INTRODUCTION

After the globalization of India economy in 1991 the

telecommunication sector remained one of the most happening sectors in
India. The recent years witnesses rapid and dramatic changes in the field of
telecommunications. In the last few years more and more companies both
foreign, domestic, come into cellular service, service market and offers large
number of services to the people.

A consumer may be referred to anyone engaged in evaluating,

acquiring, using or disposing of services which he expects will satisfy his
wants. If any producer makes out the marketing programmer ignoring the
consumer preferences, he cannot possibly achieve his ultimate objectives. A
manufacturer must plan his production and distribution to suit the consumer’s
convenience rather than his own. Therefore a marketer must know more and
more about the consumers, so that the products can be produced in such a
fashion to give satisfaction to them.

In the year of 1989, the number of cell phone users in India was zero. In
the year of 1999 the number of cell phone users has gone up by 13 lakh. In the
year of 2000 the number of cell phone users has risen by one million. Indian
telecom sector added a staggering 227.27 million wireless mobile users in the
12 months between March 2010 and March 2011, while the overall 
teledensity has increased to 81.82% as of 30 November 2015, and the total
numbers of telephone phone users (mobile & landline) have reached 1009.46
million as of May, 2015. Now currently telephone subscriber (mobile &
landline) is 1058.01 million (May 2016).

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 The company is reconfiguring to meet the growing demand for mobile
services. It will differentiate our mobile services from our competitors through
ongoing investment in technology, distribution and customer services,
providing both a great customer experience and competitive value.

The company is updating our retail footprint to a new Reliance JIO

concept delivering a differentiated customer experience. Extensive trials of
our new concept store across all markets have shown significant increases in
both sales and customer satisfaction. The new concept will be rolled out
globally over the next upcoming years.

India has a fast-growing mobile services market with excellent potential

for the future. With almost five million subscribers amassed in less than two
years of operation, India's growth tempo has far exceeded that of numerous
other markets, such as China and Thailand, which have taken more than five
years to reach the figures India currently holds. The number of mobile phone
subscribers in the country would exceed 50 million by 2010 and cross 300
million by 2016, according to Cellular Operators Association of India (COAI).

According to recent strategic research by Frost & Sullivan, Indian

Cellular Services Market, such growth rates can be greatly attributed to the
drastically falling price of mobile handsets, with price playing a fundamental
role in Indian subscriber requirements. Subscribers in certain regions can
acquire the handset at almost no cost, thanks to the mass-market stage these
technologies have reached internationally. The Indian consumer can buy a
handset for $150 or less. This should lead to increased subscribership. This
market is growing at an extremely fast pace and so is the competition between
the mobile service providers.

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 With the presence of a number of mobile telephony services providers
including market leaders like Airtel, Reliance, Idea Cellular, BSNL etc. who
are providing either of the two network technologies such as Global System
for Mobile Communications (GSM) and Code Division Multiple Access
(CDMA). In cellular service there are two main competing network
technologies: Global System for Mobile Communications (GSM) and Code
Division Multiple Access (CDMA). Understanding the difference between
GSM and CDMA will allow the user to choose the preferable network
technology for his needs.

Global System for Mobile Communication (GSM) is a new digital

technology developed by the European community to create a common mobile
standard around the world. It helps you achieve higher sell capacity and better
speech quality and one can enjoy crystal clear reception on ones mobile
phone. It automatically solves the problem of eavesdropping on ones calls.
Before analyzing the telecom licensing framework in India, it is imperative
that one must examine what is a license. License issued by the government is
an authority, given to a person upon certain conditions to do something which
would have been illegal or wrongful otherwise. For example, a driver’s license
issued by the government, gives the authority to a person to drive a motor
vehicle. There are three main types of license fee which the government
charges: (I) initial license fee, which generally is non-refundable, (ii) annual
license fee, and (iii) additional fee for allocation of spectrum.

Licensing framework has been an integral part of India’s

telecommunication law. Under the Indian Telegraph Act, 1885, section 4 gives
power to the government to grant license to any person to establish, maintain
or use a telegraph. 

