A STUDY ON CUSTOMER SATISFACTION TOWARDS PRODUCT OF

AAROKIYA MILK AT KALLAKURICHI TOWN,

A Project Report Submitted to the Periyar University in partial fulfilment of the requirement for
the award of the Degree of

BACHELOR OF BUSINESS ADMINISTRATION

By

V. MUNISHA

REG. NO: 20UBA1044

SUBJECT CODE: 19UBAPR1

Under the guidance of

Dr. M. SUNDARARAJU, M.B.A.,Ph.D.

GUEST LECTURER

Department of Business Administration

Department of Business Administration

Arignar Anna Govt. Arts College

Vadachennimalai, Attur-636121.

Salem District. Tamilnadu.

MAR-2023
 BONAFIDE CERTIFICATE

This is to certify that the project entitled “ A STUDY ON CUSTOMER

SATISFACTION TOWARDS PRODUCT OF AAROKIYA MILK AT KALLAKURICHI
TOWN,” is a bonafide work carried out by Miss, V. MUNISHA. (20UBA1044) under my
guidance during the academic year 2022-2023 in partial fulfilment of the requirements for the
award of the Degree of Bachelor of Business Administration and the work is an original one and
has not formed basis for the award of any degree, diploma, associate ship, fellowship or any
other similar title.

(HOD Signature) (Guide Signature)

Project Work evaluation viva- voice examination conducted on ____________ by

Internal Examiner External Examiner

 DECLARATION

I hereby declare that the project work entitled A STUDY ON CUSTOMER

SATISFACTION TOWARDS PRODUCT OF AAROKIYA MILK AT KALLAKURICHI
TOWN, “to the PERIYAR UNIVERSITY, SALEM in portal fulfillment of the requirements for
the award of the degree of Bachelor of Business Administration is an original Work and has
not been submitted earlier either to the university or to any other institution for the award of any
degree Diploma

Date:
Place: Candidate Signature
 ACKNOWLEDGEMENT

I wish to express my sincere thanks to the Administration Arignar Anna Government

Arts College, for providing me the need facilities to do my project work

I express my sincere to our principal Dr. K. CHITRA M.Sc., M.Phil., Ph.D

for his encouragement given to me in carrying on the project move.

I take immense pleasure to thank my Head of the Department Dr. L. PRAKASH., M.B.A.,

M.Phil., Ph.D. Department of Business Administration Arignar Govt Arts College for his

valuable guidance during each stage of project work,

I have great pleasure in explaining my sincere gratitude to my beloved guide

Dr.M. SUNDARARAJU, M.B.A., Ph.D. GUEST LECTURER, Arignar Anna Govt Arts
College value guidance and for the paints strains am taken in making their project work as a
grand success.

I wish to extent my regards to all staffs in the Department of Business Administration Arignar

Anna Govt. Arts College.

I remember with love the blessing and inspiration given my parents and friend for the successful

completion of the work,

Thank You
 CONTENT

CHAPTER TITLE PAGE

NO NO

I INTRODUCTION OF COMPANY 1

II HISTORY OF COMPANY 3

III PROFILE OF THE COMPANY 4

OBJECTIVE AND LIMITATION OF

7-8
STUDY
9-11
IV RESEARCH METHODOLOGY

12
V DATA ANALYSIS AND INTERPRETION

37-38
VI FINDINGS SUGGESTIONS AND
CONCLUSION
 40
BIBILOGRAPHY

List of Tables

Table No Name of the Table Page No

4.1 Classification Of Age 12

4.2 Classification Of Occupation 14

4.3 Respondents Family Size 16

4.4 Income Of The Respondents 18

4.5 Classification Of Gender 20

4.6 Martial Status Of Respondents 22

4.7 Product Users 24

4.8 Known About Product 26

4.9 Reason For Using 28

4.10 Years Of Using Product 30

4.11 Stimulated To Buy A Product 32

4.12 Other Brand 34

4.13 Respondents Changers 36

 4.14 Product Suggestions 38

List of Graphs

Graph No Name of the Graph Page No

4.1 Classification Of Age 13

4.2 Classification Of Occupation 15

4.3 Respondents Family Size 17

4.4 Income Of The Respondents 19

4.5 Classification Of Gender 21

4.6 Martial Status Of Respondents 23

4.7 Product Users 25

4.8 Known About Product 27

4.9 Reason For Using 29

4.10 Years Of Using Product 31

4.11 Stimulated To Buy A Product 33

4.12 Other Brand 35

4.13 Respondents Changers 37

4.14 Product Suggestions 39