INTRODUCTION OF THE TOPIC

Jio soft launched on 27 December 2015 with a beta for partners and employees, and became publicly
available on 5 September 2016.It is the largest mobile network operator in India and the third largest
mobile network operator in the world with over 41.08 crore subscribers.In September 2019,Jio launched
a fiber to the home services,offering home broadband,television and telephone services.Since April
2020,Reliance Industries has raised ₹152,056 crore by selling 32.97% equity stake in Jio platforms. The
study for providing customer perception is the most crucial step of the company with internal access on
the move such as wide network coverage and technology advanced stuff required by almost everybody
in today’s environment.Reliance jio is working according to Indian market it gives best quality services
at much less prices.Jio will transform the digital future of India with its pillars.Jio is committed to
provide coverage across urban and major rural areas.Jio is aiming to lower 90% of Indias population in
the next 18-24 months. In February 2017,Jio announced a partnership with samsung to work on LTE-
advanced pro and 5G.Reliance jio also partnered with several OSS(operations support system)&
BSS(Business support system) companies for the deployment of services.Reliance Jio Infocomm
limited is a subsidiary of Reliance Industries limited,has built a world-class all IP data strong future
proof network with the latest 4G LTE technology
After the globalization of India economy in 1991 the telecommunication sector remained one of the
most happening sectors in India. The recent years witnesses rapid and dramatic changes in the field of
telecommunications. In the last few years more and more companies both foreign, domestic, come into
cellular service, service market and offers large number of services to the people.

A consumer may be referred to anyone engaged in evaluating, acquiring, using or disposing of services
which he expects will satisfy his wants. If any producer makes out the marketing programmer ignoring
the consumer preferences, he cannot possibly achieve his ultimate objectives. A manufacturer must plan
his production and distribution to suit the consumer’s convenience rather than his own. Therefore a
marketer must know more and more about the consumers, so that the products can be produced in such
a fashion to give satisfaction to them.

In the year of 1989, the number of cell phone users in India was zero. In the year of 1999 the number
of cell phone users has gone up by 13 lakh. In the year of 2000 the number of cell phone users has
risen by one million. Indian telecom sector added a staggering 227.27 million wireless mobile users in
the 12 months between March 2010 and March 2011, while the overall tele density has increased to
81.82% as of 30 November 2015, and the total numbers of telephone phone users (mobile & landline)
have reached 1009.46 million as of May,2015.Now currently telephone subscriber (mobile & landline)
is 1058.01 million (May 2016).

The companyis updating our retail footprint to a new Reliance JIO concept delivering a differentiated
customer experience. A core part of our promise to customers is to ensure that their technical experts in
store transfer all their personal data to their new LYF phone allowing them to walk out of the store with
their phone fully functional. Extensive trials of our new concept store across all markets have shown
significant increases in both sales and customer satisfaction.

Jio Company, whose full name is Reliance Jio Infocom Limited, is doing business in the network
and telecommunication market with its short name 'Jio' only. Jio Limited, which is headquartered in

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Navi Mumbai, Maharashtra, India, operates the LTE (Long-term Evolution) network at the national
level, and it is a subsidiary of Jio Platforms. This company operates its 4G LTE network by providing
coverage across all 22 telecom circles of India. In its Research and Development Sector, Jio Limited
company is working toward offering 5G and 6G networks in India, but currently, this company is
offering only 4G and 4G+ network services in India.
Jio Soft, which is a subsidiary of Jio Limited company, launched its beta version on 27 December 2015
for its employees & business partners, and later on 5 September 2016, it became available publicly.
Currently, Jio Limited is not only the largest network and telecommunication operator in India but also
the third-largest in the world. The company's current customer base is more than
42.62 crore (426.2 million). For offering home broadband, telephone, and television services, Jio
Limited company launched a fiber-to-home service in September 2019. In the year 2020, Reliance
Industries sold off almost 33% stakes in its Jio Limited subsidiary and raised nearly ?1.65 lakh crore
(USD 22 billion) by the month of September.

On 15 February 2007, Jio Limited company was registered as IBSL (Infotel Broadband Services
Limited) in Ambawadi Tehsil of Ahmedabad, Gujarat. After three years of its foundation, more
than 95% stake of the Infotel Broadband Services Limited company was bought by RIL (Reliance
Industries Limited) in the year 2010 for INR 4800 Cr (which is equivalent to INR 91 billion or USD
1.2 Billion as in 2020). Even though ISBL was not a listed company, it was the only company in the 4G
auctions that took place early in 2010 that managed to win broadband spectrum in all 22 telecom circles
of India. Infotel Broadband Services Limited later continued as a subsidiary of the Reliance
Industries Limited till the end of 2012, but in January 2013, as a part of strategic planning of
Reliance Industries Limited to capture the maximum customers from the network and
telecommunication market, this subsidiary was renamed as Reliance Jio Limited. Two years after
the renaming of the company to Reliance Jio Limited, in June 2015, this company announced that it
would be commencing its operations by the end of the year. But there were many obstacles and other
problems in the company's way, which led them to postpone the commencing of their operations to
the first quarter of the financial year (FY) 2017, i.e., 2016-17.

In the year 2015, an NGO (Non-government Organization) known as the Centre for Public Interest
Litigation filed a PIL (Public Interest Litigation) in June in the apex court of India, Supreme Court of
India, with the help of Prashant Bhushan. Through this PIL, the NGO was trying to challenge the
decision of the Government of India as to how they have granted the PAN-India license for network

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and telecommunication to Jio Limited. Through this PIL, the NGO also alleged that the company or the
firm was being allowed by the Government of India to provide 4G data services along with the voice
telephony to its customers. The exact allegations in PIL were mentioned that the Government of India
was only paid an additional fee of USD 22 million (INR 166 crore Approx) for providing the voice
telephony services along with the 4G data services. According to this allegation, the Government of
India had contributed to the loss of USD 300 million (approx INR 2284 Crores) by charging such an
unreasonable, arbitrary, and very less fee to the company. However, the Indian DoT (Department of
Telecommunication) had explained in the court that BWA winners were not restricted from providing
the voice telephony services as per the rules for BWA and 3G spectrum. As a result of this explanation
from the Indian DoT in the court, the accusations in the court were dismissed, and the PIL filed by the
NGO was revoked
The company launched the 4G data and calling network and telecommunication services internally for
its organization and as the plan for the final testing phase on December 27, 2015. After three quarters
of launching the services internally in the organization, Jio Limited finally launched the 4G services
commercially on September 5, 2016. When Reliance Jio launched its network and telecommunication
services commercially in the market, it offered free data and calling services for more than 6 months
(till 31st March 2017) for all its users. This was part of the strategy of the company to attract a maximum
number of users from the market and make a strong presence in the market from the very first day of
the launch. As part of the plan, the company, during their official launch event, announced that they
would be offering free data and calling services to all the users till the end of the year (31st December
2016), but later, to attract more customer base, the company extended the offer till one more quarter,
i.e., 31st March 2017. This plan got so successful, and the company was able to attract more than 16
million users from the Indian market within the first month of its launch. The company's success further
continued after the launch, and it easily managed to cross the mark of 50 million (5 crores) subscribers
in just 83 days. The company also managed to cross the mark of 100 million (10 crores) subscribers
very easily in the Indian market on February 22, 2017. As per the latest data, the company is speedily
moving towards reaching the goal of crossing 200 million subscribers in the Indian market.

Jio Limited: Products and Services Offered

Reliance Jio Limited company is one of the biggest companies in India in today's time, which has not
launched its IPO yet. Even without offering an IPO in the share market, the company portfolio is very
large and is one of the most preferred companies by investors and big corporates. Many big names from
the investment corporates are very much interested in buying shares in Jio Limited company because
of the strong presence and hold of the company in the Indian telecommunication and network market.
One of the biggest reasons behind the company's strong presence and hold in the Indian
telecommunication and network market is the various products and services offered by the company.
When the company launched in the market, it was only offering 4G data and calling services to its users,
but now the company has increased its services list and offers multiple types of products to its
customers. These multiple types of products and services offered by a company not only make a strong
impact on the existing customers but also attract various new
customers. Following is the list of some most popular products and services offered by Jio Limited
company with a brief description of each of them:

(1) Mobile Broadband:

Mobile broadband was the first service that was offered by the Jio Limited company to its customers.
The company wanted to launch its 4G data and calling in December 2015, but due to multiple reasons
and factors, this launch was slated from the originally planned date and later launched in September
2016. Jio Limited company offers Mobile broadband services and provides a fourthgeneration (4G)

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network with both data and calling services. Along with these basic 4G data and calling services, the
company also offered various peripheral services like online music and video streaming, live TV, instant
messaging, and many others.

(2) JioFiber:
Jio Limited company started to test a new triple-play fiber to the home service, which was popularly
called Jio GigaFiber (tentatively named at that time), in August 2018. This Jio GigaFiber service, which
is currently known as JioFiber popularly, offered high-speed broadband internet services with internet
speeds ranging from 100 to 1000 Mbit/s, as well as telephone landline and television services.
Exactly one year after the launch of JioFiber services, in August 2019, the company officially announced
that the JioFiber services would be launched officially for all their customers on September 5, 2019.
The company chose this date to launch the JioFiber services as it was a very auspicious occasion for the
Jio Limited company (The third anniversary of the company). Apart from this, the company also
announced multiple plans in which they were offering their JioFiber customers an option to stream the
latest movies and films which are still in theatre ("First Day First Show").
In 2015, when Jio was planning to launch the network and telecommunications services for Indian
customers, the company had a network of more than 160,000 miles (250,000 KM) of fiber optic cables
in the country. With the power of this huge optical cables network, the company planned that it would
also partner with the local cable operators so that they could get the broader connectivity and maximum
reach for their broadband services.

