A PROJECT REPORT ENTITLED

“A STUDY ON CUSTOMER AWARENESS ABOUT ECO-FRIENDLY PRODUCTS

IN VALANCHERY MUNICIPALITY”

Submitted to the University of Calicut in Partial fulfillment of the

Requirements for the Award of Degree of
BACHELOR OF COMMERCE

Submitted By
VAHABUDHEEN
(Reg.NO. SFASBCMO58)
UNDER THE GUIDANCE OF
Mrs. K.T NASEEBA
(Assistant professor, PG department of commerce and management
studies)

SAFACOLLEGE OF ARTS AND SCIENCE, POOKKATTIRI

(AFFILIATED TO UNIVERSITY OF CALICUT)

2018-2021

1
CERTIFICATES

2
 PG DEPARTMENT OF COMMERCE AND MANAGEMENT
STUDIES
SAFA COLLEGE OF ARTS AND SCIENCE
POOKKATTIRI-EDAYUR, 676552

CERTIFICATE

This is to certify that the project report entitled “A STUDY ON CUSTOMER AWARENESS
ABOUT ECO-FRIENDLY PRODUCTS IN VALANCHERY MUNICIPALITY”
submitted to the University of Calicut, in partial fulfillment of the requirements for the award
of the degree of Bachelor of Commerce is a record of original project work done by Mr.
VAHABUDHEEN. K During 2018-2021 under my supervision and guidance.

Place: Pookkattiri Mrs. K.T NASEEBA

Date: (Assistant professor,
PG department of commerce and management studies)

3
 PG DEPARTMENT OF COMMERCE AND MANAGEMENT
STUDIES
SAFA COLLEGE OF ARTS AND SCIENCE

POOKKATTIRI-EDAYUR, 676552

CERTIFICATE
This is to certify that the project report entitled “A STUDY ON CUSTOMER AWARENESS
ABOUT ECO-FRIENDLY PRODUCTS IN VALANCHERY MUNICIPALITY ”
submitted to the university of Calicut, in partial fulfillment of the requirements for the award
of the degree of Bachelor of Commerce is a record of original project work done by MR.
VAHABUDHEEN.K during 2018-2021 under the supervision and guidance of Mrs. K.T
NASEEBA, Assistant Professor, PG Department of Commerce and Management Studies, Safa
College of arts and Science, Pookkattiri-Edayur, and it has not formed the basis for the award
of any degree, diploma or other similar title to any candidate in any university.

Place: Pookkattiri NIYASALI .KC

Date: (Head of the department
PG department of commerce and management studies)

4
 DECLARATION

I, VAHABUDHEEN.K hereby declare that the project report entitled “A STUDY ON

CUSTOMER AWARENESS ABOUT ECO-FRIENDLY PRODUCTS IN VALACHERY
MUNICIPALITY” submitted to the university of Calicut, in partial fulfillment of the
requirements for the award of the degree of Bachelor of Commerce is a record of original
project work done by me during 2018-2021 under the supervision and guidance of Mrs. K.T
NASEEBA, Assistant Professor, PG Department of commerce and management studies, Safa
college of arts and science Pookkattiri-Edayur, and it has not formed the basis for the award of
any degree, diploma or other similar title to any candidate in any university.

Place: Pookkattiri

Date : VAHABUDHEEN.K

5
 ACKNOWLEDGEMENT

I express my sincere gratitude to ‘God Almighty’ for alighting my knowledge and guiding my
path through this project and who helped me the most in completing this project report
successfully.

I express my sincere thanks to our Principal Prof. P. ABDUL GAFOOR sir for having given
his consent to undertake this project.

I am extremely thankful to Mr. NIYASALI. KC(Head of the Department of Commerce and

Management Studies) for the constant support and encouragement granted throughout the
project.

I wish my profound sense of gratitude and indebtedness to Mrs. K.T NASEEBA, my faculty
and guide, who have been a constant source of valuable advice, inspiration and encouragement
for the preparation of this report.

I place on record my sincere thanks to my parents and family members for their constant
encouragement, motivation, help and moral support throughout my academic pursuits.

Finally, I must extend thanks to my friends, teachers and well-wishers for the encouragement,
sustained help and divine blessings which I got from them.

VAHABUDHEEN K

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 CONTENTS

CHAPTER
TITLE OF THE CHAPTER PAGE NO.
NO

INTRODUCTION

1 Introduction
2 Statement of the problem
1 13-19
3 Objectives of the study
4 scope of the study
5 Research methodology
6 Limitations of the study

2 REVIEW OF LITERATURE 20-23

THEORETICAL FRAMEWORK FOR

3 24-30
THE STUDY

DATA ANALYSIS AND

4 31-53
INTERPRETATION

FINDINGS, SUGGESTIONS AND

5 54-57
CONCLUSION

BIBLIOGRAPHY 58-59

APPENDIX 60-64

7
 LIST OF TABLES

TABLE TITLE OF THE TABLE PAGE

NO. NO.