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 Code Division Multiple Access (CDMA) describes a communication
channel access principle that employs spread spectrum technology and a
special coding scheme (where each transmitter is assigned a code). It is a
spread spectrum signaling, since the modulated coded signal has a much
higher bandwidth than the data being communicated. CDMA is the current
name for mobile technology and is characterized by high capacity and small
cell radius. It has been used in many communication and navigation systems,
including the Global Positioning System and the omnitracs satellite system for
transportation logistics.

Indian mobile telephony market is increasing day by day and there is

more to happen with technological up gradations occurring nearly every day
and the ever-increasing demand for easier and faster connectivity, the mobile
telephony market is expected to race ahead.

4
 COMPANY PROFILE

Jio also known as Reliance Jio and officially as Reliance JioInfocomm

Limited (RJIL), is an upcoming provider of mobile telephony, broadband
services, and digital services in India.

Reliance JioInfocomm Limited (RJIL), a subsidiary of Reliance

Industries Limited (RIL), India’s largest private sector company, is the first
telecom operator to hold pan India Unified License.Formerly known as Infotel
Broadband Services Limited(IBSL),Jio will provide 4G services on a pan-
India level using LTE technology. The telecom leg of Reliance Industries
Limited, it was incorporated in 2007 and is based in Mumbai, India.It is
headquartered in Navi Mumbai.

RJIL is setting up a pan India telecom network to provide to the highly

underserviced India market, reliable (4th generation) high speed internet
connectivity, rich communication services and various digital services on pan
India basis in key domains such as education, healthcare, security, financial
services, government citizen interfaces and entertainment. RJIL aims to
provide anytime, anywhere access to innovative and empowering digital
content, applications and services, thereby propelling India into global
leadership in digital economy.

RJIL is also deploying an enhanced packet core network to create

futuristic high capacity infrastructure to handle huge demand for data and
voice. In addition to high speed data, the 4G network will provide voice
services from / to non-RJIL network. RJIL holds spectrum in 1800 MHz
(across 14 circles) and 2300 MHz (across 22 circles) capable of offering
fourth generation (4G) wireless services. RJIL plans to provide seamless 4G

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services using FDD-LTE on 1800 MHz and TDD-LTE on 2300 MHz through
an integrated ecosystem.

Reliance Jio is part of the “Bay Of Bengal Gateway” Cable System,

planned to provide connectivity between South East Asia, South Asia and the
Middle East, and also to Europe, Africa and to the Far East Asia through
interconnections with other existing and newly built cable systems landing in
India, the Middle East and Far East Asia. RJIL’s subsidiary has been awarded
with a Facility Based Operator License (“FBO License”) in Singapore which
will allow it to buy, operate and sell undersea and/or terrestrial fibre
connectivity, setup its internet point of presence, offer internet transit and
peering services as well as data and voice roaming services in Singapore.

R-Jio is also in the process of installing hundreds of monopoles, unlike

the regular rooftop-mounted telecom towers typically used by telcos, said the
company executive quoted above. Monopoles, or ground-based masts
(GBMs), are expected to double up as street lights and surveillance systems,
and provide real-time monitoring of traffic and advertising opportunities.

The company, which plans to be rolled out commercial telecom service

operations from January, is currently in the testing phase for most of its
offerings including 4G services, a host of mobile phone applications and
delivery of television content over its fibre optic network.

R-Jio, meanwhile, faces its share of challenges in terms of return on

investment and capturing market share. The company, according to industry
analysts, is expected to spend $8-9 billion for the 4G roll-out. The company
will battle for subscribers with leading telcos such as BhartiAirtel Ltd,
Vodafone India Pvt Ltd and Idea Cellular Ltd.

6
 PRODUCT PROFILE

The company has launched its 4G broadband services throughout India

in the first quarter of 2016 financial year.It was slated to release in December
2015 after some reports said that the company was waiting to receive final
permits from the government.MukeshAmbani, owner of Reliance Industries
Limited (RIL) whose Reliance Jio is the telecom subsidiary, had unveiled
details of Jio's fourth-generation (4G) services on 12 June 2015 at RIL's 41st
annual general meeting. It will offer data and voice services with peripheral
services like instant messaging, live TV, movies on demand, news, streaming
music, and a digital payments platform.

