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Certain aspects of a business' processes are crucial to its profitability. E!ectively using these
key success factors is essential for an organization's success and can help you be a more
e!ective employee. In this article, we discuss the essential steps for understanding
examples of key success factors and highlight examples of key success factors in di!erent
industries.
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Strategic focus
This key success factor relates to an organization's leadership and strategy. It involves how
organizations align their actions, corporate brand, and leadership structure to suit their
corporate goals. For an organization to remain profitable for a long period, it requires
leaders to define its long-term goals and create actionable plans to achieve them. Strategic
focus involves evaluating customer needs, market situation, and other external factors to
set and achieve corporate goals.
People
This refers to the human resources in an organization. An organization's employees are an
essential part of the organization and determine its overall success. People as a key success
factor involves how organizations help their employees develop and the rate of employee
satisfaction with the organization. It comprises processes such as organizing professional
development opportunities, e!ectively monitoring employee performance, and improving
employee morale. It also extends to defining the responsibilities of employees and
providing them with adequate remuneration.
Operations
An organization's operations refer to the normal functioning of its business processes.
Naturally, the nature of an organization's processes depends on its industry. For example,
the operations of a manufacturing company involve sourcing raw materials, product
testing, and sales distribution. In contrast, a law firm's operations involve consulting with
clients, brainstorming the right approach to a case, and providing periodic reports to
clients. By monitoring metrics like revenue, customer satisfaction ratings, and production
speed, organizations can improve their operations and achieve better results.
Marketing
Marketing is the process of promoting an organization's brand, products, and services to
improve its profitability. The role of marketing is to build a positive relationship between
an organization and its customers or potential customers. This makes it one of the most
important business processes for an organization. Good marketing involves market
research, corporate branding, customer profiling, and the exploration of various marketing
channels. It also involves receiving feedback from customers on how the organization can
improve its services.
Finances
This key success factor relates to all aspects of an organization's financial wellbeing. In this
context, finances include the organization's finances and the pricing of its products. An
organization's finances comprise its inventory, income, accounts receivable, accounts
payable, and debts. Monitoring its financial activities is essential for organizations to remain
profitable. Many organizations hire finance professionals to develop strategies to reduce
costs and finance their activities.
Engineering
Engineering is a field that involves using science and technology to design and build
equipment, machinery, and structures. Here are some of the key success factors in this
industry:
Strategic focus: These are activities that determine an engineering firm's goals and
strategy. Examples of strategic focus for an engineering firm are creating good value
statements, setting realistic corporate goals, and ensuring workers abide by the
company's core values.
Operations: Due to the nature of engineering products, it's essential they monitor their
operations processes. Examples of key success factors in this category are improving
quality inspection standards, adopting new production technology, and purchasing better
resources.
Marketing
This involves advertising an organization's products and brand to improve its visibility and
increase its profitability. Here are examples of key success factors in this industry:
Strategic focus: Marketing firms require visionary leaders who can keep track of trends
in marketing and align the firm with them. Examples of key success factors here include
training for management sta!, improving the recruitment process for executives, and
setting clear leadership goals.
People: Marketing firms rely on their employees to generate creative and unique ideas.
Examples of key success factors under the people category include employee retreats,
incentivizing work performance, and improving remuneration to match economic
realities.
Marketing: Marketing firms also require marketing to reach the right clients. Examples of
key success factors here are determining target markets, creating comprehensive client
profiles, and sending periodic marketing updates to clients.
Finances: Proper financing is essential for marketing firms to deliver on projects before
receiving final payments from their clients. Examples of key success factors are o!ering
marketing discounts, incentivizing quick payment by clients, and upgrading the
organization's payment processing platform.
Retail
Retail organizations sell products to end-users. Here are examples of key success factors in
this industry:
Strategic focus: Retail organizations require vibrant leaders that can supervise
employees and relate cordially with customers. Examples of key success factors here
include appointing new managers, harmonizing the strategy of various branches, and
supervising the company's progress.
People: Retail companies require a lot of low-skilled labour, especially when they serve
many customers. Examples of key success factors include improving employee
remuneration, implementing an e!ective onboarding process, and protecting employees
from hostile customers.
Operations: Retail company operations centre on receiving goods, sorting them, and
selling to customers. Examples of key success factors include developing an e"cient
shelving system, hiring greeters for the store, and installing full-body scanners.
Marketing: Retail companies rely on aggressive marketing to ensure their products move
fast. Key success factors in this area include sending periodic updates about promos and
discounts to customers, organizing sales during popular holidays, and placing billboards
at strategic locations.
Finances: Financing is essential for retail companies to restock their inventory and
maintain good relationships with their suppliers. Examples of key success factors here
include keeping accurate accounts payable records, monitoring inventory, and pricing
products competitively.
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Restaurants
Restaurants sell and serve cooked meals to customers. Here are some key success factors in
this industry:
People: Chefs, kitchen assistants, servers, and valet attendants are some of the common
employees in a restaurant. Key success factors relating to people include improving the
restaurant's recruitment process, encouraging customers to give tips, and providing non-
financial employment benefits,
Manufacturing
Manufacturing industries specialize in using raw materials to create finished products. Here
are the key success factors in this industry:
Strategic focus: Manufacturing industries require decisive and e"cient leadership. Key
success factors in this category include setting leadership goals, organizing manager
training, and requiring managers to provide frequent reports.
People: Manufacturing industries rely on both skilled and unskilled human resources. Key
success factors include adequate remuneration, maintaining workplace safety, and
o!ering employee benefits.
Marketing: Good marketing improve a company's reach. Key success factors include
exploring multiple marketing channels and conducting market research.
Finance: E!ective financing is essential in manufacturing. Key success factors here are
sourcing cheaper resources, purchasing raw materials in bulk, and having competitive
product prices.
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