(3) Jio Business:

Even before the official launch of Jio Limited company in the Indian market, it was always clear that
Jio would always launch a network and connectivity-related solutions on which the company would
expand its business. Following its plan to expand the company's business in the Indian network and
telecommunications (connectivity) market, Jio Limited launched multiple connectivity solutions for its
customers. These connectivity solutions offered by the company has designed to focus on the business-
class customers from the Indian markets primarily, and these have solutions products as the businesses
bundled with services provided by Jio Platforms, Reliance Retail, and Office 365.

Many Popular Jio Branded Devices

Jio Limited is a company that has been diversifying itself into many fields and businesses since its
launch in September 2016. The company never had a plan to keep itself limited to the
telecommunications and network market as a connectivity service provider. From the very beginning
days of this company, it was always seen that the company had big plans to diversify itself into many
sectors and expand its business. Under these plans and strategies of the company, Jio Limited has
launched many devices like feature mobile phones, smartphones, and many other devices, under the
brand name Jio. Because of the very low cost of these devices offered by the company, they got very
popular in the Indian market in a very short span of time. Talking about devices, the most popular
devices launched by the company was JioPhone and other mobile phones.

. Following is a brief description of the mobile phone devices launched by the company in
the Indian market in the past few years:

(1) JioPhone:

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The company launched a line of feature phones under their brand name Jio and named this product
JioPhone with the tagline of 'Cheapest Feature Phone in the Indian market.' The company released the
first model of the feature phone under this segment of JioPhone in August 2017, and pre-ordering for
this JioPhone began for all the people on 24 August 2017 on a first-come, first-serve basis. This phone
also came with a revolution in the market as this was the first LTE-compatible feature phone launched
by any mobile phone maker in the Indian market. Other than this, one more thing which attracted most
of the customers was the price of this phone which was only INR 1500 initially, and later, this phone
was also offered for INR 500 only. The features of this phone were very powerful in the price range this
phone was offered. Following are some listed and stand-out features of the first JioPhone launched
by the company:
In-built with a Jio-branded application store
Near-field communication support (first in any feature phone)
A complete suite of Jio Apps is in-built into the phone, including the Jio voice assistant HelloJio
A dual-core processor (first in any feature phone)
4GB of ROM (Read Only Memory) or internal storage (highest in any feature phone)
Based on the KaiOS platform (a type of smartphone OS which is derived from the defunct Firefox OS)
and it also included a 2.4-inch display
Apart from all the features listed above, this JioPhone also had an in-built feature of "TV cable" through
which this phone supports the users by which they can connect the TV cable accessory for output to an
external display.

JioPhone 2:

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The JioPhone 2 was the next feature phone under the brand name 'Jio', which was unveiled by the
company in July 2018, and this could be considered an upgraded version of the first JioPhone launched
by the company in the previous year. JioPhone was also a feature phone supporting LTE network and
telecommunications, but it was an updated model in the Keyboard bar as it offered a horizontal display
and a QWERTY keyboard. During the launch event of this JioPhone 2, the company also announced
that applications like WhatsApp, Facebook, and YouTube, would be available and supported by both
models of JioPhone. The company also announced that it would release an OTA update for all the
existing JioPhone users so that they could also have support for all these applications on their mobile
phones.

(2) JioPhone Next:

JioPhone Next, as the name suggests, is the fully-upgraded version of the two JioPhone launched by the
company, and this phone was announced by Mukesh Ambani on 24 June 2021. Launched in June 2021,
JioPhone Next is the first fully-featured smartphone of the company, and it was built on the Pragati OS
(an operating system based on Android Go Operating System). This smartphone launched by the
company is classified under the entry-level smartphone in the electronics market, and it was co-
developed with Google as part of its long-term partnership. Four months after the announcement of
JioPhone Next, this smartphone was finally launched in the Indian market on November 4, 2021

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INDUSTRY PROFILE
Jio platforms limited is creating a massive digital ecosystem for a billion Indians with domain expertise
across business verticals in the platform company. The platform company will not just provide world-
class fixed mobile coverages connectivity, but also digital solutions across business verticals and the
customer life cycle. Jio has made investments in excess of US$50 billion since inception to create the
largest and most advanced digital and connectivity ecosystems in India, with a rich bouquet of
successful apps and platforms.Jio services span across connectivity and ii cloud ,media, digital,
commerce, financial services, gaming, education, healthcare, agriculture, Government to Citizens,
smart cities and manufacturing. Jio envisages a significant opportunity in building a digital society for
the citizens of the country,which besides catalyzing productivity and overall economic growth would
also generate shareholder returns over the next several decades. Jio is geared up to touch the lives of
over a billion Indians!
USED NETWORKS IN INDIA

 BSNL
 Idea
 Airtel
 Vodafone
 Aircel

Market size
According to the data released by the Telecom Regulatory Authority of India(TRAI),Reliance jio topped
the chart with the largest portion of the market share(52.3%) followed by Bharthi Airtel (23.6%)and
Vodafone Idea (VI) (18.7%) in the quarter ended March 2020.The number of internet subscribers in
India surged turnover 743 Mn at the end of March 2020,making the growth of 3.4% on a sequential
quarter basis. In February ,Jio and Bharthi Airtel,added 6.25 Mn and 0.85 Mn customers
respectively,even as VI lost 3.46 Mn of its customers.Total number of internet subscribers increased
from 718.74 Mn at the end if Decembet 2019 to 743.19 million at the end of march 2020,registering a
quarterly growth rate of 3.40% .In terms of wireless internet subscribers,the number stood at 720.7Mn
(97% shares of overall pie) and waited internet subscribers were 22.4Mn.A shopping 92.5% of overall
internet subscribers used broadband for internet access-the internet subscribers base comprised. The
broadband internet subscriber base increased by 3.85%from 661.94 Mn at the end of December 2018
to 687.44Mn at the end of December 2019 to 687.44Mn at the end of March2020.Reliance jio led the
charts again (53.76%)followed by Bharthi Airtel(24%) and Bharat Sanchar Nigam Ltd (BSNL)(50.3%).

INVESTMENTS
Jio platforms has become the new darling of international tech and private equity investors. In less than
four weeks,Jio platforms has raised Rs 67,194.75 crore from leading technology investors.Jio platforms
is a technology subsidiary of Reliance Industries that came to light when facebook announced plans to
invest $5.7 billion for a 9.9 percent stake in the company last month. While Reliance Jio has been the
star of Mukesh Ambani's conglomerate ,Jio platforms has been building a digital platforms behind the
scenes.However its origin can be tracked back to 2010 when Infotel Broadband services Limited,soent
$2.7 billion to win pan india license during broadband spectrum auction. The investment cycle in Jio
platforms was kickstarted by Facebook with one of its biggest equity investments in April.Jio platforms
has an equity value of 4.91 lakh crore and an enterprise value of Rs 5.16 lakh crore after the recent
investment from silver lake.It has raised Rs 1,04,326.65 crore from the deals so far and has sold a total
of 22.38 percent stake in the company.

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GOVERNMENT INITIATIVES
Reliance Jio Infocomm Limited is an Indian telecommunications company and a subsidiary of jio
platforms,headquarters in Mumbai,Maharastra,India.It operates a national LTE network with coverage
across all 22 telecom circles. It does not offer 2G or 3G service,and instead uses only voice over LTE
to provide voice service on its 4G network.In September 2019,Jio launched a fiber to the home
services,offering home broadband ,television and telephone services.Since April 2020,Reliance
Industries has raised ₹152,056 crore (US$21 billion) by selling 32.97% equity stake in jio plateforms.

INDUSTRY OVERVIEW
India has a fast-growing mobile services market with excellent potential for the future. With almost five
million subscribers amassed in less than two years of operation, India's growth tempo has far exceeded
that of numerous other markets, such as China and Thailand, which have taken more than five years to
reach the figures India currently holds. The number of mobile phone subscribers in the country would
exceed 50 million by 2010 and cross 300 million by 2016, according to Cellular Operators Association
of India (COAI).

In August 1995, the Chief Minister of Bengal, Jyoti Basu made their first mobile phone call in India to
the Union Telecom Minister Sukhram. Sixteen years later 4G services were launched in Kolkata in
2012. India primarily follows the GSM (Global System for Mobile communications) mobile system, in
the 900MHz band.
According to recent strategic research by Frost & Sullivan, Indian Cellular Service Market, suchgrowth
rates can be greatly attributed to the drastically falling price of handsets, with price playing a
fundamental role in Indian subscriber requiremen ts. Subscribers in certain regions can acquire the
handset at almost no cost, thanks to the mass market stage these technologies have reached
internationally. The Indian consumer can buy a handset for $150 (approx.Rs10,000) or less. This should
lead to increased subscribership. This market is growing at an extremely fast pace and so is the
competition between the mobile service providers.
With the presence of a number of mobile telephony services providers including market leaders like
Airtel, Reliance, Idea Cellular, BSNL etc. who are providing either of the two network technologies
such as Global System for Mobile Communications (GSM) and Code Division Multiple Access
(CDMA). In cellular service there are two main competing network technologies: Global System for
Mobile Communications (GSM) and Code Division Multiple Access (CDMA). Understanding the
difference between GSM and CDMA will allow the user to choose the preferable network technology
for his needs.
Global System for Mobile Communication (GSM) is a new digital technology developed by the
European community to create a common mobile standard around the world. It helps you achieve higher
cell capacity and better speech quality and one can enjoy crystal clear reception on one’s mobile phone.
It automatically solves the problem of eavesdropping on one’s calls.
Before analyzing the telecom licensing framework in India, it is imperative that one must examine what
is a license. License issued by the government is an authority, given to a person upon certain conditions
to do something which would have been illegal or wrongful otherwise. For example, a driver’s license
issued by the government, gives the authority to a person to drive a motor vehicle. Licensing framework
has been an integral part of India’s telecommunication law. Under this Indian Telegraph Act, 1885,
section 4 gives power to the government to grant the license to any person to establish, maintain or use
a telegraph.