The company has a network of more than 250,000 km of fiber optic

cables in the country, over which it will be partnering with local cable
operators to get broader connectivity for its broadband services. With its
multi-service operator (MSO) licence, Jio will also serve as a TV channel
distributor and will offer television-on-demand on its network.

Pan-India Spectrum
Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6
circles, respectively, of the total 22 circles in the country, and also owns pan-
India licensed 2,300 MHz spectrum. The spectrum is valid till 2035.Ahead of
its digital services launch, MukeshAmbani-led Reliance Jio entered into a
spectrum sharing deal with younger brother Anil Ambani-backed Reliance
Communications. The sharing deal is for 800 MHz band across seven circles
other than the 10 circles for which Jio already owns.

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FUTURE ASPECT OF JIO
Reliance jio’s vision for India is that broadband and digital services will
no longer be a luxury item ,Rather convert it into a basic necessity that can be
consumed in abundance by consumers and small businesses .The initiatives
are truly aligned with the Government of India's ‘Digital India’ vision for our
nation.

 Digital Healthcare
 Affordable Devices
 Jio Drive
 Digital Education
 Digital Currency
 Digital Entertainment and social connectivity

After disrupting the industry with its free services, Reliance Jio has kept
up the pressure with its competitive data tariff plans, starting 1 April
2017. Jio has also made all voice calls—local, STD and roaming—free. The
stock market has rewarded Reliance for its aggressive entry into
the telecom sector, and the RIL counter has jumped more than 13% in a week.
Reliance Jio’s subscriber base has crossed 10 crore. The question now is: How
many of these subscribers will become paying customers? Most analysts put
the number around five crore. “Our base case scenario is that 50% of
subscribers will stay,” says Mayuresh Joshi, Fund Manager, Angel Broking.
Some experts say the number could be higher. “Since Jio is offering much
higher data, retention rates could be more than 50%,” says Amar Ambani,
Head of Research, IIFL.

Reliance Jio’s average revenue per user (ARPU) may be higher than the
industry average of around Rs 150. “We are factoring in an average APRU of

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Rs 227 for 2018-19, assuming around 53% of Reliance JIO’s subscribers will
be on the Rs 303 Jio Prime plan, while the rest will be on the lowest-priced
plan of Rs 149 per month,” says JalIrani, Analyst, Edelweiss Financial
Services. At an ARPU of Rs 227, Jio will need 11.1 crore customers to break
even in 2018-19. If the competition intensifies, Jio will be forced to reduce
prices further which will eat into its ARPU. In such a scenario, it will require a
much larger customer base to break even (see: How Jio may impact RIL’s
profits in 2018-19).

Jio’s successful launch has removed the capital requirement pressure on

RIL. In fact, capital expenditure (capex) on Jio as a percentage of RIL’s
overall capex, has come down drastically and will continue to fall. While Jio
accounted for 96% of RIL’s capex in 2014-15, for 2016-17, this will be just
11%. With several refining and petrochemical projects nearing completion,
RIL’s capex on its core business will also fall. The company is also benefitting
from the recent surge in crude oil prices and it should help RIL increase its
gross refining and petrochemical margins.

Given the positives, should you consider investing in RIL, despite the
recent rally? Experts say existing investors can hold the RIL stock because
there’s a possibility of a further upside. “Since RIL is emerging from a multi-
year under-performance, the upside movement may continue for some more
time. Expect another 12-15% upside from the current level, which will help
Reliance overtake TCS in terms of market cap in the medium term,” says
Ambani.

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 OBJECTIVES OF THE STUDY

 To study the market condition of Jio network in Uthampalayam town.

 To find out the customer satisfaction level of the Jio network.
 To find out the reason for preference of Jio network by the consumer.
 To find out our influence factors for purchasing the consumer to use Jio
network.
 To find out while the consumer preference the Jio network.
 To analysis of effect of Jio network on other competitor.
 To analysis of competition of telecom industry in modern era.
 To identify the benefits and satisfaction toward Jio network to their
customers.

