A STUDY ON THE CUSTOMER SATISFACTION OF THE SHRIMOTORS,

SUNDARAPURAM AT COIMBATORE DISTRICT

PROJECT REPORT

Submitted to the Bharathiar University in Partial Fulfilment of the Requirement for the award of the degree
of

MASTER OF COMMERCE WITH COMPUTER APPLICATIONS

Submitted by

MARY SNEKA R

(REG.NO: 223AC0072)

Under the Guidance of

Mrs. P. SANGEETHA, M. Com., M.Phil., NET., (Ph.D)

ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS

Estd.:1989

SHRI NEHRU MAHA VIDYALAYA COLLEGE OF ARTS AND SCIENCE

Re-Accredited with “A” Grade by NAAC

An ISO 9001:2008 Certified Institution

Affiliated to Bharathiar University, Coimbatore

Approved by AICTE and recognized by UGC, New Delhi

Malumachampatti, Coimbatore – 641050

MARCH 2024
 CERTIFICATE

This is to certify that the project entitled on “A STUDY ON THE CUSTOMER

SATISFACTION OF THE SHRIMOTORS,SUNDARAPURAM AT COIMBATORE DISTRICT"
Submitted to Bharathiar University in partial fulfilment of the requirements for the award of the degree of
MASTER OF COMMERCE WITH COMPUTER APPLICATIONS is a record of original research
work done by MARY SNEKA R (REG.NO:223AC0072) during the period of 2023 – 2024 of her study
in the Department of commerce with Computer Applications at SHRI NEHRU MAHA VIDYALAYA
COLLEGE OF ARTS AND SCIENCE Malumachampatti Coimbatore.

PLACE :

DATE :

Mrs. P. SANGEETHA Dr. P. CHINNA SAHAYA RANI

GUIDE HEAD OF THE DEPARTMENT

Dr. V. PADMANABHAN Dr. B. SUBRAMANI

DEAN-COMMERCE PRINCIPAL

Submitted of the VIVA VOCE examination held on _______________

INTERNAL EXAMINER EXTERNAL EXAMINER

 DECLARATION

I,MARY SNEKA R hereby declare that the project, entitled on “A STUDY ON THE
CUSTOMER SATISFACTION OF THE SHRIMOTORS,SUNDARAPURAM AT COIMBATORE
DISTRICT" submitted to Bharathiar University, in the partial fulfilment of the requirement for award of
MASTER OF COMMERCE WITH COMPUTER APPLICATIONS is a record of original research
work done by during the period of 2023 -2024 Under the supervision and guidance of Mrs. P. Sangeetha,
M.Com., M.Phil., NET., (Ph. D) Assistant Professor, Department of Commerce with Computer
Applications, SHRI NEHRU MAHA VIDYALAYA COLLEGE OF ARTS AND SCIENCE,
Malumachampatti Coimbatore.

PLACE :

DATE :

Signature of the Candidate

MARY SNEKA R

(REG.NO: 223AC0072)
 ACKNOWLEDGEMENT

I wish to record my profound thanks to Dr. B. SUBRAMANI, M. Sc., PGDCA., B.Ed., MCA.,
M.PHIL., Ph. D., Principal, Shri Nehru Maha Vidyalaya College Of Arts and Science, Malumachampatti,
Coimbatore, for permitting me to take up this project.

I express my gratitude to Dr. V. PADMANABHAN, M.Com., M.Com (CA)., M. Phil., PGDCA,

MBA., Ph.D., NET., Dean-Commerce, Shri Nehru Maha Vidyalaya College of Arts and Science,
Malumachampatti, Coimbatore, for permitting me to take up this project.

I extend my thanks to Dr. P. CHINNA SAHAYA RANI, M.Com., MBA., M.Phil., Ph.D., Head,
Department of Commerce with Computer Applications, Shri Nehru Maha Vidyalaya College of Arts and
Science, Malumachampatti, Coimbatore, for her fall support in completing her project.

I express sincere thanks to my project Guide, Mrs. P. SANGEETHA M.Com., M.Phil., NET.,
(Ph.D) Assistant professor, Department of Commerce, for guiding me right from the inception till the
successful completion of the project. I sincerely acknowledge him/her valuable support and guidance.

Last but not least, I am highly indebted and grateful to my beloved parents and friends who have
been instrumental in all my success. Their good wishes, prayers and encouragement have helped me
mentally to complete my research work successfully.

Signature of the Candidate

MARY SNEKA R

(REG. NO: 223AC0072)

 CONTENTS

S.NO CONTENTS PAGE.NO

INTRODUCTION 1
1.1 INTRODUCTION OF THE STUDY

1.2 NEED OF THE STUDY 2

1.3 ABOUT THE STUDY 3

1
1.4 OBJECTIVES OF STUDY 5

1.5 SCOPE OF STUDY 5

1.6 SIGNIFICANCE OF THE STUDY 5

1.7 LIMITATIONS OF THE STUDY 6

1.8 RESEARCH METHODOLOGY 6-7

2 REVIEW OF LITERATURE 8-18

3 INDUSTRY AND COMPANY PROFILE 19-23

4 DATA ANALYSIS AND INTERPRETATION 24-44

5 RANK ANALYSIS 45-46

6 CHI-SQUARE TEST 47-48

7 FINDINGS,SUGGESTIONS AND CONCLUSION 49-50

BIBLIOGRAPHY 51

APPENDIX 52-53
 LIST OF TABLES

S.NO TITLE PAGE.NO

4.1 Introduction 24

4.2 Gender 25

4.3 Age 26

4.4 Mode of Purchase 27

4.5 Satisfaction Level on Information Provided 28

4.6 Opinion about Price Level 29

4.7 Offers or Discounts 30

4.8 Opinion About Availability of Spare Parts 31

4.9 Opinion About Price Comparing with 32

Competitors

4.10 Source of Information About Product 33

4.11 Preference of Gearless Two-Wheeler 34

4.12 Brand Preference 35

4.13 Satisfaction Level on Facilities 36

4.14 Opinion About Price of Spare Parts 37

4.15 Motives to Purchase 38

4.16 Satisfaction Level on After Sales Service 39

4.17 Opinion About Location 40

4.18 Satisfaction Level on Mileage & 41

Performance

4.19 Opinion About Price Comparing with 42

Competitors

4.20 Satisfied with The Promotional Activities 43

4.21 Reason Behind Choosing Two-Wheeler 44

 LIST OF FIGURES

S.NO TITLE PAGE.NO

4.1 Introduction 24

4.2 Gender 25

4.3 Age 26

4.4 Mode of Purchase 27

4.5 Satisfaction Level on Information Provided 28

4.6 Opinion about Price Level 29

4.7 Offers or Discounts 30

4.8 Opinion About Availability of Spare Parts 31

4.9 Opinion About Price Comparing with 32

Competitors

4.10 Source of Information About Product 33

4.11 Preference of Gearless Two-Wheeler 34

4.12 Brand Preference 35

4.13 Satisfaction Level on Facilities 36

4.14 Opinion About Price of Spare Parts 37

4.15 Motives to Purchase 38

4.16 Satisfaction Level on After Sales Service 39

4.17 Opinion About Location 40

4.18 Satisfaction Level on Mileage & Performance 41

4.19 Opinion About Price Comparing with 42

Competitors

4.20 Satisfied with The Promotional Activities 43

4.21 Reason Behind Choosing Two-Wheeler 44