RELIANCE JIO

INTRODUCTION
Reliance Jio Infocomm Ltd (popularly
known as Jio), is a mobile network
operator in the country. It is owned by
Reliance Industries, headquartered in
Mumbai. Jio provides 4G LTE services and
is the only VoLTE (Voice over LTE)
service provider in India.

The service, which was launched for all

users on September 5, 2016 with a
‘Welcome Offer,’ was originally
introduced in beta for only Reliance
employees on December 27, 2015, to mark
the 83rd birth anniversary of Dhirubhai
Ambani, founder of Reliance Industries.

Jio had originally tied up with domestic

mobile phone maker Intex to produce 4G
mobile smartphones. But in the beginning
of 2016, the company also launched its
own LYF series of smartphones, starting
with Water 1.
MISSION AND
VISSION
STATEMENT
Reliance Jio promises to shape the future
of India by providing end-to-end digital
solutions for businesses, institutions
and households and seamlessly bridging
the rural-urban divide.
Reliances vision for India is that
broadband and digital services will no
longer be a luxury item. Rather, Reliance
envisions an India where these are basic
necessities to be consumed in abundance
by consumers and small businesses alike,
as much in far-flung villages as in our
largest cities. The initiatives are truly
aligned with the Government of India's
Digital India vision for our nation.
ORGANISATIONAL
STRUCTURE
Organisational structure of the JIO is
multi-divisional structure whereby every
project undertaken by the company is
managed by different groups having their
own management team for each project such
that within multi-divisional structure
there is sub-hierarchical organisational
structure for each project. The company
have got combined Non-executive and
Executive directors, the board is
composed of 14 directors including 7
independent directors. Success and the
position attained by Reliance Jio, itself
reflects the leadership provided by its
initiator, who kept on saying that
“Growth has no limit at Reliance. I keep
revising my vision. Only when you can
dream it, you can do it.” The leadership
is based on creation of value, especially
for consumers and shareholders.
STRATEGIES
The business strategy of Reliance Jio is
one of the biggest reasons for its
success. The use of the AARRR strategy to
penetrate the market adds huge growth to
the company. This strategy includes 5 key
components to help a business acquire and
retain customers creatively and cost-
effectively.
Acquisition – After the commercial
rollout of Jio in September 2016, Jio
offered free services to its customers
for 3 months. This plan worked as the
trump card for Jio to acquire the
customers. Within one month, Jio was able
to acquire 16 million subscribers.
Activation – The users were provided with
the best experience, which was never
provided by any telecom service provider.
The unlimited high-speed, 4G data with
unlimited calling was unimaginable to the
customers.
Retention – Jio didn’t stop here. On the
occasion of the new year in 2017, they
extended the free services to the users
for another 3 months. Jio became the
first-ever telecom company to provide 6
months of free service to customers. In
just two and a half years into the
business, Jio gained more than 300
million active subscribers. It took more
than 19 years for its competitor, Bharti
Airtel to reach such a number. Such was
the power of Jio.
Referral – The customers became its
preacher. Jio got more and more business
through positive customer reviews and
user experience. This added as a boon to
its tremendous growth.
Revenue – Slashing the prices to 1/10th
the existing cost, Jio got ahead with
revenue, which was the major factor in
getting such a leap in the market.
This is how Reliance Jio’s business
strategy plays out and thus helping
itself in being ahead of its competitors.