Reliance Jio

Digital life

Anya kohli – BB2023062

Anshika saxena-BB2023012

Mritunjay Tiwari - BscA2023038

Shaily sharan – BscA2023051

Gargie Agarwal – BB2023037

 Logo of Jio

Old logo up to New

logo
September 2016
 CONTENT

INTRODUCTION
HISTORY OF Jio
MARKETING STRATEGY
SWOT ANALYSIS
COMPETITORS OF Jio
IMPACT OF Jio ON TELECOM INDUSTRY
SUGGESIONS
CONCLUSION
 INTRODUCTION

Reliance Jio’s official name is “Reliance Jio Infocom Limited”(RJIL) is an provider of

mobile telephony broadband services and digital services in India.
The telecom leg of “Reliance Industries limited” it was incorporated in 2007 and it
based in Mumbai ,India.
Founder : Mukesh Ambani
Brand ambassador : Shahrukh khan
Reliance Jio Infocom limited, doing their business as Jio, it’s a LTE mobile network
operator in India.
 INTRODUCTION

It is a wholly owned subsidiary of reliance industries headquartered in Mumbai, that

provides wireless 4G LTE services network (without 2G/3G based services) and is
the only 100% VOLTE operator in the country with coverage across all 22 telecom
circles in India.

The services were first beta – launched to Jio’s partners ad employees on 27ᵗʰ
December, 2015 on the eve of 83ʳᵈ birthday anniversary of late Dhirubhai Ambani,
founder of reliance industries and late services were commercially launched on 5ᵗʰ
September 2016.
 HISTORY OF Jio
In June 2010, reliance industries bought 96% stake in infotel broadband services
limited (IBSL) For ₹4,800cr.
Later continuing as RIL’s telecom subsidiary, Infocom broadband services limited
was renamed as reliance Jio Infocom limited (RIJL) in January 2013.
In June 2015 Jio announced that it will start its operations all over the country by
the end of 2015.
At the beginning test stage, Jio was opened only for the employees of reliance
industries.
The commercially launched its services on 5ᵗʰ September.
Within the first month of commercial operations, Jio announced That it had acquired
16 million subscribers.
This is the fastest ramp - up by any mobile network operator anywhere in the world.
 MARKETING STRATEGY
Absolutely free unlimited 4G data & voice calls for a certain period of time.
Competitive pricing & tariff plans.
Jio is offering special operating own apps like Jio TV,
Jio is offering special operating own apps like Jio TV, Jio music, Jio cinema, Jio
money, Jio security etc.
Focusing on calls, text and data respectively without any roaming charges
throughout India.
Students gets additional 25% data usage if they register their sim card on a student
ID.
Jio charged 1/10ᵗʰ of standard in telecommunication charges.
DEMAND FOR Jio SIM IN
INDIAN MARKET
 7 P(s) OF RELIANCE Jio

Product
price]
Place
Promotion
People
Process
Physical evidence
 PRODUCTS & SERVICES OF Jio
LYF smartphones
Jio net Wi-Fi
Jio apps : in may 2016 Jio launched a bundle of multimedia apps on google play as
a part of their 4G services. While the apps are available to downloads for everyone
a user will require a Jio sim card to use them. Those Jio apps are : my Jio, Jio tv,
Jio cinema, Jiosaavn, Jio chat, Jio 4G voice, Jio magazine, Jio security etc.
Jio phones
Jio fiver
PRODUCTS OF Jio
PRICE
 PLACE

Reliance Jio has its headquarters base at Navi Mumbai in Maharashtra.

Reliance Jio has a strong and widespread distribution channel .
Jio’s network is available across all the 22 telecom sectors in the country which
include regions all across India.
It has reach in about 18000 cities and across more than two lakh villages within the
country.
 PROMOTION

Reliance Jio has undertaken an aggressive marketing strategy to create positive

brand awareness.
Jio has launched ad campaigns on television, radio, newspapers, magazines, and
billboards and social media platforms including Instagram, Facebook, twitter and
Youtube
Reliance Jio knows the importance of star power and has roped in several
celebrities to act in its commercials and become associated with its brand.
As part of promotional activities reliance, Jio offered free internet Wi-Fi services at
six cricket stadiums during ICC world twenty20 and each and every one og its
services free till the end of the financial year 2016.
 PEOPLE

Jio believes in providing its employees and customers an entire ecosystem which
lets them leverage the digital life to the fullest.
Employees are treated with respect and given enough autonomy to lead process
the way they wish to.
 PROCESS

Jio provides a number of mobile applications that are available for free download
from the google play store, which even through free to download require the
presence of a Jio that the user should own.
Some of the most popular examples of Jio include Jio tv, Jio cinema, Jio chat
 PHYSICAL EVIDANCE

Reliance Jio promotes itself with the Jio digital life campaign in order to attract the
youth of the country with the broader vision that the leadership of the country has in
terms of digitizing the Indian society.
Jio mainly appeals to the youth in the age group of 18-35 years who are looking
actively for internet services of affordable prices.
 SWOT ANALYSIS
STRENGTH
The cheap priced tariff plans
Jio apps services
WEAKNESS
Call drop issues
Recently applied IUC
THREAT
increase user base may cost reduce in speed
Other competitors reduced tariff plans to complete with Jio
OPPORTUNITIES
Jio is the 1ˢᵗ Indian network to offer 4G services and it got reached everywhere
Its Gonna 1ˢᵗ network provider to bring 5G services in India
COMPETITORS OF Jio
IMPACT OF Jio ON TELECOM INDUSTRY

Jio provides free 4G data and unlimited voice calls for a certain period of time for
attract a large number of people to take Jio sim
Before Jio 1GB of data around ₹150-250, but after Jio 1gb data almost cost less
than ₹4
After the end of free period Jio brought their plans at very cheap cost which enforce
its competitors also to reduced and change their plans.
After Jio’s entry airtel, Vodafone, idea all other telecom service providers faced big
losses.
Due to Jio India became world’s 2ⁿᵈ largest internet user base (after China).
Currently Jio becomes India’s largest mobile carrier with 331 million users.
 SUGGESTIONS

Majority of the customer felt that they want to remove the problem of call blocking
and call drop.
Company should improve the ambience of the service stations.
The download and upload speed of the network has reduced drastically in many
places. The reliance Jio sim users are expecting high speed. so increasing network
speed at great extent. It would be better.
Reliance Jio’s frequent update innovation technology when its required.
Giving continue offer on calls to customers at best possible levels will be good.
To develop better 4G plan and value scheme
Reliance Jio sim should introduce some new schemes for the youngsters.
 CONCLUSION

In India, FREE is not just a word, it’s an magic or emotion to change the people’s
mind and make them to fall on the particular product or thing. Jio is following same
tactics to reach people and grow its network.
People are comfort with the speed of 4G. It is tough for the people to leave the
network. Mukesh Ambani understand the feelings of the customers and make profit
on our feelings and emotions.
THANK YOU