PROJECT REPORT ON

“ANALYSIS OF DIGITAL INDIA – AN ANALYTICAL STUDY ON RELIANCE JIO & IT’S

SERVICES”

Under the guidance of:

PROF: - MS SUGYANI RATH
COMMERCE DEPARTMENT

GOVERNMENT COLLEGE AUTONOMOUS ANGUL

Submitted by:
ASHISH AGRAWALLA
ROLL NO:- BC-17-023

1 | Page
 CERTIFICATE

This is to certify that the project report on “ANALYSIS OF DIGITAL INDIA” is the bona fide work by
ASHISH AGRAWALLA, Roll No. BC-17-023; which is carried out under the supervision of MS SUGYANI
RATH (Reader) Commerce Dept. with true and fair view of the results as per the report.

SIGNATURE SIGNATURE
(Head of the department) (Supervisor)

DECLARATION

I ASHISH AGRAWALLA student of GOVERNMENT AUTONOMOUS COLLEGE, Angul, Odisha studying

in B.Com, Semester –6TH, hereby declare that I have completed this project on “ANALYSIS OF
DIGITAL INDIA” in the academic year 2020. The information submitted is true and original to the
best of my knowledge.

2 | Page
 ACKNOWLEDGEMENT

I extend my special gratitude to our Program Head

MS SUGYANI RATH for inspiring me to take up this project and also for their able guidance and
support in completing this project.

I wish to acknowledge my sincere gratitude and indebtedness to my project guide MS SUGYANI

RATH of GOVERNMENT AUTONOMOUS COLLEGE, Angul, Odisha for the valuable guidance and
constructive suggestions in the preparation of project report.

STUDENT NAME: ASHISH AGRAWALLA

ROLL NUMBER: BC-17-023.

TABLE OF CONTENTS

Sl. CONTENTS
No.

1. INTRODUCTION

1.1 INTRODUCTION OF TELECOM INDUSTRY

1.2 OBJECTIVES OF THE STUDY

1.3 SCOPE OF THE STUDY

3 | Page
 2. COMPANY PROFILE

3. MARKETING STRATEGY ANALYSIS OF JIO (4P’s)

5. EFFECT OF JIO LAUNCH ON OTHER TELECOMS

6. SWOT ANALYSIS OF JIO

7. RESEARCH DESIGN

7.1 TYPE OF RESEARCH, SAMPLING METHOD & SIZE

8. DATA ANALYSIS

9. FINDINGS

10. FUTURE SCOPE

11. CONCLUSION

THE END

INTRODUCTION

INTRODUCTION OF TELECOM INDUSTRY:

In the year of 1989, the number of cell phone users in India was zero. In the year of 1999 the
number of cell phone users has gone up by 13 lakh. In the year of 2000 the number of cell phone
users has risen by one million. Indian telecom sector added a staggering 227.27 million wireless
mobile users in the 12 months between March 2010 and March 2011, while the overall tele
density has increased to 81.82% as of 30 November 2015, and the total numbers of telephone
phone users (mobile & landline) have reached 1009.46 million as of May, 2015.
Now currently telephone subscriber (mobile & landline) is 1058.01 million (May 2016).

4 | Page
India is currently the world’s second largest telecommunications market and has registered strong
growth in the past decade and half. The Indian mobile economy is growing rapidly and will
contribute substantially to India’s Gross Domestic Product (GDP), according to report prepared by
GSM Association (GSMA) in collaboration with the Boston Consulting Group (BCG). The liberal and
reformist policies of the Government of India have been instrumental along with strong consumer
demand in the rapid growth in the Indian telecom sector. The government has enabled easy market
access to telecom equipment and a fair and proactive regulatory framework that has ensured
availability of telecom services to consumer at affordable prices. The deregulation of Foreign Direct
Investment (FDI) norms has made the sector one of the fastest growing and atop five employment
opportunity generator in the country.

The Indian telecom sector is expected to generate four million direct and indirect jobs over the next
five years according to estimates by Randstad India. The employment opportunities are expected to
be created due to combination of government’s efforts to increase penetration in rural areas and the
rapid increase in smartphone sales and rising internet usage. International Data Corporation (IDC)
predicts India to overtake US as the second-largest smartphone market globally by 2017 and to
maintain high growth rate over the next few years as people switch to smartphones and gradually
upgrade to 4G.

OBJECTIVES OF THE STUDY:

● To determine the performance of the services provided by Reliance Jio.
● To understand the Satisfaction level of the customer using Reliance Jio.
● To identify the effect of JIO network on other competitors.
● To determine the future expectation towards services provide by Reliance Jio.

