Efforts by-

Aashna Shukla

Market analysis Ahan Takkar

Saloni
Sonia Bhalla
RELIANCE JIO: Joint Implementation Opportunities
 JIO
• Reliance Jio Infocomm Limited or Jio as it is popularly known is a mobile network
service based on LTE technology owned by the Reliance Industries. 
• It launched its services for the first time in December 2015 and became commercial
on 5th September 2016.
• It does not offer 2G or 3G service, and instead uses only voice over LTE to provide
voice service on its 4G network and provides coverage across all 22 Telecom Circles.
• In September 2019, Jio launched a fiber to the home service, offering home
broadband, television, and telephone services.
• As of 31 August 2019, it is the largest mobile network operator in India and
the third largest mobile network operator in the world with over 348.25 million
subscribers.
 Mission and Vision of the company
“Jio Jee Bhar Ke”
Reliance Jio promises to shape the future of
India by providing end-to-end digital
solutions for businesses,institutions and
households and seamlessly bridging the
rural-urban divide.
A Vision That Touches All
 Reliance’s vision for India is that broadband
and digital services will no longer be a luxury
item.
Symbolism in Jio Logo
The logo of Reliance Jio has a
hidden symbolism in it.
When you flip the Jio logo
around, it is read ’oil’. The Jio
logo seems to represent the
past and future of Reliance.
Oil is what had propelled
Reliance to become India’s
biggest company in the 20th
century. When flipped over
into the 21st, it’s probably
going to be Jio.
 Marketing Mix of Jio
Product:
Reliance Jio is a network operator of mobiles and offers 4G LTE wireless services.On 25th January
2016 LYF smartphones were introduced including Water 1 and later Water 2, Flame 1 and Earth
1. Apps offered by Reliance Jio includes:
• Wireless router – Jiofi
• Transfer content – JioSwitch
• Wallet app – JioMoney Wallet
• Backup tool that is Cloud-based – JioDrive
• Magazine and news aggregator – JioXpressNews
• Magazine e-reader – JioMags
• VoLTE phone-stimulator – Jio4GVoice
• Music player – JioMusic
• Instant-Messaging app – JioChat Messenger
• HD online video library – JioCinema
• TV channel live service – JioTV
• Manage digital services and Jio account – MyJio
Pricing:
• To promote Internet usage within the
country Jio gave sim cards only asking for
Aadhar number and unique mobile number
identity.
• Jio has rolled out reasonable pricing plans
wherein consumers are charged reasonably
for the data consumption that they
undertake.
• Reliance Jio Phones including the LYF series
were priced affordably with a security
deposit of Rs 1500 that could be withdrawn
by the user after usage of the phone for
three years.
• LYF devices start at prices as low as Rs.2999
and JioFi is priced at ranges as low as
Rs1999.
 Promotion:

• Jio has partnered with a number of organizations and

agencies like The BT group, Millicom, Orange S.A.
• In September 2016, it even signed a pact with BSNL for
intra-circle roaming services to be offered in partnership
with one another.
• Jio has also signed up for a partnership with Samsung
for rolling out LTE Advanced Pro and 5G in the country.
• Reliance Jio was responsible for launching the much
talked about Augmented Reality game called Pokémon
Go, in which hundreds of Jio stores and other Reliance
marts and shopping malls like Reliance
Trends and Reliance Digital became Sponsored
PokéStops and Gyms.
• Jio promotes itself extensively through campaigns on
Television, Social Media, print Media, outdoor media
publishing activities and so on
 Controversy
• Jio had to apologize to the Ministry of Consumer Affairs since they used PM’s picture
in the newspaper after receiving notice under the Emblems and Names (Prevention of
Improper Use) Act of 1950, which bars use of Prime Minister’s name and picture for
commercial use.
People:
Jio believes in providing its employees and customers an
entire ecosystem which lets them leverage the digital life
to the fullest. A vast majority of employees who work at
Reliance Jio come from a socio-economic environment
that is extremely dynamic and diverse.

Process:
Jio provides a number of mobile applications that are
available for free download from the Google Play store,
which require the presence of a Jio sim that the user
should own. Some of the most popular examples of Jio
apps include JioTV, JioCinema, JioChat Messenger,
JioMusic, JioMags and so on.
 SWOT ANALYSIS
Strengths:
These are defined as what each business does best in its gamut of operations which can give it
an upper hand over its competitors. The following are the strengths of Reliance Jio:
• Strongest Customer Acquisition strategy
• Strong backing by parent company
• Innovative technology
• Strong customer base
• Brand management and advertising strategies
• Fast and wide network
• Market share
• Multiple offerings under a single name
• LYF Smartphones
 Weaknesses:
It is used to refer to areas where the business or the organisation needs
improvement. The following are the weaknesses of Reliance Jio:
• Doesn’t support 3G and 2G
• Activation Issues
• Late entry into the market
• High dependency on data
• Pricing Controversies
• Too many freebies
• Poor data connection
• Issues in calls
• Marketing controversies
 Opportunities :
Opportunities arise when an organisation can take benefit of conditions in
its environment to plan and execute strategies that enable it to become
more profitable.Following are the opportunities for Jio to capitalize on and
expand their market:
• Future driven technology scalable to accommodate 5G and 6G technologies
• Expansion to other countries
• Shifting focus to 3G and 2G customers too
• Focus on customer service and MNP
• Data for billion people to provide robust and fast network with fewer
connectivity issues.
 Threats:
Threats arise when conditions in external environment jeopardize the
reliability and profitability of the organization's business.Threats of Jio
are as follows:
• Risk of loss of customers following the recent introduction of 6 paisa
per min charges
• Loyal customer base of existing players such as Airtel
• Criticism and negative image
• Poor Code of ethics
• Government policies
• Fast and capital intensive technology upgradations
• Mergers and collaborations of competitors