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Code Division Multiple Access (CDMA) describes a communication channel access principle that
employs spread spectrum technology and a special coding scheme (where each transmitter is assigned
a code). It is a spread spectrum signaling, since the modulated coded signal has a much higher
bandwidth than the data being communicated. CDMA is the current name for mobile technology and is
characterized by high capacity and small cell radius. It has been used in many communication and
navigation systems, including the Global Positioning System and the Omnitracs satellite system for
transportation logistics.
Indian mobile telephony market is increasing day by day and there is more to happen with technological
up gradations occurring nearly every day and the ever-increasing demand for easier and faster
connectivity, the mobile telephony market is expected to race ahead.

According to recent strategic research by Frost & Sullivan, Indian Cellular Services Market, such
growth rates can be greatly attributed to the drastically falling price of mobile handsets, with price
playing a fundamental role in Indian subscriber requirements. Subscribers in certain regions can acquire
the handset at almost no cost, thanks to the mass-market stage these technologies have reached
internationally. The Indian consumer can buy a handset for $150 or less. This should lead to increased
subscribership. This market is growing at an extremely fast pace and so is the competition between the
mobile service providers.
With the presence of a number of mobile telephony services providers including market leaders like
Airtel, Reliance, Idea Cellular, BSNL etc. who are providing either of the two network technologies
such as Global System for Mobile Communications (GSM) and Code Division Multiple Access
(CDMA). In cellular service there are two main competing network technologies: Global System for
Mobile Communications (GSM) and Code Division Multiple Access (CDMA). Understanding the
difference between GSM and CDMA will allow the user to choose the preferable network technology
for his needs.

Global System for Mobile Communication (GSM) is a new digital technology developed by the
European community to create a common mobile standard around the world. It helps you achieve higher
sell capacity and better speech quality and one can enjoy crystal clear reception on ones mobile phone.
It automatically solves the problem of eavesdropping on ones calls.
Before analyzing the telecom licensing framework in India, it is imperative that one must examine what
is a license. License issued by the government is an authority, given to a person upon certain conditions
to do something which would have been illegal or wrongful otherwise.

NATIONAL TELECOM POLICY 1994 (NTP 1994):-

The National Telecom Policy was announced in 1994 which aimed at improving India's
competitiveness in the global market and provide a base for a rapid growth in exports.
This policy eventually facilitated the emergence of Internet services in India on the back
of established basic telephony communication network. This policy also paved way for
the entry of the private sector in telephone services.

The main objectives of the policy were:

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  To ensure telecommunication is within the reach of all, that is, to ensure availability
of telephone on demand as early as possible

 To achieve universal service covering all villages, that is, enable all people to access
certain basic telecom services at affordable and reasonable prices

 To ensure world-class telecom services. Remove consumer complaints, resolve

disputes and encourage public interface and provide a wide permissible range of
services to meet the demand at reasonable prices

 To ensure that India emerges as a major manufacturing base and major exporter of
telecom equipment

 To protect the defence and security interests of the nation.

The policy also announced a series of specific targets to be achieved by 1997 and further
recognized that to achieve these targets the private sector association and investment
would be required to bridge the resource gap.
Thus, to meet the telecom needs of the nation and to achieve international comparable
standards, the sector for manufacture of telecom equipment had been progressively
relicensed and the sub-sector for value-added services was opened up to private
investment (July 1992) for electronic mail, voice mail, data services, audio text services,
video text services, video conferencing, radio paging and cellular mobile telephone. The
private sector participation in the sector was carried out in a phased manner. Initially the
private sector was allowed in the value added services, and thereafter, it was allowed in
the fixed telephone services. Subsequently, VSAT services were liberalized for private
sector participation to provide data services to closed user groups.

Establishment of TRAI
The entry of private players necessitated independent regulation in the sector; therefore,
the TRAI was established in 1997 to regulate telecom services, for fixation/revision of
tariffs, and also to fulfil the commitments made when India joined the World Trade
Organization (WTO) in 1995. The establishment of TRAI was a positive step as it
separated the regulatory function from policy-making and operation, which continued to
be under the purview of the DoT2.

The functions allotted to the TRAI included:

a. To recommend the need and timing for introduction of new service provider
b. To protect the interest of customers of telecom services
c. To settle disputes between service providers
d. To recommend the terms and conditions of license to a service provider
e. To render advice to the Central government on matters relating to the development of
telecommunication technology and any other matter applicable to the telecommunication
industry in general.

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NEW TELECOM POLICY 1999 (NTP 1999):-
In recognition of the fact that the entry of the private sector, which was envisaged during
NTP94, was not satisfactory and in response to the concerns of the private operators and
investors about the viability of their business due to non realization of targeted revenues
the government decided to come up with a new telecom policy. The most important
milestone and instrument of telecom reforms in India is the New Telecom Policy 1999
(NTP 99). The New Telecom Policy, 1999 (NTP-99) was approved on 26th March 1999,
to become effective from 1st April 1999.Moreover, convergence of both markets and
technologies required realignment of the industry. To achieve India’s vision of becoming
an IT superpower along with developing a world class telecom infrastructure in the
country, there was a need to develop a new telecom policy framework. Accordingly, the
NTP 1999 was framed with the following objectives and targets:

 Availability of affordable and effective communication for citizens was at the core of the vision
and goal of the new telecom policy
 Provide a balance between provision of universal service to all uncovered areas, including rural
areas, and the provision of high-level services capable of meeting the needs of the economy
 Encourage development of telecommunication facilities in remote, hilly and tribal areas of the
nation
 To facilitate India’s journey to becoming an IT superpower by creating a modern and efficient
telecommunication infrastructure taking into account the convergence of IT, media, telecom
and consumer electronics
 Convert PCOs, wherever justified, into public telephone information centers having multimedia
capability such as ISDN services, remote database access, government and community
information systems etc.
 To bring about a competitive environment in both urban and rural areas by providing equal
opportunities and level playing field for all players
 Providing a thrust to build world-class manufacturing capabilities and also strengthen research
and development efforts in the country

 Achieve efficiency and transparency in spectrum management ➢ Protect the defense and
security interests of the country
 Enable Indian telecom companies to become global players.

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SWOT Analysis of Reliance Jio

Strengths of Jio
Strengths are characterized as what every business is best in its array of tasks, giving it an
advantage over its rivals. They are inner qualities and assets that help an organization
get effective results and can be utilized for the upper hand.
Reliance Jio presumably has the best client obtaining procedure to date. The brand
offered their organizations in vain for 3-6 months to all of their customers. This achieved
countless customers using Reliance Jio and achieved one of the most astounding customers
acquiring methodologies all through the whole presence of telecom.
Solid Parent Organization – Jio is an auxiliary of Reliance Industries Limited which is
high on its fund and can go about as a reinforcement for imaginative future endeavors.
Dependence is a famous brand with a skillet Indian presence and has high trust among
clients.
Innovative Technology-Jio right now utilizes the most recent 4G LTE innovation which is
one of the world’s best advances for what’s to come. This is upheld by Voice over LTE which
makes it versatile and steady of 5G and 6 G advancements which are relied upon to be the
future in remote correspondence.

Weaknesses of Jio
Weaknesses are inner qualities and assets that neutralize a fruitful result. It is utilized to
allude to regions where the business of the association needs improvement.
Late Entry –Reliance Jio has made a late introduction to the market which previously had set
up players like Airtel and Vodafone who had involved a spot in the personalities of the client.
It is trying to build a portion of the overall industry fundamentally since the contenders are
solid MNC’s, the place where the money wouldn’t be an obstruction to keep Jio in check.
Activation Issues- Reliance Jio confronted various incubation issues attributable to not
having the option to contain the colossal volumes of clients it had acquired. Such were delays
in SIM Card actuation during the period that followed its dispatch.
High Reliance on Data– Reliance Jio is profoundly subject to information charges since call
charges are free.

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Opportunities of Jio
Opportunities are delegated outer components that the substance can gain by or use for its potential
benefit to accomplish its objectives. These emerge when an association can exploit conditions in its
current circumstance to design and execute methodologies that empower it to turn out to be more
productive.

Future Driven Technology –Reliance Jio utilizes VoLTE 4G organization which is versatile to oblige
5G and 6G advancements. This offers various roads to Jio or future extension of transmission
capacity.

Apps- Reliance Jio has VoLTE which has a lot of scope in terms of bandwidth. Thus they can offer
apps to customers which are chargeable or even free initially and pay peruse later.

Competitive Pricing Strategies– Reliance Jio values being a minimal expense Internet specialist
co-op and versatile administrator. This can be used as positioning to target more markets and grow
their market share since most of their competitors cannot afford their prices.

Expansion – Currently Reliance Jio is functional just in India. There is, nonetheless, a ton of
degree for development to unfamiliar nations essentially in the adjoining areas.

Data for Billion People– The core opportunity is data and speed of data. Millennials are hugely
involved in various platforms. The government push for digitization is making data a necessity rather
than a privilege.

Threats of Jio
Threats emerge when conditions in an outside climate risk the unwavering quality and benefit
of the association’s business. These outside variables could seriously influence the
achievement of the undertaking.
• Risk of Loss of Customers- Customers lean toward Jio fundamentally in light of the
low costs that they offer. At a phase when the organization expands its value, there
might be a deficiency of clients. Client devotion is a test.
• Removal of Fee Services- Jio currently is associated with a lot of freebies. Once
these are eliminated there might be a drop in deals for the organization.
• The Loyal Customer Base of Existing Players- The current contenders have a
solid presence on the lookout. A late contestant like Jio will have a test in persuading
faithful clients of different administrators since individuals are inclined toward more
steady and dependable administrators.
• Criticism and Negative Image –Reliance Jio has been involved in a ton of
discussions from the time it was begun. These have achieved a negative brand
picture for the association.

