A STUDY ON CONSUMER USAGE AND SATISFACTION

REGARDING DOVE SHAMPOO

IN CHINNAMANUR TOWN

A Project Report Submitted in partial Fulfilment of the

Requirement of the award of the Degree of

BACHELOR OF BUSINESS ADMINISTRATION

By
S.MUTHULAKSHMI
(Reg. No. 18UBA08)

Under the Guidance & Supervision of

Prof. L.SARAVANAPRIYA, M.Sc., B.Ed., MBA., (Ph.D.,)

Department of Business Administration

HAJEE KARUTHA ROWTHER HOWDIA COLLEGE
(An Autonomous Institution Affiliated to Madurai Kamaraj University, Madurai)

UTHAMAPALAYAM – 625 533

THENI DISTRICT

MARCH – 2021
 CERTIFICATE

This is to certify that the project report on “A MARKET

SURVEY ON CONSUMER USAGE AND SATISFACTION
REGARDING DOVE SHAMPOO IN CHINNAMANUR TOWN”
submitted to Madurai Kamaraj University in Partial fulfilment of the
requirements for the award of the Degree of Bachelor of Business
Administration is a bonafide of work done by S.MUTHULAKSHMI
(Reg. No. 18UBA08) under my guidance supervision of Prof.
L.SARAVANAPRIYA, M.Sc., B.Ed., MBA., (Ph.D.,)

Head of the Department Signature of the Guide

Viva-Voice examination was conducted in ………………….. at

Hajee Karutha Rowther Howdia College, Uthampalayam – 625533.

External Examiner
 DECLARATION

I hereby declare that this project work titled “A MARKET

SURVEY ON CONSUMER USAGE AND SATISFACTION
REGARDING DOVE SHAMPOO IN CHINNAMANUR TOWN”,
done for the partial fulfilment of the degree of Bachelor of Business
Administration is my original work and that it has previously formed
the basis for the award of any other degree, diploma, fellowship or any
other similar titles.

Signature of the Candidate

Date :
Place : Uthamapalayam (S.MUTHULAKSHMI)
 ACKNOWLEDGEMENT

First of all, I thank Lord Almighty for his blessing and to giving me
the golden opportunity to do this project work successfully.

I wish to thank Janab S.SENTHAL MEERAN, President of our

College.

Our sincere thanks to Hajee M. DHARVESH MOHIDEEN, B.Sc.,

Secretary and Correspondent of our College, who gave me a good life
through admitting in our college.

I take this as a great opportunity to express my heartfelt thanks to the

Management Committee and our Principal Hajee Dr. H.MOHAMMED
MEERAN, M.A., M.Phil., Ph.D., who provided me all the facilities
throughout the life of this project.

I would like to express my sincere thanks to Head, Department of

Business Administration Prof. A.ABDUL HAKEEM, M.Com., M.Phil.,
SET., (Ph.D.,) who allowed me at the right time to get the practical
exposure.

I thank my guide Prof. L.SARAVANAPRIYA, M.Sc., B.Ed.,

MBA., (Ph.D.,) who gave me this valuable guidance and helped me to

finish this project report successfully.

I also thank all the staff members of the Department of Business

Administration for their support in completing this project. I also express
my thanks to My Parents and Friends who helped me to complete this
project.
(S.MUTHULAKSHMI)
 CONTENTS

