JIO – Joint Implementation Opportunities

Submitted by
M MOHIYUDDN SAKHIB
(PES1202304821)

MBA
Section – G
Department of Management

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ABSTRACT:
Based in Navi Mumbai, Maharashtra, Jio is an Indian telecommunications
firm that is a subsidiary of Jio Platforms. With coverage in all 22 telecom
circles, it runs a nationwide LTE network. Jio provides 5G services in a
number of cities and 4G and 4G+ services throughout India. It is
developing its 6G service.

Jio offers a wide range of products and services namely: Mobile

Broadband, JioFiber, JioBusiness, JioAirFiber, Jio SpaceFiber, Jio
Branded Devices (LYF smartphones, Jio Phone, JioPhone Next, Jio
Bharat, JioFi, JioDive, JioTag), Jionet Wi-Fi, Jio Apps (MyJio, JioSphere,
JioChat, JioCinema, JioCloud, JioHealthHub, JioNews, JioMeet,
JioMoney, JioSaavn, JioSecurity, JioTv, JioCall, JioMart, JioHomes,
JioThings, JioGate, JioPOS Lite.

The research examines the management principles implemented by the

organisation and its success story. A detailed discussion along with the
survey and analysis of JioCinema users was held regarding government
policies, the impact of Jio's launch, the organisational structure, planning
and marketing strategy, recruiting and training, Jio's ventures,
collaborations, and future projects.

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INTRODUCTION:

An Indian mobile network provider, Reliance Jio, is owned by Reliance

Industries and runs a nationwide Long-Term Evolution (LTE) network
spanning 22 telecom circles. India has 1.17 billion mobile phone
subscriptions as of February 2019, according to data from the Telecom
Regulatory Authority of India (TRAI). This is an increase of almost 140
million since August 2016. With more than 500 million cellphone
subscribers, the surge is most noticeable in rural areas. With around 50
million Indians acquiring internet connection between December 2016 and
December 2017, more people are going online as more get phone
subscriptions. This enables them to do things like send WhatsApp
messages, stream films, and browse the web for the first time.
In India's 22 circles, Jio is the owner of licenced 2,300 MHz spectrum as
well as 850 MHz and 1,800 MHz spectrum. The 800 MHz band, which
spans seven rings, is shared with Reliance Communications and is good
until 2035. Jio and BSNL inked an agreement in 2016 to enable intra-circle
roaming, which permits carriers to utilise one another's 2G and 4G
spectrum in national mode. Jio and Samsung announced a collaboration for
LTE-Advanced Pro and 5G in February 2017.

History
India's Jio mobile network operator was introduced in December 2015 and
went on sale to the general public in September 2016. In June 2010,
Reliance Industries (RIL) purchased a 95% share in Infotel Broadband
Services Limited (IBSL), which had earlier that year won broadband
spectrum in all 22 Indian circles in the 4G auction. Later, in January 2013,
the business changed its name from Infotel Broadband Services Limited to
Reliance Jio Infocomm Limited (RJIL). Jio declared in June 2015 that it
would begin operations statewide by the end of the same year. The debut
was, however, rescheduled for the first quarter of the 2016–2017 fiscal
year. The Centre for Public Interest Litigation (CAG) filed a PIL in July
challenging the Supreme Court's decision to grant Jio a pan-India licence
by the government of India

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The PIL accused Jio of allowing arbitrary and unreasonable fees for voice
telephony in addition to its 4G data service, resulting in a loss of Rs
2,284.2 crore. However, the Indian Department of Telecommunications
(DoT) refuted the allegations, stating that 3G and BWA spectrum rules did
not restrict winners from providing voice telephony. As a result, the PIL
was revoked and the accusations were dismissed.