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 RESEARCH METHODOLOGY

A Plan of proposed study prepared by a researcher stating the research

activities to be performed in his proposed study before he undertaken his
research work is called a research design.

"A research design is the arrangement of conditions for collections and

analysis of data in a manner that aims to combine relevance to the research
purpose with economy in procedure".

Methods of Data Collection:

Data refer to the facts, figures or information collected for a specific
purpose.

There are two types of data namely:

1) Primary Data
2) Secondary Data

1) Primary Data:
 Primary Data are those which are new and original in nature.
 These data are the first hand information generated to achieve the
purpose of the research

Primary data can be collected 3 methods.

1) Observation method.
2) Experimentation method.
3) Survey method
The primary data for the report is through method with proper
questionnaire.

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ii) Secondary Data:
Secondary data those data which are collected from the earlier research
work are in printed nature booklets statistically information etc.

The Secondary data for this survey is collected from internet, printed
booklets.

Sampling:
Sampling means where only a few units of population under study are
considered for analysis is called sampling.

a) Sample technique use:

Convenient sampling was used to collect the data.

b) Sample Size:
The Sample size taken for the survey is 70 respondents.

c) Sampling Techniques:
The sampling techniques used in the survey were the random sampling.

d) Field Method:
The survey was conducted in the Cumbum town with reference to
mobile phone especially with Jio Network.

Sampling Unit
I choose my sampling area at Cumbum town for my market survey.

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DATA ANALYSIS AND INTERPRETATION

These are an attempt to organize and summarize data in order to

increase results, usefulness in such a manner that enables the researcher to
relate critical points with the study objectives. Sometimes these organizing
and summarizing of data require the use of summary statistically measures
such as percentage averages and dispersions. Since most marketing data are
collected through the use of sample, the reliability of the summary estimates is
required to be determined.

In this survey to collected data are analyses and interpreted by the

percentage analysis method.

a) Percentage analysis method

Percentage method to a special kind of ratio percentage is used in
making comparison between two or more series of data percentage are used to
describe relationship.

No. Of Respondents
Percentage = ———————————— x 100
Total respondents

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 TABLE-1
CLASSIFICATION ON THE BASIS OF GENDER

S.No Particulars No. Of Respondents Percentage

1. Male 54 78

2. Female 16 22

Total 70 100

Source: Primary Data

The table shows that from among 70 respondents,

 78 percent of male respondents.
 22 percent of female respondents.

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 CHART-1
CLASSIFICATION ON THE BASIS OF GENDER
90

80 78

70

60

50

40

30
22
20

10

0
Yes No

15
 TABLE-2
CLASSIFICATION ON THE BASIS AGE

S.No Particulars No. Of Respondents Percentage

1. 15-25 30 43

2. 25-35 20 28

3. 35-45 15 22

4. 45-55 5 7

Total 70 100

Source: Primary Data

The table shows that from among 70 respondents

 43 percent respondents age of 15-25.
 28 percent respondents age of 25-35.
 22 percent respondents age of 35-45.
 7 percent respondents age of 45-55.

16
 CHART-2
CLASSIFICATION ON THE BASIS AGE
50

45 43

40

35

30 28

25
22
20

15

10
7
5

0
15-25 25-35 35-45 45-55

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 TABLE-3
RESPONDENTS OPINION ABOUT THE USE OF MOBILE PHONE

S.No Particulars No. Of Respondents Percentage

1. Yes 64 92

2. No 6 8

Total 70 100

Source: Primary Data

The table shows that from among 70 respondents

 92 percent respondents are used to mobile phone.
 8 percent respondents are not used to mobile phone.

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 CHART-3
RESPONDENTS OPINION ABOUT THE USE OF MOBILE PHONE

100
92
90

80

70

60

50

40

30

20

10 8

0
Yes No

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 TABLE-4
RESPONDENTS PREFER THE BRAND OF NETWORK

S.No Particulars No. Of Respondents Percentage

1. Jio 60 85

2. Airtel 7 10

3. Vodafone 2 3

4. BSNL 1 2

Total 70 100

Source: Primary Data

The table shows that from among 60 respondents

 85 percent respondents are using the Jio Network.
 10 percent respondents are using the Airtel Network.
 3 percent respondents are using the Vodafone Network.
 2 percent respondents are using the BSNL Network.

