SCOPE OF JIO MOBILE NETWORK IN BANGLADESH

 Strongest strategy for customer acquisition -Dependence Jio is expected to

have the best strategy for customer acquisition to date. The company will offer
all its customers their services free for 3-6 months. This resulted in millions of
consumers using Dependency Jio and has resulted in one of the best strategy
to acquire customers in telecom history.
 Technology - Jio is now using the new 4 G LTE technology and is one of the
best technologies for the future in the world. Voice over LTE embraces this,
making it flexible and inclusive of 5 G and 6 G technologies which are
considered to be the future of wireless communication.
 Quick and large network- Reliance Jio is considered to be a stable and efficient
network with few connectivity issues.
 Attractive Offers- Reliance Jio offers a wide range of facilities such as movies,
shopping, sports, messenger and chats etc. that give them a lot of choices to
customers.
 Lightening Fast Internet Access-Reliance Jio offers Lightening fast internet
access. It is the first telecom service provider to offer free voice calling over
high speed internet.
 Attractive Free Data Offers-Reliance Offers free data for its customers.
 Free Apps- Free Apps with Reliance Jio are JioBrowser, JioChat, JioCinema,
JioCloud, JioHealth, JioNews, JioMeet, JioMoney, JioSaavn, JioSecurity, JioTV,
JioVoice and MyJio app. JioTV is the most popular app of Reliance Jio because
it offers free TV Channels.
 Trained Employees- Reliance Jio has invested heavily in educating its
employees, which has resulted in recruiting a large amount of inspired and
skilled staff.

These are the points of scope we will use to spread the Reliance Jio mobile
network business in Bangladesh
 MARKETING STRATEGIES USED TO PROMOTE JIO MOBILE NETWORK

The Biggest difference between JIO and others is its Optical Fibre Network. An
optical fibre is a wire that converts your data signal into light and transfers them
at the speed of light. Reliance Jio has the longest fibre optic network ranging over
2, 50,000 km and 90,000 eco-friendly 4G Towers to provide the greatest 4G
coverage. Reliance Jio invested Rs 150,000 crore to put this in perspective this is
more than two times the combined investment of Airtel, Idea, and Vodafone in
the 4G Segment.

The success of Jio can be mainly attributed to its clear operational planning which
can be summarized into five distinct steps:-

1. Step One: - Undercut the market price by giving attractive discounts and free
promotional Data.

2. Step Two: - Let everyone switch to Jio or at least buy a Jio sim to experience
data for free.

3. Step Three: - Unleash the power of fibre optic network to give super fast
internet and make people realize that 1GB data is not really much.

4. Step Four: - Grow your subscriber base by having good customer care and
awesome plans.

5. Step Five:-Recover your investment using the large number of users

accumulated.

Once the fibre optic network is laid down, the cost of operating is not very huge.
On the contrary, the network can be at minimal cost; therefore the only focus was
to get more internet users. If 60% of the people use 1 GB internet per month then
Jio can recover the initial investment in 3 years.