SCOPE OF THE STUDY:

This is an initiative in order to connect with people who are related to the organisation i.e.
Customers. The organisation had difficulties to connect with the people related to the problems
which the clients face so the research is based on the satisfaction level of the customers and there
feedback being recorded for the improvement of the service and the company.

5 | Page
 COMPANY PROFILE

Reliance Jio is LTE mobile network operator in India. It is a wholly owned subsidiary company of
Reliance Industries. The headquarter of Reliance Jio is in Navi Mumbai, Maharashtra. Jio provides
wireless 4G LTE service network (without 2G/3G- based services) and this is only ‘VOLTE’ (Voice over
LTE) operation in country. The services were first beta-launched to Jio’s partners and employees
on 27th December 2015, on the eve of 83rd birth anniversary of late Dhirubhai Ambani, the founder
of Reliance industries. In addition, the services were commercially launched on 5 th September
2016.After a month of being commercially launched Jio announced that, it acquired 16 million
subscribers. This is the fastest ramp-up by any mobile network anywhere in the world. Jio crossed50
million connections after 83 days of being launched. On 2nd February 2016, it crossed around100
million connections.
Vision:
 Reliance Jio's vision for India: Broadband will no longer be a luxury.
Mission:
 To realize digital India vision, ensure Indians have highest quality and quantity data access at
majority affordable prices.
Acquisition & Subsidiaries:
⮚ Acquired Infotel Broadband Services Limited in 2010.
⮚ Technology - Rancore Technologies
⮚ ILD & NLD - Infotel Telecom.

Operations:
Jio owns spectrum over 22 cities and total of 2,300 MHz Pan India. It is valid until 2035.
Technology:
Jio provides wireless 4G LTE service network (without 2G/3G- based services) and this is only
‘VOLTE’ (Voice over LTE) operation in country.

MARKETING STRATEGY ANALYSIS OF JIO (4Ps of Marketing):

6 | Page
 Products & Services:

SIM and its preview nes that was launched in India in 2016 and now these phones are available with free Reliance Jio 

LYF-powered JioFi is a portable broad band device

brought by Reliance Digital. JioFi device allows
multiple users and mobile devices to access Jio's 
4G high-speed internet connectivity and create a

● Transfer content – JioSwitch

● Wallet app – JioMoney Wallet

7 | Page
 ● Backup tool that is Cloud-based – JioDrive
● Magazine and news aggregator – JioXpressNews
● Magazine e-reader – JioMags
● VoLTE phone-stimulator – Jio4GVoice
● Music player – JioMusic
● Instant-Messaging app – JioChat Messenger
● HD online video library – JioCinema
● TV channel live service – JioTV

Place:

Reliance Jio is an Indian company with Pan-India presence. It has its headquarters base at Navi
Mumbai in Maharashtra. Reliance Jio has a strong and widespread distribution channel. It is the
owner of 1,800 MHz and 800 MHZ bands in 6 and 10 circles respectively amongst the total 22 circles
prevalent in India. It is also the owner of 2,300 MHZ spectrum licensed for Pan-India usage till the
year 2035.

Before launching telephony services Reliance Jio offered free services for Wi-Fi hotspot in several
Indian cities like Ujjain, Dewas, Jabalpur and Indore in Madhya Pradesh, Visakhapatnam in Andhra
Pradesh, Ahmedabad and Surat in Gujarat, selected locations in cities of Kolkata, Mumbai,
Mussoorie, Bhubaneswar, Meerut and Lucknow. Free internet Wi-Fi services were offered during
2016 20-20 matches at Kolkata, Delhi, Bengaluru, Dharamshala, Mohali and Mumbai.

Price:

Reliance Jio has taken several steps towards transforming India so that it becomes a techno-savvy and
digital nation. It has adopted a reasonable pricing policy and has announced reasonable rates for all
its products.

8 | Page
These are all the plans provided by Reliance jio to the customers with offers. People can avail the
recharge through Jiomoney, paytm, and other cash wallets.

Promotion:

Reliance jio has undertaken an aggressive marketing strategy to get positive brand awareness. It has
launched ad campaigns on television, radio, newspapers, magazines, and social media platforms
including Instagram, Facebook, Twitter and YouTube. Reliance Jio knows the importance of star
power and has roped in several celebrities to act in its commercials and become associated with its
brand. At its launch party celebrities like Rajkumar Hirani, Javed Jaffrey, AR Rehman and Ranbir
Kapoor were invited along with its brand ambassadors Amitabh Bachchan and Shahrukh khan.