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 CHART-4
RESPONDENTS PREFER THE BRAND OF NETWORK
90 85
80

70

60

50

40

30

20
10
10
3 2
0
Jio Airtel Vodafone BSNL

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 TABLE-5
RESPONDENTS USE OF PLANS IN JIO NETWORK

S.No Particulars No. Of Respondents Percentage

1. 599 (Three Months) 30 50

2. 444 (Two Months) 20 33

3. 249 (One month) 10 17

Total 60 100

Source: Primary Data

The table shows that from among 60 respondents

 50 percent of respondents are using the 599 plan.
 33 percent of respondents are using the 444 plan.
 17 percent of respondents are using 249 plan.

22
 CHART-5
RESPONDENTS USE OF PLAN IN JIO NETWORK
60

50
50

40
33
30

20 17

10

0
599 (Three Months) 444 (Two Months) 249 (One month)

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 TABLE-6
RESPONDENTS USE OF SERVICES IN JIO NETWORK

S.No Particulars No. Of Respondents Percentage

1. Calling 20 33

2. SMS Service 10 17

3. Internet 30 50

Total 60 100

Source: Primary Data

The table shows that from among 60 respondents

 33 percent of respondents are using the calling services.
 17 percent of respondents are using the SMS services.
 50 percent of respondents are using the Internet services.

24
 CHART-6
RESPONDENTS USE OF SERVICES IN JIO NETWORK

60

50
50

40
33
30

20 17

10

0
Calling SMS Service Internet

25
 TABLE-7
RESPONDENTS OPINION ABOUT THE PREFER OF JIO NETWORK

S.No Particulars No. Of Respondents Percentage

1. Calling 25 41

2. SMS Service 15 25

3. Network 10 17
Customer Care
4. 10 17
Service
Total 60 100

Source: Primary Data

The table shows that from among 60 respondents

 41 percent of respondents are prefer calling service.
 25 percent of respondents are prefer SMS service.
 17 percent of respondents are prefer network service.
 17 percent of respondents are prefer customer care service.

26
 CHART-7
RESPONDENTS OPINION ABOUT THE PREFER OF JIO NETWORK
45
41
40

35

30
25
25

20
17 17
15

10

0
Calling SMS Service Network Customer Care Service

27
 TABLE-8
RESPONDENTS AVERAGE SPENDING TIME FOR JIO NETWORK

S.No Particulars No. Of Respondents Percentage

1. 1 -2 Hours 14 23

2. 2-3 Hours 16 27

3. More than 3 Hours 30 50

Total 60 100

Source: Primary Data

The table shows that from among 60 respondents

 23 percent of respondents are time spending for Jio Network in more
than 1 -2 hours.
 27 percent of respondents are time spending for Jio Network in more
than 2-3 hours.
 50 percent of respondents are time spending for Jio Network in more
than more than 3 hours.

28
 CHART-8
RESPONDENTS AVERAGE SPENDING TIME FOR JIO NETWORK
60

50
50

40

30 27
23
20

10

0
1 -2 Hours 2-3 Hours More than 3 Hours

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 TABLE-9
RESPONDENTS FAVORITE FEATURE IN JIO NETWORK

S.No Particulars No. Of Respondents Percentage

1. Plan 25 47

2. Phones 13 22

3. Network Speed 12 20

4. Area Coverage 10 11

Total 60 100

Source: Primary Data

The table shows that from among 60 respondents

 47 percent of respondents favorite feature are plans.
 22 percent of respondents favorite feature are phones.
 20 percent of respondents favorite features are network speed.
 11 percent of respondents favorite features are area coverage.