13
 COMPANY PROFILE

RELIANCE JIO
Formerly • Infotel Broadband Services
called Limited (2009 - 2013)
• Reliance Jio Infocomm
Limited (2013 - 2015)

Type Subsidiary
Industry Telecommunications
Headquarters Navi Mumbai, Maharashtra, India

Key people Sanjay Mashruwalla (Managing

Director)
Jyotindra Thacker (Head of IT)
Akash Ambani(Chief of Strategy)

Mobile telephony, broadband,

Products Wifi,Router and 4G Data services

Jio Apps

MyJio, JioChat, JioPlay, JioBeats,

JioMoney, JioDrive, JioOnDemand,
JioSecurity, JioJoin, JioMags,
JioXpressNews, Jionet WiFi

Parent Reliance Industries

Subsidiaries LYF
www.jio.com
Website

14
Jio also known as Reliance Jio and officially as Reliance Jio Infocomm Limited (RJIL),[is an
upcoming provider of mobile telephony, broadband services, and digital services in India..
Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries Limited (RIL),
India’s largest private sector company, is the first telecom operator to hold pan India Unified
License.Formerly known as Infotel Broadband Services Limited (IBSL), Jio will provide 4G services
on a pan-India level using LTE technology. The telecom leg of Reliance Industries Limited, it was
incorporated in 2007 and is based in Mumbai, India.It is headquartered in Navi Mumbai.
RJIL is setting up a pan India telecom network to provide to the highly underserviced India market,
reliable (4th generation) high speed internet connectivity, rich communication services and various
digital services on pan India basis in key domains such as education, healthcare, security, financial
services, government citizen interfaces and entertainment. RJIL aims to provide anytime, anywhere
access to innovative and empowering digital content, applications and services, thereby propelling India
into global leadership in digital economy
RJIL is also deploying an enhanced packet core network to create futuristic high capacity infrastructure
to handle huge demand for data and voice. In addition to high speed data, the 4G network will provide
voice services from / to non-RJIL network.
RJIL holds spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across 22 circles) capable of
offering fourth generation (4G) wireless services. RJIL plans to provide seamless 4G services using
FDD-LTE on 1800 MHz and TDD-LTE on 2300 MHz through an integrated ecosystem.
Reliance Jio is part of the “Bay Of Bengal Gateway” Cable System, planned to provide connectivity
between South East Asia, South Asia and the Middle East, and also to Europe, Africa and to the Far
East Asia through interconnections with other existing and newly built cable systems landing in India,
the Middle East and Far East Asia.
RJIL’s subsidiary has been awarded with a Facility Based Operator License (“FBO License”) in
Singapore which will allow it to buy, operate and sell undersea and/or terrestrial fibre connectivity,
setup its internet point of presence, offer internet transit and peering services as well as data and voice
roaming services in Singapore.
R-Jio is also in the process of installing hundreds of monopoles, unlike the regular rooftopmounted
telecom towers typically used by telcos, said the company executive quoted above. Monopoles, or
ground-based masts (GBMs), are expected to double up as street lights and surveillance systems, and
provide real-time monitoring of traffic and advertising opportunities

CORPORATE GOVERNANCE
In accordance with clause 49 of the listing agreement with BSE limited and the National stock
Exchange if India Limited ,the report containing the details of corporate Governance systems and
processes at Reliance Industries Limited. At Reliance Industries Limited, corporate Governance is all
about maintaining a valuable relationship and trust with all stakeholders.We consider stakeholders as
partners in our success,and we remain committed to maximizing stakeholders value,be it
shareholders,employees,suppliers,customers,investors,communit ies or policy makers.This approach to
value creationemanates from our belief that sound governance system, based on relationship and trust,is
integral to creating enduring value for all.We have a defined policy framework for ethical conduct of
businesses.we believe that any business conduct can be ethical only when it rests on the six core values

15
of customer value,Ownershio mindset,Respect,Integrity,one team and Excellence. Presidents of jio
company
BRANDING AND LOGO
Reliance jio on Friday unveiled its logo and first hoardings for its 4G smartdevices under the brand
name LYF,ahead of the Amravatgi Marathon that it is sponsoring in vijayawada.The marathon is to be
kicked off by Andhra pradesh Chief Minister N.Chandrababu Naidu on Sunday.The pictures of the
hoardings—up on 100 pole-kisoks lined up for the marathon were posted with 12 special Telugu emojis
and were also made available on Twitter handle @JioAmaravathi and Twitter hashtag#JioAmaravathi.
The handsets under the brand name LYF-which actually does not translate into anything specific and is
just a marketing move—are thus far available only to Reliance Industries employees.These were on sale
after the beta launch by actor Shah Rukh Khan,music composer A.R.Rahman ,who performed for over
100,000 of the company’s RIL staff gathered in a corporate town hall in over 1,050 locations across
India.The LYF sets are dual-SIM and support both the company’s as well as a third-party
network,officials said. The employees in the firm are also being offered special Wi-Fi devices,delivering
up to 50-70 Mbps of speed and capable of connecting to 10 parallel devices at the same time.LYF sets
are dual SIM and support jio sim as well as third party network.

BUSINESS OVERVIEW
The company was registered in Ambawadi,Ahmedabad,Gujarat on 15 february 2007 as Infotel
Broadband Services Limited.In june 2015,Jio announced that it would start its operations throught vi
the country by the end of 2015.However,four months later in October,the company postponed the launch
to the first quarter of the financial year 2016-2017. Later,in July 2015,a PIL filed in the supreme court
by an NGO called the centre for public interest litigation,through Prashant Bhushan,challenged the grant
of a pan-India license to Jio by the Government of India.The IPL also alleged that the firm was being
allowed to provide voice telephony along with its 4G data service,by paying an additionalfee of just Rs
165.8 crore which was arbitrary and unreasonable and additional fee of just Rs2,284.2 crore to the
exchequer.The Indian Department of Telecommunications,however explained that the rules for 3G and
BWA spectrum didn’t restrict BWA winners from providing voice telephony.As a result,the PIL was
revoked and the accusations were dismissed.

JIO AWARDS
Reliance jio on Tuesday jio has won 3 awards at Golden Globe Tigers Award 2019.Jio and two of its
pioneering initiatives have been recognised for bringing unique and meaningful benefits of digital life
to Indians. Reliance jio Infocomm Ltd. Was conferred the Market Leadership Award for connecting
over 300 million Indians on the worlds largest mobile data network. Jio is a world class all-IP strong
future proof network with latest 4G LTE technology.It is the worlds largest wireless broadband service
provide
The Dominant Players

 Bharti Airtel --- 23% Market Share

 Vodafone India --- 18% Market Share

16
  Idea Cellular --- 15% Market Share
 Reliance Communications --- 12% Market Share
 BSNL --- 10% Market Share
 Aircel --- 8% Market Share
 TATA Infocomm --- 7% Market Share
 Others --- 7% Market Share

The services were beta launched to Jio's partners and employees on 27 December 2015 on the eve of
83rd birth anniversary of late Dhirubhai Ambani, founder of Reliance Industries.
Mr. Akash Ambani is being launched in business as a chief of strategy in Reliance JIO,involved in day
to day operations in business or Ms. Isha Ambani is involved in branding and marketing. And the key
people are Sanjay Mashruwalla (Managing Director), Jyotindra Tacker (Head of IT).
Reliance Industries Chairman Mukesh Ambani committed an investment of Rs. 2,50,000 crores on
"Digital India" and said he expected the group's initiatives under it will create over 5,00,000 direct and
indirect jobs.
"Digital India as company has seen empowers them to fulfil their aspirations.Reliance JIO has invested
over Rs. 2,50,000 crores across the Digital India pillars," Ambani said, adding: "I estimate Reliance's
'Digital India' investments will create employment for over 5,00,000 people. " Ambani said the launch
of Digital India initiative was a momentous occasion in an information age where digitization was
changing the way one lives, learns, works and plays. It can transform the lives of 1.2 billion Indians
using the power of digital technology. And as well as "So 80 percent of the 1.3 billion Indians will have
high-speed, mobile Internet. And by 2017, company would cover 90 percent. And by 2018, all of India
would be covered by this digital infrastructure,"
According to recent strategic research by Frost & Sullivan, Indian Cellular Services Market, such
growth rates can be greatly attributed to the drastically falling price of mobile handsets, with price
playing a fundamental role in Indian subscriber requirements. Subscribers in certain regions can acquire
the handset at almost no cost, thanks to the mass-market stage these technologies have reached
internationally. The Indian consumer can buy a handset for $150 or less. This should lead to increased
subscribership. This market is growing at an extremely fast pace and so is the competition between the
mobile service providers.
Global System for Mobile Communication (GSM) is a new digital technology developed by the
European community to create a common mobile standard around the world. It helps you achieve higher
sell capacity and better speech quality and one can enjoy crystal clear reception on ones mobile phone.
It automatically solves the problem of eavesdropping on ones calls. Before analyzing the telecom
licensing framework in India, it is imperative that one must examine what is a license. License issued
by the government is an authority, given to a person upon certain conditions to do something which
would have been illegal or wrongful otherwise. For example, a driver’s license issued by the
government, gives the authority to a person to drive a motor vehicle. There are three main types of
license fee which the government charges: (I) initial license fee, which generally is nonrefundable, (ii)
annual license fee, and (iii) additional fee for allocation of spectrum.
Licensing framework has been an integral part of India’s telecommunication law. Under the Indian
Telegraph Act, 1885, section 4 gives power to the government to grant license to any person to establish,
maintain or use a telegraph.