4.1 AGE OF RESPONDENTS 33

4.2 GENDER RATIO OF RESPONDENTS 34

4.3 ANNUAL INCOME 35

4.4 CONSIDERATION OF ENVIRONMENTAL ASPECTS 36

BEFORE BUYING PRODUCTS

4.5 NUMBER OF RESPONDENTS HEARED ABOUT ECO- 37

FRIENDLY PRODUCTS

4.6 MEDIUM OF AWARENESS ABOUT ECO-FRIENDLY 38

PRODUCTS

4.7 FACTORS INFLUENCING MORE FOR PURCHASING ECO- 40

FRIENDLY PRODUCTS

4.8 INFLUENCE OF SOCIAL MEDIA 41

4.9 REASONS BEHIND THE CUSTOMER THAT MAKE THEM 42

TO PAY MORE FOR ECO-FRIENDLY PRODUCTS

4.10 OPINION ABOUT USE OF ECO-FRIENDLY PRODUCTS 43

REDUCE THE ENVIRONMENTAL ISSUE

8
4.11 ECO-FRIENDLY PRODUCTS RESULTING IN BETTER 44
PRODUCTS QUALITY

4.12 BARRIERS THAT YOU ARE FACING WHILE TAKING A 45

DECISION TO PURCHASE ECO-FRIENDLY PRODUCTS

4.13 AWARENESS ABOUT GOVERNMENT SCHEME 46

4.14 ATTITUDE TOWARDS PURCHASING ECO-FRIENDLY 47

PRODUCTS

4.15 OPINION ABOUT PURCHASE OF ECO-FRIENDLY 48

PRODUCTS IN FUTURE

4.16 OPINION ABOUT PURCHASE OF ECO-FRIENDLY 49

PRODUCTS

4.17 SUGGEST ECO-FRIENDLY PRODUCTS TO OTHERS 50

4.18 GREEN MARKETING IS INHEADLINE NOW A DAY 51

4.19 INITIATIVE IN MARKETING COMPANIES TO GO GREEN 52

4.20 THE REASON THAT MAKES WILLING TO PAY FOR 53

MORE THE "GREEN"PRODUCTS

4.21 AWARE ABOUT THE ADVANTAGE OF GREEN 54

MARKETING PRODUCT

9
 4.22 THE ISSUES OF ECO FRIENDLY PRODUCTS REDUCE 55
THE ENVIRONMENTAL

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CHART TITLE OF THE CHART PAGE
NO. NO.

4.1 AGE OF RESPONDENTS 33

4.2 GENDER RATIO OF RESPONDENTS 34

4.3 ANNUAL INCOME 35

4.4 CONSIDERATION OF ENVIRONMENTAL ASPECTS 36

BEFORE BUYING PRODUCTS

4.5 NUMBER OF RESPONDENTS HEARED ABOUT ECO- 37

FRIENDLY PRODUCTS

4.6 MEDIUM OF AWARENESS ABOUT ECO-FRIENDLY 38

PRODUCTS

4.7 FACTORS INFLUENCING MORE FOR PURCHASING ECO- 40

FRIENDLY PRODUCTS

4.8 INFLUENCE OF SOCIAL MEDIA 41

4.9 REASONS BEHIND THE CUSTOMER THAT MAKE THEM 42

TO PAY MORE FOR ECO-FRIENDLY PRODUCTS

4.10 OPINION ABOUT USE OF ECO-FRIENDLY PRODUCTS 43

REDUCE THE ENVIRONMENTAL ISSUE

4.11 ECO-FRIENDLY PRODUCTS RESULTING IN BETTER 44

PRODUCTS QUALITY

11
4.12 BARRIERS THAT YOU ARE FACING WHILE TAKING A 45
DECISION TO PURCHASE ECO-FRIENDLY PRODUCTS

4.13 AWARENESS ABOUT GOVERNMENT SCHEME 46

4.14 ATTITUDE TOWARDS PURCHASING ECO-FRIENDLY 47

PRODUCTS

4.15 OPINION ABOUT PURCHASE OF ECO-FRIENDLY 48

PRODUCTS IN FUTURE

4.16 OPINION ABOUT PURCHASE OF ECO-FRIENDLY 49

PRODUCTS

4.17 SUGGEST ECO-FRIENDLY PRODUCTS TO OTHERS 50

4.18 GREEN MARKETING IS INHEADLINE NOW A DAY 51

4.19 INITIATIVE IN MARKETING COMPANIES TO GO GREEN 52

4.20 THE REASON THAT MAKES WILLING TO PAY FOR 53

MORE THE "GREEN"PRODUCTS

4.21 AWARE ABOUT THE ADVANTAGE OF GREEN 54

MARKETING PRODUCT

4.22 THE ISSUES OF ECO FRIENDLY PRODUCTS REDUCE 55

THE ENVIRONMENTAL

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 CHAPTER 1

INTRODUCTION

13
1.1 INTRODUCTION

Earth is only planet where human beings can exist. We need to be eco friendly to save our
planet earth and environment as well as making it a better place to live in. Million tons of waste
is produced in the world every day. A person being eco-friendly not only helps his surrounding
to be less harmful but also helps the fellow human beings and the animals around him.

Eco-friendly products are products that do not harm the environment, whether in their
production, use or disposal. The word “eco-friendly” denotes the products or the activities of
human beings in a way which is friendly to the environment. Eco-friendly products also known
as green products are generally made with non-toxic locally obtained sustainable materials. A
person being eco-friendly helps his surroundings to be less harmful to the fellow human beings
and the animal around him. He does so, by using eco friendly products and by using organic
chemicals instead of harsh ones for his purpose. Eco- friendly products are readily available
now a day and these include small articles from handmade paper bags, jute bags, and recycled
papers to eco- friendly fuels so on.

Consumers' concern with green issues is a worldwide subject that continuously changes their
lifestyle into becoming more environmentally responsible. One green awareness event jointly
observed by the global community is the energy-saving campaign of switching off lights for
one designated hour to reduce environmental impact, known as Earth Hour.

14
 1.2 STATEMENT OF THE PROBLEM
.
There are lots and lots of harmful effects of plastics, chemicals, non-biodegradable items,
which is the main reason for us to start using eco-friendly products as soon as possible. The
dangerous gases produced by these items not only pollute our environment but also causes
respiratory problems in human beings. Due to this polluted air and water there is a danger of
complete extinction of various rare species of animals and birds. Not only this, but there is
also a change in the global warming of the earth, which increases the earth’s temperature,
which in turn causes the green house effect.