Launch
Beta Launch: Bollywood actor Shah Rukh Khan, Jio's brand ambassador,
launched 4G services to its partners, staff, and families on 27 December
2015. The event, attended by over 35000 RIL employees, was attended by
celebrities like musician A R Rahman, actors Ranbir Kapoor and Javed
Jaffrey, and filmmaker Rajkumar Hirani. The event was attended by over
1000 locations, including Dallas in the US.
Commercial Launch: On September 5, 2016, the mobile network
operator Jio began offering its services. It gained 16 million users in less
than a month, which was the quickest ramp-up of any mobile network
provider worldwide. After that, Jio reached 50 million users in 83 days,
and on February 22, 2017, it reached 100 million users. It had almost 130
million customers as of October 2017. Isha, the daughter of Mukesh
Ambani, planted the initial seeds of the Jio concept back in 2011. At the
2018 Annual General Meeting of Reliance Industries Limited, chairman
Mukesh Ambani introduced Gigafiber, a fixed line broadband service.
Non-compete pact: The mobile network provider Jio began operations in
September 2016 and grew quickly, adding 16 million users in just 83 days.
Yale student Mukesh Ambani remembered how his daughter's
dissatisfaction with the internet at home served as the impetus for Jio.
Ambani introduced Gigafiber, a fixed line broadband service, in 2018.

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Key Executives and Organisational Structure
 Mukesh Ambani: Chairman
 Pravir Kumar: CEO
 Sanjay Mashruwala: Managing Director
 Vishal Sampat: Chief Digital Officer
 Mathew Oommen: President of Network, Global Strategy & Service
Development and Director
 Sunil Dutt: President of Devices Business
 Akash M. Ambani: Director
 Isha M. Ambani : Director

Marketing strategy of JIO

Data-Centric plans and free promotional data are two ways that Jio
Infocomm Limited has transformed the Indian cellular industry. Out of
India's mobile user base of over one billion, just 34 percent had internet
access, while 12 percent made use of 3G data or higher. The primary
distinction of Jio is its Optical Fibre Network, which carries data messages
at the speed of light by converting them into light. With 90,000
environmentally friendly 4G towers and the longest fibre optic network in
the nation, Jio offers the best 4G coverage across all 22 telecom circles in
India. In the 4G segment, the corporation invested Rs. 150,000 crore,
which is more than twice as much as Airtel, Idea, and Vodafone put
together.
Jio's Success Strategy

• Undercut market prices with attractive discounts and free promotional

data.
• Encourage everyone to switch to Jio or buy a sim for free data.
• Unleash the power of fibre optic network for super fast internet.
• Grow subscriber base with good customer care and great plans.
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• Recover investment using the large number of accumulated users.
In three years, Jio's original fibre optic network investment may be
recovered for very little money. The business could recover its original
investment by concentrating on growing internet usage. Jio will recover its
first investment if 60% of Indians utilise 1 GB of internet every month.
The business intends to make money from its mobile applications by
providing a range of services.

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Literature Review:

Leading Indian telecom provider Jio has upended the Indian telecom
industry by providing 4G services, costing other providers money and
clients. Infrastructure and platform-related discourses impact the
disruption on three fronts: Jio's tactics to gain market share, Airtel's
reaction as the incumbent, common people's phone usage habits and
experiences with infrastructure, and the government's outlook for digital
India. Jio made investments in fibre optic networks, cell towers, and
spectrum to market its suite of applications, while average people associate
their ability to utilise apps efficiently with their access to telecom
infrastructure. The objective of the 'Digital India' vision is to promote
demonetization and transparent government by easing the development of
infrastructure.

In order to draw in and keep consumers, different competitors in the

fiercely competitive telecom sector employ a variety of marketing
techniques. This study looks at how JIO's introduction to the Indian market
affected consumers and other industry participants. It examines references
and data sources, taking into account the state of the market as a whole, the
clientele that businesses serve, and their profitability. In order to
comprehend JIO's intended impact, the study also looks at the short-term
effects under current circumstances and potential future developments.

Data from 100 respondents was used in the study to examine customer
satisfaction with JIO Telecommunication services in Telangana and
Andhra Pradesh. The majority of respondents were happy with JIO's
services, according to the data. There was no discernible difference in
respondents' satisfaction ratings between male and female respondents,
according to a gender-wise study. We analysed the data using SPSS 20.
Most respondents expressed satisfaction with JIO's services.