17
Vision: -
JIO intends to bring global harmony, peace & prosperity by way of contentment and mutual respect for
every living being and strive for a world free of violence, poverty & disease.

Mission-
JIO is committed to building a co-operative environment and social infrastructure for overall growth,
development and well-being of communities by improving health, wealth, knowledge and spirituality.
Our aim is to provide fair & optimum opportunities for strong social relationships amongst jains from
all fields.
Create a global awareness about jainethos, values and philosophy of our noble principles, which benefits
humanity and our environment

➢ Company Establishment
Jio was established on 15th February, 2007. After, Reliance became popular and launched Jio as the
fastest network service provider. Jio reached in every corner of India. The company motive is to provide
digital platform to the world. Jio launched many services include entertainment services, social benefits,
internet services, broadband, etc. in 2016, the company launched Jio apps, like Jio browser, Jio meet,
Jio tv, Jio security, Jio Saavan, Jio cinema, Jio cloud, Jio news, Jio health, etc. Jio has signed on more
than 340 million customers by offering free domestic calls and data service. The Jio website is
www.jio.com
PRODUCTS

• Mobile phones
• Broadband
• Internet services
• OTT services
• Digital television

FOUNDER
The main founder of Jio is Mukesh Ambani. He is the chairman and managing director of Reliance
company. Mukesh Ambani is an Indian billionaire businessman. He is currently the richest man in Asia
with networth of US$1.6 billion and he is listed as fifth richest man in world. He is a successful man.
Ambani was born on 19th April, 1957. Ambani is famous in over the world. He is also focused on
development of country. He also provide social benefits to people. On 2016, he is honored as Othmer
Gold Medal by Chemical Heritage Foundation
JOURNEY

On 5th September, 2016, Jio launched its new services with cheap tariff plans. Jio changed the domestic
telecom industry in a big way. The company announced unlimited data, voice calls and
SMS. Jio also provide online payment platform in which customer pay their bills or recharge online.
Now, Jio is the largest telecom industry in India. The company provide many opportunity to customers
to grow with them and make a “Digital India”. Reliance Jio has partnership with Google to manufacture
4G handset at affordable prices. Jio brand Ambassador is Shah Rukh Khan

18
OPERATIONS
In June 2015, Jio announced that it will start its operations all over the country by the end of year.
However, four months later in October 2015, the company's spokesmen sent out a press release stating
that the launch was postponed to the first quarter of the financial year 2016-2017. Later in July, a PIL
filed in the Supreme Court by an NGO called the Centre for Public Interest Litigation, through Prashant
Bhushan, challenged the grant of pan-India licence to Jio by the Government of India. The PIL also
alleged that Jio was allowed to provide voice telephony along with its 4G data service, by paying an
additional fees of just 165.8 crore (US$25 million) which was arbitrary and unreasonable, and
contributed to a loss of 2,284.2 crore (US$340 million) to the exchequer.
The Indian Department of Telecom (DoT), however, refuted all of CAG's claims. In its statement, DoT
explained that the rules for 3G and BWA spectrum didn't restrict BWA winners from providing voice
telephony. As a result, the PIL was revoked, and the accusations were dismissed.

Beta Launch
The 4G services were launched internally to Jio's partners, its staff and their families on 27 December
2015. Bollywood actor Shah Rukh Khan, who is also the brand ambassador of Jio, kickstarted the launch
event which took place in Reliance Corporate Park in Navi Mumbai, along with celebrities like musician
A R Rahman, actors Ranbir Kapoor and Javed Jaffrey, and filmmaker Rajkumar Hirani.The closed event
was witnessed by more than 35000 RIL employees some of whom were virtually connected from around
1000 locations including Dallas in the US.

PRODUCT & SERVICES

RELIANCE JIO 4G BROADBAND
The company has launched its 4G broadband services throughout India in the first quarter of 2016
financial year. It was slated to release in December 2015 after some reports said that the company was
waiting to receive final permits from the government.Mukesh Ambani, owner of Reliance Industries
Limited (RIL) whose Reliance Jio is the telecom subsidiary, had unveiled details of Jio's fourth-
generation (4G) services on 12 June 2015 at RIL's 41st annual general meeting. It will offer data and
voice services with peripheral services like instant messaging, live TV, movies on demand, news,
streaming music, and a digital payments platform.
The company has a network of more than 250,000 km of fiber optic cables in the country, over which
it will be partnering with local cable operators to get broader connectivity for its broadband services.
With its multi-service operator (MSO) licence, Jio will also serve as a TV channel distributor and will
offer television-on-demand on its network

Pan-India Spectrum
Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6 circles, respectively, of the total
22 circles in the country, and also owns pan-India licensed 2,300 MHz spectrum. The spectrum is
valid till 2035.Ahead of its digital services launch, Mukesh Ambani-led Reliance Jio entered into a
spectrum sharing deal with younger brother Anil Ambani-backed Reliance Communications. The
sharing deal is for 800 MHz band across seven circles other than the 10 circles for which Jio already
owns.
Reliance jio’s vision for India is that broadband and digital services will no longer be a luxury item
,Rather convert it into a basic necessity that can be consumed in abundance by consumers and small
businesses .The initiatives are truly aligned with the Government of India's ‘Digital

19
India’ vision for our nation.

 Digital Healthcare
 Affordable Devices
 Jio Drive
 Digital Education
 Digital Currency
 Digital Entertainment and social connectivity
LYF
SMARTPHONES

In June 2015, Jio tied up with domestic handset maker Intex to supply 4G handsets enabled with voice
over LTE (VoLTE) feature. Through this, it plans to offer 4G voice calling besides rolling out highspeed
Internet services using a fiber network, in addition to the 4G wireless network.[ However, in
October 2015, Jio announced that it would be launching its own mobile handset brand named LYF.
On 25 January 2016, the company launched its LYF smart phone series starting with Water 1, through
its chain of electronic retail outlets, Retail. Three more handset models have been released so far, namely
Water series, Earth series, and Flame series.

Prior to its pan-India launch of 4G data and telephony services, Jio has started providing free WiFi
hotspot services in cities throughout India including Ahmedabad and Surat in Gujarat, Indore,
Jabalpur, Dewas and Ujjain in Madhya Pradesh, select locations of Mumbai in Maharashtra,
Kolkata in West Bengal, Lucknow in Uttar Pradesh, Bhubaneswar in Odisha, Mussoorie in Uttarakhand,
Collectorate's Office in Meerut, and at MG Road in Vijayawada among others.title=Reliance Jio rolls
out wi-fi service at IP sigra Mall in Varanasi among others. In March 2016, Jio started providing free
Wi-Fi internet to spectators at six cricket stadiums hosting the 2016
ICC World Twenty20 matches. Jionet was made available in Wankhede Stadium (Mumbai), Punjab
Cricket Association IS Bindra Stadium (Mohali), Himachal Pradesh Cricket Association Stadium
(Dharamshala), Chinnaswamy Stadium (Bengaluru), Feroz Shah Kotla (Delhi), and Eden Gardens
(Kolkata) in India

Jio apps
In May 2016 , Jio launched a bundle of multimedia apps on Google Play as part of its upcoming 4G
services. While the apps are available to download for everyone, a user will require a Jio SIM card to
use them. Additionally, most of the apps are in beta phase. Following is a list of the apps:

MyJio - Manage Jio Account and Digital Services associated with it

JioPlay - A live TV channel service

20
JioOnDemand - An online HD video library

JioChat Messenger - An instant messaging app

JioBeats - A music player

JioJoin - A VoLTE phone simulator

JioMags - E-reader for magazines

JioXpressNews - A news and magazine aggregator

JioSecurity - Security app

JioDrive - Cloud-based backup too

JioMoney Wallet - An online payments/wallet app.

JIO MIFI WIFI ROUTER

JIO PREVIEW OFFER FOR HP LAPTOPS

 3 Months Free Unlimited 4G Internet (Connected with 31 Devices)

 3 Months Free Unlimited Calling (At any network)

 3 Months Free Unlimited SMS

 Life time Roaming Free (All India)

21
  Registration in E-mail is compulsory

 Available in Reliance store and Digital mini express store.

JIO PREVIEW OFFER (JPO)

3 Months Free Unlimited 4G Internet in LYF smart phones and others all 4G smart phones
(Samsung,Micromax,Karbon,Lava,HTC,Gioni etc.)

3 Months Free Unlimited Calling (At any network)

3 Months Free Unlimited SMS

Life time Roaming Free (All over India)

2 Years Warranty (LYF handsets only)

INTRODUCTION TO THE PROBLEM

Even though the sector has reflected promising growth, the tele density in India still remains at a very
low level compared with international standards and thus providing tremendous opportunity for future
growth. In the medium-term, the industry is expected to continue to record good subscriber growth as
a result of low penetration levels, heightened competition; a sustained fall in minimum subscription cost
and tariff that increase affordability for lower-income rural users, expansion of coverage area by mobile
operators, and government support through schemes such as the rural infrastructure roll out funded by
subsidies from the Universal Service Obligation (USO) Fund. The
Indian telecom sector offers unprecedented opportunities in various areas, such as rural telephony,
4G, virtual private network, value-added services, et al. Nonetheless, the lack of telecom infrastructure
in rural areas and falling ARPU of telecom service providers could inhibit the future growth of the
industry

22
Rapidly Falling ARPU (Average revenue per user)
The competitive intensity in the telecom industry in India is one of the highest in the world and has lead
to sustained fall in realisation for the service providers. Intense competitive pressure and cut throat
pricing has resulted in declining ARPUs. With increasing number of new entrants in the telecom space
the competitive intensity is likely to continue, putting further downward pressures on the telecom tariffs.
Thus, the telecom companies might have to grapple with further decline in ARPUs, going forward.
Further, with the telecom companies moving their focus to the rural areas for driving the future
subscriber growth they might not witness a commensurate increase in revenues. In fact, the risk of steep
decline in ARPUs will increase going forward as the telecom companies penetrate rural markets that
are characterized by higher concentration of low-income, low-usage customers. A higher-than-expected
decline in ARPU poses a risk of reduction in margins of service providers. Alternatively, telecom
operators are turning their focus to steadily increasing the minutes of usage (MoU) to counter the
sustained fall in ARPUs. Likewise, the growth of the VAS is also crucial for some improvement in the
ARPUs of operators.