Environmental Pollution is increasing day by day and eliminating pollution has now
become very important in the world since many big cities as well as smaller towns in many
places are seeing the effects of pollution. There are many ways which one can help to eliminate
pollution and make earth a better place for generation to come. The green marketing products
are slowly getting huge awareness in among the world through environmentalist and other
social protection conscious people for avoiding the global warming. As a part of pollution
control one can choose to buy eco-friendly products. The intention of this research is to identify
whether the people is aware of green products and also to analyze how various factors affect
the purchase of eco friendly products

15
 1.4 OBJECTIVES OF THE STUDY

PRIMARY OBJECTIVE

• To investigate the level of awareness of people about eco-friendly products.

SECONDARY OBJECTIVES

• To identify the barriers facing by the people to purchase eco- friendly products

• To find out other factors affecting the purchase of eco-friendly products.

• To know whether people is aware of government schemes which aimed at promoting

Eco-friendly products.

16
 1.3 SCOPE OF THE STUDY

Terms like green marketing and green consumer have evolved and a lot of work is being done
to understand the awareness levels of the customer, their attitude towards the green products
and their willingness to accept and pay a premium for the green products .Saving the
environment has become a big issue in recent times. The messages are being promoted as
reduce, re-use and recycle .This study attempts to present the awareness level of people towards
eco-friendly products and to know various factors effecting the purchase of eco-friendly
products. This study mainly covers the area of Tirur Municipality. The study covers a period
of 21 days

17
 1.5 RESEARCH METHODOLOGY

RESEARCH DESIGN:

The type of research carried was descriptive in nature. For this purpose of the study detailed
and structured questionnaire was designed.

TYPES OF RESEARCH DESIGN:

For the study descriptive research is applied

SAMPLE DESIGN

The sample choose consists of 50 respondents who are located in “Tirur Municipality”.

➢ SAMPLE UNIT

For the study sample area of Tirur municipality.

➢ POPULATION

Population represents whole customers Tirur municipality.

➢ SAMPLE SIZE

The sample choose consists of 50 respondents of who are located in "Tirur municipality"

➢ SAMPLE METHOD

Data analyses are done with the help of simple percentage method. The important factors and
data collected was sequentially analyzed and presented in the form of charts.

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SOURCES OF DATA COLLECTION

The data presented are both primary and secondary data

➢ Primary data:

The primary data was collected by means of preparing a questionnaire and getting it
filled by respondents

➢ Secondary data :

Secondary data had been collected from websites and books

Tools used for data analysis and data presentation

Data analyses are done with the help of simple percentage method. The data presented
through the help at tables, chart or diagrams

Period of the study:

The study was conducted over a period of 21 days.

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 1.6 LIMITATIONS OF THE STUDY

• The study was constrained to Tirur municipality

• Some respondents don’t know the concept of green products, so they need more
explanation.
• Lack of support from some respondents
• Some information are drawn from various secondary sources, it may not be 100%
reliable.
• The study is based on sampling data hence this study possess the limitations of sampling

20
 CHAPTER 2

REVIEW OF LITERATURE

21
 REVIEW OF LITERATURE

Akram Ahmed Alodini(2008) in his study states that now, a variety of environmental
problems affects our entire world. Many countries around the world are concerned about the
environmental protection. Industrial sector is also playing important role to help and support
this protection by producing green products that are environmentally friendly. However, this
kind of products is usually expensive. The objective of this study is to understand the factors
that could affect customers to pay more for green products in University Sains Malaysia. The
results showed that the consumers’ attitude and behavior are the most consistent explanatory
factors in predicting their willingness to pay more for green products. The research finding also
shows that the segments of consumers who are willing to pay green products were more likely
to be married. Another finding showed that local students are more willing to pay for the
environmentally friendly products more than the international students.

Biji p Thomas &h NanjeGowda (2010) highlighted that environmentally friendly buildings
are also known as green buildings. Some of the visible green features such as exterior window
shading, good day lighting, green (landscaped) roofs, and natural ventilation chimney are often
considered as the signals of being green.

Annie Lefebure; Rafael Rosales Munoz; (2011) states that sustainable consumption has
become a crucial factor to consider for both consumers and manufacturing firms. Green
marketing practices, or activities aimed at decreasing the impact on the environment, have been
incorporated into many business plans to combat old habits of wastefulness and pollution.

Selvakumar&Rameshpandi(2011) indicated that the green marketing is not all about

manufacturing green products and services but encompassing all those marketing activities
they needed to develop and sustain Consumers eco-friendly attitudes and behaviors in a way
that helps in creating minimal detrimental impact on the environment.

22
Philip kotler and kevinlanekeller(2011) companies that mound green programs can face two
main problems; consumer may believe that product is of inferior quality of being green and
consumers feel the product is not really that green to begin with.

AabhaAnoop, The Hindu newspaper,(2011) in their article about eco- friendly bags say that,
to start with, plastic carry-bags are the biggest pollutants and the alternative is to use cloth or
paper bags. They are

costlier, but are more durable than thin carry-bags often available in the market. Even the
thicker bags provided by textile and other merchant outlets can be replaced by much more
durable and eco-friendly cloth bags. A purse-bag promoted by the Narikkuni-based Minnas
Paper and Cloth Products is a blessing to shoppers who hate to carry home loads of plastic
waste from the market. The purse-bag is a compact product serving as a purse, but on opening
the zipper on the side, it becomes a big carry-bag. Plastic cups and plates from another big
chunk of waste. Consumers should be delighted to know that these can be easily replaced by
paper products. Areca-leaf plates and cups will be a big draw if popularized. A number of
Kudumbasree units in the district have ventured into manufacture of areca-leaf products, which
are cheap and durable.

