COMPUTER SYSTEMS

PROJECT
 MEMBERS

SNEHAL GOKUL JADHAV

ROLL NO: 20
RELIANCE JIO INFOCOMM LIMITED.
INTRODUCTION
Reliance Jio Infocomm Limited, doing business as Jio, is an Indian telecommunications company and a subsidiary of Jio
Platforms, headquartered in Navi Mumbai, Maharashtra, India. It operates a national LTE network with coverage across
all 22 telecom circles. Currently, JIO only offers 4G service, however it is working to offer 5G and 6G as well.
Jio soft launched on 27 December 2015 with a beta for partners and employees,and became publicly available on 5
September 2016. It is the largest mobile network operator in India and the third largest mobile network operator in the
world with over 42.62 crore (426.2 million) subscribers.
In September 2019, Jio launched a fiber to the home service, offering home broadband, television, and telephone services.
As of September 2020, Reliance Industries has raised ₹1.65 lakh crore (US$22 billion) by selling nearly 33% equity stake
in Jio Platforms.
 HISTORY
• In June 2010, Reliance Industries (RIL) bought a 95% stake in IBSL for ₹4,800
crore (equivalent to ₹91 billion or US$1.2 billion in 2020). Although unlisted, IBSL was the only
company that won broadband spectrum in all 22 circles in India in the 4G auction that took
place earlier that year. Later continuing as RIL's telecom subsidiary, Infotel Broadband
Services Limited was renamed as Reliance Jio Infocomm Limited (RJIL) in January 2013.
• The 4G services were launched internally on 27 December 2015. The company commercially
launched its 4G services on 5 September 2016, offering free data and voice services till 31
December, which was later extended till 31 March 2017. Within the first month, Jio announced
that it had acquired 1.6 crore (16 million) subscribers and has crossed 5 crore (50 million)
subscriber mark in 83 days since its launch, subsequently crossing 100 million subscribers on 22
February 2017. By October 2017, it had about 13 crore (130 million) subscribers.
 PROMOTER

Mukesh Ambani is currently the

Chairman and Managing Director
of the reliance industries company.
 COMPANY ADDRESS
Reliance Corporate Park, Ghansoli, Navi
Headquarters
Mumbai, Maharashtra

Area served India

Founder(s) Mukesh Ambani

Industry Telecommunications
COMPANY PROFILE
Jio is an LTE mobile network operator in the Indian subcontinent. It is a subsidiary of The
Reliance Industries owned by Mr. Mukesh Ambani. It is a network that provides 4G
services in the country without providing the 2G or 3G services. It is the only operator in
the country to provide VoLTE or Voice over LTE over the entire telecom circles which are
22 in number of India. Browse marketing strategy and 4Ps analysis of more brands similar
to Reliance Jio. The Marketing Strategy & Mix section covers 4Ps and 7Ps of more than
800 brands in 2 categories.
 PRODUCTS OF JIO
• Mobile broadband
• JioFiber
• JioBusiness
• JioBranded Devices
• Jionet Wi-Fi
• JioPhone Next
 PRICING OF AN ITEM
• At the outset, in an attempt to promote Internet usage within the country and to make the
availability of Internet to people from all walks of life,
• Reliance Jio undertook the initiative of providing SIMs free of cost to any individual against
their Aadhar number and unique mobile number identity.
• It was estimated that Jio was successful in selling up to 14 lakh SIM cards to individuals within
the first few days of its launch. Following the stint of rolling out services free of charge for the
users, Jio has rolled out reasonable pricing plans wherein consumers are charged reasonably
for the data consumption that they undertake. Voice calling however, is still free for its users
who mainly pay for the data usage. Reliance Jio Phones including the LYF series were priced
affordably with a security deposit of Rs 1500 that could be withdrawn by the user after usage
of the phone for three years. LYF devices start at prices as low as Rs.2999 and JioFi is priced at
ranges as low as Rs1999.
 RELIANCE JIO PLACE & DISTRIBUTION STRATEGY:

• Reliance Jio has a strong presence in the Indian subcontinent because of the extremely well
developed infrastructure that the firm offers. The network is available across all the twenty two
telecom sectors in the country which include regions all across India. All states and major cities
are covered. It has a reach in about 18000 cities and across more than two lakh villages within
the country.
 RELIANCE JIO PROMOTION & ADVERTISING
STRATEGY:
• The promotional and advertising strategy in the Reliance Jio marketing strategy is as
follows:
• Jio has partnered with a number of organizations and agencies like The BT group,
Millicom, Orange S.A. In September 2016, it even signed a pact with BSNL for intra-circle
roaming services to be offered in partnership with one another. Jio has also signed up for a
partnership with Samsung for rolling out LTE Advanced Pro and 5G in the country.
Reliance Jio was responsible for launching the much talked about Augmented Reality game
called Pokémon Go, which excited the youth and revolutionized the way games were
thought as. Jio promotes itself extensively through campaigns on Television, Social Media,
print Media, outdoor media publishing activities and so on. The brand ambassadors for the
brand promotion are the most iconic stars of the Bollywood film fraternity: Shahrukh
Khan and Amitabh Bachchan. The company has used digital marketing as a strong push to
promote its brand. The brand engages with its users across different social media platforms.
 GRIEVANCE REDRESSAL MECHANISM
• Register Complaint/Call/ Phone Support: The customer can register online
“JIO Support:1860 893 3333”
 COMPETITOR'S OF JIO

• Airtel
• Vodafone-Idea
• BSNL
 CUSTOMER BASE
In terms of wireless subscriber base, Jio continues to remain on top with 415.71 million subscribers, followed
by Bharti Airtel with 355.76 million and Vodafone Idea with 265.51 million