A

Project Report
on

“TO STUDY THE CONSUMER BUYING BEHAVIOR ”

At
VEDANT CORP

Project Report Submitted to Savitribai Phule Pune University

In Partial Fulfillment of Requirement for the Award of
Master of Business Administration

Submitted
By
RAVI SHARMA

Under The Guidance Of

Dr. PANKAJ NANDURKAR

Sinhgad Institute of Business Administration and Research

2014-2016
 DECLARATION

I, the undersigned, hereby declare that the Project Report titled “TO STUDY CONSUMER
BUYING BEHAVOUR AT VEDANT CORP” written and submitted by me to the Savitribai
Phule Pune University in partial fulfillment of the requirement for the award of Master of
business administration is my original work and the conclusions drawn therein are based on the
material collected by myself.

DATE: Signature:-

PLACE: PUNE Ravi Sharma

 CERTIFICATE

This is to certify that the Project Report titled “TO STUDY CONSUMER BUYING
BEHAVOUR IN VEDANT CORP” which is being submitted herewith for the award of
Master of business administration, Pune is the result of the original research work completed
by RAVI SHARMA under my supervision and guidance and to the best of my knowledge and
belief the work embodied in this Project Report has not formed earlier the basis for the award of
any degree or similar title of this or any other University or examining body.

DR. PANKAJ NANDURKAR DR. AVADHOOT POL

Project Guide Name Director
Place: Pune
Date:
 ACKNOWLEDGEMENT

It is my pleasure in presenting this project on partial fulfillment of MASTER DEGREE IN

BUSINESS ADMINISTRATION. I wish to take this opportunity to express my deep of gratitude
to all those people who directly and indirectly helped me in completing my project successfully.

I would like to place all my gratefulness to Mis. Cathrin Farnandivs for her contribution and
suggestions which has helped me in bringing this project. He has been a continuous inspiration
throughout the project.

I am thankful to the director of my institute Director Dr. Avadhoot Pol and, my internal guide
Dr. Pankaj Nandurkar who has helped and guided me by providing their valuable suggestions
at every stage in bringing about this project.

Last but not the least, I am grateful to all employees of VEDANT CORP and to all my friends
for the help and support they have given to me.

(RAVI SHARMA)
 CONTENT

PAGE
CHAPTER TITLE
NO.
INTRODUCTION 1

1.1 Introduction to the report 1

1.2 Company profile 2

1.
1.3 Product profile 4

1.4 Objective of the study 10

1.5 Research Methodology 11

1.6 Limitations of the research 15

CONCEPTUAL BACKGROUND OF THE

16
STUDY
2. 2.1 Review of literature 16

2.2 Concepts and definitions 20

DATA PRESENTATION ANALYSIS AND

3. 22
INTERPRETATION

38
FINDINGS, SUGGESTIONS & CONCLUSION
4.1 Conclusions 38
4.
4.2 Findings 39

4.3 Suggestions 40

ANNXURE 41
INDEX OF FIGURE
Figure No Particulars Page No

1.1 ARV New Town 6

1.2 ARV Imperia 7

1.3 ARV Royale 8

1.4 Ganga Kingston 9

3.1 Preference 25

3.2 Income 26

3.3 Purpose 27

3.4 Location 28

3.5 Mode of payment 29

3.6 Properity 30

3.7 Nearby spots 31

3.8 Flat preferred 32

3.9 Consult 33

3.10 Proposed flat 34

3.11 Consideration 35

3.12 Facilities 36

3.13 Dissatisfaction 37
3.14 Awarness 38

CHAPTER-1

INTRODUCTION
 CHAPTER NO. 2

CONCEPTUAL BACKGROUND OF THE STUDY

 CHAPTER NO. 3

DATA PRESENTATION ANALYSIS AND

INTERPRETATION
 CHAPTER NO. 4

FINDINGS, SUGGESTIONS & CONCLUSION