Lack of Telecom Infrastructure

Lack of telecom infrastructure in semi-rural and rural areas could be one of the major
hindrances in tapping the huge rural potential market, going forward. The service
providers have to incur a huge initial fixed cost to enter rural service areas. Further, as
many rural areas in India lack basic infrastructure such as road and power, developing
telecom infrastructure in these areas involve greater logistical risks and also extend the
time taken to roll out telecom services. The lack of trained personnel in the rural area to
operate and maintain the cellular infrastructure, especially passive infrastructure such as
towers, is also seen as a hurdle for extending telecom services to the under penetrated
rural areas.

Rural Areas Continue to Remain Under Penetrated

A rural teledensity of merely 15% point towards the fact that a majority of Indian population still do not
have access to telecom services. The rural India seems to have remained untouched by the telecom
revolution witnessed in the last few years. A huge 'digital divide', which is reflected by the enormous
difference of 74% between the urban and rural teledensity, reiterates this fact. However, with the urban
markets reaching a saturation point, the telecom service providers are penetrating rural areas for driving
future growth. Thus, the service providers entering new rural markets might witness substantial increase
in subscriber base. The expansion in the rural areas, however, has increased the risk of further decline
in the ARPUs. Nonetheless the revenue growth from these regions is unlikely to match the surge in the
subscriber base.

Excessive Competition
Another heightened competitive intensity in the industry that has correspondingly fuelled the
price war between industry players. The Indian wireless market is one of the world’s most
competitive major concern that has come to the forefront in the recent past has been markets,
with 12 operators across 23 wireless ‘circles’ and 6 to 8 competing operators in each circle. The
auction of new 4G licences and the introduction of mobile number portability (MNP) are likely
to heat up competition in the industry, going forward.

23
Spectrum is the most important resource that is required for providing mobile services. Given
that spectrum is a finite resource, the availability of the same would be inversely proportional
to the number of operators. Thus, larger the number of service providers smaller will be the
amount of spectrum available to each of them.

Scarcity of spectrum leads to higher capex on deployment of mobile networks for the operators
as they need more cell sites to improve service quality. Further the growing usage of spectrum
and the resultant scarcity may lead to re-use of spectrum and increase chances of congestion in
networks leading to constraints on service quality.
Evidently, the competition in the industry is expected to intensify further with the entry of
new players, both domestic as well as foreign players. With the competitive intensity of the
industry already at such high levels new operators might find it difficult to gather significant
share in Indian telecom market. While the new players may benefit from a faster network
rollout through tower sharing, they will face challenges in terms of high subscriber acquisition
costs and lower ARPU customers

Lower Broadband Penetration

The Indian economy remains highly underpenetrated in terms of broadband connections. High cost of
devices (PC and laptop), high internet charges and lower wireline connections have been some of the
major factors inhibiting broadband penetration. Broadband is one of the key catalysts for economic
development and major initiatives by both the government and service providers are needed to increase
its penetration.

HISTORY
In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel Broadband Services Limited
(IBSL) for Rs 4,800cr. Although unlisted, IBBL was the only firm to win broadband spectrum in all 22
zones in India in the 4G auction that took place earlier that year.Later continuing as RIL's telecom
subsidiary, Infotel Broadband Services Limited was renamed as Reliance Jio Infocomm Limited (RJIL)
in January 2013.
Acquisitions & Subsidiaries

Acquired Infotel Broadband Services Limited in 2010.

Technology - Rancore Technologies ✓ ILD & NLD - Infotel Telecom.

Agreements:

An agreement with Ascend Telecom for their more than 4,500 towers across
India. (June 2014)

An agreement with Tower Vision for their 8,400 towers across India. (May 2014)

An agreement with ATC India for their 11,000 towers across India. (April 2014)

An agreement with Viom Networks for their 42,000 telecom towers. (March 2014)

24
 Agreement with Bharti Airtel for a comprehensive telecom infrastructure sharing
agreement to share infrastructure created by both parties to avoid duplication of
infrastructure wherever possible. (December 2013)

A key agreement for international data connectivity with Bharti to utilise dedicated fiber
pair of Bharti’s i2i submarine cable that connects India and Singapore. (April 2013)

Agreements with Reliance Communications Limited for sharing of RCOM’s extensive

inter-city and intra-city optic fiber infrastructure of nearly 1,20,000 fiber-pair kilometers
of optic fiber and 500,000 fiber pair kilometers respectively (April 2013 / April 2014),
and 45,000 towers (June 2013).

Technology

Reliance Jio Infocomm is currently laying OFC across the country to offer Fiber to the
home/premises (FTTH). This fiber backbone will also help them to carry huge amount
of data originated from their 4G network as well as public Wi-Fi network.

Reliance Jio is deploying LTE-TDD technology for 2.3 GHz spectrum band, acquired in
2010.

Reliance Jio will deploy LTE-FDD for 1.8 GHz spectrum, which will ultimately paved
to roll out of LTE-A network aggregation of both technology and both spectrum band.

At present in different cities of India Reliance Jio offers Wi-Fi services. Most of these
cities are in Gujarat, where Reliance Industries also have one of the largest petrorefinery.

Once commercially launched, Jio users can have access to Reliance Communications’
2G & 3G network.
Reliance Industries Limited (RIL) is an Indian conglomerate holding company headquartered in
Mumbai. It was founded by Dhirubhai Ambani in 1966 and is currently run by his sons Mukesh
Ambani and Anil Ambani.
Reliance JIO Infocomm Limited established a new-age internet brand commonly known as Jio, which
is an Indian telecommunications company wholly owned by RIL. It operates a national LTE network
with coverage across all 22 telecom circles in India.
Jio also offers fixed-wireless broadband services, digital landline service, and
entertainment throughits apps like JioTV and Jio Cinema. The company had a customer420 million
subscribersbase of over and has even launched 5G services
Examining Jio Marketing Strategies
Reliance JIO's marketing strategy has been highly effective in attracting users and driving the adoption
of its 4G network. The company has used a multi-pronged approach that includes heavy discounts on
data plans, freebies, attractive promotional offers, extensive advertising, and partnerships with leading
companies. Additionally,

25
Diversification & Integration Strategy
Reliance JIO didn't restrict itself to just one network but instead focused onbrand development by
broadening and consolidating into various lines of business which would help
generate and maintain demand for their target consumers, particularly, internet users. Their entry into
various new services such as Jio Fiber, and Jio Postpaid has further encouraged their superior control
over the market share - presently standing at higher than 35%. Jio's complete offerings comprise instant
messaging, mobile network, house broadband services(Jio Fiber), prime membership, and
Smartphones.

Jio offered 4 G-supported mobile phones:

Later, Jio recognized that 4G smartphones were a hurdle for users to access its network. As a result, it
invested heavily in the production of affordable 4 G-supported mobile phones and sim cards. Reliance
Jio's own LYF range of smartphones provides basic mobile services at a much lower price than rival
brands.

Single-app platform:
Jio introduced the Jio+ app that combines all the services offered by the company. Users can book
flights, pay bills, and store documents on this single-app platform. This gives customers more
convenience with their digital activities such as shopping, banking, and entertainment.

Digital Wallet:
In 2017, Reliance JIO launched its own wallet service calledJio Money Wallet. It enabled customers
to securely transfer money and transact conveniently..

Data sharing:
Relying on its expansive 4G (now 5G) network, Reliance JIO launched data-sharing plans where
multiple people can use one internet connection without any hassle or extra cost.

Pricing
The company's strategy was simple yet effective: it offered free data and unlimited calls for four months
to new users. This attracted millions of customers and put immense pressure on its competitors.

➢ Reliance JIO's cut-throat pricing was one of the main reasons for its phenomenal success in
India's telecom industry. Jio's 4G plans started at as low as 19 per day, which was significantly
lower than what its competitors were offering. This caused a massive influx of customers to
Jio, leading to the collapse of many smaller telecom companies. Even the big players in the
industry, such as Vodafone India and Airtel India, were forced to revise their strategies in order
to compete with Jio.

Digital marketing strategy of Reliance JIO Infocomm limited

Any business strategy should include digital marketing. Done right, digital marketing can boost your
return on investment. If done wrong, you're wasting your marketing budget. Jio has had a significant
impact in revolutionizing India's digital ecosystem through its aggressive marketing strategy and
innovative products.
Reliance JIO has partnered with leading e-commerce and content platforms such as Amazon, Flipkart,
Hotstar, Google, and Microsoft to offer their services at discounted rates to Jio customers. These

26
partnerships have made Jio's 4G network the most popular platform for accessing digital services in
India.

Customer acquisition
Reliance JIO's customer acquisition strategy was simple but effective. Jio offered free services including
data and voice services for a period of three months to all potential customers who signed up for its
service.
This attracted a lot of users, who were then able to experience the quality of Jio's network. After the free
trial period ended, many users were happy with the service and decided to continue using it, becoming
paying customers.
This marketing strategy was very innovative and helped Reliance JIO gain a large number of customers
in a short period of time. It also disrupted the Indian telecom industry, which was until then dominated
by a few large companies.