Dependence One of India's top LTE mobile network providers is Jio

Infocomm Limited, a Reliance Industries company. Situated in Navi
Mumbai, the firm provides wireless 4G LTE services devoid of 2G or 3G
based services, making it the first 100% VoLTE provider in the nation.
Jio's services were originally introduced in beta form in December 2015
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and then went on sale in September 2016, covering almost 22 telecom
circles. In 2016, LYF Mobiles, the company's subsidiary, was introduced.
India is the nation with the greatest number of internet users; its main
providers include Vodafone, Airtel, Idea, Reliance, Docomo, Aircel, and
BSNL. There is a greater need for internet and data packs as a result of the
popularity of smartphones and social media. In order to solve this,
Reliance Jio introduced 4G smartphones under the LYF smartphone brand
in January 2016. Reliance Jio responded to this by introducing the LYF
smartphone series in January 2016, which included 4G phones with voice
over LTE capabilities. In addition, Jio offers free Wi-Fi hotspot services in
several Indian cities. Until December 31, 2016, Jio is giving away 90 days'
worth of free internet, calls, SMS, and Jio app usage.

Since the Indian economy became global in 1991, there have been
significant changes to the telecom sector in India. The cellular market is
now populated by both domestic and international businesses providing a
range of services to customers. To generate fashionable items and please
consumers, marketers must have a thorough understanding of their tastes.
The purpose of this report is to investigate Tiruchirapalli City's Jio
Network Subscriber Satisfaction. Using primary data obtained by a
questionnaire from 125 respondents, descriptive research was carried out.
The reliability test was carried out, and the results showed that the
reliability was good with a coefficient alpha value of 0. 0.937. The
suitability of the selected elements was evaluated using factor analysis, and
the percentage variance in subscriber satisfaction levels was determined
using multiple regression.

A major driver of the digital revolution is consumerism, which pushes

companies to use a range of digital marketing techniques including
content, social, and mobile marketing. To reach customers and guarantee
commercial success, businesses must use platforms like mobile, SEO,
content marketing, social media marketing, and media marketing
efficiently. Using creative tactics is essential in a society where
commodities are everywhere. With a population of over a billion and a
young population of 600 million, India offers prospects for marketers.
Opportunities for marketers are also presented by the expansion of internet
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users and technological improvements. Digital marketing strategies must
strike a balance between consumers and enterprises. In order to provide the
ideal answer given the market situation, marketers must integrate new and
conventional media in the future of digital marketing.

One of the fastest-growing telecom sectors in the world, India,

encountered a serious obstacle in 2016 when Reliance Jio entered the
market and reduced data pricing while providing free phone calls. As a
result, Airtel, the market leader for more than 15 years, suffered financial
losses and Vodafone and Idea Cellular merged. For operators, the new
circumstance presented challenging challenges with no easy answers. This
case is perfect for the Business Strategy course since it gives students the
challenge of dealing with the newcomer using unusual tactics. Students are
faced with a conundrum in this case study: how to deal with the
newcomer?

Because of his world-record Rs. 1,50,000 crore, Reliance Infocomm's

owner Mukesh Ambani became the first Indian industrialist to be included
in Forbes' list of "Global Game Changers". Launch of Reliance Jio. The
first telecom provider in India to provide fourth-generation (4G) data-
based voice calling services is R-Jio, which also provides free roaming,
video calling, and voice calling. The incumbents, who get the most money
from phone calls and text messages, are upset by this aggressive incursion.
The purpose of this article is to examine Reliance Jio's 7Ps for sustainable
development and competitive advantage. It does this by examining its
effects on the main players in the telecom industry and by examining its
financial records from 2013 to 2017.

Using government and industry data sources, as well as research

companies that specialise in certain industries, this study paper critically
examines the reasons fueling India's digital development. In order to
accomplish the goals of Digital India, possible opportunity areas for
complete ecosystem preparation are suggested in the conclusion. Research
agency data and understanding are also taken into account in this
investigation.
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India's telecommunications sector offers both possibilities and problems to
the country's economy. The competitors for mobile phone service
providers are net banking, social networking, mobile phone makers, next-
generation technology (5G), advertising, sales, and marketing.
Opportunities include mobile banking, green banking, next-generation
technology, upgrades to existing technology, new social media platforms,
corporate advertising and marketing via mobile applications, online
education services, and sales of mobile phones for payments. The
conclusions and recommendations made in this study will be valued by
industry participants. The genuine possibilities and problems facing the
telecom sector are made clear by the paper's meta-analysis.