30
 CHART-9
RESPONDENTS FAVORITE FEATURE IN JIO NETWORK
50
47
45

40

35

30

25
22
20
20

15
11
10

0
Plan Phones Network Speed Area Coverage

31
 TABLE-10
RESPONDENTS OPINION ABOUT THE AVAILABILITY OF JIO SIM

S.No Particulars No. Of Respondents Percentage

1. Easily Available 40 67

2. On Demand 20 33

Total 60 100

Source: Primary Data

The table shows that from among 60 respondents

 74 percent of respondents say that Jio sim are easily available in our
area.
 26 percent of respondents say that Jio sim are on demand in our area.

32
 CHART-10
RESPONDENTS OPINION ABOUT THE AVAILABILITY OF JIO SIM
80

70 67

60

50

40
33
30

20

10

0
Easily Available On Demand

33
 TABLE-11
RESPONDENTS OPINION ABOUT THE PURCHASING PLACE OF
THE JIO SIM

S.No Particulars No. Of Respondents Percentage

1. Retailer 38 64

2. Wholesaler 14 24

3. Dealer 8 12

Total 60 100

Source: Primary Data

The table shows that from among 60 respondents

 64 percent of respondents purchase the Jio sim in retailer
 24 percent of respondents purchase the Jio sim in wholesaler
 12 percent of respondents purchase the Jio sim in dealer.

34
 CHART-11
RESPONDENTS OPINION ABOUT THE PURCHASING PLACE OF
THE JIO SIM
70
64

60

50

40

30
24

20
12
10

0
Retailer Wholesaler Dealer

35
 TABLE-12
RESPONDENTS PREFER OTHER BRAND NETWORK

S.No Particulars No. Of Respondents Percentage

1. Yes 58 97

2. No 02 03

Total 60 100

Source: Primary Data

The table shows that from among 60 respondents

 97 percent of respondents prefer the other brand of network.
 03 percent of respondents do not prefer the other brand of network.

36
 CHART-12
RESPONDENTS PREFER OTHER BRAND NETWORK
120

100 97

80

60

40

20

3
0
Yes No

37
 TABLE-13
RESPONDENTS PREFER OTHER NETWORK

S.No Particulars No. Of Respondents Percentage

1. Airtel 20 33

2. Vodafone 30 50

3. BSNL 10 17

Total 60 100

Source: Primary Data

The table shows that from among 60 respondents

 33 percent of respondents prefer the Airtel.
 50 percent of respondents prefer the Vodafone.
 17 percent of respondents prefer the BSNL.

38
 CHART-13
RESPONDENTS PREFER OTHER NETWORK
60

50
50

40
33
30

20 17

10

0
Airtel Vodafone BSNL

39
 TABLE-14
RESPONDENTS OPINION ABOUT THE FACTORS INFLUENCING
TO BUY JIO NETWORK

S.No Particulars No. Of Respondents Percentage

1. TV 25 41

2. Newspaper 10 17

3. Friends & Relatives 15 25

4. Internet 10 17

Total 60 100

Source: Primary Data

The table shows that from among 60 respondents

 41 percent of respondents are influenced by the TV.
 17 percent of respondents are influenced by the friends & relatives.
 25 percent of respondents by newspaper.
 17 percent of respondents by radio.

40
 CHART-14
RESPONDENTS OPINION ABOUT THE FACTORS INFLUENCING
TO BUY JIO NETWORK
45
41
40

35

30
25
25

20
17 17
15

10

0
TV Newspaper Friends & Relatives Internet

41
 TABLE-15
RESPONDENTS FEEL ABOUT THE PRICE OF JIO SIM

S.No Particulars No. Of Respondents Percentage

1. Reasonable 30 50

2. Affordable 10 17

3. Expensive 20 33

Total 60 100

Source: Primary Data

The table shows that from among 60 respondents

 50 percent of respondents say that Jio sim price is reasonable.
 17 percent of respondents say that Jio sim price is affordable.
 33 percent of respondents say that Jio sim price is expensive.