Moment marketing strategy of Jio

JIO has always been at the forefront of moment marketing. The JIO team’s marketers have always
jumped on the bandwagon to catch their attention. JIO has used trending topics and events to create
communication and impressions that last longer among the audience.
One of the most important aspects of moment marketing is being relevant to what’s happening in the
world. This allows you to show that you’re a brand that cares about current events and is invested in
what’s going on.
JIO has done an excellent job of this by creating marketing collateral around trending topics and events.
For example, when Indian Prime Minister Narendra Modi announced demonetization, Jio was quick to
create a TV commercial showing how its digital payment platform could help people during this time
of transition.
Finally, it’s important to make sure that your moment marketing strategy is aligned with your overall
brand values. Jio has done a great job of this by promoting its digital offerings as a way to become more
digitally empowered. By doing so, JIO has managed to create an image of itself as being progressive
and helping people get access to the latest technologies.
Overall, JIO’s moment marketing strategy is effective because it relies on timely, relevant content that
reinforces brand values. By leveraging the power of trending topics and events, the brand has been able
to reach its audience quickly and effectively.

Reliance JIO's Social media strategy

Jio created its own channels on all social media platforms and produced a large amount of original
content, increasing its social media presence at the same time. This content was then distributed across
various platforms, including YouTube, Facebook, and Instagram. Jio also partnered with popular
influencers in India to promote its brand.
Youtube Market Strategy

Jio's is one of the most popular channels with over 3.29 million subscribers.
The channel features a variety of content including user testimonials, promotional videos, and
educational videos about the service. User testimonials are a key part of Jio's YouTube strategy

27
Research Methodology

Research Design :

The purpose of the methodology is to design the research procedure. This includes the overall
design, the sampling procedure, the data collection method and analysis procedure.

Marketing research is the systematic gathering recoding and analyzing of data about problem
retaining to the marketing of goods and services.

The essential purpose of marketing research is to provide information, which will facilitate the
identification of an opportunity of problem situation and to assist manager in arriving at the best
possible decisions when such situations are encountered.

Basically there are two types of researches, which according to their applicability, strength,
weaknesses, and requirements used before selecting proper type of research, their suitability must
be seen with respect to a specific problem two general types of researches are exploratory and
conclusive.

1. Conclusive Research:
It is also known as quantitative research; it is designed to help executives of action that is to make
decision.

When a marketing executive makes a decision are course of action is being selected from among
a number of available. The alternatives may be as few as two or virtually infinite. They may be
well defined or only vaguely glimpsed.

Conclusive research provides information, which helps the executives make a rational decision.
In some instances, particularly if any experiment is run, the research may come close to specifying
the precise alternatives to choose, in their cases especially with descriptive studies the research will
only particularly clarify the situation and much will be left to the executive’s judgment.

The type of research here is “Descriptive Research Design”. This kind of design is used for
more precise investigation or of developing the working hypothesis from an operational point
of view. It has inbuilt flexibility, which is needed because the research problem, broadly defined
initially, is transformed into one with more precise meaning in exploratory studies, which in
fact may necessitate changes in research procedure for gathering relevant data.

28
 The characteristic features of research are as follows: –

 Flexible Design
 Non-Probability Sampling Design
 No pre-planned design for analysis
 Unstructured instruments for collection of data
 No fixed decisions about the operational procedures

NEED FOR THE STUDY

Research methodology is mainly needed for the purpose of framing the research process and the designs
and tools that are to be used for the project purpose. Research methodology helps to find the customer
experience towards network. This time research methodology is framed for the purpose of finding the
level of consumer perception and changing trends of the customer expectations.

Nature of data
Primary and Secondary data is collected in order to obtain relevant information to conduct the research.
Primary data: Data was collected from the users of JIO sim cards using a questionnaire. Secondary data:
Data was collected by browsing internet, magazines, articles related to JIO sim cards in India.

SCOPE OF THE STUDY

The Research measures the experiences of customers.

Defines and analyses the experiences based on key deliverables.
Gains insights into customer expectations.
Customer experiences how customers engage with company and brand throughout the entire arc of
being a customer.

29
Sample Size
Sampling maybe defined as the selection of some part of aggregate or totality based on which a
judgement or inference about the aggregate or totality is made. The items so selected which constitute
of what technically is called sample is known as Sample Size. Since this research was confined to
limited area and limited size of people, the sample size for the project was of 40 people.

Since Jio is used by almost everyone today there were many people included under the sample size.
Group of people such as servicemen, Businessmen, kirana store owners, housewives, students, support
staff, and teachers.

To get a overall view of the entire project these varied group of people were surveyed. Every person has
their own different need for using internet hence was surveyed amongst such people.

Sampling Technique
The sample design provides information on the target information and final sample sizes. I used
conveyed convenient sampling surveyed in research.

Sampling Area:
While conducting sample,I went many places of Shimla.

Method of Sampling-
The method used for collecting primary data from sample population is ‘Non-Probability
Sampling’. The collection was done on the basis of ‘Judgmental’ and ‘Snowball’
Sampling’.

30
Data collection tool
I have used Questionnaire, as the research instrument to conduct the market survey. The questionnaire
consisted closed ended questions designed in such a way that it should gather maximum information
possible.

The questionnaire was a combination of 15 questions. If choices are given it is easier for the respondent
to respond from the choices rather they think and reply also it takes lesser time.

Because the keep on responding and one has tick mark the right choice accordingly.

Collection of Data: -

Sources of data
Primary data is collected by using questionnaire. Secondary data is also used in the study for
understanding the concepts from journals and websites.
Primary Data: -
Primary data refers to information that is generated to meet the specific requirements of the investigation
at hand. The researcher collects primary data himself. In this research, surveying 40 people collected
primary data. Simple questions on the experience of Jiosimcard were asked to people and thus a data
was collected and maintained.

Secondary Data: -
Secondary data is information that is collected for a purpose other than to solve the specific problem
under investigation. Someone collects secondary data else for some other purpose (but being utilized
by investigator for another purpose). In this research, the secondary data was collected from certain
articles and links from the internet.

31
OBJECTIVE OF THE STUDY

What is a research objective? Research objectives describe what you intend your research
project to accomplish. They summarize the approach and purpose of the project and help to
focus your research. Your objectives should appear in the introduction of your research paper,
at the end of your problem statement. This project is designed mainly to identify and
evaluate the customers response towards network services provided by Reliance Jio

Research Objective
• To know about the awareness level of the customer towards Reliance Jio sim
• To identify the customer satisfaction level towards Reliance Jio sim

• To find out the factors influencing the customer

• To identify the reason to buy the Reliance Jio sim
• To give opinion about the Reliance Jio services

32
Data Analysis & Interpretation

Table :

❖ Age group of respondents

Age % of respondents No. of respondents

20-25 20% 60

25-30 26.66% 80

30-35 30% 90

Above 35 23.33% 70

Sales

20%
23.33%
20-25
25-30
30-35

26.66% Above 35

30%

INTERPRETATION:
• 20% of the respondents are between the age group 20 – 25.
• 26.66% of the respondents are between the age group 25 – 35.

• 30% of the respondents are between the age group 30 – 35.

• 23.33% of the respondents are above 35 years of age.

33
Table:

❖ Occupation of the respondents

Occupation % of respondents No. of respondents

Students 16.66% 50

Business man 26.66% 30

Private employees 30% 90

Govt. employees 26% 80

Sales

16.66%
26%
Students
Business man
Private employees
26.66%
Govt. employees
30%

INTERPRETATION:
• 16.66% of the respondents are Students.

• 26.66% of the respondents are Businessmen.

• 30% of the respondents are from Private employees.

• 26% of the respondents are Govt.Services

34
TABLE 1:
1. Do you have a mobile phone?
a)yes
b)No

Mobile users % of respondents No. of respondents

Yes 100% 300

No 0% 0

Sales
00
0%

Yes
No

100%

INTERPRETATION:
• 100% of the respondents are Mobile users.

35
Table:2
2. Are you aware about Reliance JIO?

a)Yes
b)No

Awareness % Of respondents No. of respondents

Yes 93.33% 280

No 6.66% 20

Sales
6.66%0

yes
No

93.33%

INTERPRETATION:
• 93.33% of respondents are aware about Reliance JIO.

• 6.66% of respondents are not aware about Reliance JIO

36
Table:3
3. which operator’s service do you use?
1.Airtel
2. Reliance JIO
3.Idea
4.Vodafone

Operator user % of respondents No. of respondents

Airtel 30% 90

Reliance JIO 23.33% 80

Idea 20% 60

Vodafone 26.66% 70

Sales

26.66% 30% Airtel

Reliance JIO
Idea
Vodafone
20%
23.33%

INTERPRETATION
• 30% of respondents are Airtel users
• 23.33% of respondents are Relianc JIO users.
• 20% of respondents are Idea users.

• 26.66% of respondents are Vodafone users.

37
Table:4
5. From which source you came to know about Reliance JIO?

a) News paper
b) Advertisement
c) Mouth publicity
d)Hoardings

Sources % of respondents No. of respondents

News paper 32.14% 90

Advertisement 21.42% 60

Mouth publicity 28.57% 80

Hoarding 17.85% 50

Sales

17.85%
News paper
32.14%
Advertisement
Mouth publicity
28.57%
Hoarding
21.42%

INTERPRETATION:
• 32.14% of respondents are known by Newspaper.
• 21.42% of respondents are known by Advertisement.
• 28.57% of respondents are Mouth publicity.

• 17.85% of respondents are Hoardings.

38
Table:5
6. Since how long you are using Reliance JIO services?
a)Less than one month
b) 2-3 months

c) 4-5 months
d) Non user

Users % of respondents No. of respondents

Less than one month 42.85% 30

2-3 months 35.71% 25

4-5 months 14.28% 15

Non users 0% 0

Sales
0%

14.28%

Less than one month

42.85% 2-3 months
4-5 months

35.71% Non users

INTERPRETATION:
• 42.85% of respondents are user of

• 35.71% of respondents are user of 2-3 months.

• 14.28% of respondents are user of 4-5 months.