Sourabh Bhattacharyya (2011) states that the green marketers in India should carry out heavy
promotional campaigns, because majority of Indian consumers are price-sensitive and not sure
about the quality of green products.

Magali Morel Francis Kwakye (2012) his research study is on the green marketing but
specifically on consumers’ attitudes and purchase intention of eco-friendly products The
objective of this research was looked into and explored the influencing of the four traditional
marketing-mix elements, satisfaction and word of mouth (WOM) on attitude and purchasing
intentions of consumers on eco-friendly products specifically fasting moving consumer goods
(FMCG) or non-durable ones. The purpose of the study was to obtain information from
consumers’ point of view. Furthermore, one perspective of the study was to look into the
comparison of the Swedish and the Non-Swedish their attitudes towards eco-friendly products.
A questionnaire provided to obtain the views of the Swedish and others nationalities, how they
are influenced by the marketing-mix elements (4P), satisfaction and WOM concerning green

23
attitudes and purchase intention of eco-friendly products. Our findings indicated that
consumers who already bought eco-friendly products and those who are satisfied by these
previous purchases were willing to repeat purchases.

BabitaSaini (2013) in her study ‘Green marketing and its impact on consumer buying
behavior’ she says that Green marketing is going to be proactive topic with it steps into the
world of thewhere consumers are not only aware for the multiple brands and their perceived
quality but also they have started to pay more attention to the environment and thereby
becoming more eco friendly. Therefore the companies are also exploring the various ways for
communicating with the customers so that customers can be retained as loyal for long by
adopting green management. The aim of the study is how consumer buying behavior is affected
by the green marketing and how companies can get the competitive edge by adopting it. How
demand could be enhanced by pursuing the green strategies and what challenges would be
faced by the companies in going green. The results from this illustrates that companies need to
increase their communication with the customers for going green, and that attributes like price
and quality are more important than “environmental responsibility”.

24
 CHAPTER 3

THEORETICAL FRAMEWORK FOR THE STUDY

25
 THEORETICAL FRAMEWORK

ECO-FRIENDLY PRODUCTS

Eco-friendly products are products that do not harm the environment whether in their
production, use or disposal. In other words, these products help preserve the environment by
significantly reducing the pollution they could produce. Eco-friendly products can be made
from scratch, or from recycled materials. This kind of product is easily recognizable as it is, in
most cases, labeled as such. GREEN PRODUCTS can be defined as a product that meets any
one of these criteria.

1. It has qualities that will protect the environment

2. It has replaced the artificial ingredients with natural ingredient

Some people think that it requires lot of time, effort and money to make a home eco-friendly.
The truth is that there is lot of eco-products that you can start using right now which can help
us to reduce waste and make this planet a better place to live. Eco-products are also known as
environment friendly products as they cause minimal harm to people and the environment.

1. REDUCE WASTE

2. SAVE ENERGY

3. STREAMLINE PRODUCTION

26
 4. OFFER ECO-FRIENDLY PRODUCTS

Eco-friendly products are those products which we use within the households. They are
tangible and movable personal property placed in the living rooms, Dining rooms, Kitchens,
family rooms, great rooms, bed rooms’ bathrooms, Recreation rooms, hallways, basements and
other rooms of a house. Examples of household goods include baby items, furniture’s,
bookcases, cooking utensils ,blenders ,computers ,curtains

,drinking glasses ,table ,radios, washing powder, utensils, fans, hand tools, towels, toys,
umbrellas, vacuum cleaners etc.

We are slowly realizing that many of the products we have been using within our households
contain substances and chemicals that are detrimental not only to our health, but also to that of
the environment. This project mainly aims at knowing the awareness of eco-friendly products
among people. This project mainly concentrates on few eco- friendly products.

THE GREEN CONSUMER

There is growing interest among the consumers all over the world for protection of the
environment. The green consumers are the main motivating force behind the green marketing
process. It is their concern for environment and their own well being that drives demand for
eco friendly products, which in turn encourages improvements in the environmental
performance of many products and companies. Thus, for a marketer it is important to identify
the types of green consumers. Although no consumer product has a zero impact on the
environment, in business, the terms green product and environmental product‖ are used
commonly to describe those products that strive to protect or enhance the natural environment
by conserving energy and/or resources and reducing or eliminating use of toxic agents,

27
pollution, and waste. Worldwide evidence indicates people are concerned about the
environment and are changing their behavior and there is growing awareness among the
consumers all over the world regarding protection of the environment where they live.

People do want to bequeath a clean earth to their offspring. Various studies by

environmentalists indicate that people are concerned about the environment and are changing
their behavior pattern so as to be less hostile towards it. Research reveals that increasing
number of the consumers, both individual and industrial, are asking for environment friendly
products. Most of them feel that environment-friendly products are safe to use. As a result,
green marketing has emerged, which aims at marketing sustainable and socially responsible
products and services profitably but without having any adverse effect on the environment.
Now is the era of recyclable, non-toxic and environment friendly goods. This has become the
new mantra for marketers to satisfy the needs of consumers and earn better profits in a greener
way. It includes a broad range of activities like product modification, changing the production
process, modified advertising, change in packaging, etc., aimed at reducing the detrimental
impact of products and their consumption and disposal on the environment.

Companies all over the world are striving to reduce the impact of products and services on the
climate and other environmental parameters. Marketers are taking the cue and are going green.
Green marketer can attract customers on the basis of performance, money savings, health and
convenience, or just plain environmental friendliness, so as to target a wide range of green
consumers. The green consumers are the driving forces behind the green marketing process. It
is they who drive consumer demand, which in turn encourages improvements in the
environmental performance of many products and companies. Thus, for a marketer it is
important to identify the types of green consumers.