CLIENTS
Jio network catered to the need of
cheaper internet and telecommunication
services for all sections of society with
respect to their needs.
Target
Market(4C strategy)
CONVENIENCE
Jio Reliance has 5100 retail store
outlets which give it huge market
presence .It also has presence on
flipkart and amazon
COSTS
Reliance started with initial investments
in 2016 and now has 348 m subscribers
i.e the company does cover all its initial
investments in next 2 years. The
charges are the lowest in the sector
which makes jio the best combination
available
COMMUNICATION
With its extensive promotion of ipl
matches, film industry it reaches out the
consumer base better .
STP ANALYSIS
 SEGMENTATION
• SEGMENT 1 : (BASED ON DEMOGRAPHICS): India had 83 million​, or 35%,
of the 238 million 4G subscribers coming from rural areas​, which means
every ​one out of ​three 4G subscribers in the country ​come from a rural
territory.
• SEGMENT 2: (BASED ON DATA USAGE): Jio has rs 399(1.5 gb /day) plan
for professionals , students and rs 49(jio phone ) plan for household and
secondary purposes.
 POSITIONING
• Jio positioned its Smartphones based on price and sales. And the offering
of free voice calls minutes and high speed internet, made its
identity different from its competitors and thus it gained more popularity.
•  in India, there has been problem with online downloads or other internet
related functions due to low speed internet, therefore this tactic has vast
opportunities in this market.
• This way it aims at gaining prospective customers.
 TARGETING
•  Quality Subscribers: Analysts doubt the strategy of Reliance by citing
that that with its schemes Jio will attract low quality, treacherous
customers who will jump to other networks once the freebies end.
• Oligopolistic market: The market for service providers is oligopolistic
where the participants fight for market share and profits on the basis of
prices and differentiated products. Reliance jio has both. 
• JIO TOPS WITH 31.7 % OF TOTAL MARKET SHARE
• In an oligopolistic market if some player creates such kind of ripple it
forces other players to slash the prices. 
 PEST Analysis
• PEST analysis (political, economic, socio-cultural and technological)
describes a framework of macro-environmental factors used in the
environmental scanning component of strategic management.
• It is a strategic tool for understanding market growth or decline, business
position, potential and direction for operations.
• It’s a way of understanding how external forces impact your business.
PEST can help you identify significant changes in the political, economic,
social, and technological landscape. And these landscapes will affect your
business in the future.
 Political factors affecting Reliance Jio
• TRAI frames the rules and regulations for
telecom industries. The TRAI came under
sharp criticism from the rest of the telecom
industry for allowing RIL to test the
connectivity of its network for 253 days.
• TRAI regulations says being found guilty of
predatory pricing could lead to a penalty of
up to Rs 50 lakh per circle. This prevents Jio
from further slashing prices.
• Jio has always tried to link the growth of Jio
with the government’s Digital India
initiative. Favouritism from the part of
government had always been in the news.
 Economic factors affecting Reliance Jio

• Jio is providing free services with minimum charges

to its service like call rate, minimum price of their
products. The people more economical in a
developing country like India, where the pricing is
focused. The strategy has cashed in on that.
• Affordable smartphones offered by the company
have become popular in rural areas.
 Social factors affecting Reliance Jio

• Jio mainly focuses on millennials who are active

on various networking platforms and have made
them addicted to data.
• Their pricing schemes and advertising strategies
mainly attract the Indian middle classes and
youth.
• The growth in subscriptions and data
consumption are all proof of Jio’s transformative
social power.
• By offering service at almost no cost, and at first
for free, the company argues that Jio will
’democratise the digital culture in India’.
 Technological factors affecting Reliance Jio

• The advanced 4G technology has been

adopted by Jio at a cheaper rate. They
are the leader in the 4G market.
• This is supported by Voice over LTE which
makes it scalable and supportive of 5G
and 6 G technologies which are expected
to be the future in wireless
communication.
• Technology upgradations are fast and
capital intensive. Telecom sector is
witnessing 5G and 6G upgradations.