A STUDY ON CONSUMER BEHAVIOUR OF ONLINE SALES ON REDMI

MOBILES PUDUCHERRY

Project report submitted to

PRIST

DEEMED TO BE UNIVERSITY
In partial fulfillment of the requirements for the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted By

B.Mohanraj

(Reg No:1516121030)

Under the guidance of

Dr. S. POUGAJENDY, B.SC., M.B.A., M.Phil, Ph.D

PRIST – PUDUCHERRY CAMPUS

PUDUCHERRY

MARCH-2019
 PRIST
DEEMED TO BE UNIVERSITY
PUDUCHERRY CAMPUS

_____________________________________________________________________

Date:

CERTIFICATE

This is to certify that the project report entitled “A Study on consumer behavior of
online sales on redmi mobiles Puducherry” is the bona-fide record of the work done by
B. Mohanraj (Reg.No1516121030) a full time student of PRIST, in partial fulfillment of
requirements for the award of the degree of Bachelor of Business Administration. This
project to the best of my knowledge has not formed the basis for the award of any degree or
any other similar title and that it represents entirely an independent work on the part of the
candidate under my overall supervision.

Date of Viva Voce:

Signature of the Guide Head of the Department

Internal Examiner External Examiner

DECLARATION
 I B. Mohanraj hereby declare that the project entitled “A Study on consumer
behavior of online sales on redmi mobiles Puducherry “submitted to the PRIST, Puducherry
Campus for the award of the degree of Bachelor of Business Administration is my original
work and has not formed the basis for the award of any degree or diploma, fellowship,
Associates hipor any other similar title.

Place:

Date :

Signature of the Candidate

 TABLE OF CONTENTS

CHAPTER PARTICULARS PAGE NO

Abstract i
Acknowledgement ii
List of tables iii
List of charts iv
List of Symbols and Abbreviations v
INTRODUCTION 2
1.1 General introduction 2
1.2 Company profile 3
1
1.3 Industry profile 4
1.4 Need for the study 4
2 REVIEW OF LITERATURE 6
RESEARCH METHODOLOGY 9
3.1 Introduction 9
3.2 Research Design 9
3.3 Objectives of the study 9
3.4 Types of research 9
3.5 Data Collection 10
3.6 Sampling Unit 10
3
3.7 Sample Size 10
3.8 Sampling Procedure 10
3. 9 Sampling Method 10
3.10 Tools Used 11
3.11 Limitations of the Study 11
3.12 Scope of the Study 11
DATA ANALYSIS AND INTERPRETATION 13
4 4.1 Percentage Analysis 13
5 FINDINGS, SUGGESTIONS & CONCLUSION 40-43
Appendix 44
a. Bibliography 44
b. Questionnaire 45
ABSTRACT:

Now days the life style of the people is different. People feel uncomfortable and time
consuming for going crowded markets. So, E-Shopping is a boon as it saves lot of time.
Online shopping is a process whereby consumers directly buy goods, services etc. from a
seller without an intermediary service over the Internet. Shoppers can visit web stores from
the comfort of their house and shop as by sitting in front of the computer. Online stores are
usually available 24 hours a day and many consumers have internet access both at work and at
home. So it is very convenient for them to shop Online. One of the most enticing factors about
online shopping, particularly during holiday season is, it alleviates the need to wait in long
lines or search from a store for a particular item. Variety of goods is available in online. So
the researcher want to know the preference of the consumers. So fifty respondents were met
and data were collected regarding their preference towards shopping online

i
 ACKNOWLEDGEMENT

I express my gratitude to the almighty for his blessings showered upon me, which has
helped me to complete this project work successfully.

I owe my sincere thanks to our honorable CHANCELLOR, PRIST UNIVERSITY

for providing an excellent environment and infrastructure for successfully completing my
MBA project work.

I express my deep sense of gratitude to our VICE CHANCELLOR, PRIST for his
motivation and successful completion of the project work.

I express my sincere thanks to our REGISTRAR PRIST for his motivation and
successful completion of the project work.

