MARKETING STRATEGIES USED BY INSURANCE COMPANIES

ASHISH DUBEY - 12

1) SOCIAL MARKETING: - By unleashing the power of social media, optimizing the

search engine and creating the best website design, marketers and insurance
agents can tap upon the inbound marketing approach which enables you to
attract, engage and delight potential and current clients. They could organize free
webinars or various insurance and investment related topics which would
educate and inform your clients and prospects about the issue and you can offer a
solution.

2) EMAIL MARKETING: - To maintain a healthy relationship with the customers,

businesses need to communicate regularly through emails. Even with the
evolution of digital marketing, one of the most effective tools continues to be
email marketing. To maximize your email marketing efforts, you need to keep
sharing authentic information and devise point content strategies, tailor each
email according to the needs of the clients for maximizing the chances of getting a
response and addressing the pain points of the customers to engage with your
clients in a well-crafted email.

3) VIDEO MARKETING: - Marketers agree that video content is a major influencer

when it comes to successful social media engagement. As an insurance agency,
video marketing is a great medium to connect as it presents a huge opportunity to
influence purchase decisions, establish your brand and position yourself as a
thought leader through video. To tell your brand story to a wider number of
people, you need to best optimize it for YouTube and promote it on social media
platforms to engage better with the customers.

4) MOBILE MARKETING: - With the introduction of mobile, going digital has

become even easies. Easy to implement, mobile marketing is fast and direct, and
it’s easy to track. With mobile marketing, your prospects’ activities are very easy
to track; either users click on the provided links or they do not. Having a solid
grasp of the click-through-rate of a campaign can provide you with valuable data
to use when developing future-ready digital marketing campaigns.