Factors that can limit the organization ability to achieve its

marketing objectives
Marketing objectives refers to a company’s defined goals. These goals can
be affected by several factors, both internally and externally.

Internal factors.

Sometimes, businesses fail to achieve their goals because of their own

weaknesses.

Human resources: the quality and capacity of the work force for example
can directly stop the company from achieving its marketing objectives. If
the workforce is not well-trained and motivated, the business will not
operate at full capacity.

Finance: If the business does not have enough money to cover all its costs, it
will surely not achieve consumer satisfaction, profit maximization and so
on.

External factors

Economic environment: It can be really difficult for a company to achieve

its marketing objectives during a recession or when the taxes are really
high.

Technological change: Nowadays a lot of people prefer buying online so if

your company cannot adjust itself to meet the new demand, it will be really
difficult to achieve customer satisfaction which is an important aspect of
marketing objectives.