PAGE
S.NO PARTICULARS
NO

1 Introduction 1

2 Company Profile 7

3 Product Profile 10

4 Objectives of the Study 14

5 Research Methodology 15

6 Data Analysis and Interpretation 18

7 Findings 55

8 Suggestions 56

9 Limitations 57

10 Conclusion 58

11 Bibliography 59

12 Questionnaire 60
 LIST OF TABLES
TABLES
NAME OF THE TABLES P. NO
NO
RESPONDENTS OPINION ABOUT USING OF
1 19
SHAMPOO
RESPONDENTS PREFERENCE ABOUT BRAND OF
2 21
SHAMPOO
RESPONDENTS GET THE KNOWLEDGE ABOUT
3 23
DOVE SHAMPOO
RESPONDENTS OPINION ABOUT THE PURCHASING
4 25
QUANTITY OF DOVE SHAMPOO
RESPONDENTS OPINION ABOUT THE
5 27
CONSUMPTION OF SHAMPOO
RESPONDENTS OPINION ABOUT USAGE DOVE OF
6 29
FAMILY MEMBERS
RESPONDENTS REASON FOR CHOSEN DOVE
7 31
SHAMPOO
RESPONDENTS PREFERRING THE TYPE OF DOVE
8 33
SHAMPOO
RESPONDENTS OPINION ABOUT EXPECTING THE
9 35
IMPROVEMENTS FOR DOVE SHAMPOO
RESPONDENT SATISFACTION LEVEL DOVE
10 37
SHAMPOO COST
RESPONDENTS OPINION ABOUT THE FEELING
11 39
AFTER USING OF THIS PRODUCT
RESPONDENTS ARE USING ANY SHAMPOO BEFORE
12 41
THIS PRODUCT
RESPONDENTS LOOKING FEATURES FOR THIS
13 43
PRODUCT
RESPONDENTS OPINION ABOUT HOW OFTEN
14 45
CHANGE THIS BRAND
RESPONDENTS OPINION ABOUT ATTRACT
15 47
FEATURES OF DOVE SHAMPOO
RESPONDENTS OPINION ABOUT TO PURCHASE
16 49
BOTTLE OF SHAMPOO FOR A REASONABLE PRICE
RESPONDENTS OPINION ABOUT CONSUMPTION OF
17 51
SHAMPOO FOR THEIR INCOME
RESPONDENTS OPINION ABOUT LOOKING FOR BUY
18 53
A SHAMPOO
 LIST OF CHARTS
TABLES
NAME OF THE CHARTS P. NO
NO
RESPONDENTS OPINION ABOUT USING OF
1 20
SHAMPOO
RESPONDENTS PREFERENCE ABOUT BRAND OF
2 22
SHAMPOO
RESPONDENTS GET THE KNOWLEDGE ABOUT
3 24
DOVE SHAMPOO
RESPONDENTS OPINION ABOUT THE PURCHASING
4 26
QUANTITY OF DOVE SHAMPOO
RESPONDENTS OPINION ABOUT THE CONSUMPTION
5 28
OF SHAMPOO
RESPONDENTS OPINION ABOUT USAGE DOVE OF
6 30
FAMILY MEMBERS
RESPONDENTS REASON FOR CHOSEN DOVE
7 32
SHAMPOO
RESPONDENTS PREFERRING THE TYPE OF DOVE
8 34
SHAMPOO
RESPONDENTS OPINION ABOUT EXPECTING THE
9 36
IMPROVEMENTS FOR DOVE SHAMPOO
RESPONDENT SATISFACTION LEVEL DOVE
10 38
SHAMPOO COST
RESPONDENTS OPINION ABOUT THE FEELING AFTER
11 40
USING OF THIS PRODUCT
RESPONDENTS ARE USING ANY SHAMPOO BEFORE
12 42
THIS PRODUCT
RESPONDENTS LOOKING FEATURES FOR THIS
13 44
PRODUCT
RESPONDENTS OPINION ABOUT HOW OFTEN
14 46
CHANGE THIS BRAND
RESPONDENTS OPINION ABOUT ATTRACT
15 48
FEATURES OF DOVE SHAMPOO
RESPONDENTS OPINION ABOUT TO PURCHASE
16 50
BOTTLE OF SHAMPOO FOR A REASONABLE PRICE
RESPONDENTS OPINION ABOUT CONSUMPTION OF
17 52
SHAMPOO FOR THEIR INCOME
RESPONDENTS OPINION ABOUT LOOKING FOR BUY
18 54
A SHAMPOO