Demographically, green customer, our study reveals, are diversely spread along all income
ranges, age brackets, education levels and various household sizes. On average green shoppers
are a little older, tend to have higher income, and more education, but you will find substantial
numbers of green shoppers can be found distributed across the consumer population.

28
BARRIERS TO PURCHASE ECO-FRIENDLY PRODUCTS

1. Price

Price is a well-recognized hurdle for many consumers in purchasing eco-friendly products.

66% of us consumers view environmentally friendly product are too expensive. Whether
consumers are looking to purchase an energy saving light bulb or environment friendly
cleaning product, these products often cost more than the most popular consumer versions.

2. Performance

Marketers need to clearly communicate the products benefits and sustainable position
especially when commanding a premium price.

3. Behavioral change

Many sustainable practices require consumers to change their habits and adopt new ones.
Recycling ,turning off the lights, lowering the thermostat in winter, using recyclable bags for
shopping all require changing behavior

4. Time

Evan though the number of individuals willing to purchase green products has beenincreased.
Consumers don’t like to spend a lot of time searching for green products; they prefer products
that are easily available.

29
GOVERNMENT SCHEMES TO PROMOTE ECO-FRIENDLY
PRODUCTS

➢ Eco-mark scheme

It is a voluntary non-binding scheme which labels consumer products as environment

friendly based upon certain environmental as well as quality parameters. To increase
consumer awareness, the government launched the eco - Labeling scheme known as eco-
mark in 1991 for easy identification of environment friendly products.

➢ Water conservation

In a bid to raise awareness about water conservation, the NarendraModi government

directed he states of India to ensure that 50% of the work taken up by MREGA should be
for improvement of water conservation.

➢ Assistance to NGO’s in the promotion, conservation and preservation of

environment

The main purpose of this scheme is to promote and assist various NGO’S including
RWA’S, voluntary organizations in the conservation, preservation of environment and
pollution control activities.

➢ FAME India

To promote eco friendly vehicles, the government in April launched FAME INDIA .under
this scheme, public transport system in metropolitan cities would be encouraged to use
hybrid and electric models.

30
 ➢ Swachh Bharat Abhiyan

The Swachh Bharat Abhiyan is India’s biggest cleanliness drive ever. It was officially
launched on Oct 2, 2014 at Rajghat, New Delhi. This scheme covers as many as 4041 towns
and aims at cleaning streets, roads and infrastructure.

➢ NATIONAL AIR QUALITY INDEX (NAQL)

Focusing on bringing down soaring pollution levels in the country, Prime Minister
Narendra Modi launched NAQL in April 2015.this scheme will help raise awareness about
alarming levels of air quality across the country.

➢ Eco clubs in schools and colleges

Eco clubs play an important role in creating environmental awareness amongst the future
generation. 2000 eco clubs have been established in government, aided, private, public
schools. Department of environment provides increased token grant @Rs.20, 000 to each
eco-club school/college for undertaking various eco-friendly activities.

ADVANTAGES OF ECO-FRIENDLY PRODUCTS

➢ Renewable
➢ Eco-friendly
➢ Solve major 3 social problems
• Power necessity
• Checks
• Disposal of organic wastes
➢ Better environment
➢ Better health
➢ Operational cost saving
➢ Better resource utilization

31
 CHAPTER 4

DATA ANALYSIS AND INTERPRETATIONS

32
 Table 4.1

AGE OF RESPONDENTS

AGE NO.OF PERCENT

RESPONTENTS AGE
15-25 18 36%
25-50 24 48%
50-75 8 16%
Total 50 100%

(Source: primary data)

GRAPH 4.1AGE OF RESPONDENTS

60

50 48%

4 36

3
Series

2 16

0
15- 25- 50-

INTERPRETATION:

33
 The above chart reveals that majority of respondents were aged 25-50 year old representing
48%, it is followed by 36% were aged 15-35 years old and only 16% were above 50 years old.

Table 4.2

GENDER RATIO OF RESPONDENTS

NO. OF
GENDER PERCENTAGE
RESPONDENTS

MALE 12 24%

FEMALE 38 76%

TOTAL 50 100%

(Source: primary data)

GRAPH 4.2 GENDER RATIO OF RESPONDENTS

Male
24%

Male
Female

Female
76%

INTERPRETATION:

34
 The above chart reveals that 24% of respondents are male and 76% are female who
responded to customer awareness about eco-friendly products.

Table 4.3

ANNUAL INCOME

RESPONSE NO OF RESPONDENTS PERCENTAGE

Up To15000 5 10%
15000-25000 8 16%
25000-35000 7 14%
Above 35000 30 60%
TOTAL 50 100%
(Source: primary data)

GRAPH 4.3 ANNUAL INCOME

7
60
6

Series
3

2 16
14
10
1

0
Up 15000- 25000- Above

INTERPRETATION:

35
The above chart reveals that 10% of respondents annual income below 15000, 16%of
respondents are in the group of 15000-25000, 14%of respondents are in the group of 25000-
35000, and the majority of respondent’s annual income is above 35000.

Table 4.4

CONSIDERATION OF ENVIRONMENTAL ASPECTS BEFORE

BUYING PRODUCTS

(Source: primary data)

FACTORS NO OF RESPONDENTS PERCENTAGE

Yes 41 82%
No 9 18%
TOTAL 50 100

GRAPH 4.4 CONSIDERATION OF ENVIRONMENTAL ASPECTS BEFORE BUYING

PRODUCTS

18%

Yes No

82%

INTERPRETATION:

36
The above chart reveals that 82%of majority respondents are consider the environmental
aspects before buying products, only 18%of respondents are no consider the environmental
aspects.