EFFECT OF JIO LAUNCH ON OTHER TELECOMS (AIRTEL, VODAFONE Etc.)

Reliance Jio -- which began its commercial operations in early September 2016 with free voice and
data offerings -- ended the year with 6.4 per cent market share and 72.16 million subscribers.
Bharti Airtel saw its market share dip to 23.58% 2016 from 24.07% in the previous year. 
Vodafone added 11.09 million new users during 2016, but saw its market share slip to 18.16% from
19.15% in December 2015. 
Idea Cellular saw its market share dip to 16.90% 2016 from 17.10% in the previous year. 

9 | Page
 SWOT ANALYSIS OF RELIANCE JIO:

STRENGTHS:-

10 | Page
Low tariff: - Company has launched its 4G service with highly competitive or rather very low tariff.
Company has strong financial capacity to withstand initial losses.
Very wide network: - Company has created wide national network with a huge investment of
around $20 billon. The company has used latest technology and hence capable to give quality
service.
Brand Name: - Brand Value of company is very high.

WEAKNESSES:-

Late entry into telecommunication sector: - The telecom sector had grown exponentially in its
initial phases, which started around two decades earlier. Presently market has seen only modest
growth and it has become highly competitive due to entry big players such as Vodafone, Idea etc.
 
Operation of Mobile Number Portability Still not smooth: - Nowadays mobile number has become
identity of a person and hence it is difficult for anyone to change his mobile number. MNP
takes many days for its implementation and it is hard to manage this transition period. MNP  is
crucial for Jio as a large number of customer is expected through migration from existing service
providers.
 
Highly dependent upon data consumption: - As per the current trend, around 60 to 70 percent of
revenue comes from voice calling and hence there is a
huge potential loss for making voice calling free. This loss can be offset only whenconsumption of
data increases manifold.

OPPURTUNITIES:-

Large scale availability of smart phones: - In last 2 decades the number of people using smartphone
has increased manifolds. If company is able to provide quality service at competitive rate it can
quickly grab large number of customers.
Increasing rate of data consumption: - In its earlier phase majority of entire revenue of the mobile
service provider was from voice calling. However since last two years the proportion of revenue
from data users is increasing exponentially which has resulted in majority 30-40% of the total

11 | Page
revenue. Lower data tariff may further increase data consumption and thus contribute more to the
revenue of company.
International market:- There is huge opportunity in many developing countries

 THREATS:-

Saturated market: - The initial phase of rapid increase in subscriber is now over. A new entrant like
Jio needs a large customer base to cross breakeven point.
Highly competitive market: - After the entry of big players like Vodafone, Idea etc. the market has
become highly competitive.
 Changing Government Policy:- The changing government policy like cancelling of 2G licenses,
imposition of tax with retrospective effect(on Vodafone), refund for call drop etc., has created
uncertainty in the market causing adverse impact on the investment sentiment.
Rapid upgradation in Technology: - From 2G to 3G and 3G to 4G changes have occurred in very
short span of time. Even next generation 5G is approaching shortly. Each upgradation requires
huge investment and it is not possible to remain in market without it.

RESEARCH DESIGN

12 | Page
TYPE OF RESEARCH:

The research is conducted to identify the services provided by Jio are satisfactory or not. The type of
research used for this are both “Primary & Secondary Research Methods”.

Primary research tools were mainly used for this research because:
● For this project primary research is needed to form a questionnaire and get the responses from
the customers whether they are satisfied with the services provided by Reliance jio or not.
● For this project primary research is needed to identify whether jio should improve its services
or not in future.

Secondary research tools were mainly used for this research because:
● For this project existing data was required.
● It helped to get the specific data easily.
● It is quick and low cost.
● It helped to get data from where it is not easy to reach.
In secondary research tool, data was mainly collected from google, several articles, newspapers,
magazines.

SAMPLING METHOD

This project is based on Convenience sampling.

Convenience sampling: A type of nonprobability sampling which involves the sample being drawn
from that part of the population which is close to hand. That is readily available and convenient.

SAMPLE SIZE

The sample size of the study is around 60 people. Each of them given some questionnaire and the
data collected and analyzed from the responses of the people in Bhubaneswar itself.

DATA ANALYSIS

13 | Page
GENDER

GENDER No of person
MALE 39
FEMALE 21
TOTAL 60

FEMALE; 21; 35%

MALE; 39; 65%

MALE FEMALE

PROFESSION

PROFESSION No of person
STUDENT 53
WORKING PROFESSIONAL 07
BUSINESS PERSON 00

WORKING
PROFESSIONAL; 7;
12%

STUDENT; 53; 88%

14 | Page STUDENT
WORKING PROFESSIONAL
 1. What is your current telecom service provider?

