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Presented by:
Vibhor Agarwal
MBA 1 sem
LOGO Of Jio
Old logo up to
New Logo
September
2016
Reliance Jio Infocomm Limited
Type Subsidiary of RIL
Industry Wireless Telecommunications
Founded 2007
Headquarters Navi Mumbai, Maharashtra,India
MyJio JioMags
JioXpressNews
JioTV JioSecurity
JioCinema JioDrive
JioChat Messenger JioMoney Wallet
JioMusic
Jio4GVoice
Plans
Jio Tariffs Rs 19 Rs 4999
Jio Apps
(Subscription worth Yes Yes
Rs. 1250)
What’s reliance’s strategy behind
this?
• Mukesh Ambani finally acknowledges the universal truth –
globally consumers pay for either calls and texts, or data –
they don’t pay for both. This universal truth helps establish a
new industry norm in reliance’s policies. Mukesh also said
Reliance is going to charge 1/10thof the standard in
telecommunications charges.
News Article
With the launch of Reliance Jio last month, market shares of other major telcos like
Airtel, Vodafone, Idea have been falling abruptly. The sensation of Reliance Jio has kept
overwhelming the Indian market with its stunning offers and tariffs. With unlimited free
voice call, 4G data, Messaging, and much more, Reliance Jio has turned out to be a real
phenomenon for the world. While the craze of people for acquiring a Jio SIM all over the
country is mounting over time, other telecom operators are dragging into the edge of
competition more and more.
The unlimited offers of Jio and its boosting trend have made other major telecom service
providers to re-think about their tariffs. And to step with this intensifying volume of
rivalry and drive users, Bharti Airtel launched some new tariffs for 4G data. Out of such
moves, recently Airtel has announced that it is offering 10GB of 4G data for Rs.259.
Now, could anybody imagine that company like Bharti Airtel would offer 10GB of 4G data
at such nominal prices. Whenever, companies like Vodafone and Airtel come up with
such a great offering the thing which instantly clicks in the mind is that there must be
some catch. And yes, this time as well Airtel is trying to trick the Indian consumers with
its Rs. 259 plan.
The company announced that with a recharge of Rs. 259 the user will get
1GB of 4G data. Now, ‘if you have purchased a new smartphone’ then by
installing My Airtel app will let you get another 9GB of 4G data which will
be valid for 28 days. Also, users can recharge a maximum of 3 times within
90 days to avail the offer.
Commenting on the offer, Ajai Puri, Director – Market Operations, Bharti
Airtel, said, “We are proud to have pioneered 4G network for users in
India. This invitational offer has been designed for our data savvy
customers who can now experience high speed broadband on Airtel’s 4G
network with their new devices.”
The special offer was earlier introduced in Gujrat, Madhya Pradesh and
Chattisgarh, and now it has been extended across India and all brands of
4G handsets. Airtel 4G is currently available in 18 circles across India. In
non 4G circles, 3G data will be available to customers under the offer.
Thank You