42
 CHART-15
RESPONDENTS FEEL ABOUT THE PRICE OF JIO SIM
60

50
50

40
33
30

20 17

10

0
Reasonable Affordable Expensive

43
 TABLE-16
RESPONDENTS OPINION ABOUT THE NETWORK SPEED

S.No Particulars No. Of Respondents Percentage

1. Very Good 35 58

2. Good 15 25

3. Average 10 17

Total 60 100

Source: Primary Data

The table shows that from among 60 respondents

 58 percent of respondents say that network speed is very good.
 25 percent of respondents say that network speed is good.
 17 percent of respondents say that network speed is average.

44
 CHART-16
RESPONDENTS OPINION ABOUT THE NETWORK SPEED
70

60 58

50

40

30
25

20 17

10

0
Very good Good Average

45
 TABLE-17
RESPONDENTS USING PERIOD OF JIO NETWORK

S.No Particulars No. Of Respondents Percentage

1. 6 Months 10 17

2. 1 Year 15 25

3. 2 Years 20 33

4. More than 2 years 15 25

Total 60 100

Source: Primary Data

The table shows that from among 60 respondents

 17 percent of respondents are using Jio Network for the 6 Months
 25 percent of respondents are using Jio Network for the 1 year
 33 percent of respondents are using Jio Network for the 2 years.
 25 percent of respondents are using Jio Network for the more than 2
years.

46
 CHART-17
RESPONDENTS USING PERIOD OF JIO NETWORK
35 33

30

25 25
25

20
17

15

10

0
6 Months 1 Year 2 Years More than 2 years

47
 TABLE-18
RESPONDENTS SATISFACTION LEVEL OF JIO NETWORK

S.No Particulars No. Of Respondents Percentage

1. Yes 50 83

2. No 10 17

Total 60 100

Source: Primary Data

The table shows that from among 60 respondents

 83 percent of respondents are fully satisfaction in Jio Network.
 17 percent of respondents are fully satisfaction in Jio Network.

48
 TABLE-18
RESPONDENTS SATISFACTION LEVEL OF JIO NETWORK
90
83
80

70

60

50

40

30

20 17

10

0
Yes No

49
 FINDINGS

 78 percent of male respondents.

 43 percent respondents age of 15-25.
 92 percent respondents are used to Jio sim.
 85 percent respondents are using the Jio Network.
 50 percent of respondents are using the Internet services.
 67 percent of respondents are using the calling service in Jio Network,
 41 percent of respondents are saying that Jio Networks are users
friendly.
 50 percent of respondents are time spending for Jio Network in more
than more than 3 hours.
 47 percent of respondents favorite feature are plans.
 74 percent of respondents say that Jio sim are easily available in our
area.
 30 percent of respondents purchase the Jio sim in wholesaler.
 97 percent of respondents say the Jio sim available prefer the other
brand mobile phone.
 50 percent of respondents prefer the Airtel Mobile.
 25 percent of respondents by newspaper.
 50 percent of respondents say that Jio sime price is reasonable.
 58 percent of respondents say that network speed is very good.
 33 percent of respondents are using Jio Network for the 2 years.
 83 percent of respondents are fully satisfaction in Jio Network.

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 SUGGESTIONS

 In today’s era the Reliance JIO must focus on rural areas to get the
people attention and gather the rural people interest. Because most of
rural people are not having the knowledge about Reliance JIO.
 Spread out the awareness about Reliance JIO in deep rural areas.
 Replenish the products on Retailer’s shop on right time, where it is
lacking.
 Remove(exterminate) the problem of calling congestion & call drop.
 Make the advertisement of Reliance JIO by putting hoardings, boards,
posters, and neon (electric) sign boards in every areas. It should be
highlighted punch line “LYF DEKHO LYF JAISI”.
 Get the feedback from existing customers about Reliance JIO and take
the reference for making new customers.
 We should try building a good relationship with all retailers, praise,
recognition & honour on several occasion for our retailers would help a
lot.
 The customer care people and also employees in Reliance JIO should
try to convey brand Reliance JIO while talking to people.
 Enhance the market penetration & shares in every market and give the
high competition to others company.

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 LIMITATIONS

 The first problem I faced is in getting the co-operation of the customers.

Many of the respondents I approached did not agree to the need and
utility of the project and hence did not agree to provide me with
information.

 The behavior of the customer is unpredictable which may result in the

lacking of accuracy in the data.