Table 4.5

NUMBER OF RESPONDENTS AWARE OF ECO FRIENDLY

PRODUCTS
FACTORS NO OFRESPONDENTS PERCENTAGE

YES 47 94%

NO 3 6%

TOTAL 50 100%

(Source: primary data)

GRAPH 4.5 NUMBER OF RESPONDENTS AWARE OF ECO FRIENDLY

PRODUCTS

100

90

80

70

60

50 No
94
Yes
40

30

20

10
6
0
Yes No

37
INTERPRETATION:

The above chart reveals that 94% of majority respondents are aware of eco friendly products
and 6%of respondents are not heard about eco friendly products.

Table 4.6

MEDIUM OF AWRENESS ABOUT ECO FRIENDLY PRODUCTS

ECO FRIENDLY NO OF RESPONDENTS PERCENTAGE

PRODUCT

Television 21 42%
Newspaper 10 20%
Magazine 7 14%
Other 12 24%
TOTAL 50 100%
(Source: primary data)

GRAPH 4.6MEDIUM OF AWRENESS ABOUT ECO FRIENDLY PRODUCTS

4 42
4
0

3
5

3 24%
20%
Series
2

1 14

1
0

Televisio Newspap Magazin Othe

INTERPRETATION:

38
 The above chart reveals that 42% of respondents are aware about eco- friendly products through
television, 20%from newspaper, 14 %from magazines, and 24 % of respondents from other
source of medium of awareness.

Table 4.7

FACTORS INFLUENCING MORE FOR PURCHASING ECO

FRIENDLY PRODUCTS
FACTORS NO OF RESPONDENTS PERCENTAGE
Health Consciousness 28 56%
Attitude Towards Environment 7 14%
Influence Of Social Media 7 14%
Price Of Products 3 6%
Product Features 4 8%
Others 1 2%
TOTAL 50 100%

GRAPH 4.7 FACTORS INFLUENCING MORE FOR PURCHASING ECO FRIENDLY

PRODUCTS

60 56

50

40

30

20 14 14
8
10 6
2
0
Health Attitude Influence of Price of Product Others
Consciousness towards social media products features
environment

Series

39
 INTERPRETATION:

The above chart reveals that 56% of respondents are influenced by health consciousness for
purchasing eco-friendly products, 14% purchased with the attitude towards the environment,
14% respondents purchasing with the influence of social media, 6% of respondents are
influenced by price of products, and 8% of respondents influenced by the products features
and 2% are influenced by others factors.

Table 4.8
INFLUENCE OF SOCIAL MEDIA

(Source: primary data)

SOCIAL MEDIA NO OF RESPONDENTS PERCENTAGE
Google 16 32
Facebook 5 10
Whatsapp 13 26
Instagram 16 32
TOTAL 50 100

GRAPH 4.8 INFLUENCE OF SOCIAL MEDIA

Instagram, 32 Google, 32

Google
Facebook
Whatsapp
Instagram

Facebook, 10

Whatsapp, 26

INTERPRETATION:

40
32% of respondents are influenced by google, 10%of respondents are influenced by face
book,26%of respondents influenced by whatsapp , and 32%of respondents influenced by
instagram.

Table 4.9
ECO FRIENDLY PRODUCT COULD BE BENEFICIAL INVESTMENT FOR A
LONG TIME

FATORS NO OF RESPONDENTS PERCENTAGE

Fully Agree 13 26
Agree 23 46
Neutral 13 26
Disagree 1 2
Fully Disagree 0 0
TOTAL 50 100

(Source: primary data)

GRAPH 4.9 ECO FRIENDLY PRODUCT COULD BE BENEFICIAL INVESTMENT FOR

A LONG TIME

Fully Disagree 0

Disagree 2

Neutral 26

Agree 46

Fully Agree 26

0 5 10 15 20 25 30 35 40 45 50

Series

INTERPRETATION:

41
The above chart reveals that 26% of respondents are fully agree, 46% are agree, 26% are
neutral, 2% are disagree and 0 fully disagree with that eco friendly product could be
beneficial investment for long time.

Table 4.10

OPINION ABOUT USE OF ECO FRIENDLY PRODUCTS REDUCE

THE ENVIRONMENTAL ISSUE

FACTOR NO OF RESPONDENTS PERCENTAGE

YES 48 96%
NO 2 4%
TOTAL 50 100%
(Source: primary data)

GRAPH 4.10 OPINION ABOUT USE OF ECO FRIENDLY PRODUCTS REDUCE THE
ENVIRONMENTAL ISSUE
4%

Yes
No

96%

42
INTERPRETATION:

96% of respondents agree with the point that eco friendly products reduce the environmental
issues and 4% of respondents are not agree with the point.

Table 4.11

AWARENESS ABOUT GOVERNMENT SCHEMES WHICH MOTIVATE

THE USE OF ECO FRIENDLY PRODUCTS

(Source: primary data)

FATORS NO OF RESPONDENTS PERCENTAGE

Not at all aware 6 12

Slightly aware 11 22
Somewhat aware 19 38
Moderately aware 8 16
Extremely aware 6 12
TOTAL 50 100

GRAPH 4.11 AWARENESS ABOUT GOVERNMENT SCHEMES WHICH MOTIVATE

THE USE OF ECO FRIENDLY PRODUCTS

43
 40 38

35

30

25 22
20
16
15 12 12
10

0
Not at all aware Slighty aware Somewhat aware Moderately aware Extremely aware

Series

INTERPRETATION:

The above chat reveals that 38% of responents are somewhat aware of government schemes
which motivate the use of eco friendly products and 22% are slighty aware , 16 % are
moderately aware, 12% are extremely aware and 12 % are not at all aware.