With a deep sense of gratitude, I express my sincere thanks to Dr. KAILASAM

KOUMARAVELOU, DIRECTOR, PRIST UNIVERSITY,PUDUCHERRY CAMPUS
for all the encouragement and whole hearted co-operation extended in completing the project
work successfully.

I express my sincere thanks to our PROFESSOR.M.RAMESH KUMAR,

ASSOCIATE DEAN, PRIST for his motivation and successful completion of the project
work.

It is my pleasure to record my deep sense of thankfulness to DR. S.POUGAJENDY,

HOD, MANAGEMENT AND COMMERCE, PRIST, PUDUCHERRY CAMPUS who
helped me in all my efforts throughout the journey of my project.

I’m thankful to the respondents who have answered the questions in spite of their busy
schedule.

I would like to acknowledge the whole hearted support of my parents, faculty

members and friends who helped me at various stages in completing this project work
successfully.

ii
 LIST OF TABLES

S.NO PARTICULARS PAGE NO

1 4.1 Qualification 13

2 4.2 Salary 14

3 4.3 Gender 15

4 4.4 Marital Status 16

5 4.5 Ever done Online Purchase 17

6 4.6 Trust in Online Retailer 18

7 4.7 Familiar with Online Shopping 19

8 4.8 Rate the Quality of Online Shopping 20

9 4.9 General Perception about the Online Shopping 21

10 4.10 Speed of Delivery 22

11 4.11 The products are Quality Oriented 23

12 4.12 Satisfied with the Package of Online Products 24

13 4.13 There is any Delay in Product Delivery 25

14 4.14 Satisfied with the Feasibility of Online Shopping 26

15 4.15 Satisfied with the Price among the Online Shops 27

16 4.16 Satisfied with the Products Purchased in Online 28

17 4.17 Complaints are Rectified in Online Shopping 29

iii
18 4.18 Agree that the Products Returning is difficult in Online Purchase 30

19 4.19 The Goods are available Subsequently in Online 31

20 4.20 Face any risk on Online Shopping 32

21 4.21 Shopping in Internet Saves time 33

22 4.22 Difficulty in E-Payment 34

23 4.23 Credit and Debit Card are Preferred Payment 35

24 4.24 Shopping and Banking makes life Easier 36

25 4.25 Personal Information is Kept Confidential 37

26 4.26 Payment Information is kept secure when buying Products Online 38

LIST OF CHARTS

S.NO PARTICULARS PAGE NO

1 4.1 Qualification 13

2 4.2 Salary 14

3 4.3 Gender 15
4 4.4 Marital Status 16

5 4.5 Ever done Online Purchase 17

6 4.6 Trust in Online Retailer 18

7 4.7 Familiar with Online Shopping 19

8 4.8 Rate the Quality of Online Shopping 20

9 4.9 General Perception about the Online Shopping 21

10 4.10 Speed of Delivery 22

11 4.11 The products are Quality Oriented 23

12 4.12 Satisfied with the Package of Online Products 24

13 4.13 There is any Delay in Product Delivery 25

14 4.14 Satisfied with the Feasibility of Online Shopping 26

15 4.15 Satisfied with the Price among the Online Shops 27

16 4.16 Satisfied with the Products Purchased in Online 28

17 4.17 Complaints are Rectified in Online Shopping 29

iv

18 4.18 Agree that the Products Returning is difficult in Online Purchase 30

19 4.19 The Goods are available Subsequently in Online 31

20 4.20 Face any risk on Online Shopping 32

21 4.21 Shopping in Internet Saves time 33

22 4.22 Difficulty in E-Payment 34

23 4.23 Credit and Debit Card are Preferred Payment 35

24 4.24 Shopping and Banking makes life Easier 36

25 4.25 Personal Information is Kept Confidential 37

26 4.26 Payment Information is kept secure when buying Products Online 38

LIST OF SYMBOLS AND ABBREVATION

SI NO SYMBOLS ABBREVATION

1 B2C Business to customer

2 B2B Business to business

3 SMEs Small and medium sized entreprice

4 SSLC Secondary school leaving certificate

5 HSC Higher secondary certificate

6 UG Under graduate
7 PG Post graduate