Service provider No of person

Airtel and JIO 18
Idea and JIO 22
Vodafone and JIO 12
JIO and other cellular network 08

JIO and other

cellular Airtel and JIO
network; 8; Airtel and JIO; Idea and JIO
Vodafone13%and 18; 30%
JIO; 12; 20% Vodafone and JIO
Idea and JIO; JIO and other cellular
22; 37% network

2. What was your previous service provider for data uses and for calling?

Service providers No of person

Airtel 16
Idea 21
Vodafone 10
DoCoMo 08
Other 05

15 | Page
 Other; 5; 8%
DoCoMo; 8; 13% Airtel ; 16; 27% Airtel
Idea
Vodafone; 10; Vodafone
17%
DoCoMo
Idea; 21; 35%
Other

Which factor attracts you toward JIO network service?

Factors No of person
Free data uses 16
Free calling service 11
Free and Easy available 08
All of above 25

Free data uses;

All of above; 25; 16; 27% Free data uses
42%
Free calling service
Free calling Free and Easy
Free and Easyservice; 11; 18% available
available; 8; 13%
All of above

3. What is your preference in network connection towards Reliance Jio network?

A. Primary network connection
B. Secondary network connection

Preference No of person

Primary network connection 19

16 | Page
 Secondary network connection 41

Primary network connection

Secondary network connection

Primary
network
connection; 19;
Secondary 32%
network
connection; 41;
68%

4. Did you stopped recharging on your primary network connection after Start using of
JIO network?

Opinion No of person

YES 39

NO 21

YES NO

NO; 21; 35%

YES; 39; 65%

5. Are you satisfied with Reliance JIO services?

Opinion No of person
YES 52
NO 08

17 | Page
 YES NO

NO; 8; 13%

YES; 52; 87%

FINDINGS

The following are the findings from the above data analysis which is analyzed by the respondents
answers to the questions:

✔ 65% respondents using jio network are male and rest 35% respondents are female.
✔ 83.33% respondents profession is student and rest 16.67% respondents are working
professionals and surprisingly there are no business persons using jio.
✔ 36.66% people use Idea and JIO service connection in their smart phone and 30% people use
Airtel and JIO services connection in their smart phone and 20% people use Vodafone and
JIO in their smart phone and remaining use JIO and other cellular network in their phone..
✔ 35% respondent were used idea network connection for data uses and for calling and 26.66%
people were use Airtel network connection for data uses and for calling.
✔ 41% respondent said that all the basic factor, i.e. free data, free calling and easy availability
was attract them towards JIO network connection service.

18 | Page
 ✔ 68.33% respondent prefer JIO as a secondary network connection and remaining 31.67%
prefer JIO as a primary network connection.
✔ 65% said that they were stop recharging on their primary or other network connection after
start using JIO network
✔ 86.67% respondent are satisfied with the JIO network providers and remaining 13.33%
people are not satisfied with the JIO network.

19 | Page
 FUTURE SCOPE

Based on the above analysis and findings the following are the suggestions for Jio to improve in the
future to sustain as top telecom service provider in India:

✔ Jio have to provide more good services and better plans in future.

✔ It should be customer friendly.

✔ Jio have to focus on the recharge plans which should be affordable for all the classes of
people.

✔ Strong Network Availability at each and every places of India, better calling quality,
reasonable prices, and have a good company growth.

✔ It should improve the network service data service and make it more reliable.

CONCLUSION

20 | Page
The Indian mobile telephony market has grown at a rapid speed in the last decade. Declining the call
tariffs and favorable regulatory policies have led to a tremendous increase in the subscribers’ base.
Proper identification of the Customer preferences will facilitate the favorableness towards the
various mobile service providers. Continuous research on consumers will enhance the customer
satisfaction. The present research focuses on the analytical study of launch of JIO and its services.

The study has been carried out to find out the most preferred mobile network service provider and
the factors influencing to use the particular mobile network service. The results revealed that JIO
network connection the most preferred mobile network service providers after launch in the market.
Service quality, Value added services and customer care service are the most influencing factors in
the selection of a particular mobile network service provider. If these suggestions are considered by
the respective mobile network service providers and it would certainly help to improve the service
quality of the mobile network service providers and also it improves the level of satisfaction of the
mobile network users.

21 | Page