A STUDY ON CONSUMER PREFERENCES TOWARDS

HEAD AND SHOULDER SHAMPOO WITH SPECIAL

REFERENCE TO NAMAKKAL TOWN

A Project report submitted to the Periyar University, Salem in partial

fulfillment of the requirements for the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted by,
S.LOGANATHAN
(Reg.No:18UBA1651)

Under the guidance of

Mr.B.PRABHU M.B.A., M.Phil., M.A(Yoga)

 Asst. Prof. in Department of Business Administration

DEPARTMENT OF BUSINESS ADMINISTRATION

SENGUNTHAR ARTS AND SCIENCE COLLEGE

TIRUCHENGODE – 637 205

March – 2021

CERTIFICATE
 CERTIFICATE

This is to certify that the project entitled A STUDY ON CONSUMER

PREFERENCES TOWARDS HEAD AND SHOULDER SHAMPOO WITH SPECIAL
REFERENCE TO NAMAKKAL TOWN BY S.LOGANATHAN Register No
(18UBA1651) Under my supervision and guidance during the sixth semester 2018 –
2021 in partial fulfillment of the requirements for the award of the Degree of Bachelor
of Business Administration and the work is an original one and has not formed basis
for the award of any degree, diploma, associate ship, fellowship or any other similar
title.

GUIDE SIGNATURE HOD SIGNATURE

Project work evaluation viva-voce examination conducted on …………………… by

INTERNAL EXAMINER EXTERNAL EXAMINER
 DECLARATION

DECLARATION

I hereby declare that this project work entitled A STUDY ON CONSUMER

PREFERENCES TOWARDS HEAD AND SHOULDER SHAMPOO WITH SPECIAL
REFERENCE TO NAMAKKAL TOWN submitted to the PERIYAR UNIVERSITY,
SALEM in partial fulfillment of the requirement for the award of the degree of Bachelor of
Business Administration is an original one and has not been submitted earlier either to this
university or to any other institution for the award of the any degree/diploma.

Place: Tiruchengode Candidate Signature

Date: (S.LOGANATHAN)
ACKNOWLEDGEMENT
 ACKNOWLEDGMENT

I express my sincere thanks to Thiru.P.JAGADEESAN, Secretary &

Correspondent, of Sengunthar Arts and Science College, Tiruchengode, who provided
me all the facilities to do this report in our institution.

I express my sincere thanks to our beloved Dean Prof

A.BALADHANDAPANI, M.A., M.Phil., Sengunthar Arts and Science College,
Tiruchengode, who supported me to completed this report successfully.

I would like to express my sincere thanks to

Dr. S. RAVIKUMAR,M.Sc.,M.E.,M.Phil., PGDCA, Ph.D., Principal, Sengunthar
Arts and Science College, Tiruchengode, for providing me guidance and support
during the course of this study.

I am greatly indebted to B.PRABHU, M.B.A., M.Phil., M.A(YOGA)., HOD of

Business Administration for his encouragement towards the completion of my task.

I express my heart my heartfelt thanks to my mentor B.PRABHU, M.B.A.,

M.Phil., M.A(YOGA)., for his support and guidance during the preparation of the
project.

I am glad to express my heartfelt thanks to Assistant professors Mrs.R.RUPA

M.B.A, M.Phil., M.COM., B.Ed., for their support to complete the project
successfully.

I express my loving thanks to my beloved parents, friends, for their support and
encouragement.

(S.LOGANATHAN)
CONTENT
 CONTENT

CHAPTER PARTICULARS PAGE NO

I INTRODUCTION OF THE STUDY 1
1.1 INTRODUCTION OF THE STUDY 1
1.2 STATEMENT OF THE PROBLEM 5
1.3 OBJECTIVE OF THE STUDY 6
1.4 LIMITIONS OF THE STUDY 7
1.5 SCOPE OF THE STUDY 8
1.6 RESEARCH METHODOLOGY 9
II REVIEW OF LITERATURE 11
III PROFILE OF THE STUDY 16
IV ANALYSIS AND INTERPRETATION OF 28

DATA
V CONCLUSION AND SUGGESTION 58
5.1 FINDINGS 58
5.2 SUGGESTION 59
5.3 CONCLUSION 60
APPENDIX 61
QUESTIONNARIE 61
BIBLIOGRAPHY 65
LIST OF TABLE
 LIST OF TABLE

TABLE NO TITLES PAGE NO

1 AGE WISE CLASSIFICATION 28

2 LITERACY STATUS OF RESPONDENTS 30

3 OCCUPATIONAL STATUS 32

4 SIZE OF FAMILY OF THE RESPONDENTS 34

5 MONTHLY INCOME OF THE FAMILY 36

6 BRANDS PREFERENCE OF THE RESPONDENTS 38

7 SOURCES OF INFORMATION 40

8 FACTORS CONSIDERED BEFORE BUYING 42

9 REASONS FOR PREFER THIS BRAND 44

10 MODE OF PURCHASE 46

11 QUALITY OF BRAND 48

12 FACTOR DETERMINING SELECTION OF BRAND 50

13 FEELING ABOUT THE PRICE 52

14 EXPECTING LEVEL OF PRICE REDUCTION 54

15 TYPE OF WASHING MACHINE 56

16 FREQUENCY OF USING WASHING MACHINE 58

17 SATISFACTION IN AFTER SALES SERVICE 60

18 FACTORS OF DISSATISFACTION OF WASHING 62

MACHINE

19 BENEFITS OF WASHING MACHINE 64

LIST OF CHART
 LIST OF CHART

TABLE NO TITLES PAGE NO

1 AGE WISE CLASSIFICATION 29

2 LITERACY STATUS OF RESPONDENTS 31

3 OCCUPATIONAL STATUS 33

4 SIZE OF FAMILY OF THE RESPONDENTS 35

5 MONTHLY INCOME OF THE FAMILY 37

6 BRANDS PREFERENCE OF THE RESPONDENTS 39

7 SOURCES OF INFORMATION 41
8 FACTORS CONSIDERED BEFORE BUYING 43

9 REASONS FOR PREFER THIS BRAND 45

10 MODE OF PURCHASE 47

11 QUALITY OF BRAND 49

12 FACTOR DETERMINING SELECTION OF 51

BRAND

13 FEELING ABOUT THE PRICE 53

14 EXPECTING LEVEL OF PRICE REDUCTION 55

15 TYPE OF WASHING MACHINE 57

16 FREQUENCY OF USING WASHING MACHINE 59

17 SATISFACTION IN AFTER SALES SERVICE 61

18 FACTORS OF DISSATISFACTION OF WASHING 63

MACHINE

19 BENEFITS OF WASHING MACHINE 65

 CHAPTER-I

INTRODUCTION OF THE STUDY

 CHAPTER-II

REVIEW OF LITERATURE
 CHAPTER-III

PROFILE OF THE STUDY

 CHAPTER-IV

DATA ANALYSIS AND

INTERPRETATION
 CHAPTER-V

FINDINGS, SUGGESTIONS AND

CONCLUSTION
APPENDIX
BIBLIOGRAPHY