• 0% of respondents are Non user.

39
Table:6
7. Which feature of Reliance jio convinced you to use this?
a)Connectivity

b) Schemes
c) Advertisements
d)Goodwill

Convincing factor % of respondents No. of respondents

Connectivity 21.42% 15

Scheme 57.14% 40

Advertisement 14.28%% 10

Goodwill 7.14% 5

Sales
7.14%

21.42%
14.28% Connectivity
Scheme
Advertisement

57.14%

INTERPRETATION:
• 21.42% of respondents are convinced with connectivity.
• 57.14% of respondents are convinced with scheme.

• 14.28% of respondents are convinced with Advertisement.

• 7.14% of respondents are convinced with goodwill.

40
Table:7
8. Which service do you like most while using the Reliance jio services?
a)Data services
b) Call rate
c) Network coverage
d) Value added services

services % of respondents No. of respondents

Data services 50% 35

Call rate 28.57% 20

Network coverage 14.28% 10

Value added services 7.14% 5

Sales
7.14%

14.28% Data services

Call rate
50% Network coverage
28.57% Value added services

INTERPRETATION:
• 50% of respondents are in favour of Data services.
• 28.57% of respondents are in favour of Call rates.
• 14.28% of respondents are in favour of Network coverage.
• 7.14% of respondents are in favour of Value added services

41
Table:8
9) Why did you choose this service provider a).Unlimited
calling services
b).Unlimited Data services
c).Unlimited sms services
d).All services

Choose the service % of respondents No. of respondents

Unlimited calling 14.28% 10

services

Unlimited Data 35.71% 25

services

Unlimited sms services 7.14% 5

All services 42.85% 30

Sales
14.28%

Unlimited calling services

42.85% Unlimited Data services
Unlimited sms services
35.71%
All services

7.14%

INTERPRETATION:
• 14.28% of respondents are chosen to Unlimited calling services.

• 35.71% of respondents are chosen to Unlimited Data services..

• 7.14% of respondents are chosen toUnlimited Sms services..

• 42.85% of respondents are chosen to All services.

42
Table:9
10.Do you call at customer care?
a)Yes
b)No

Respondents % Of respondents No. of respondents

Yes 100% 70

No 0% 0

If Yes,how often you call at customer care?

1.Daily
2.Once in week
3.Once in month
4.Rarely

Customer call % of respondents No. of respondents

Daily 28.57% 20

Once in week 50% 35

Once in month 14.28% 10

Rarely 7.14% 5

43
 Sales
7.14%

14.28%
Daily
28.57%
Once in week
Once in month
Rarely
50%

INTERPRETATION:
• 28.57% of respondents are made call customer care daily.

• 50% of respondents are made call customer care weekly.

• 14.28% of respondents are made call customer care monthly.

• 7.14% of respondents are made call customer care rarely.

Table:10
11.For what reason do you call customer care?
a)Value added services
b) Information regarding new schemes
c)Complaints
d) Other queries

Reason % of respondents No. of respondents

Value added services 21.42% 15

Schemes 57.14% 40

Complaints 7.14% 5

Queries 14.28% 10

44
 Sales
14.28%

7.14% 21.42% Value added services

Schemes
Complaints
Queries

57.14%

INTERPRETATION:
• 21.42% of respondents are made call for value added services.
• 57.14% of respondents are made call for new schemes.
• 7.14% of respondents are made call for complaints.
• 14.28% of respondents are made call for other queries.
Table:11
11.For what reason do you call customer care?
a)Value added services
b) Information regarding new schemes
c)Complaints
d) Other queries

Reason % of respondents No. of respondents

Value added services 21.42% 15

Schemes 57.14% 40

Complaints 7.14% 5

Queries 14.28% 10

45
 Sales
14.28%

7.14% 21.42% Value added services

Schemes
Complaints
Queries

57.14%

INTERPRETATION:
• 21.42% of respondents are made call for value added services.
• 57.14% of respondents are made call for new schemes.
• 7.14% of respondents are made call for complaints.

• 14.28% of respondents are made call for other queries.

46
Findings and Conclusions:
Findings:
The following are the findings of the study.

1. Whileconducting the survey,I found that most of 71.23% respondents are satisfied with
Reliance JIO,and 29.77% of respondents are not satisfied.Because still they have network
problem in deep rural areas.

2. Reliance
JIO has wide market captured in GREATER NOIDA areas.LYF handsets are
highly demanded in the market by its customers.

3. Most of the customers are preferred to buy and utilize the LYF handsets because its demand
is very high in the area of GREATER NOIDA areas.
4. Customers are satisfied the 4G unlimited services as comparison to others services.

5. Reliance JIO is the market leader in GREATER NOIDA areas ,all the customers are
preferred its products & services.

6. Reliance JIO is enhanced the potential market share in GREATER NOIDA areas.

7. Highly competition among other mobiles Samsung, Redmi, HTC. But LYF handsets are more
preferred by the customers.

8. Wide network coverage is available in GREATER NOIDA areas.

At last it can be said that there are a lot of scope of Reliance jio market in near future

47
 Conclusions:
Reliance JIO has become a very successful brand in India & providing customer satisfaction is to be
there main motive.It provides unlimited free calling and data services & SMS on the move as people
are more dependent on it in their daily lives like wide network coverage and good 4G services.Because
3G services was unable to meet out customer needs and wants.That’s why 4G has been evolved for
Indian customers.

Reliance JIO possesses congestion free & wide network coverage, attractive 4G schemes& customer
services as well as lifetime roaming free services.

Providing customer satisfaction is the most crucial step of the company as they are to be satisfied and
provides Internet access on the move such as Wide network coverage and good 4G services as they are
important and technology advanced stuff required by almost everybody in today’s environment,
Reliance JIO is a home brand company and a very emerging brand in India and will be successful in
overseas market in upcoming years. It possesses congestion free & wide network, attractive 4G
schemes& customer services to cover one of the widest areas.

From the details it can be concluded that 80% of Reliance JIO users preferred to remain with Reliance
JIO and fully stisfied. Also good number of customers who are willing to switch from their respective
subscribers showed interest in Reliance JIO.Reliance JIO is capturing the wide area of Indian markets
increasingly day by day.Hence, these statistics imply a bright future for the company.It can be said that
in near future, the company will be booming in the telecom industry.

48
Suggestions and Recommendation :
1. In
today’s era the Reliance JIO must focus on rural areas to get the people attention and
gather the rural people interest.Because most of rural people are not having the knowledge
about Reliance JIO.

2. Spread out the awareness about Reliance JIO in deep rural areas.

3. Replenish the products on Retailer’s shop on right time,where it is lacking.

4. Remove(exterminate) the problem of calling congestion & call drop.

5. Make the advertisement of Reliance JIO by putting hoardings,boards,posters,and neon

(electric) sign boards in every areas.It should be highlighted punch line”LYF DEKHO LYF
JAISI”.

6. Get
the feedback from existing customers about Reliance JIO and take the reference for
making new customers.

8. We should try building a good relationship with all retailers,praise,recognition & honour
on several occasion for our retailers would help a lot.

9. Thecustomer care people and also employees in Reliance JIO should try to convey brand
Reliance JIO while talking to people.

10.Enhance the market penetration & shares in every market and give the high competition
to others company.

49
Annexure:
Questionnaire
1. Do you have a mobile phone?
a)yes
b)No

2. Are you aware about Reliance JIO?

a)Yes
b)No

3. which operator’s service do you use?

1.Airtel
2.Vodafone
3.Idea
4.Reliance JIO

4. What is your average monthly expenditure on mobile (in RS)?

a)Rs100-Rs200 B)Rs200-Rs300
c)Rs300-Rs400
d)Above Rs500

5. From which source you came to know about Reliance JIO?

a)News paper
b)Advertisement
c)Mouth publicity
d)Hoardings

6. Since how long you are using Reliance JIO services?

a)Less than one month
b) 2-3 months

c) 4-5 months
d) Non users

7. Which feature of Reliance jio convinced you to use this?

a)Connectivity

50
b) Schemes
c) Advertisements
d)Goodwill

8. Which service do youlike most while using the Reliance jio services?
a)Data services
b) Call rate
c) Network coverage
d) Value added services

9. Why did you choose this service provider

a).Unlimited calling services
b).Unlimited Data services
c).Unlimited sms services
d).All services

10.Do you call at customer care?

a)Yes
b)No

If Yes,how often you call at customer care?

1.Daily
2.Once in week
3.Once in month
4.Rarely

11. For what reason do you call customer care?

a)Value added services
b) Information regarding new schemes
c)Complaints
d)Other queries

12. Are you satisfied with Reliance JIO services?

a)Yes

51
 b)No

13. What should be improved in Reliance JIO services

a)Improve in Network coverage
b) Remove calling congestion
c) Upgrade in Android version
d)Others

14. Would you like to recommend others?

a)Yes
b)No
15. Rate the following Reliance JIO services on basis of your satisfaction?

Services Excellent Very Fairly good Average Poor

good

Network
coverage

Data service

Calling service

Value added
services

Customer care

New schemes
and offers

52
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^ "RIL's new digital unit christened Jio Platforms Ltd".

^ Reliance Jio Infocomm Limited, Cellular Operators Association of India

^ Reliance Jio Infocomm plans to launch pan-India LTE, RCR Wireless News, 16 June 2015

^ "Reliance Jio completes 5G planning for 1,000 cities in India". RCR Wireless News. 25 January 2022.
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^ "RIL's Infotel Broadband renamed Reliance Jio Infocomm", The Times of India, The Times of
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^ Jump up to:a b Reliance Jio likely to delay its December pan-India launch, Live Mint, 19 October 2015

^ "Petition against 4G licence to Reliance Jio: Apex court seeks Centre's reply". The Hindu. 9 May
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53