 As the sample size of the survey was so small and comprise of only 300
customers, the results may have some prone to errors.

 Study accuracy totally based upon the respondents response. 5.

Stipulated short span of time for survey.

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 CONCLUSION

Reliance JIO has become a very successful brand in India & providing
customer satisfaction is to be there main motive. It provides unlimited free
calling and data services & SMS on the move as people are more dependent
on it in their daily lives like wide network coverage and good 4G services.
Because 3G services was unable to meet out customer needs and wants. That’s
why 4G has been evolved for Indian customers.

Reliance JIO possesses congestion free & wide network coverage,

attractive 4G schemes & customer services as well as lifetime roaming free
services. Providing customer satisfaction is the most crucial step of the
company as they are to be satisfied and provides Internet access on the move
such as Wide network coverage and good 4G services as they are important
and technology advanced stuff required by almost everybody in today’s
environment, Reliance JIO is a home brand company and a very emerging
brand in India and will be successful in overseas market in upcoming years. It
possesses congestion free & wide network, attractive 4G schemes & customer
services to cover one of the widest areas.

From the details it can be concluded that 80% of Reliance JIO users
preferred to remain with Reliance JIO and fully satisfied. Also good number
of customers who are willing to switch from their respective subscribers
showed interest in Reliance JIO. Reliance JIO is capturing the wide area of
Indian markets increasingly day by day. Hence, these statistics imply a bright
future for the company. It can be said that in near future, the company will be
booming in the telecom industry.

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 BIBLIOGRAPHY

Marketing Management - Edward Flipo

Research Methodology - R.N.Sharma
Marketing Research - S.Kaleswari

 Andonova V; “Mobile phones, the Internet and the institutional

environment”
 Banumathy S, and Kalaivani S; “Customers’ Attitude Towards
Cellphone Services in Communication System”, Indian Journal of
Marketing, March, 2006, PP 33 -37.

Websites:
 www.wikipedia.com
 www.jio.in

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 A MARKET SURVEY ON CONSUMER PREFERENCE
AND SATISFACTION REGARDING OF JIO NETWORK IN
CUMBUM TOWN
QUESTIONNAIRE

Name : Age :
Gender : MALE/FEMALE Occupation :
Address : Mobile No :

1) Do you have a mobile Phone?

[ ] Yes [ ] No
2) If yes which brand of network do you use?
[ ] Jio [ ] Airtel [ ] Vodafone [ ] BSNL
3) What is the plan of your Jio Network?
[ ] 599 [ ] 444 [ ] 238
4) What is the brand of your Network?
[ ] Jio [ ] Airtel [ ] Vodafone [ ] BSNL
5) Why do you prefer Jio Network?
[ ] Calling [ ] Network Service [ ] SMS Service
6) How much time do you spend on your network on average in a day?
[ ] 1-2 Hours [ ] 2-3 Hours [ ] More than 3 hours
7) Which of these is your favourite feature in Jio Network?
[ ] Calling [ ] Network Service [ ] SMS Service
8) What is your opinion about the availability of Jio Sim?
[ ] Easily available [ ] Rare [ ] Not available
9) Where do you purchase your sim?
[ ] Retailer [ ] Wholesaler [ ] Dealer
10) Incase Jio sim is not available will you go for any other mobile?
[ ]Yes [ ] No

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11) If yes which brand of network do you prepared?
[ ] Airtel [ ] Vodafone [ ] BSNL
12) How did you come to know about the Jio Network?
[ ] TV [ ] Newspaper [ ] Friends & Relatives [ ] Internet
13) What do you feel about the price of Jio Sim?
[ ] Reasonable [ ] affordable [ ] Expensive
14) What is your opinion about the network spped of your network?
[ ] Very Good [ ] Good [ ] Average
15) It's how many month/years since you are using Jio Network?
[ ] 6 Months [ ] 1 Year [ ] 2 Years [ ] More than 2 years
16) Are you satisfied with overall performance of the Jio Network?
[ ] Yes [ ] No
18) Give your suggestion for a better product of Jio Network:

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