Vodafone India and Idea Cellular Limited merged as a result of Reliance

Jio's aggressive pricing policy, which has sparked a severe price war in the
Indian telecom industry. The merged company will be India's biggest
cellular provider. Concerns over the best competitive approach, possible
synergies, and the likelihood of competition and cannibalization are raised
by the combination. Potential regulatory obstacles must be overcome by
the combined company as the industry experiences an opening of the
airwaves. Future competitive strategies of the firms involved and the effect
of the merger on the Indian telecom sector are also being contemplated.

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Methodology:

Sampling Technique:
Convenience sampling is used to collect the data i.e the marks of semester
students in their UG along with other data like attendance percentage,
study hours, to draw meaningful concluions and correlations among them.
The research design is descriptive in nature. The data will be
collected by forming a questionnaire and using Google forms to
collect primary data.
Data Source:

 Primary data collection

Primary data was collected by a group of respondents through
questions being typed or written down and sent to give responses. The
online survey will be carried out using internet-enabled devices like
mobile phones, PCs, etc.

 Secondary Data
The information collected through google analytics
Sample Plan:
 Sampling unit: Semester students, who have completed their
UG.
 Sampling method: Primary Survey Method
 Sampling size: 27
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 Sample Process:

· Simple Random Sampling:

Sample members from a population are selected according to a
random sampling starting point.

Tools used:
· Google Forms
· Google Analytics
· Google Sheets
· Microsoft Excel
· Microsoft Word

DATA ANALYSIS AND INTERPRETATION:

Interpretation:

1)Which batch do you belong to?

From the fig 1.1 we can see that 95.8% of the students in the sample
belong to the PGCET batch and 4.2% belong to the PESSAT batch of
MBA course.

fig 1.1

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2) What is your background?
From the fig 1.2 we can see that 66.7% belong to commerce background
while 33.3% belong to science background.

Fig 1.2

3) What are your study hours?

We can see the distribution of study hours in the below fig 1.3

fig 1.3

4) What is your overall attendance percentage in UG?

We can see the distribution of responses in the below fig 1.4
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fig 1.4

For further analysis of the marks of students the data set is separated on the
basis of the background of the students i.e science or commerce.

Statistical methods are applied to infer the data in a structured manner as

the students with commerce background have six semesters while the
science students have eight semesters.

1)Frequency Distribution:

Science stream: Since there are eight semesters frequency distribution

table for each semester is given separately by taking the interval width as 1
for semester marks.

Semester 1:
Interval Frequency
6.5 - 7.5 4
7.5 - 8.5 2
8.5 - 9.5 2

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Semester 2:
Interval Frequency
6.5 - 7.5 3
7.5 - 8.5 3
8.5 - 9.5 2

Semester 3:
Interval Frequency
6.5 - 7.5 3
7.5 - 8.5 4
8.5 - 9.5 1

Semester 4:
Interval Frequency
6.5 - 7.5 1
7.5 - 8.5 5
8.5 - 9.5 2

Semester 5:
Interval Frequency
5.5 - 6.5 1
6.5 - 7.5 2
7.5 - 8.5 4
8.5 - 9.5 1

Semester 6:
Interval Frequency
7.4 - 8.4 3
8.4 - 9.4 4
9.4- 10.0 1
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Semester 7:
Interval Frequency
6.5 - 7.5 1
7.5 - 8.5 5
8.5 - 9.5 2

Semester 8:
Interval Frequency
6.5 - 7.5 1
7.5 - 8.5 5
8.5 - 9.5 2

For commerce students:

Semester 1:
Interval Frequency
7.0 - 7.9 2
8.0 - 8.9 6
9.0 - 9.9 8

Interval Frequency
6.0 - 6.9 0
7.0 - 7.9 3
8.0 - 8.9 5

9.0 - 9.9 8

Semester 3:
Interval Frequency
7.0 - 7.9 1
8.0 - 8.9 7
9.0 - 9.9 8

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Semester 4:
Interval Frequency
6.0 - 6.9 0
7.0 -7.9 2
8.0 - 8.9 8
9.0 - 9.9 6

Semester 5:
Interval Frequency
7.0 - 7.9 1
8.0 - 8.9 7
9.0 - 9.9 8

Semester 6:
Interval Frequency
7.0 - 7.9 1
8.0 - 8.9 4
9.0 - 9.9 11

2) Measures of central tendency:

The data collected is sorted according to the streams of the students and is
used to calculate the measures of central tendency i.e Mean, Median and
Mode using Microsoft Excel.