Table 4.12

ATTITUDE TOWARDS PURCHASING ECO FRIENDLY PRODUCTS

FACTORS RESPONSE PERCENTAGE

FAVOURABLE 30 60%

NEUTRAL 19 38%

UNFAVOURABLE 1 2%
TOTAL 50 100%
(Source: primary data)

44
 GRAPH 4.14 ATTITUDE TOWARDS PURCHASING ECO FRIENDLY
PRODUCTS

7
60
6

4 3

Series
3

1
2
0
FAVOURAB NEUTR UNFAVOURA

INTERPRETATION:

60%Of Respondents Have Favorable Attitude Towards Purchasing Eco Friendly

Products.38%Of Respondents Have Positive Attitude Towards Purchasing Eco
Friendly Products. Only 2%Of Respondents Have Unfavorable Attitude.

45
46
.Table 4.15

OPINION ABOUT PURCHASE OF ECO FRIENDLY PRODUCTS IN

FUTURE

FACTORS RESPONDENTS PERCENTAGE

YES 48 96%
NO 2 4%
TOTAL

47
 (Source: primary data)

GRAPH 4.15 OPINION ABOUT PURCHASE OF ECO FRIENDLY PRODUCTS IN

FUTURE

100 96%

90

80

70

60

50
Series
4
0

3
0

2 4%

0
YE N
INTERPRETATION:

The above chart reveals that 96%of respondents agree with point that purchase of eco-friendly
products in future.

Table 4.16

OPINION ABOUT PURCHASE OF ECO FRIENDLY PRODUCTS

FACTORS RESPONSE PERCENTAGE

GOOD 49 98%

BAD 1 2%

48
 TOTAL 50 100%

(Source: primary data)

GRAPH 4.16 OPINION ABOUT PURCHASE OF ECO FRIENDLY PRODUCTS

12

100 98%

6
Series

2
0
GOO BA

INTERPRETATION:

98% of respondents said that purchasing co-friendly products is good. Only 2% of respondents
said that purchasing of eco friendly products is bad.

Table 4.17

SUGGEST ECO FRIENDLY PRODUCTS TO OTHERS

FACTORS RESPONDENTS PERCENTAGE

YES 45 90%
NO 5 10%
TOTAL 50 100%
(Source: primary data)

GRAPH 4.17 SUGGEST ECO FRIENDLY PRODUCTS TO OTHERS

49
 10%

YES
NO

90%

INTERPRETATION:

90%of respondents suggest eco friendly products to others and 10 %of respondents are not
suggest any products to others.

TABLE 4.18

GREEN MARKETING IS IN HEADLINE NOW A DAYS

FACTORS RESPONDENTS PERCENTAGE

Consumer are being aware 30 60%
of green product
Company increasing its 10 20%
competitive edge

50
 Company attempt to 10 20%
address society's new
concern
TOTAL 50 100%

(Source: primary data)

GRAPH 4.18 GREEN MARKETING IS IN HEADLINE NOW A DAYS

3
60
3
0

2
5

2
Series
20 20
1
0

Consumer are being aware Company Company attempt

increasing its to
address society's

Interpretation :

60% of the respondents suggest the green marketing in is headline now a days.

51
 TABLE 4.19

INITIATIVE IN MARKETING COMPINES TO GO GREEN

FACTORS RESPONDENTS PERCENTAGE

Strongly agree 26 52%
Agree 14 28%
Neutral 0 0%
Disagree 7 14%
Strongly disagree 3 6%
TOTAL 50 100%
(Source: primary data)

GRAPH 4.19 INITIATIVE IN MARKETING COMPINES TO GO GREEN

strongly 6

dis 14

neutra 0 percentag

agre 28

Strogly 52

0 5 1 1 2 2 3

Interpretation :-

52%of respondents for initiative in marketing companies to go green. And 0% respondents

in neutral.

52
 TABLE 4.20

THE REASON THAT MAKES WILLING TO PAY FOR MORE THE

"GREEN"PRODUCTS

FACTORS RESPONDENTS PERCENTAGE

Enhance a quality of life 24 48%
Environmental protection 16 32%
responsibility
Potential increase of 5 10%
product value
Getting high level of 5 10%
satisfaction
TOTAL 50 100%
(Source: primary data)

GRAPH 4.20 THE REASON THAT MAKES WILLING TO PAY FOR MORE THE
"GREEN"PRODUCTS

48
20
32
1

1
0
10
10 percentag
0
Enhance a
quality of Environment
al Potential
protection increase of Getting
product high
level of

Interpretation:-

48% of respondents of reason that makes you willing to pay for more for the "green"
products.32% environmental protection responsilibility

53
 TABLE 4.21

AWARE ABOUT THE ADVANTAGE OF GREEN MARKETING PRODUCT

FACTORS RESPONDENTS PERCENTAGE

Yes 40 80%
No 10 20%
TOTAL 50 100%
(Source: primary data)

TABLE 4.21 AWARE ABOUT THE ADVANTAGE OF GREEN MARKETING

PRODUCT

20%

yes
no

80%

Interpretation:-

80%of respondents aware about the advantages of green marketing products and 20%
respondents no.

54
 TABLE 4.22

THE ISSUES OF ECO FRIENDLY PRODUCTS REDUCE THE ENVIRONMENTAL

FACTORS RESPONDENTS PERCENTAGE

Yes 47 94%
No 3 6%
TOTAL 50 100%
(Source: primary data)

GRAPH 4.22 THE ISSUES OF ECO FRIENDLY PRODUCTS REDUCE THE

ENVIRONMENTAL

94
5
0
4
5
4
0
percentag
3
5
3
0
1 6
0
5

yes no

Interpretation:-

94% of respondents are suggested yes and 6% saying no.

