per the
individual case studies.
 The study will be limited to the 10-15 most popular buildings on
Instagram
 The analysis will be done based on the study of their online
interaction, i.e. likes, comments, hashtags, etc.
 For the participatory survey, respondents will be limited to the
Indian geography
 Respondents will be limited to adults above the age of 18, who
use social media, and are involved in the architectural practice.

Methodology
Both Primary data i.e. interviews and Secondary data i.e. case studies
will be used to collect data.
  Define ‘Instgrammable’ with reference to present day use of
social media.
 Secondary literature studies, to define what entails public
architecture and how it is altered by the dynamics of social media.
 Examine connections between the online discourses and their
applications in real-time. This will be done through various
research papers and scholastic sources.
 Identification of some of the most iconic architecture on
Instagram and then study their online interaction with the public
in terms of likes, comments, hashtags, geotagging, etc.
 Research on how architects are presently using social media to
generate more interest in their practice, this will be done through
secondary studies such as online interviews, videos, etc, and also
through primary data collection via interviews.
 This will be analyzed a step further by comparing the data with
the given projects’ popularity on social media.
 These interviews will also cover how the inclusivity of architecture
is affecting the future designs of public spaces.
 The user group for the same will be limited to adult respondents
who are involved with social media usage.
 Precedents and proposals for spaces will be studied to gain an
understanding of how architecture is approached concerning
social media by organizations in other parts of the world.

Research Question
How has the emergence of Instagrammable spaces and buildings led to
the development of public architecture? How does the tactility of first
impression evolve with the mediatization of architecture? How does
this further influence the inclusiveness of architecture?
In consideration
- Highline, New York
- Empire state
- Colosseum
- Taj mahal
- Eiffel tower
- Notre damn
- Muralla Roja, Spain
-

- What’s iconic architecture

- What makes iconic architecture
- How does iconic architecture become so
- Most geotagged locations
- Images vs architecture
- First impression changing and evolving
- Where to go with this in terms of architecture??
- Creating new iconic??
- Redefining iconic?
- How many likes to make something iconic
-