The central tendency measures have to be calculated individually for the

students belonging to the science and commerce stream as there are eight
semesters for science background students and there are six semesters for
commerce background students.

The table 1.3 below shows the marks of students sorted in accordance to
the background they belong.

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 Semester Semester Semester Semester Semester Semester Semester Semester
1 sgpa out 2 sgpa out 3 sgpa out 4 sgpa out 5 sgpa out 6 sgpa out 7 sgpa out 8 sgpa out
Background of 10.0 of 10.0 of 10.0 of 10.0 of 10.0 of 10.0 of 10.0 of 10.0
Commerce
7.5 7.3 8.1 8.5 9.5 8.7

Commerce 9 8 9 8 9 9

Commerce 8.9 8.6 8.5 9 9.2 9.1

Commerce 9 9.2 8.5 9.3 8.7 9

Commerce 7 8 7 7 8 8NA NA
Commerce 9 9.3 9.5 9.7 9.2 9.4
Commerce 7 8 7 6 7 8
Commerce 7.5 8.3 8.39 8.06 8.48 8.68- -

Commerce 8.9 9.5 8.5 9 8.9 9.5

Commerce 7.97 7.97 8.1 8.3 7.9 7.89N/A N/A

Commerce 9.03 10 8.9 9.2 9.3 9.16

Commerce 9.02 9.3 9.43 9.15 9.1 9.28

Commerce 7.18 8.26 7.38 7.74 6.42 7.11NA NA
Commerce 7.5 8.1 7.7 8.1 8.3 8.6

Commerce 9.17 9.56 9.47 8.9 9.3 9.51

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Commerce 8.8 8.6 8.4 8.2 8 9

Science 8 7.74 8.2 9.2 8 9 8.89 9

Science 6.56 7.23 7.7 7.8 7.2 7.8 8.3 8.8

Science 8.2 7.9 8.4 8.1 8.6 8.7 8.5 7.85

Science 7.1 7.24 7.9 7.5 8 8.1 9.2 9

Science 9.32 8.72 8.92 9 8.9 9 9.02 9.32

Science 6.8 7 7 8 6 7.5 7 6.9

Science 6.9 6.7 7.1 6.4 7.21 7.46 7.8 8
Science 8.7 8.9 8.2 8.5 8.2 8.3 8.3 8.7
Table 1.3

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Mean, Median and Mode:

For commerce background:

Interpretation: The performance of students generally improved

throughout the semesters, as indicated by the means and medians.

For science background:

Interpretation: As the mean indicates, most students have done well; a

sizable portion have regularly scored 9.0.

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3) Measures of Dispersion:

Range, Variance and Standard Deviation:

The range, variance and standard deviation of the semester marks of
students is give in the above tables. Data of commerce students is in table
and the data of science students in the table

The standard deviation for both the science and commerce students is low
which gives us an interpretation that the semester marks are less scattered
from their mean. This concludes that the student’s performance level is
generally the same with rare outliers.

4) Hypothesis Testing:

Interpretation:

Null Hypothesis: There is no significant difference between the mean of

semester 1 and semester 2 marks of commerce students.
Since, the t-critical and the t stat is different. The Null Hypothesis is
rejected.
Similar, t-testing can be done to other semester marks.

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5)ANOVA (Analysis of Variance)

For Science students:

The calculation of ANOVA for semester marks of science students is
given below in the table

Interpretation: From the above data we can interpret that f crit value is
greater than f value. Therefore, H0 is failed to be rejected.

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For Commerce students:
The calculation of ANOVA for semester marks of commerce students is
given below in the table

Interpretation: From the above data we can interpret that f crit value is
greater than f value. Therefore, H0 is failed to be rejected.

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Conclusion:

The study reveals that students' semester marks are influenced by various
factors, with central tendency measures like mean and median providing
typical performance and dispersion measures like standard deviation
indicating data spread. Hypothesis testing can reveal significant
differences across groups or courses. Understanding these patterns is
crucial for educational strategies an

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