55
 CHAPTER 5

FINDINGS, SUGGESTIONS AND CONCLUSION

56
 FINDINGS

▪ Majority respondents agree that eco- friendly products reduce environmental issues.
As per the survey 56% of respondents are female who given their opinion towards
eco-friendly products.
▪ 100% of respondents agree that eco-friendly products provide better product quality.
▪ Price is the main barrier for purchasing eco-friendly products.
▪ 94% of respondents are aware about the government schemes.
▪ 89% of respondents suggest eco-friendly products to others.
▪ 62% of respondent’s annual income is above 35000.
▪ 84% of respondents consider the environmental aspects before purchasing products.
▪ 99% of respondents are heard about eco-friendly products.
▪ 42% of respondents get information about eco-friendly products through television.
▪ Health consciousness is the main factor that influences the customers for purchase
green products
▪ Google is the influenced social media to purchase green products.
▪ Environment protection responsibility makes the customers to pay more for eco-
friendly products.
▪ Health consciousness makes them for purchase eco-friendly products.
▪ 55% of respondents are agreeing with that eco-friendly products are long term
beneficial investment.

57
 SUGGGESTIONS

1. Increase environment education among people and educate them about the need of
using eco-friendly products.
2. Encourage people to join environment groups to know the important of living an
environment friendly life.
3. Government should encourage the green industry to manufacture different types of eco-
friendly products.
4. Green marketers must make sure that green products are being delivered to the right
market; higher priced green products are not likely to sell to market, where majority of
consumers belong to low middle income group.
5. Eco-tourism or natural based tourism can be promoted, so that it will be helpful to
increase the popularity of eco-friendly products.

58
 CONCLUSION

From the outcomes of this study, it is very clear that awareness on green products is needed
among the consumers. Even if the consumers are aware of the term “green product”, the
terminologies used to signify these products are may be vaguely understood by the consumers
.There is, therefore, a need for raising awareness on green products and their attributes.
Knowledge dissemination on green products can be one of the tools for awareness raising
.while the government is take more actions to provide information’s about the green products
to customers.

The key terminologies used in the context of green products like “biodegradable”, “recycled”,
”Organic” and “non-toxic” need to be qualified and communicated to the consumers. While
the government should play a key role in standardizing these terminologies .the consumer
organizations need to ensure that this are well communicated to the consumers so that they
understood the significance and essence of these terms and are able to make conscious purchase
decision.

59
BIBLIOGRAPHY

60
BIBLIOGRAPHY

BOOKS AND JOURNALS

• Babitasaini (2013) “green marketing and its impact on consumer buying behavior’.
• Magali moral franciskwakye (2012) “green marketing: consumers attitude towards eco-
friendly products and purchase intension in the FMCG sector’.

WEBSITES

▪ http;//www.greenhome.com
▪ www.ecoindia.com
▪ www.all-recyling factors.com/eco-friendly-products.html

61
APPENDIX

62
 QUESTIONNAIRE

A STUDY ON CUSTOMER AWARENESS ABOUT ECO-FRIENDLY PRODUCTS

Dear Respondents,

I am 6th semester BBA student and I would like to conduct " A STUDY
ON CUSTOMER AWARENESS ABOUT ECO-FRIENDLY PRODUCTS ". As a
part of my final project. I would be much obliged to you could fill up the
questionnaire which is required for collecting data for my BBA

1. Name:

2. Age:

3. Gender

Male: Female:

4. Annual family income:

Upto15000 15000-25000

25000-35000 above 35000

5. Do you consider the environmental aspects of the products before buying them?

Yes: No:

6. Are you aware of eco-friendly products?

Yes: No:

7. How you became aware of green products or eco-friendly products

Television: Newspaper: s

Magazine: Others:

63
8. Which factor influence you more for purchasing eco-friendly products

Health consciousness:

Attitude towards environment

Influence of social media:

Price of products:

Product features:

Other:

9. Which social media influence you more for purchasing eco-friendly products?

Google: Facebook:

Whatsapp: Instagram:

10. Do you think going green could be beneficial investment for a long time?

Fully Agree

Agree

Neutral

Disagree

Fully Disagree

11. Do you think that use of eco-friendly products reduce the environmental issue?

Yes: No:

12. Are you aware about any government schemes, which motivate the use of eco- friendly
products?

Not at all aware Moderately aware

Slighty aware Extremely aware

Somewhat aware

64
13. What is your attitude towards purchasing eco-friendly products?

Favourable: Neutral:

Unfavourable:

14. Are you planning to buy Eco-Friendly Products in future?

Yes: No:

15. Purchasing Eco-Friendly Products is a Idea?

Good: Bad:

16. Do you suggest any Eco-Friendly Products to any one?

Yes: No:

17. Are you aware of environmental effect of using non degradable products?

Not at all aware Moderately aware

Slighty aware Extremely aware

Somewhat aware

18. why do you think Green marketing is in headline now a days?

Consumer are being aware of green products

Company increasing its competitive edge

Company’s attempt to address society’s concern

19. Do you think government should take initiative in marketing companies to go green

Fully Agree Disagree

Agree Fully Disagree

Neutral

65
20. What is the main reason that makes you willing to pay for more for the "green" products?

Enhance a quality of life

Environmental protection responsibility

Potential increase of product value

Getting high level of satisfaction

21. Are you aware about the advantage of green marketing products ?

Yes No Little

66